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ICSC European Marketing Conference

Back To New Basics Movenpick Hotel Amsterdam City Centre, Amsterdam, The Netherlands

MyForum: Entertainment Studio

ICSC European Marketing Conference


Binnaz Dincer, Marketing Director, Multi Amsterdam, 15 May 2014


GAZIANTEP

ISTANBUL

ANKARA

NEVSEHIR

TRABZON

IZMIR

AYDIN DENIZLI

MERSIN

KAYSERI


« the meeting place »


Appeal to the young population with a new medium

Make use of emerging trends and technologies

Create a physical and digital meeting place

Link online and offline in one platform

THE REASON WHY


OBJECTIVES

Create a new marketing channel

Support center positioning and proposition

Cultivate loyalty

Generate revenue and add value


MyFORUM

B2C

B2B


Concept store to experience and

try cool new products and brands.

Special events for members:

music, tastings, fashion, art, tech,

pop-ups, competitions etc.

TV studio generating exciting videos

from personal & promotional scale up

to National TV shows.

Check-in & earn points for special

meet&greets, VIP-access etc.

Special events & activities for our

youngest customers.


: New Media Service Provider

: Entertainment Asset


MYLOUNGE EVENTS


GREAT AND

POWERFUL OZ

MOVIE PREMIER


EVENTS FOR KIDS


CELEBRITY EVENTS


MYFASHION CONTEST AN ONLINE & OFFLINE PROJECT


MYTALENT CONTEST


before

PROMOTION

during

PARTICIPATION

after

IMPRESSION


-Viral videos

-Teaser videos & tutorials

-TV commercials

-Corporate films

before


Forum İstanbul Extreme Fest 18,900 views

Forum Bornova Digital Campaign 11,650 views


TOP 5

Marmara Forum QR Corridor 5,570 views

iButterfly Viral video 15,132 views


during

-Event photography

-Video shooting

-Greenbox events

-Live Broadcasting


after

-Impression videos

-Impression photographs

-Press copies


Forum İstanbul Extreme Fest 18,900 views



TOP 5

Marmara Forum QR Corridor 5,570 views

iButterfly Viral video 15,132 views


MYFORUM ON EVENTS VIRAL FILMS TV COMMERCIALS AND TUTORIAL VIDEOS IMPRESSION VIDEOS AND PHOTOS GREENBOX EVENTS CORPORATE GREENBOX EVENTS CORPORATE VIDEOS FACEBOOK VIDEOS

MYFORUM LOUNGE EVENTS CELEBRITY PARTIES MYFASHION CONTEST MYTALENT CONTEST

Back To New Basics · PDF fileICSC European Marketing Conference Back To New Basics...

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Transcript of Back To New Basics · PDF fileICSC European Marketing Conference Back To New Basics...

Back To New Basics · PDF file﻿ICSC European Marketing Conference Back To New Basics...

Documents

Transcript of Back To New Basics · PDF file﻿ICSC European Marketing Conference Back To New Basics...

Back To New Basics · PDF fileICSC European Marketing Conference Back To New Basics...

Transcript of Back To New Basics · PDF fileICSC European Marketing Conference Back To New Basics...