Back To The Basics

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    06-Jul-2015
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Transcript of Back To The Basics

  • 1. Brian Johnson Senior Director of Marketing

2.

  • State the desired goal
  • State the desired objective
  • Use multiple points if necessary

3. 4.

  • Summary of the current situation
  • Use brief bullets, discuss details verbally

5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 1 18. 19. 20. 21. 22. 23. 24.

  • Lead Management
  • Existing Customers
  • Landing Pages
  • Content
  • Understanding Buyers Emotions
  • Align Sales and Marketing
  • Dont Be a Cost Center

25. 26. 27. 28. 29. 30. 31. 32. 33. 34. Get Back to the Basics: 3 Essential Strategies to Marketing Success in Tough Financial Times July 30, 2009 3:15pm - 4:00pmUnderstanding that marketing success comes from having a solid strategy in place is especially important during tight financial times. Whether you still have a large budget for an extensive branding campaign or are working under a newly reduced marketing budget, you will be more successful after you determine how to allocate your funds and efforts to those items with the best return. This session will cover the importance of first understanding your ideal customer and developing your unique message, and only then, determining the best tactics to communicate your message and brand for effective lead generation.