Back-to-School 2003-04 Currrent Trends and Predictions Dean Kephart August 28, 2003.
-
Upload
dominick-lloyd -
Category
Documents
-
view
216 -
download
3
Transcript of Back-to-School 2003-04 Currrent Trends and Predictions Dean Kephart August 28, 2003.
Back-to-School2003-04
Currrent Trends and Predictions
Dean Kephart
August 28, 2003
When the 113,000 Doors Open
53 million public school students 5.3 million private school students 37% of the students are in 5 states
– California, Texas, New York, Florida and Illinois
3.6 million teachers $375 billion dollar budget
Education Characteristics
Passionate occupation High scrutinized Lack of trust in corporate America High segmented Decision by committee Relationship-driven
Consumer Buyer Behavior
Plan to consume (emotional) Buying is personal (your money) No knows if you are good at it Consumption displays personal value Media driven
Education Buyer Behavior
Plan to conserve Buying is public (someone else’s
money) Everyone knows if you make a buying
mistake Consumption displays waste Relationship-driven
Education is CODE RED
Budget cuts are monumental Test results are feared Safety is a constant challenge Teacher satisfaction is waning Public view is low
Current Trend:All About Testing
NCLB– Accountability or else
AYP (Adequate Yearly Progress)– States publish the results– States and districts develop plans
Standardization Issues
Current Trend:Choice on the Rise
Specialization in K-12– Magnet schools
Growth in private schools Vouchers are in the open Charter school growth Virtual school emergence Home schooling growth Rural omission issue
Current Trend:Redefine After-School Programs Strong public support 40% proposed reduction in federal
funds– Study finds lack of outcomes
Shift to 21st Century Community Learning Centers– Focus on academics
Current Trend:Major Push on Reading
Basic reading skill deficit– 36% of 4th graders– 25% of 8th graders
Skill-based vs. Whole Language (authentic
reading) Reading First
– 5 billion in federal grants
Current Trend:Increase in Corporate Marketing
Reaching down in grade level Focus on brand building and store traffic Leveraging budget crisis School and district level involvement Parental support
Current Trend:Private Sector Growth
Management– Privatization of schools growing
Leadership– Redefining the superintendent
• Good to Great number 1 read
Instruction– Sourcing from outside
Current Trend:Innovation out of Crisis
Work more closely with the business community
More effectively tapping community resources
Leveraging internal resources More open to volunteers
Predictions
Testing will be tested New voice in the wilderness Teaching to the test: The new 4th R HOTS will rise from the ashes Staff development next agent of change
Yoda’s Philosophy on Education
Difficult to see. Always in motion the future is.
The Dark Side clouds everything.
You must unlearn what you have learned.