Back to the Basics!Breaking Down the Funnel

Introduction

Spencer Powell

Chipotle LoverInbound Marketing DirectorBeach Volleyball PlayerEntrepreneur

Sales Process

•Identify the first point in your sales process     

•Example: marketing assessment, consultation, in-person meeting, qualification call, etc.

Example

Blog Content• Be helpful, educational • promote the heck out of your

content• Find where your audience lives

online and share the content with them ▫(ex.  I use LinkedIn Groups to find

builders and remodelers)• Put e-books and offers at the

bottom of every single blog post▫this is the start of the funnel

Example

CTA

Offers

•Merging the top and middle of the funnel offers ▫way we nurture them

•Anything downloadable ▫move this lead to the first step in the sales

process

Example

Deliver the offer

Move them down the funnel

Email Nurturing

• Chris LoDolce’s presentation on nurturing

Game Time!Who wants to win some swag?!

Next Meet-up

•All about blogs!•Homework:

▫bring your best, top-performing blogs▫be ready to share the process from

conception to blog stardom!

Questions?