Pump Up Your Content Marketing Game with Storytelling - Katy Katz | SearchHou
BadAss: Making Search Awesome - Jonti Bolles | SearchHOU
Transcript of BadAss: Making Search Awesome - Jonti Bolles | SearchHOU
![Page 2: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/2.jpg)
What do Users have to do with SEO?
Learn How to Fish
![Page 3: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/3.jpg)
Kathy Sierra
• History Lesson
• Serious Pony
• Programmer
• Writer
![Page 4: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/4.jpg)
Making Users Awesome
• appreciating the context within which your site experience lives
• focusing on reducing cognitive resource leaks
• helping users find a state of flow when using your product in their context
• high value - very high quantity learning process
Jonti Bolles | [email protected]
![Page 5: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/5.jpg)
–Kathy Sierra
Simple Test
2 vs. 7
Cognitive Resource Leak
![Page 6: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/6.jpg)
Fruit or Cake?
Difference of 5 extra digits
![Page 7: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/7.jpg)
Stop decision making - Just DO
Cognitive Resources Leaks
= Bad Choices
![Page 10: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/10.jpg)
How do you teach a Mastered Skill?
• 10000 Repetitions?
• Perceptual Knowledge
• “How do you do it ?- I Just know”
• https://twitter.com/george_10g
![Page 11: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/11.jpg)
Single Task - Shorten the Time to Expert
High Quality
Very - High Quantity
Examples
![Page 12: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/12.jpg)
![Page 13: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/13.jpg)
Situational Awareness
• Schema Markup
• Events
• City Specific
• Audience Specific
• What Makes a Success
• Markup
• Write Great Titles
Jonti Bolles | [email protected]
![Page 16: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/16.jpg)
Make users feel awesome
Mobile Views
Recurring or one Time Events
Specific Dates
16
![Page 17: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/17.jpg)
Like Minded Audience
Can you create an event type?
17
![Page 18: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/18.jpg)
Annual Events
Build in the URL structure
18
![Page 19: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/19.jpg)
Local Events
Leverage other Event Lists
19
![Page 21: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/21.jpg)
Learn Something New
Can you create an event type?
21
![Page 24: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/24.jpg)
Bad Ass
• Practicing mediocrity makes you really good at mediocrity
• Perishable Skill?
• Run it like you stole it
• Experts Practice Better
![Page 25: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU](https://reader034.fdocuments.us/reader034/viewer/2022042611/58e4e4331a28ab87378b4a75/html5/thumbnails/25.jpg)
Resource Links
• BadAss: Making Users Awesome - http://shop.oreilly.com/product/0636920036593.do
• Serious Pony Blog - http://www.seriouspony.com/
• Early HeadRush - http://headrush.typepad.com/
• schema-creator.org - http://schema-creator.org/
• Structured Data Testing Tool - http://www.google.com/webmasters/tools/richsnippets
Jonti Bolles | [email protected]