Back to-school basics for exhibit marketers

Back-to-School Lessons for Exhibit Marketers

Remember your lessons from the 1st day of school? Sometimes we

just need to go back to the basics.

www.ExhibitMarketersCafe.com© 2002-2012 Marlys K. Arnold

http://www.ExhibitMarketersCaf


1. Stand up straight.Back-to-School Lessons for Exhibit Marketers

When you slouch, you lose credibility.Stand tall & proud of who you are

& what you represent.www.ExhibitMarketersCafe.com

© 2002-2012 Marlys K. Arnold



2. No gum chewing.... Or eating, or drinking in the booth.

Period.





3. Don’t shove.... Brochures, giveaways, or anything

else at people as they pass by your booth.





4. “If you can’t say something nice, don’t say anything at all.”

You won’t win people over by running down competitors. Point out benefits of your product without bashing anyone else’s.





5. Play fair!Your selling activity should be confined

to your own exhibit space.





6. Hold hands when you cross the street.

Everything works better when you work as a team.





7. You can never have too many crayons!

Don’t limit your imagination – creativity is important!





8. You can always count on recess & naptime.

Take plenty of time for breaks to re-energize yourself during the expo.





9. Take turns.Talking, that is. In fact, you should

do more listening than talking in your booth.





10. Put things back when you’re done.

Remember that you’re part of a team & make it easy for other members

to do their jobs.www.ExhibitMarketersCafe.com

© 2002-2012 Marlys K. Arnold




Back to-school basics for exhibit marketers

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