BackPack Fundraising App for Schools
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BackPack Fundraising App An easy way to donate, volunteer and fundraise for local schools Linda Shum • User Experience Design: Section 9 • General Assembly Spring 2014
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Transcript of BackPack Fundraising App for Schools
BackPack Fundraising App An easy way to donate, volunteer and
fundraise for local schools
Linda Shum • User Experience Design: Section 9 • General Assembly Spring 2014
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the Problem
Low-income schools are in
crisis every day.
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Our crowdfunding app“BackPack”
provides donation and volunteer
opportunities for low-income schools.
How we help
n IndieGoGo
Anyone can create a funding project
n DonorsChoose n BackPack
Offers volunteer opportunities
Offers incentives
Has in-app messaging between donors and schools
Yes No, only teachers
Yes
Yes No No
Yes No Yes
Yes No No
the competition
Volunteer Jason Wagner Retired school teacher
Parent Diego Lopez Parent of 2 children
Donor Michelle Sanderling Professional Product Mgr
Personas
Volunteer Jason Wagner Retired school teacher
Parent Diego Lopez Parent of 2 children
Donor Michelle Sanderling Professional Product Mgr
Personas
Volunteer Jason Wagner Retired school teacher
Parent Diego Lopez Parent of 2 children
Donor Michelle Sanderling Professional Product Mgr
Personas
Volunteer Jason Wagner Retired school teacher
Parent Diego Lopez Parent of 2 children
Donor Michelle Sanderling Professional Product Mgr
Personas
Donor (and Volunteer) Michelle Sanderling
n 36 years old
n Product Manager
n Travels for work
n Single, no children
n Passionate about education
I believe all children deserve a good start in life. - Michelle
Functional profile
https://www.flinto.com/p/88ceb471
Prototype
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Supporters like to do more than send money.
Key Insight
