Best Practices for PowerPoint! Welcome! Best Practices for Presentations.
Backlinking Best Practices
18
London | 20–24 Feb, 2012 | #seslondon Jeff Riddall Client Success Manager gShift Labs @Jriddall +Jriddall Backlinking Best Practices
description
Backlinks do still matter and have a bearing on an organization's authority in the eyes of Google. Client Success Manager, Jeff Riddall, reviews some best practices for identifying and obtaining backlinks from relevant, reputable sources.
Transcript of Backlinking Best Practices
London | 20–24 Feb, 2012 | #seslondon
Jeff RiddallClient Success Manager
gShift Labs@Jriddall+Jriddall
Backlinking Best Practices
gShift Company Overview
• SEO Software for Agencies
• Founded 2009
• Krista LaRiviere and Chris Adams– Third digital marketing software company– Previous two acquired by Lyris– 14+ years ‘doing’ SEO and ‘building’ software for SEO– Vision: “To change the way people think about and
perform organic search optimization.”
• 17 employees - 100s & 100s & 100s of customers - 20 countries
gShift Company Overview
All your SEO Data in One PlaceAll your SEO Data in One Place
gShift in the WSI World
Prospect/Client
Data in gShift
#1: Lead Generation
(IC)
#2: Sales Conversation
(IC)
#3:Delivery(Supplier)
#4: Ongoing Keyword
Discovery (IC)
#5: Reporting(Supplier &
IC)
Let’s Talk About Backlinks
1. What are backlinks?2. Do backlinks still matter? If so, why and how?3. Anchors Away4. Types of backlinks – Got em, Got em, Need em, Got em5. Beware the Deadly Penguin6. Cleaning out Your Closet7. Finding what You Need8. Good Content = Good Backlinks9. What should you link to?10. Backlink reporting?11. Questions?
What are backlinks?
Backlinks or inbound links are any links to your website or your client’s website from third party domains.
Solicited or otherwise.Image courtesty http://baldwinitsolutions.com/blog/wp-content/uploads/2013/05/backlinking-org.jpg
In a word…Yes.
Backlinks help to validate a website’s existence and establish its authority.
But they admittedly may not matter as much as they used to and you should certainly be careful
about how you procure them.
Do backlinks still matter?
Anchors Away
Anchor Text are the words through, which backlinks are directed. Google pays attention to anchor text in relation to the pages to, which the links are pointed.
The same is true of anchor text used for internal website links.
Anchor text should be keyword rich and varied.e.g. Barrie condos, condos for sale in Barrie, Barrie
condominiums
Got Em, Got Em, Need Em, Got Em
Backlinks ya got.Backlinks ya need.
Followed Backlinks – SEO and referral valueNon-Followed Backlinks – Referral value only
Types of Backlinks
Identifying your existing backlinks can be a tricky business and there is no definitive source:
- gShift- Blekko- MOZ (formerly SEOMoz)- Google Analytics referral data- Download as a CSV file- Verified backlinks (coming soon)
- Google Webmaster Tools- Bing Webmaster Tools
Seeing What Ya Got
Beware the Deadly Penguin
Penguin 1.0 – April 24, 2012Penguin 2.0 – May 22, 2013
Image courtesy of http://webdigia.com/blog/3-crucial-google-penguin-seo-tips
London | 20–24 Feb, 2012 | #seslondonCleaning out Your Closet
• Identify potentially damaging backlink sources
• Make every effort to have the offending backlinks removed by contacting the site owner directly
• If no response is received or backlinks are not removed within a reasonable amount of time consider using the Disavow Tool in Google Webmaster Tools• Request removal of single URLs or entire domains
Finding What You Need
Organic backlink research• Look for relevance, reputation and authority• Start with the SERPs – gShift Top 50• Competitors backlinks in gShift• Industry sources• Local sources• Syndicated Press Releases (e.g. PRWeb.com)• Varied Domains and Anchor Text
Optimized Content Marketing = SEO
Create and distribute/socialize value-added content people want to read, like, share & link to.
Best Link Building for Local SEO: None
Inorganic versus Organic Backlinking Strategies: Getting Back to Basics
Good Content Leads to Good Backlinks
What Should You Link To?
• The most relevant pages in relation to your anchor text / keywords.
• Support pages with position / momentum.
• Cross link between pages via anchor text.
• Record backlink creation as activities• Upload a CSV of backlinks from other data
providers (Google, MOZ)• Validate backlinks as you create them (coming
soon)• Report monthly or quarterly backlink growth
in Comparative SEO Report
Backlink Reporting in gShift
