Backlink Manifestations

BACKLINKS MANIFESTATIONS New Media for Tourism Communication 2016 Jingjing Lin

Transcript of Backlink Manifestations

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BACKLINKS MANIFESTATIONSNew Media for Tourism Communication 2016

Jingjing Lin

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Watch the above video here:

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Links are still the #1 factor that influences rankings, so taking link building seriously can greatly improve your SEO success

Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor. [Sept, 2016]

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Backlinks: incoming links to a website

Website 1USI as partner

Website 2Master of International Tourism

Website 3Unforgettable experience!

More backlinks, better accessibility

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Motion Position/Shape Media Point-to-Content

Device Price

StaticAnimation (single play or loop)AppInteractive

HeaderFooterBefore/After a postPop-outFloatingIn context textsSide-bar





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Animated Banner • Incorporate movement. The animation may either stop after the cycle is

completed, or sometimes it can continue by looping the file.

Ad: Amnesty – Cluster bombsWatch the add here:

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App Banner

• Embed an online application that is with certain functionality of service.

Ad: Fedex – Just in timeWatch the add here:

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Interactive Banner

Gamification design to engage the audience with the brand’s Ad.

Ad: Pringles – Click

Watch the add here:

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Position & Shape

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Back-link locations on the page

FOOTER backlinks

SITE-WIDE backlinks

CONTEXT backlinks: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

BANNER backlinks

POST backlinks


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Ad sizes have been standardized to some extent by the IAB. Prior to the IAB standardization, banner ads appeared in over 250 different sizes.

Banner Ads Size

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Pop-out Banner

Are displayed in a new web browser window usually fixed to a specific size. The idea is not to disrupt the page currently open

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• Remain motionless, unchanging and still until the visitor leaves the web page

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• According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

• Unbounce reports that including video on a landing page can increase conversion by 80%.

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• Static graphics• Motion graphics

e.g., realistic CGI, or vector graphics

Impact: • Audience watch till the

end out of curiosity.• Message well received.

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Watch the above ad here:

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Types of backlinks: point-to content

lead to pages that offer more information related to the words that are linked in the text.

informational backlink

provide an extended definition of the linked words.

definitional backlink

are used for source citation. could be infographics, statistics, etc.

referential backlink

lead to a landing page.promotional


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Mobile search

• As of May 2015, mobile search has finally surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach to their internet strategies.

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Mobile Ads• Mobile campaigns have a variety of rich-media display options,

including: Fixed placement banners; Video, expandable etc.

Watch the above ad here:

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The best way to acquire “good” backlinks, inbound links, is by creating unique, relevant content that helps your prospective customers do what they do better (make better decisions, avoid common mistakes, etc.).

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How to write a strong blog article with strong backlink impact?


Introduction• S1: problem

• S2: you

Summary of article



Summary of article


Lead-in sentence to action

Bullet points of action

items (<=3) Summary


Example: Source: Engagement and nurture marketing strategies

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References• Types of Backlinks: nofollow and dofollow, natural and

unnatural, and more. Source:

• Four types of backlinks that your website can get. Source:

• We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO. Source: