BAEB601 Chapter 3: Literature Review

BAEB601

School of Marketing and Entrepreneurship (SoME)FACULTY OF BUSINESS AND MANAGEMENT

PREPARED BY:Nur Suhaili Ramli

CHAPTER 3

RESEARCH METHODOLOGY

Literature Review

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TOPIC

CHAPTER 3: LITERATURE REVIEW

Topics

This chapter aims to:

1.Define the literature review2.Understand the theoretical background3. Identify journal that relate to the research4. Identify the similarity and differences of journal with your research.

Chapter Aims

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What is literature review?

A literature review is a description of the literature relevant to a particular field or topic.

It gives an overview of what has been said, who the key writers are, what are the prevailing theories and hypotheses, what questions are being asked, and what methods and methodologies are appropriate and useful.

As such, it is not in itself primary research, but

rather it reports on other findings

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What is literature review?

A literature review is an appraising description of information found in the literature associated to your chosen area of research.

The literature review illustrates, summarize, appraise and clarify the literature for which you are writing literature review.

It should give a hypothetical foundation for the research and helps you establish the nature of your research. Unrelated works are removed completely while the

marginal ones are considered critically.

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The Importance of Literature Review

Literature review helps to find new ways to figure out any ambiguity or flaws in earlier researches.

A literature review portrays the link of each work to the others.

Literature review resolves any contradictory findings, or gaps in previous studies.

Most importantly, literature review leads the way forward for further research.

It adds the understanding and knowledge of the particular field.

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Literature Review Should Cover …

The literature review discovers the areas of controversy in the literature.

The literature review explains how each work is similar to and how it varies from the others.

Literature review should be well-structured around and directly linked to the research question you are developing.

The literature review should present an overview of the subject, issue or theory under consideration, along with the objectives of the literature review.

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Development of Literature Review

A literature review involves the four stages to advance:

Problem Formulation:First of all, the component issues of topic of literature review to examine or research are determined.

Literature Search:Finding materials are collected relevant to the subject being explored to write the literature review.

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Continued..

Data Appraisal:It is determined that which literature makes a worth mentioning contribution to the understanding of the topic of literature review.

Analysis:Finally, the findings of relevant literature are analyzed to conclude and include in literature review.

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6 Crucial Tips On “How To Write A Literature Review?

You need to keep entire and exact records and references of what you read and find during research.

Learn the required citation style. Make notes or summaries of the articles, books journals,

papers whatever you read. You must infer and read between the lines when go through

any written work. Broaden your vision and develop your own ideas without

worrying that it might not be accepted. Just don’t be relaxed with copying previous work.

Divide the literature review into different thematic parts which will help you to focus.

Read the leading published material and search for the current issues for the latest information.

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Resources To Develop Review Of Literature

There is a wide range of sources to develop your literature review. These resources include:

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Literature Review Revision

To revise and check of any flaw or lack in literature review answer to these questions:

What is the specific thesis, problem, or research question that my literature review helps to define?

How good was my information seeking? Was my search wide enough to ensure the availability

of relevant material? Did I narrow enough the literature review to leave out

irrelevant material? Have I used suitable number of sources for the length? Have I critically analyzed the literature I use? Hive I just summarized the material I read? Does it have my own thoughts and insight? Have I used the citation properly? Will the reader find my literature review appropriate,

and useful?

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Guideline for Chapter 2

The guideline for Chapter 2 (Project)

Introduction of the Literature Review Background of Literature Review Issues that relate to your topic. Summary of articles the relate to the topic. Theories / Concepts to describe in your topic.. Conclusion

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Assignment 1 ( Group)

Identify 10 Journals/ Academic Articles that relate to your topics. Identify Similarity and Differences of the articles and your topics. Submission: 12 August 2011

BAEB601 Chapter 3: Literature Review

Education

Transcript of BAEB601 Chapter 3: Literature Review