Bad Girl Ventures - What Is Content Marketing
-
Upload
monina-wagner -
Category
Marketing
-
view
109 -
download
2
Transcript of Bad Girl Ventures - What Is Content Marketing
content marketingBad Girl VenturesNovember 4, 2015
agenda
Who is Monina Wagner and what is the Content Marketing Institute?
What is content marketing?
5 W’s
What can you do now?
1
@moninawmonina@contentinstitute.
com
What is content marketing?
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action.
- Content Marketing Institute
Huh?
Sharing amazing information that is closely related to what you sell can help and educate people so they know, like and trust you enough to buy from you.
Why [are you doing this]
Let’s get personal...
What impact do you want your content to have on
your business?
Brand awareness
Audience intel/data
Engagement
Lead generation
Conversions/sales
Customer retention
photo credit: n.karam http://j.mp/1jRZCCn
What do customer
s want?
60%of people are inspired to seek a product after reading content about it
source: Demand Metric 2014
So what’s the problem here?
How do you get your message to the right people?
photo credit: Garry Knight http://j.mp/1O89CUC
Who [is your audience]
build a target persona
What [are you going to do]
Your goal?Create something people would miss if it were not there.
Where [will you distribute it]
photo credit: mikey http://j.mp/1RHGNMw
The days of a website being a company billboard is gone.
tactics
Blog
Podcast
Meetup
Newsletter
Magazine
Apps
Social Media
NO!
When [can I start]
NOW!
photo credit: Joanna Penn http://j.mp/1Wi2MAk
takeaways
Determine your why
Identify your audience
Differentiate yourself
Decide where you will share your content
You can’t extract value until you add value.
- Joe Pulizzi
1
Questions?