Maintaining & Improving Market Share

1998 Key Moment

Then & Now

1997

Parts 10%

Accessories 10%

Machinery 80%

2012

Spray Equipment 30% Merchandise & Accessories 60% Ag Implements 10%

Dominant market position

Brand recall80%

QueenslandTablelands

70%

Yarra & KingValleys60%

Barossa45% Mildura

55%

Perth45%

Customer survey

Trusted brandQualityBuilt toughKnowledgeable staff

Incomplete rangeToo many dealers

BusinessPlan

Management Feedback

Diagnostic report

Market Data

DiagnosticReport

Staff Feedback Customer Feedback

Financial Analysis

2 Invest in people, products, communication & marketing

3 Invest in training, conferences & meetings

Critical success factors

4 Strong supplier relationships

5 Always be accessible

1 Self belief

Growth strategy

1 Non-exclusivity for fast growth

Key takeaways