Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50%...
Transcript of Bachelor of Business Administration (BBA-Hons)Minimum pass percentage for each course shall be 50%...
Bachelor of Business
Administration (BBA-Hons) 4 Years Program under Semester System
<Weekly Lecture Plan> Revised Uniform Codes Application w.e.f Fall 2019
Noon Business School
University of Sargodha
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Noon Business School, University of Sargodha
Bachelors of Business Administration
Hons’ (BBA) 4 Years BBA Program (Semester System)
Designed in the light of
Vision Statement
To become leading contributor towards modern
business economy in the era of globalization
through excellence in academics and research.
Mission Statement
Grooming future business leaders by employing
best of human resources and technology to
produce business intellectuals, professionals and
entrepreneurs to meet local and global
challenges.
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CONTENTS
No. Contents
01 Introduction
02 Admission Eligibility Criteria
02 Degree Awarding Requirement
03 Course Description of Program
04 Syllabus with detailed course outlines
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Noon Business School, University of Sargodha
Bachelors of Business Administration
Hons’ (BBA) 4 Years BBA Program (Semester System)
1. Introduction
Bachelors of business administration program aims at producing well trained business graduate
who have the capacity for independent thought and work, as well as for team work. The
emerging global scenario has compelled the commerce and the industry to look for a new breed
of business graduates capable of responding to the market demands. The innovative BBA
HONS’ 4 Years program develops critical and conceptual thinking skills in the participants. It
also provides them exposure of cutting edge business issues being faced by the real world. This
program has been devised keeping in view the current market needs and global demands.
2. Eligibility criteria
2.1 Qualifications
Candidates having I.Com, D.Com, F.A, F.Sc, ICS, DAE or equivalent intermediate are eligible
to apply for admission in BBA HONS’4 years program. The candidate must have at least 45%
marks to apply for admission.
3. Degree Awarding Requirements
3.1 Course Work
Minimum pass percentage for each course shall be 50% along with other degree completion
requirements.
3.2 Internship/Report
Students enrolled in BBA HONS’4 year semester system program will be required to do an
internship of 6 weeks duration in any commercial organization and submit the internship report
for evaluation.
3.3 Final Oral Examination/Viva Voce
Students fulfilling the requirements mention above shall be eligible for appearing in the final oral
examination. Those who will be declared pass in the oral examination will be awarded the degree
of BBA HONS’.
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Noon Business School, University of Sargodha
Noon Business School
University of Sargodha Description of the Bachelors in Business Administration Program
BBA HONS’ (4 YEARS) AFTER 12-YEARS SCHOOLING
138 Credit Hours 1st Semester
Code Subject Title Credit Hours
ENGL 101 Freshman English I 3(3-0)
BUSB 102 Introduction to Business 3(3-0)
CSSC 103 Introduction to Computers 3(3-0)
BUSB 104 Introduction to Bookkeeping & Accounting 3(3-0)
ISLS 105 Islamic Studies 3(3-0)
PSYC 106 Human Psychology 3(3-0)
18
2nd Semester
Code Subject Title Credit Hours
ENGL 107 Freshman English II 3(3-0)
BUSB 108 Financial Accounting 3(3-0)
MATH 109 Business Mathematics 3(3-0)
PKST 110 Pakistan Studies 3(3-0)
BUSB 111 Introduction to Management 3(3-0)
ECON 112 Microeconomics 3(3-0)
18
3rd Semester
Code Subject Title Credit Hours
BUSB 201 Contemporary World 3(3-0)
SOCI 202 Sociology 3(3-0)
ECON 203 Macro Economics 3(3-0)
BUSB 204 Advanced Accounting & Auditing 3(3-0)
BUSB 205 Introduction to HRM 3(3-0)
BUSB 206 Business Taxation 3(3-0)
18
4th Semester
Code Subject Title Credit Hours
ENGL 207 Creative Writing 3(3-0)
BUSB 208 Oral Communication & Presentation 3(3-0)
BUSB 209 Principles of Marketing 3(3-0)
BUSB 210 Money Banking and Credit 3(3-0)
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ECON 211 Pakistan Economics 3(3-0)
BUSB 212 Cost & Management Accounting 3(3-0)
18
5th Semester
Code Subject Title Credit Hours
BUSB 301 Business Communication 3(3-0)
ECON 302 Managerial Economics 3(3-0)
BUSB 303 Logic 3(3-0)
BUSB 304 Financial Management 3(3-0)
BUSB 305 Business Law 3(3-0)
BUSB 306 Business Statistics 3(3-0)
18
6th Semester
Code Subject Title Credit Hours
STAT 307 Statistical Inference 3(3-0)
BUSB 308 Organizational Behavior 3(3-0)
MATH 309 Calculus 3(3-0)
BUSB 310 Management Information System 3(3-0)
SOCI 311 Sociological Theory 3(3-0)
BUSB 312 Marketing Management 3(3-0)
18
7th Semester
Code Subject Title Credit Hours
BUSB 401 Business Research & Report Writing 3(3-0)
BUSB 402 Operations Management 3(3-0)
BUSB 403 Entrepreneurship & SME Management 3(3-0)
Specialization I
3(3-0)
Specialization II
3(3-0)
15
8th Semester
Code Subject Title Credit Hours
BUSB 404 Business Ethics 3(3-0)
BUSB 405 Interpersonal Skills 3(3-0)
BUSB 406 Total Quality Management 3(3-0)
Specialization III
3(3-0)
Specialization IV
3(3-0)
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Internship of 6 to 8 weeks qualifying
Specialization in HRM
Course Code Course Title Credit Hours
BUSB 407 Industrial &Labor Laws 3(3-0)
BUSB 408 Training & Development 3(3-0)
BUSB 409 Performance & Compensation Management 3(3-0)
BUSB 410 International HR 3(3-0)
BUSB 411 Leadership 3(3-0)
BUSB 412 Strategic HR 3(3-0)
Specialization in Finance
Course Code Course Title Credit Hours
BUSB 413 Special Topics & Accounting Standards 3(3-0)
BUSB 414 Financial Statement Analysis 3(3-0)
BUSB 415 Advanced Accounting systems 3(3-0)
BUSB 416 Advance Auditing Techniques 3(3-0)
BUSB 417 Corporate Finance 3(3-0)
BUSB 418 International Finance Management 3(3-0)
BUSB 419 Credit Management 3(3-0)
BUSB 420 Investment & Portfolio Management 3(3-0)
Specialization in Marketing
Course Code Course Title Credit Hours
BUSB 421 Sales Management 3(3-0)
BUSB 422 Advertising Management 3(3-0)
BUSB 423 Brand Management 3(3-0)
BUSB 424 International Marketing 3(3-0)
BUSB 425 Marketing Research 3(3-0)
Requirements for award of Degree:
i) Successful Completion of all Courses
ii) Business Internship 6 Weeks and viva (Qualifying)
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COURSE CONTENTS
Course Title Freshman English - I
Course
Objectives
This course provides the students Language skills for effective communication,
organizational communication, the writing process, designing business documents,
writing business correspondence, preparing reports, proposals, manuals and presentation,
preparing employment and administrative messages, business terminology for marketing
and trade, communicating with the customer
Learning Outcomes
By the end of this course it is expected that the student will be able to:
1. To further develop student’s skills in reading, writing, speaking and thinking.
2. To develop students „understanding and appreciation of English language and its use in
effective communication and literature.
3. To develop student understands and appreciation of essay writing, short stories and will
develop ability to evaluate and understand written material.
4. To develop effective business communication skills and enhance presentation skills.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Parts of speech
Parts of sentences
2
Clauses
Phrases
Capitalization
punctuation
usage
Modifuer
3
Conjuctions
Figures of speech
Modifiers
Proofreading
4
Pre-writing skills
Graphic Organizers
Five Planing steps for effective messages
5
Reflective essays
Persuasive essays
Compare contrast essays
6
Literary Analysis
Libarary Skills
Reference book skills
7
Creative writing
Letter writing
bad news good news
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Resume
Emails and applications
Mid Term Exam
9 Research Paper Reading
10 Short Story Writing
11 7 C's of Communication
12
Effective reading skill development
Book reading and Research paper reading
13
Case study
News Paper/Article
14 Introduction to communication
15 Effective Presentation skills
16
Public speaking skills
Persuasive speeches
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text Business Communications by Wills (Latest Edition)
Reference Text
Exploring the Word of English by Saadat Ali Shah(Latest Edition)
• Business Opportunities by Vicky Hollet.(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Introduction to Business
Course
Objectives
The objective of this course is to give students a basic know how about the businesses and
their structures. This course will help students in getting knowledge of fundamentals and
new developments of business organizations and management. This course also serves as
foundation for advance level courses offered in the program
Learning Outcomes
1. Overall knowledge of business environment. 2 Types and structures of business
organizations 3. Issues related to operations of different types of business organizations. 4.
Special focus of typs of joint stock companies.
Relation with Mission Statement
This will provide preliminary knowledge of business to help the student in becoming
business intellectual and entrepreneur.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Nature and Scope of Business: Concept, Importance, Objectives,
Divisions, Role and Functions, Qualities of Businessman, Business vs
Profession
2 Sole Proprietorship: Characteristics, Advantages and Disadvantages,
Sole proprietorship vs other forms of business
3
Partnership form of Business: Characteristics, Advantages and
Disadvantages, Deed and agreement, Kinds of partners, Right duties
and obligations.
4
Partnership for of Business (Continued): Recap from last lecture,
Reconstitutions of partnership, admission withdrawal of partner,
minor partner, Registration of business, Dissolution of Partnership
Business. Sole proprietorship vs partnership.
5
Company Form of Organization: Features, classification, advantages
and disadvantages, company vs partnership, private vs public limited
company. Partnership vs private limited company and public limited
company
6 Promotion and Formation of Joint Stock Company: Promoters and
their functions, formation of company, legal documents, statement in
lieu of prospectus, differentiations.
7 Capital of Company: Classes of capital, shares, transfer and
transmission of shares, Debentures, Underwriting, agents, ploughing
back of profits, dividend.
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Management and Direction of a Company: Management,
Shareholders, rights, directors, CEO, managing agents. Company
Meetings: resolutions, legal conditions of various forms of business
organizations.
Mid Term Exam
9
Liquidation or Winding up of a Joint Stock Company: Modarbah and
Musharkah form of business
10
Cooperative Societies: Characteristics, Principles, types, advantages
and disadvantages, forming CS in Pakistan. Public company vs CS.
11
Business Combinations: Types and forms Holding company and
trust.
12 Marketing and Channels of Distribution
13
Domestic Trade and Foreign Trade: Internal trade, classification of
domestic trade on the basis of scales of operations, Importance,
difficulties, import documents.
14
Business Risk and Insurance: Principles of Insurance, Advantage of
Insurance, Life Insurance: Essentials, how to get life insurance, kinds
and mode of payment claims etc.
15
Stock Exchange: Main features, business transaction, types of
speculation, cases of fluctuation, benefits, Pakistan Stock Exchange.
16 Business Finance: Need, Factors influencing, types, sources etc.
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text
Introduction to Business: M. Saeed Nasir (Latest Edition)
Reference Text
N/A
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Course Title Intro to Computers
Course
Objectives
Introduction to Computer Applications is designed to familiarize students with
computers and their applications. It will also emphasize the use of computers and
technology throughout their future careers. Students will learn fundamental concepts of
computer hardware and software and become familiar with a variety of computer
applications, including word processing, spreadsheets, databases, and multimedia
presentations. Students will also investigate Internet-based applications, working with
email and learning how to browse the web. Coursework also includes activities that
explore social and ethical issues related to computers.
Learning
Outcomes
Upon completion of this course, students will:
• Be able to identify computer hardware and peripheral devices
• Be familiar with software applications
• Understand file management
• Accomplish creating basic documents, worksheets, presentations and databases
• Distinguish the advantages and disadvantages of networks
• Experience working with email and recognize email netiquette
• Explore the Web and how to conduct research
• Identify computer risks and safety
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to Information Technology,
Understanding Computer Systems
2 Computer Hardware,
3 Operating Systems,
4 Application Software,
5 Programming Languages,
6 Files and Data Basics
Data Communication
7 Networking Basics
Internet Basics
8
E-Commerce,
Computer Graphics,
Computer Security and Controls
Mid Term Exam
9
MS Office
MS Word
10 MS Word,
11 MS Excel,
12 MS Excel,
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13 MS Access,
14 MS Power point,
15 MS Project
16
Internet Browsers, Databases, Information Systems importance in
Business, E-Banking
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text James A. Senn: Information Technology in Business,
Reference Text BPB Peter Norton’s Introduction to
Computers(Latest Edition)
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Course Title Introduction to Book-keeping & Accounting
Course
Objectives
To Introduce the students with basics of Book-keeping and Accounting to make them
familiar with the role of Accounting in Business and Business decisions.
Learning Outcomes
After studying this course the student are expected to
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Accounting and Book keeping, Purpose and Nature
of Accounting, Definition of Accounting, Users of Accounting
information, Branches of Accounting, Basic Accounting
Terminology
2
Resources and Claims Against Resurces, The Accounting
Equation, Business Entity Principle, Money measurement
principle, Class Activity
3
The Accounting Process: Objectivity Principle, Time Period
Principle, Going Concern Assumption, Rules of Recording , Debit
and Credit
4
The Recording Process, Journal and types of Journal, Recording in
Journal, Posting into Ledger, Running and Balanced form of ledger
5
Ledger Accounts and Preparation of Trial Balance, Methods of
Trial Balance, Types of Accounting Errors.
6
Basic Financial Statements, Income Statement, Balance Sheet,
Cash Flow Statement
7
Preparation of Final Accounts from Trial Balance with out
Adjustments
8
Preparation of 6 Column Work Sheet, Closing entries and Post
Closing Trial Balance
Mid Term Exam
9
Making Accounting inforamtion more realistic: The Adjustment
Process, Four Basic Types of Adjustments, Accruals and
Deffereals, Adjustment for out standing expenses, Income
receivalbes, prepaid expenses, Income received in advance
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Adjustment for Depreciation on Fixed Assets, Interest on Capital
and Drawings, Manager's Commission and Goods on Sale or return
Basis and Closing Stock, Two Systems of Inventory Handling,
Computing the Cost of Goods Sold
11 Adjustment for Bad and Doubtfull Debts
12
Ten Column Work Sheet, Final Accounts with Adjustments,
Completion of Accounting Cycle
13
Further Practice onTen Column Work Sheet, Final Accounts with
Adjustments, Completion of Accounting Cycle, Comprehensive
Problem-I
14 Accounting for Financial Assets: Control over Cash, Cash Book
15
Control over Cash: Bank Reconciliation Statement, Causes of
Difference in Cash Book and Bank Statement
16
Methods of Reconciliation, Checking Frauds and embazzlement
through Reconciliation
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text
Accounting the Basis for Business Decision, Meigs and Meigs
15th Edition
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Course Title Islamic Studies
Course Objectives This course is aimed at:
1 To provide Basic information about Islamic Studies
2 To enhance understanding of the students regarding Islamic Civilization
3 To improve Students skill to perform prayers and other worships
4 To enhance the skill of the students for understanding of issues related to faith and religious life.
Learning
Outcomes After the successful completion of the course the students will be understand issues related to faith
and religious issues. They will be able to understand about Islamic civilization
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Quranic Studies
1) Basic Concepts of Quran
2) History of Quran
3) Uloom-ul -Quran
2
Study of Selected Text of Holly Quran
1) Verses of Surah Al-Baqra Related to Faith (Verse No-284-286)
2) Verses of Surah Al-Hujrat Related to Adab Al-Nabi (Verse No-1-18)
3) Verses of Surah Al-Mumanoon Related to Characteristics of faithful
(Verse No-1-11)
3 4) Verses of Surah al-Furqan Related to Social Ethics (Verse No.63-77)
5) Verses of Surah Al-Inam Related to Ihkam (Verse No-152-154)
4
Study of Sellected Text of Holly Quran
1) Verses of Surah Al-Ihzab Related to Adab al-Nabi (Verse
No.6,21,40,56,57,58.)
2) Verses of Surah Al-Hashar (18,19,20) Related to thinking, Day of
Judgment
3) Verses of Surah Al-Saf Related to Tafakar,Tadabar (Verse No-1,14)
5
Seerat of Holy Prophet (SAW) I
1) Life of Muhammad Bin Abdullah ( Before Prophet Hood)
2) Life of Holy Prophet (SAW) in Makkah
6
3) Important Lessons Derived from the life of Holy Prophet in Makkah
Seerat of Holy Prophet (SAW) II
1) Life of Holy Prophet (SAW) in Madina
2) Important Events of Life Holy Prophet in Madina
3) Important Lessons Derived from the life of Holy Prophet in Madina
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Introduction To Sunnah
1) Basic Concepts of Hadith
2) History of Hadith
3) Kinds of Hadith
8
4) Uloom –ul-Hadith
5) Sunnah & Hadith
6) Legal Position of Sunnah
Mid Term Exam
9
Selected Study from Text of Hadith
Introduction To Islamic Law & Jurisprudence
1) Basic Concepts of Islamic Law & Jurisprudence
2) History & Importance of Islamic Law & Jurisprudence
10
3) Sources of Islamic Law & Jurisprudence
4) Nature of Differences in Islamic Law
5) Islam and Sectarianism
11
Islamic Culture & Civilization
1) Basic Concepts of Islamic Culture & Civilization
2) Historical Development of Islamic Culture & Civilization
3) Characteristics of Islamic Culture & Civilization
4) Islamic Culture & Civilization and Contemporary Issues
12
Islam & Science 1) Basic Concepts of Islam & Science
2) Contributions of Muslims in the Development of Science
3) Quranic & Science
13
Islamic Economic System
1) Basic Concepts of Islamic Economic System
2) Means of Distribution of wealth in Islamic Economics
3) Islamic Concept of Riba
4) Islamic Ways of Trade & Commerce
14
Political System of Islam
1) Basic Concepts of Islamic Political System
2) Islamic Concept of Sovereignty
3) Basic Institutions of Govt. in Islam
15
Islamic History
1) Period of Khlaft-e-Rashida
2) Period of Ummayyads
3) Period of Abbasids
16
Social System of Islam
1) Basic Concepts Of Social System Of Islam
2) Elements Of Family
3) Ethical Values Of Islam
Final Term Exam
Facilities Required Multimedia/lab etc
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Recommended Text
1) Hameed ullah Muhammad, “Emergence of Islam” , IRI,Islamabad.
Reference Text
2) Hameed ullah Muhammad, “Muslim Conduct of State”.
3) Hameed ullah Muhammad, „Introduction to Islam.
4) Mulana Muhammad Yousaf Islahi,”.
5) Hussain Hamid Hassan, “An Introduction to the Study of Islamic Law”
leaf Publication
Islamabad, Pakistan.
6) Ahmad Hasan, “Principles of Islamic Jurisprudence” Islamic Research
Institute, International
Islamic University, Islamabad (1993).
7) Mir Waliullah, “Muslim Jrisprudence and the Quranic Law of Crimes”
Islamic Book Service
(1982).
8) H. S. Bhatia, “Studies in Islamic Law, Religion and Society” Deep &
Deep, Publications,
New Delhi (1989).
9) Dr. Muhammad Zia-ul-Haq, “Introduction to Al Sharia Al Islamia” Allama
Iqbal Open
University, Islamabad (2001).
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Noon Business School, University of Sargodha
Course Title Human psychology
Course Objectives Psychology is the scientific study of behavior and cognitive processes. Psychology is curious, interesting
and pragmatic. It attempts to comprehend human nature. The basic course in psychology will provide the
basis for the better comprehension of Management Sciences. Management is essentially getting things
done from other people and this is not possible without a deeper understanding of human behavior. The
scope of psychology is an ever-expanding phenomenon. Now psychological knowledge is applied to
solve the problems of such diverse areas as management, environment, business, education, industry, and
other important fields. An introductory and modern course in psychology will help the students to
understand such applied and vital areas as organizational behavior, human resource management,
consumer behavior, marketing management, advertising, and management in general. This course will
also help the students to have a deeper understanding of their own selves and also to cope with the
environment pressures and to improve their quality of life.
Learning Outcomes To improve academic standard in this region
through the generation, assimilation, and dissemination of knowledge
· To make the students aware of recent trends in psychology
· To prepare people of this area to serve as intellectual resource base in this region.
· To enable the students to apply psychological knowledge for the economic and social betterment
of Pakistan
· To develop high quality professionals and behavioral scientists that are committed to pursuit of
excellence, and are endowed with vision, courage, and dedication
Weekly Lecture Plan Lecture No Topic To be Discussed
1
• Introduction to Psychology
Definition, applied fields, and goals of psychology
The rise of psychology as a science
Major trends in the development of psychology
2
· Research methods in psychology
Naturalistic observation
Experimental method
Survey and interview
Case study and focus group
Meta-analysis
3
• Biological basis of Behavior
Neural structure and synaptic transmission
Structure and functions of nervous system
Endocrine system
4
· Sensation
Sensory processing
Vision
Audition
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5
· Perception
Antinational processes
Organizational processes in perception
Identification and recognition processes
6
· Learning and behavior
Classical conditioning
Operant conditioning
Cognitive learning
Observational learning
7
· Memory
Sensory memory
Short-term memory
Learning and encoding in long-term memory
Remembering
8
· Motivation and Emotion
Definition and type of motives (primary, secondary, and general)
Basic emotions and culture
Theories of emotions
Functions of emotions
Mid Term Exam
9
· Life-styles, stress, and health
Life-style choices and consequences
Healthy and unhealthy life-styles
Stress, causes, and effects of stress, and coping strategies
10
· Cognitive processes
Studying cognition
Language use
Visual cognition
Problem solving and reasoning
Judging and deciding
11
· Personality
Definition and assessment of personality
Psychodynamic, behavioristic, humanistic, and trait theory of personality
12
· Intelligence and assessment of intelligence
The origin of intelligence testing
IQ test
Theories of intelligence
The politics of intelligence
13
· Abnormal behaviour
Nature and causes of mental disorders
Brief introduction to classification and diagnosis of mental disorders
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· Psychotherapy
Psychoanalysis and modern psychodynamic approach
Behaviour modification techniques
Cognitive and eidetic therapy
15
· Social psychology
Social cognition
Attitudes and their formation
16
Prejudice
Social influences and group behaviour
Interpersonal attraction and loving
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text · Lahey, Benjamin: Psychology. McGraw-Hill(Latest Edition)
· Feldman, Robert S.: Understanding Psychology McGraw Hill(Latest Edition)
· Gerow Josh, R.: Psychology and Introduction. Longman(Latest Edition)
· Carlson, Neil R. &Buskist, William: Psychology. Allyn and Bacon(Latest
Edition)
· Zimbardo, Philip G. &Gerring, Richard J.:Psychology and Life. Harper Collin
Publishers(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Freshman English II
Course
Objectives
This course aims at helping students develop a positive, constructive and practical
approach to effective written and oral communication in business and professional
settings. Audience awareness, developing a design, handling questions and answers,
personal presence, style and body language are some other aspects that will be discuses
Learning Outcomes
By the end of this course it is expected that the student will be able to:
1. Communicate in clear, concise correspondence to meet the diverse needs and multiple
purposes of business and social communication situations. Presentations, interviews,
meetings and conferences are an integral part of any professional environment. Well-
prepared and well executed presentations leave an indelible impression on superiors,
peers and subordinates alike.
2. Students will learn to use graphics, audio-visual aids and audience handouts in an
effective manner.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Effective communication in business
Importance and benefits of Effective communication
Components of communication
Concepts and problems of communication
Non Verbal communication
2 7 C's of Effective Communication
3 Process of preparing effective Business messages Five Planning steps
4 Strategies for successful speaking & successful Listening
5 Strategies for successful Informative & Persuasive speaking
6 Strategies for successful Interpersonal communication
7 Confidence building
8 Making Oral Presentation
Mid Term Exam
9 Building Good Will
10 Public speaking & oral reporting
11 Additional Oral Communication activities
12 Non verbal communication
13 Communication in group meetings
14 Writing covering Letters
Resumes
15 confidence building, tips to be impressive
16 Final project presentation
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Noon Business School, University of Sargodha
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text Murphy, Effective Business Communication, 7th edition
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Noon Business School, University of Sargodha
Course Title Financial Accounting
Course
Objectives
The objective is to give student a clear understanding of accounting cycle, nature of assets,
liabilities, equities, incomes and expenditure.
Learning Outcomes
Student must be able to record and interpret accounting transactions and statements.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Accounting for Marketable Securities, Accounting for Inventories,
Perpetual and Periodic Inventory systems, Cost Flow Assumptions
2
Cost Flow Assumptions under periodic and perpetual inventory
system, Impact of Inventory Errors on Profitability and Financial
Position. Gross Price Method, Retail Price Method,
3
Qunatitative Models of Inventory Handling, Economic Order Quantity
and Most significant ratios related to inventories. Comprehensive
Problem 2
4
Plant Assets and Depreciation, Plant Asset acquistion, Determination
of Cost Price, Capital and Revenue Classification, Methods of
Deprecation, Striaght Line, Declining Balance, Unit of Out, Sum of
Year Digit
5
Depreciation Schedule for Straight Line, Declining Balance Method,
Disposal of Fixed Asset, and Accounting for Asset trade in
6 Accounting for Natural and Intangible Assets, Liabilities
7 Corporate Liabilities and Lease Accounting,
8 Stockholders' Equity Paid in Capital
Mid Term Exam
9 Stockholders' Equity Paid in Capital, Comprehensive Problem 3
10 Introduction to Peachtree Accounting Software
11 Practice Sessions on Peachtree Accounting
12 Income and Changes in Retained Earnings
13 Further Readings on Income and Changes in Reatained Earnings
14
Partnership Accounting: Setting Up Partnersh Accounts, Distribution
of Profits. Adimission of a Partner, Dissulation of Partnership when all
partners are solvent
15 Statement of Cash Flows
16 Further Readings on Statement of Cash Flows
Final Term Exam
Recommended
Text
Accounting the Basis for Business Decision Meigs and Meigns 15th
Edition
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Course Title Business Mathematics
Course Objectives
This course is built upon the mathematical concepts, principles and techniques that are useful in
business management. The main objectives of the course are to enhance students‟ competency in
application of mathematical concepts in solving business management problems and to improve their
level of quantitative approach.
Learning
Outcomes Upon the successful completion of this course, you should be able to:
1. Mathematical Function 2. Building and solving linear and quadratic equations 3. Types of functions
4. Matrices and its applications
5. Determinants and its applications
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
introduction to submission,
multiplications,
introduction of subscripted variables linear equation involving one variable
2
Quadratic Equations: solution of quadratic equations by factorization method,
solution of quadratic equations by square completion methods, solution of
quadratic equations by quadratic farmula, Applications of quadratic equation.
3
Linear Equations:
characteristics of linear equations, Graphical characteristics, writing of the linear equation,
Determining the equation of a straight line linear equations involving more than
two variables
4
systems of linear equations and their applications:
introduction, two variables system of equations,
Elimination method
5
Three variale system of equations,
Elimination method
Applications of linear equations and system of equations.
6
systems of linear equations and their applications:
introduction, two variables system of equations (Gauss-jordan Elimination
method)
7
Three variale system of equations, Gauss-jordan Elimination method
Applications of linear equations and system of equations.
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Noon Business School, University of Sargodha
8
systems of linear equations and their applications:
introduction, Two variables system of equations (Gauss-jordan inversion method)
Mid Term Exam
9 Three variale system of equations (Gauss-jordan inversion method)
Applications of linear equations and system of equations.
10
Nonlinear Functions and their applications:
nonlinear functions-introduction,
quadratics functions, characteristics and their applications
11
polynomial function,
Exponential functions and applications logarithmic functions,
properties of logarithmic function
12
Matrices: introduction to matrices, types of matrices, matrix operations
13
inverse of matrix, The determinant and its properties, the method of cofactor.
14 Determinants, properties of determinants,
determinants and non-singularity
15
special determinants,
solutions of linear equations by determinants,
charamer's Rule.
16 solution of linear equations by determinants,
inverse matrices method.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
1. Cheryl Cleaves, Business Maths, Pearson (Latest Edition)
2. Burton, Shelton, Business Maths using Excel, South-Western Cengage
Learning
3. Budnick, Mathematics for Business Economics and Social Science
27 | P a g e
Noon Business School, University of Sargodha
Course Title Pakistan Studies
Course Objectives
Develop vision of historical perspective, government, politics, contemporary Pakistan, ideological
background of Pakistan.
Study the process of governance, national development, issues arising in the modern age and posing
challenges to Pakistan.
Learning Outcomes
After the successful completion of this course the students will be able to understand about the
Pakistan history, civilization and current issues.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Historical Perspective
Ideological rationale with special reference to Sir Syed Ahmed Khan, Allama
Muhammad Iqbal and Quaid-e-Azam Muhammad Ali Jinnah.
2 Factors leading to Muslim separatism
3
People and Land
Indus Civilization
4 Muslim advent
5 Location and geo-physical features.
6
Government and Politics in Pakistan
Political and constitutional phases:
1947-58
7 1958-71
8 1971-77
Mid Term Exam
9 1977-88
10 1988-99
11 1999 onward
12
Contemporary Pakistan
Economic institutions and issues
13 Society and social structure
14 Ethnicity
15 Foreign policy of Pakistan and challenges
16 Futuristic outlook of Pakistan
Final Term
Exam
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Noon Business School, University of Sargodha
Facilities
Required Multimedia/lab etc
Recommended Text
1. Burki, Shahid Javed. State & Society in Pakistan, The Macmillan Press Ltd
1980.
Reference Text
2. Akbar, S. Zaidi. Issue in Pakistan’s Economy. Karachi: Oxford University
Press, 2000.
3. S.M. Burke and Lawrence Ziring. Pakistan‟s Foreign policy: An Historical
analysis. Karachi:
Oxford University Press, 1993.
4. Mehmood, Safdar. Pakistan Political Roots & Development. Lahore, 1994.
5. Wilcox, Wayne.The Emergence of Banglades., Washington: American
Enterprise, Institute of
Public Policy Research, 1972.
6. Mehmood, Safdar. Pakistan Kayyun Toota, Lahore: Idara-e-Saqafat-e-Islamia,
Club Road, nd.
7. Amin, Tahir. Ethno - National Movement in Pakistan, Islamabad: Institute of
Policy Studies,
Islamabad.
8. Ziring, Lawrence. Enigma of Political Development. Kent England:
WmDawson & sons Ltd, 1980.
9. Zahid, Ansar. History & Culture of Sindh. Karachi: Royal Book Company,
1980.
10. Afzal, M. Rafique. Political Parties in Pakistan, Vol. I, II & III. Islamabad:
National Institute of
Historical and cultural Research, 1998.
11. Sayeed, Khalid Bin. The Political System of Pakistan. Boston: Houghton
Mifflin, 1967.
12. Aziz, K.K. Party, Politics in Pakistan, Islamabad: National Commission on
Historical and
Cultural Research, 1976.
13. Muhammad Waseem, Pakistan Under Martial Law, Lahore: Vanguard, 1987.
14. Haq, Noor ul. Making of Pakistan: The Military Perspective. Islamabad:
National Commission on
Historical and Cultural Research, 1993.
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Noon Business School, University of Sargodha
Course Title Introduction to management
Course
Objectives
This is an introductory course about the management of organizations. It provides instructions on
principles of management that have general applicability to all types of enterprises; basic
management philosophy and decision making; principles involved in planning, organizing,
leading, and controlling; and recent concepts in management. The principles learned in this
course will allow the student to effectively work with and through others in an organization. The
course will also encourage the students to explore and inquire the applicability of western
management principles and theories in local settings. Besides, the course will discuss the Islamic
perspective of managing businesses and organizations.
Learning Outcomes
it will help students:
1. To understand the phenomena of organizations
2. Develop understanding of different management approaches
3. how to balance the work load
4. How to manage and increase the organization performance
5. it will provide understanding to develop different strategies
6. How to make your employees more motivated to work.
Lecture No Topic To be Discussed
1
introduction to management ,
organization ,
the management process
2
history and evaluation of management,
organizational theories,
different approaches to management
3
the organizational culture and the management,
the external environment and the manager,
the internal environment and the manager
4
foundations and basic elements of planning,
process of planning and MBO,
effective strategic planning
5
decision making,
the manager's role as decision maker,
decision making process
6
Basics of strategic management,
case of strategic management,
strategic management process
7
organizational structure,
types of organizational structure
8 case Decision making
Mid Term Exam
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Noon Business School, University of Sargodha
9
Human Resource Management,
HRM processes
10
Motivation its theories,
currents issues in motivation
11
team work and group behavior,
case of team and team work
12
leadership and its characteristics,
leadership style and behavior
13
the process of control,
the control standards
14
case of controlling,
presentations
15
staffing,
presentations
16 conclusion session
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text Mary Coulter & Robbins, Management, International ed.
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Noon Business School, University of Sargodha
Course Title Micro Economics
Course Objectives This course is designed to introduce key microeconomics concepts and techniques applicable as
tools for rational economic decision-making within the micro framework. The course aims to
demonstrate the relevance and usefulness of economic analysis to real world business situations.
Emphasis is placed on optimal decisions making within the firm and the strategic relationship with
other business.
The goal of the course is to provide an introduction to microeconomics. Using microeconomics
theory, the students will be able to understand the concepts of demand and supply, the price
determination in the market, firm behavior and the structure of the markets.
Learning
Outcomes After studying this course the student will be able to understand:
1. The Economic problem of allocation and distribution of resources.
2. The factors that determine demand and supply
3. The concept of elasticity of demand and supply
4. Analyze the effect of market structure on firm behavior
5. Analyze efficiency and the role of government in promoting and deterring efficiency
6. The concept of derived demand for labor and capital
7. The existence of impact of externalities
8. Income distribution and “fairness”.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
economis: basic theme and nature
-micro versus macro economics
-positive versus normative economice
2 economic problem of resource allocation -
economic relevance to business organization
3
The demand function -
change in demand
- the suppply function
4
changes in supply -
equilibrium of supply and demand
- elascitisity of demands supply and its measyrements
5 cordinal approach and consumer equilibrium -
ordinal approach and cosumer equilibrium
6 price , income and sustitution effects on cosumer equilibrium
7
basic production concepts -
total , averege and marginal product -
returns to scale
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Noon Business School, University of Sargodha
8
short run and long run production -
least cost factor combination -
producer equilibrium
Mid Term Exam
9
various cost concepts
- the cost of production -
short run cost -long run cost
10
revenue and revenue curves:
total ,averege and marginal revenue
- profit maximization
11 market and its forms -price and output under perfect competition
12 price and output under monopoly , duopoly, oligopoly and monopolistic
competition
13 role of goverenment in market efficiency
- the theorey of marginal productivity
14 market demand forresources -
existance of impact ofexternalities
15 income distribution and fairness
16 project and revision
Final Term Exam
Facilities Required Multimedia/lab etc Recommended
Text
1. David M. Winch, Micro Economics: Problems and Solutions, Oxford
University
Press. (Latest Edition)
2. Mc Connell & Brue, Economic 15th Edition., McGraw Hill, INC
3. Muhammad Hussain Choudhry, Economic Theory Volume 1, Caravan
Book House, Lahore
2002.
4. Ruffin and Gregory, Principles of Economics, Illionois: Scott Foresman
and Company, (Latest
Edition).
5. Samuelson and Nordhaus, Economics, New Delhi, Tata McGraw Hill,
(Latest Edition).
6. Scott and Nigro: Principles of Economics, New York; Macmillan
Publishing Co., Inc., (Latest
Edition).
CONTEMPORARY
33 | P a g e
Noon Business School, University of Sargodha
Course Title Contemporary World
Course
Objectives
The goal of the History requirement is to develop in students an understanding of the present that
is informed by an awareness of past heritages, including the complex and interdependent
relationships between cultures and societies.
Learning
Outcomes
Students satisfying the history requirement should be able to:
1-analyze historical facts and interpretations;
2- analyze and compare political, geographic, economic, social, cultural, religious and intellectual
institutions, structures, and processes across a range of historical periods and cultures; recognize
and articulate the diversity of human experience across a range of historical periods and the
complexities of a global culture and society;
draw on historical perspective to evaluate contemporary problems/issues; and
analyze the contributions of past cultures/societies to the contemporary world.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
What is International Relations: Critical Themes and setting the Global Stage. How
is the International Political System structured? -The Nation-State -Idealism,
Realism (competing theories)
2
Global Institutions
International Agreements (Treaties)
The legacy of Colonialism
Anti-colonial movements (national & social revolutions)
The impact on the geopolitical environment
3
The Middle East: A Region in Turmoil
The birthplace of the world’s three faiths-Judaism, Christianity, Islam, and a region
with vast energy resources
the Middle East is a place the world’s economy depends on.
It’s unique history of being the origin of three major religions, nearly 100 years of
colonial occupation
Ihe Arab- Israeli conflict
Lack of democracy
The impact of Islamic fundamentalism has made the region extremely volatile.
4
The class will examine these factors in order understand contemporary
international politics in a region of the world that is closely watched by students,
academicians, governments, and people generally from around the world.
Students will participate in a simulated Israeli/Palestinian peace conference that will
enable them to simulate the roles of negotiators.
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Noon Business School, University of Sargodha
5
Asia: The Rise of the Economic Tigers Asia
The world’s largest continent has been characterized by significant population
growth and economic progress during the last half of the twentieth century.
China, the world’s most populous country is poised to be a major global economic
and military power.
The dispute over North Korea’s nuclear proliferation has heightened tension in the
region considerably.
Creating the potential for a major regional conflict
6
In addition, the conflict between India and Pakistan over the disputed territory of
Kashmir also has the possibility of developing into a major confrontation.
The class will examine historical and current events in Asia with an emphasis on its
economic growth and potential for conflict between the United States and North
Korea.
Also, the Kashmir conflict will be examined with a special emphasis on the
prospect and potential effects of a nuclear war between India and Pakistan.
7
Latin America: Population Growth, Poverty, and Potential
Latin America faces great social and economic challenges.
During the second half of the twentieth century most Latin American societies
moved from authoritarian military dictatorship, various Marxist insurgencies, and
toward democracy.
Its primary challenge remains how to improve standards of living, strengthen
democratic institutions, and provide education and jobs for growing populations.
8
Democratic change, reducing poverty are the stated goals of many Latin American
countries.
The course will examine important political developments in Latin America,
particularly major trading agreements designed to give Latin American countries
preferred trading status with the United States and Canada
The controversial issue of economic globalization takes center stage in Latin
America, especially concerning labor rights, environmental concerns, and the export
of American jobs.
Mid Term
Exam
9
Africa: A Triple Heritage
The African Scholar, Ali A. Mazrui says that Africa has a triple heritage, one that
represents the traditional African experience of village life, polytheism (belief in
many gods), the arrival of Islam and the Arabs, and the impact of
European colonial rule and culture.
For the last 1600 years, African history has been characterized by the interacting
relationship between these forces, often in conflict, but sometimes cooperative
depending upon the time period and issues at hand.
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Noon Business School, University of Sargodha
10
During the twentieth century African societies and leaders challenged the forces of
colonial rule under the banner of nationalism, independence, and self-determination.
Using the traditions of European inspired political thought-from liberal democratic
thought to Marxism,
11
The Politics of Europe
No other region of the world has determined the course of international politics than
Europe.
After centuries of brutal warfare, and the rise and fall of kingdoms and empires,
Europe introduced the modern age of the nation-state with all the benefits, ideas,
and challenges that it produced-nationalism, devastating warfare, democracy,
fascism, capitalism, socialism, communism, and advances in technology.
12
African nationalist from Algeria to South Africa engaged in a protracted struggle
for independence.
However, like Latin America, economic independence and the quest for democracy
proved elusive throughout the latter half of the twentieth century, but many
countries made a dramatic shift toward greater democracy during the last decade.
Other problems persist however, such as economic dependence, and under-
development, ethnic and political conflict that has devastated many countries
throughout the continent.
The course will examine problems associated with post-colonial rule, the slow pace
of alleviating poverty and achieving economic development, ethnic conflict, and the
AIDS crisis.
13
Political developments have entrenched and expanded the European Union and
NATO in a very dynamic and dominate way
making the E.U. the most powerful economic force on the planet.
The course will examine these developments, as well as explore other important
areas of political and cultural change in Europe, particularly the issue of making
Turkey a member of the European Union
14
The Geopolitics of Economic Globalization
There is probably not a more controversial topic in international affairs today than
the ideas, policies, and institutions that manage the global economy.
This course will examine the structure of the global economy, historical
background, and its winners and losers.
15 Beginning with examining powerful global economic institutions, such as the
International Monetary Fund, World Bank, and World Trade Organization
16
studying the impact that colonialism has had on the developing world,
we will examine specific case studies of countries that are both “winners and losers”
in the global economic arena.
Final Term
Exam
Facilities
Required Multimedia/lab etc
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Noon Business School, University of Sargodha
Recommended Text
Leaver, R., & Charting. The Post Cold Order. Boulder: Westview, 1993.
Reference
Text
1-Kegley, C W. Jr., & Wittkopf, Eugene R. World Politics: Trend and
Transformation, (8th ed.). New
York: St. Martin's Press, 2007.
2. Spiegel, Steven L. World Politics in New Era. Harcourt: Grace College &
Wehling Fred L.
Publishers, 1999
37 | P a g e
Noon Business School, University of Sargodha
Course Title Sociology
Course Objectives Students be familiar with the concepts of culture and its components (e.g., norms, values) and to
identify and understand differences and commonalties within diverse cultures.
Learning
Outcomes After the successful completion of this course the students will be 1-able to identify
and employ various research designs and their appropriate application to the study of social life.
2. be able to demonstrate an understanding of the major theoretical perspectives employed in the
discipline.
3. be able to demonstrate an understanding of how social class affects individual life chances.
4. be able to demonstrate an understanding of social structure and how it shapes and influences social
interactions.
5. be able to demonstrate an understanding of cross-cultural differences and an understanding of the
importance of cultural context.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction
Sociology – The Science of Society Scope and
significance, Fields of Sociology,
Sociology and other Social Sciences
2
Social interaction and social structure
Social Interaction
The Nature and Basis of Social Interaction,
Social Processes
Social structure, Status, Roles, Power and Authority
Role Allocation .
3
Culture
Meaning and nature of culture,
Elements of culture, Norms, values, beliefs, sanctions, and customs,
Culture and Socialization
Transmission of Culture
Cultural Lag
Cultural Variation,
Cultural Integration,
Cultural Evolution,
Cultural Pluralism Culture and personality
4
Socialization & personality Socialization
Agents of socialization
Personality: components of personality
5
Deviance and social control
Deviance and conformity
Mechanism and techniques of social control
Agencies of social control.
38 | P a g e
Noon Business School, University of Sargodha
6
Social organization
Social organization-Definition, meaning and forms
Social groups
Types and functions of groups
7 Social Institutions: forms, nature and inter-relationship,
Community: definition and forms (Urban and rural).
8
Social Institutions
Institution;
structure and functions of family
Religion, Education, Economy and political institution
Mid Term Exam
9
Social stratification
Nature
Approaches to the Study of Social Stratification
Caste and Class
Social Mobility-Meaning, Forms and Factors
10
Collective behavior
Definition and characteristics/features
Types: Crowd
Mob and Public
Social Movements
11 Social change
Processes of social change, Social change and conflict
12 Social change and social problems
Resistance to social change
13 Human ecology
14 Ecological Processes
15 Ecological Problems of Pakistan
16 Ecological Problems of Pakistan
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
1. Neulreck, Kenneth, J. 2005. Sociology: Diversity, Conflict and Change,
Boston
Reference Text
2. Barnard, Andy. 2004. Sociology. Cambridge University Press
3. Giddens, Anthony. 2004. Sociology 4th edition, Cambridge Polity Press
4. Albrow, Martin. 2003 Sociology. London Routledge.
5. Richard, T. Schaefer. 2003. Sociology 5th edition. McGraw Hill College
6. Ali, M Basharat
39 | P a g e
Noon Business School, University of Sargodha
Course Title Macro Economics
Course Objectives This course aims at giving students knowledge about the working of a mixed economy at the
aggregate level under pinning of aggregate output and income determination, key macro-economic
problems and major policy debate. The basic themes are extended to find out how the disciplines of
national income, macroeconomics in closed and open economy, macroeconomic stabilization
policies, macro-economic components (consumption, saving, private investment, interest etc.),
public finance, money and banking link up with conventional macroeconomics.
Learning
Outcomes At the end of this course, students will be able to:
1. To become familiar with and readily use economic terminology.
2. To learn about the analytical approach economists take to the problem of scarcity.
3. To gain an intuitive understanding of macroeconomic theory and application.
4. To acquire better critical thinking skills through the analysis of present day economic issues.
5. To provide a foundation for possible careers in business, government, academic or other sectors.
6. To develop a conscious recognition of economics in the world around us.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Key concepts of macroeconomics,
objectives and instruments of macroeconomics,
2 Tools of macroeconomics policy,
Aggregate demand and supply.
3
measuring economic Activity:
-concepts of national income -measuring of national income GDP,
NDP,GNP &NNP ,
4
personal income and disposable personal income
-GDP deflator and a real GDP -
national income as a measure of economics welfare
5
consumption and investment
-consumption, income and saving
-consumptions function
-saving function-consume
-The marginal propensity to consume and average propensity to consume
6
The marginal propensity to save and average propensity to save
-Determinants of consumption
-determinants of investments
7
income and employment determination
-classical approach
-modern approach
-post Keynesian approach
40 | P a g e
Noon Business School, University of Sargodha
8
Multiplier and accelerator -
investment multiplier
-tax multiplier
- foreign trade multiplier and supper multiplier
Mid Term Exam
9 Fiscal policy
- Monetary policy
10
inflation -nature and kinds
-inflationary and deflationary gapes
-inflation and unemployment
11
The concept of business cycle
-business cycle theories
-business decision making
12 Classical theory of international trade -modern theory of international trade
13 Economic integration and regional cooperation -protection and free trade
14 WTO objectives and roles -balance of payments accounts
15 disequilibrium and imbalance of payments -causes and remedies
16 project and revision
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
1. Dornbusch and Fischer Macroeconomics, McGraw Hill, New York.
(Latest Edition)
2. Mc Connell & Brue, Economic, Mc Graw Hill, INC (Latest Edition)
3. Muhammad Hussain Choudhry, Economic Theory Volume 2, Caravan
Book House,
Lahore 2002.
4. Ruffin & Gregory, Principles of Economics, Scott, Foresman &
Company.
5. Samuelson and Nordhaus, Economics, McGraw Hill, New York. (Latest
Edition)
41 | P a g e
Noon Business School, University of Sargodha
Course Title Advanced Accounting & Auditing
Course Objectives
The main objective of the course is to give students advance knowledge regarding corporate
accounting and auditing procedures.
Learning
Outcomes
After this course students will be able to understand, solve and interpret advance level of
accounting problems related with corporations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Company Accounts: Introduction, Kind of Companies, Share Capital of Joint
Stock Company, Issuance of Shares, Share subscription, Issue of share at
premium and discount and for other consideration then cash, Bonus Issue
2 Further readings on Bonus issue and Right Issue
3 Debentures, Bonds and TFCs
4 Further Readings on Debentures, Bonds and TFCs
5 Analysis of Accounting Ratios
6 Further Readings on Ratio Analysis, Building Final Accounts from Accounting
Ratios
7 Use and interpretation of Ratio Analysis
8 Valuation of Goodwill and Shares
Mid Term Exam
9 Introduction to Auditing: Definition, Audit & Accounting Difference, Objectes,
Errors & Fraud, Advantages of Audit, Qualities of an Auditor, Audit Functions
10 Classification of Audit: Statutory Audit, Private Audit, Government Audit,
Internal Audit, Continuous Audit, Final Audit, Interim Audit, Cost Audit,
Management Audit.
11 Audit Standards: Principles, Procedure, Concepts, Techniques, Vouching and
Verification Principles
12 Planing the Audit: Pre-requisites of Audit, Audit Programme, Audit Note Book,
Audit Working Papers, routine checking, Test checking, Teaming and Leading,
Window Dressing
42 | P a g e
Noon Business School, University of Sargodha
13 Internal Control: Definition, Principals, Designing of Internal Control, Internal
Control over small organization, manufacturing concern, Interhnak Check,
Difference between Internal check and Audit, Internal Check over different
items, Internal Audit, functions, different between internal and external auditor
14 Audit of Limited Company: Appointment Procedure, Quaification,
Disqualification, Removal and Remuneration, Rights and Duties, Status of
Company Auditor
15 Auditor Report: Statutory Report, Report for insertion in prospectus, Report on
insolvency, Report on annual accounts.Contents of Audit Report,
16 Liabilities of Company Auditor: Negligence, Misfeasance, Cirminal Liability,
Dual Appintment, Liability of Honorary Auditor, Liability for Libel, Liability to
third Party
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
Advanced Accounting by Sohail Afzal, Auditing Any suitable text in Pakistani
Context
43 | P a g e
Noon Business School, University of Sargodha
Course Title Introduction to HRM
Course Objectives The principal objective of this course is to prepare students to gain knowledge in the field of human
resource management and enabling them to understand the human resource functions and practices
in banks/organization for improved performance and help create a transparent organizational
culture. The course also provides an overall understanding of organizational behavior concepts to
assist students in recognizing organizational structure, culture and development concepts so that
they are better equipped to perform in the organization, make informed decisions and effectively
manage supervisors and subordinates for enhanced performance. A section on business ethics is
also included to ensure conceptual understanding, need and application of these concepts in daily
business transactions.
Learning Outcomes After the successful completion of this course, participants will have:
• Knowledge and understanding of:
o Primary HRM Framework and its concepts
o Role of HRM in a financial institution as a support function
o Role of HRM in the career of a non-HRM employee
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction:
Concepts of human resource management
2 Human Resource Challenges
Human Resource Functions,
3
Philosophical approaches to Human Resource Management Job Design
and Analysis: An overview of Job design,
Techniques of job design,
4 Job analysis, Collection of job information,Applications of job
analysis information Human Resources.
5
Planning & Recruitment:
Significance of Human Resource Planning,The planning process, the
implementation of program,
6 Recruitment & selection policy issues, Source of recruitment, Selection
process & procedure,
7
Evaluation of Human resource Planning & Recruitment,Career
Planning & Development: Promotion, Anachronism, Demotion,
Separation.
8
Training and Development: Significance of training & development, Principles of training &
development,
Mid Term Exam
9
Training & development methods ,Evaluation of
training & development.
44 | P a g e
Noon Business School, University of Sargodha
10
Motivation and Reward System: Concept of motivation, Reward systems, Motivation through
job design, Motivation through employee participation.
11 Other motivation techniques: Performance Appraisal, Appraisal Definition and applications,
12 Basic consideration in appraisal, Appraisal methods, Legal issues for
appraisal, Appraisal challenges.
13 Compensation and Services: Objectives/Rationale of Financial compensation,
14 Challenges affecting compensation, Wage criteria, Policy and principles, Job
evaluation and its system.
15
Compensation for administrators & professionals, Financial benefits and
other services Discipline.
16
Concepts of discipline, Preventive & corrective discipline,
Negative & positive approach, Administration of disciplinary
action, Grievance handling.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
William B. Werther& Keith Davis: Human Resource &
Personnel, McGraw Hill.(Latest Edition)
Reference Text
Bernardin& Russell: Human Resource Management
McGraw Hill.(Latest Edition)
• Robert Kreitner&Angelokinicki: Organizational Behavior,
IRWIN.(Latest Edition)
• Fred Luthans: Organizational Behavior. McGraw Hill.
(Latest Edition)
45 | P a g e
Noon Business School, University of Sargodha
Course Title Business Taxation
Course Objectives The main objective of this course is to provide understanding of tax system , importance of taxation
in business and the mechanism of business taxation.
Learning
Outcomes It will provide understanding of:
1.taxation system in Pakistan
2.tax Calculation for Salary and business
3, set off and carry forwad of losses
4. custom and excise duty
5. capital value tax
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 introduction
2 introduction of taxation system in Pakistan
3 Sources of Tax Law
4 Definitions in Taxation
5 Definitions in Taxation
6 tax Calculation for Salary
7 tax Calculation for business
8 tax Calculation for property
Mid Term Exam
9 Tax Calculation for other income
10 Tax Calculation for depriciation
11 set off of losses
12 carry forward of losses
13 capital value tax
14 sales tax
15 custom and exise duty
16 discussion class
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Income Tax By Muhammad Muzzam Moughal.(Latest Edition)
Income Tax, Sales Tax and Custom & Excise Tax Acts.(Latest Edition)
46 | P a g e
Noon Business School, University of Sargodha
Course Title Creative Writing
Course Objectives To produce graduates familiar with representative literary texts from a significant number of
historical, geographical, and cultural contexts, with particular focus on the Modern and
contemporary periods.
To produce graduates able to apply their knowledge and understanding of critical, theoretical, and
technical traditions to the production of original literary work.
To produce graduates familiar with the contemporary literary publishing milieu.
To produce graduates able to effectively communicate what it is they, as writers, do, and to
effectively present literary works, their own as well as the works of others.
Learning
Outcomes After the successful completion of this course the students will understand the :
1.how to start things?
2. What is autobiography?
What is fiction and critique?
How to collect ideas and develop story ?
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Unit 1: Getting Started - Getting acquainted with one another and the course; Autobiographical input
2
working with notes; Practicing discussion and
critique of fiction-writing.
3 Unit 2: Voice -
Developing an individual emphasis; pace and style
4
Unit 3: Descriptive Writing - Scene-making: Sharpening the senses; Fashioning a world.
5
Unit 4: Point-of-view - Who tells the story? Owns the story? Making choices about 1st, 2nd and 3rd -person narrative.
6
Unit 5: Character -
Constructing individuals;
back-stories; conflict.
7 Unit 6: Dialogue -
Writing the authentic
8 The important and the plausible simultaneously.
Mid Term Exam
9 Unit 7: Plot and Momentum - Patterns of Story;
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Noon Business School, University of Sargodha
10 from story to plot
subplots
11 Unit 8: Genre and Length - Choices that shape the stories we read
12 what we expect; how we may differ
13 Unit 9: Theme - What kind of a story will you tell?
14 Unit 10: Re-writing and Editing Finishing
15 Polishing, Re-making
16 expanding cutting
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Any standard text which covers the contents. It is strongly recommended that
teachers try to find a little time each week to engage in the online
conversations (at times that are convenient) as the forums are an integral, and
very rewarding, part of the course and the online learning experience.
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Noon Business School, University of Sargodha
Course Title Oral Communication
Course Objectives Main objective is to apply the skills and strategies of a successful reader read critically
Learning Outcomes Given a writing prompt, the student will be able to:
• write a paragraph with a topic sentence, support, and concluding sentence;
• produce coherent and unified paragraphs with adequate support and detail;
• write an effective introduction and conclusion;
• write a thesis statement that addresses the writing prompt;
• produce a well-organized academic essay;
• produce appropriate vocabulary and correct word forms;
• use a variety of accurate sentence structures;
• produce accurate grammatical structures; and
• demonstrate control of mechanics.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to oral communication
Forms of oral communication
Importance of oral communication
Analyze your organization and Environment
2 Oral and written communication : a comparison
Planning steps of a Message / Speech
3
Barriers in oral communication
Oral communication in business
Oral communication in practice
Transparencies
4
Usage of over-head Projectors and VCR etc.
Planning and Conducting an Interview
Objective usage of telephone
Dictating, Importance of dictation
5
Persuasive Speaking
Visual Aids
Line graphs-Bar graphs
Pie charts etc
Importance and procedure of note – making
6
Oral Communication in committee
Meetings, symposia/workshops
Oral communication in e-mail and on internet Group
discussion /panel discussion /role of moderator
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Noon Business School, University of Sargodha
7
Facing media
Communication in personal selling
Report writing and presentation
How to make presentation/ control of stage fright, general guidance and
allocation of topics to students
8 Knowing and analyzing audience
Motivating your audience
Mid Term Exam
9 Character and Personality traits of audience
10 Internal and External audience
Scripted Speech
11 Planning your Speech
Choosing the right language
12 Body Posture, Body Language, Proximity to audience
13 Panel discussion and Role Play
14 Discussion on a TV/Film Scene
15 Debate/Presentation
16 Picture Talk
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text 1. Stuart Sillar (1988) Success in Communication, Jhon Murray Publishers
Reference Text
Murphy & Hilderbrant (1991) Effective Business Communication, 6th
Edition, McGraw-Hill
2. Raymond V. Lesikar (1996) Business Communication, Richard D. Irwin,
Inc.
3. Bovee & Thill (1995) Business Communication Today, 4th Edition,
McGraw-Hill
4. Shirley Taylor (1994) Communication for Business-A Practical Approach
2nd Edition, Pitman Publishing
50 | P a g e
Noon Business School, University of Sargodha
Course Title Principles of Marketing
Course Objectives The basic objective of those subjects is to 1-introduce the marketing concept and how we identify,
understand and satisfy the needs of customers and markets.
To analyse companies and competitors and to introduce marketing strategy to increase awareness
of the strategic and tactical decisions behind today’s top performing brands.
Learning Outcomes On completion of this module, students will have acquired the following skills :
1-Be familiar with the basic elements of the marketing mix and to provide a framework to evaluate
marketing decisions and initiatives
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction: Marketing in Changing World: Creating Customer Value and
Satisfaction.
2 Strategic Planning and the Marketing Process
3 Global Marketing Environment; Marketing
Research and Information Systems
4 Consumer Markets and Consumer Buyer Behaviour,
Business Markets and Business Buyer Behaviour
5 Marketing Segmentation, Targeting, and
Positioning for Competitive Advantage Product and Services strategy
6 New Products Development and Product Life-Cycle Strategies; Pricing
Products: Pricing Considerations and Approaches
7 Pricing Strategies Distribution Channels and Logistics Management
8 Retailing
Wholesaling
Mid Term Exam
9 Integrated Marketing Communication Strategy
10 Advertising
11 Sales Promotion
12 Public Relations
13 Personal Selling
14 Sales Management, Direct and Online Marketing;
15 Competitive Strategies
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Noon Business School, University of Sargodha
16 Building Lasting Customer Relationships
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill,
Co.(Latest
Edition)
Reference Text
William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw
Hill(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Money Banking and Credit
Course Objectives In the era of globalization, the financial market are in need of people with true understanding of
commercial system and reasons behind globalization. The objective of this course is to provide the
sense of globalization and financial structure development in the students so that they can become
business intellectuals and professionals in their practical life.
Learning
Outcomes Understanding the historical as well as future perspective of monetary systems and financial markets.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to Money
2 Value of Money
3 Change in Value
4 Measurement of change in value
5 Foregin Exchange
6 Introduction to Money and Capital Market
7 Trade Cycle
8 International Monetary system
Mid Term Exam
9 Introcution to Banking
10 Commericial Banking
11 Negotiable Instruments
12 Bank Accounts, Banker Customer Relationship
13 Credit Creation
14 Bank Advances and Securities, E Banking
15 Letter of Credit
16 Islamic Finance
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Money Banking and Finance by Riaz Ahmed Mian (Azeem Academy)
53 | P a g e
Noon Business School, University of Sargodha
Course Title Pakistan Economy
Course Objectives The objective of this course is to give connections with Pakistan’s economic development and
effectiveness from 1947 to up to date, the role of agriculture and industry in Pakistan’s economy,
balance of payments, monetary policy, fiscal policy, foreign economic assistance, and infra-
structural services and communication. Special importance is given to the financial sector.
Learning
Outcomes it will help students to understand:
1, economy of pakistan 2. how agriculture contribute in economy? 3. what is fiscal policy? 4. what is role of inflation and deflation ?
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Agricultural Sector
Major crops,cash crops and cultivated area
2 Irrigated and un-irrigated area
Agricultural inputs
3
Industry:
Small, medium and large scale industries,Major industries
Employment,capital output ratio and industrial policy and prospects
4
Population: Population trend, birth rate, fertility rate, infant mortality rate, rural urban
migration, male/female ratio, life expectancy and population pyramid.
5
Education: Number of male/female educational institutions,student
enrolment, teacher/student ratio, literacy ratio and education policy.
6
Health: Number of hospitals, doctors and paramedical staff; Number of medical
colleges, major diseases, access to clean water and sanitation.
7 Services industry: Major services, hotels and motels, tourism and transportation.
8
Foreign trade:
Major imports and exports, commercial policy, tariffs and quotas, export
subsidies and rebate, foreign exchange earnings and balance of trade.
Mid Term Exam
9
Monetary Policy:
Role of State Bank of Pakistan in money supply, tools of monetary policy, open market operation, bank rate and required reserve ratio
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Noon Business School, University of Sargodha
10
Fiscal Policy: Direct and indirect taxes, excise duty, government budget and government
expenditure
11
Banking:
Commercial banking, non-banking financial institutions,insurance
companies, mutual funds, investment banks, consumer banking and
interest-free banking.
12
Inflation: Measurement of inflation, consequences of inflation, inflation
and unemployment.
13
Labor Force:
Male/female, skilled/unskilled,rural/urbanselfemployed/employed labor
force and manpower planning.
14
GDP:
Measurement of GDP, composition of GDP, growth rate of GDP, per
capita GDP and growth vs. development
15
Capital Markets: Stock exchanges and their functioning, role of Security
Exchange Commission of Pakistan (SECP), stock index,
and foreign portfolio investment
16
Infrastructure: Roads, railway, airplanes and merchant ships, telephone, radio,
tv, print media and Internet
Final Term Exam
Facilities Required Multimedia/lab etc Recommended
Text Saeed, AmjadKhawaja: Economy of Pakistan(Latest Edition)
Malik, Sohail: Economy of Pakistan(Latest Edition)
Reference Text Waseer, Habibullah(Latest Edition)
Hussain Ch. M. Economic Theory(Latest Edition)
55 | P a g e
Noon Business School, University of Sargodha
Course Title Cost & Management Accounting
Course Objectives Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction and Definition of Cost and Management Accounting. Cost
Concepts, Cost Classificationand Cost Accounting Inforamtion Systems,
Differncen in Finanical Cost and Management Accounting, Why to study
Cost Accounting
2
Cost Accounting Cycle, Financial Statements for Manufacturing Concerns
3 Cost Systems and Cost Accumulation
4
Further Readings on Cost systems and Cost Accumulation, Job Order Costing
5 Further Reading on Job Order Costing and Prctical Problems
6
Process Costing: Introduction to Cost of Production Report, Differences in
First and subsequent Departments
7
Process Costing: Cost of Production Report First and Subsequent Department
under Average Method
8
Process Costing: Cost of Production Report First and Subsequent Department
under FIFO Method
Mid Term Exam
9
Managerial Accouting Introduction: Cost Behavior Analysis, Introduction to
Budgeting
10
Budgeting Profit, Sales, Cost and Expenses, Master Budget and Exercises
11 Cash Budgeting And Flexible Budgeting
12 Standard Costing: Setting Standards and Analyzing Variances
13 Standard Costing: Setting Standards and Analyzing Variances
14 Direct Costing: CVP analysis and Break Even Point
15 Planing for Capital Expenditures
16 Differential Cost Analysis
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Cost Accounting Planing and Control. Matz and Usary
56 | P a g e
Noon Business School, University of Sargodha
Course Title Business Communication
Course Objectives Application of business communication principles through creation of effective business documents
and oral presentations. Includes study and application of team communication and use of technology
to facilitate the communication process.
Learning
Outcomes Program learning outcomes define the knowledge, skills, and abilities students are expected to
demonstrate upon completion of an academic program. These learning outcomes are regularly
assessed to determine student learning and to evaluate overall program effectiveness.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Process of communication:
Communication model,
Channels of communication,
2 Flow of communication, Barriers to effective communication, How to make
communication effective.
3 Letter-Memorandum-Circular,
Agenda and minutes of meeting,
4
7’c of communication:
Conciseness-Correctness-Completeness,
Clarity-Consideration- Courtesy-Concreteness
5 Communication theories:
Interaction-information-Completeness.
6
Written communication: Business research report:
Types, Format, Language & Style,
Market report:
Types- Format, Thesis and assignment writing.
7
Presentation or speech:
Types-Planning-Delivering the presentation or speech,
Workshop and seminar: Planning-Conduct
8
Meeting:
Types and conduct,
Interview: Types and conduct
Mid Term Exam
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Noon Business School, University of Sargodha
9
Communication strategy:
Image building,
Minus image and its implications,
Developing a positive corporate image,
10 Messages choice: Favorable, unfavorable, negative and persuasive.
11 Précis writing:
Methods of précis writing
12 Principle points to be kept in mind while writing précis
Specimen of passages and their précis
13
Essay writing:
Characteristic of a good essay, Classification
14 Hints on essay writing:
15 general preparation,
16 special preparation.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Murphy and Hildebrandt, Effective Business Communication.(Latest Edition)
Reference Text
• Coutland L. Bovee, Jhon V. Thill, Business Communication Today.(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Managerial Economics
Course
Objectives
Managerial Economics course is of importance to business students expecting to deal with
business and professional lives in the future. This course is designed to introduce and discuss
various management concepts from economic point of view. Using integrated approaches, the
course will emphasize discussion on the design and implementation of risk management
practices along with the theory of firm. Basically, it purports to help students realize, understand,
and master various economic problems and the way firm try to resolve such problems
Learning
Objective
1. To provide students with a comprehensive perspective on management econmics and
insurance concepts, tools, and techniques;
2. To develop analytical and integrative thinking in understanding and implementing
management techniques in economics
3. To arouse the sense of business through an experiential approach, especially in the completion
of assignments;
4. To practice managerial skill intertwined with theory of firm
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction, Opportunity Cost, Theories and Models, Quantitative
Methods, Role of Govt, Theory of Firm, Agency Problem
2
Mathematical Economics, Functional Relationship, Linear Equations,
Graphs, Geometric Progressions.
3
Derivative of a function, Implicit Differentiation, Average and Marginal
relationships, First Order condition, Partial Derivative, Constraints
optimization
4
Partial Derivative (Revision), Constraints Optimization (Revision),
Determinants of market demand, market demand equation, law of supply.
Estimation of Demand Function using OLS from Chapter 3 of
Fundamentals of Managerial Economics)
5
The market mechanism, Rationing Function of Prices, Price ceiling, price
floor, allocation function.
6
Concepts in Price elasticity of demand, Formal relationship between the
price elasticity of demand and total revenue. Decision making.
7
Role of the firm, production function, law of diminished marginal utility,
output elasticity, three stages of production, Isoquants, long run production
function
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Noon Business School, University of Sargodha
8
Production and cost, short run cost, key relationships in cost, mathematical
relationship between ATC and MC, economies of scale, multi product cost
function
Mid Term Exam
9
Profit maximization, optimal input combination, unconstraint optimization,
total revenue maximization
10
Characteristics of market structure, equilibrium price, monopoly, evaluating
perfect competition and monopoly
11
Monopolistic competition, short run monopolistic equilibrium, advertising
in monopolistically competitive industries
12 Characteristics of duopoly and oligopoly, Game theory
13 Price discrimination, no marginal pricing, multiproduct pricing
14 Capital budgeting, time value, capital rationing, cost of capital
15 Risk and uncertainty, Measuring risk, firm behavior,
16 Game theory, game trees, Decision making under uncertainty, Insurance.
Final Term
Exam
Facilities
Required Multi media for presentations
Recommended Text
Managerial Economics; Theory and Practice
by Thomas J. Webster
60 | P a g e
Noon Business School, University of Sargodha
Course Title Logic
Course Objectives
This course is an introduction both to logic and to critical thinking, assuming no previous work in logic
or philosophy. The critical thinking portion of the course covers the distinction between logic and
rhetoric, the distinction between deductive and inductive arguments, the analysis of ambiguities and the
nature of common fallacies in reasoning. In the logic portion of the course, the basic topics include the
symbolization and evaluation of deductive arguments using truth tables and the construction of proofs to
assess validity. We will also look at extensions of classical logic (such as modal logics, epistemic and
deontic logics, multi-valued logics), as well as discuss some fundamental issues pertaining to the nature
of reasoning and logic more generally. The objectives of the course, then, are both to become familiar
and competent with basic techniques of formal logic and to acquire skill in using these and related
formal techniques to assess reasoning in a wide variety of applications.
Learning Outcomes
1. Acquire a broad understanding of the scope and purpose of logic.
2. Learn how to symbolize natural language arguments using formal languages, and how to test the
resulting formalizations for correctness.
3. Begin studying philosophical issues in logic.
4. Develop their powers of philosophical analysis and argument through study of what constitutes a
valid argument.
Weekly Lecture Plan
Week/ Lecture/ Module
Topics Recommended Objectives/
Application
Readings
Lecture 1
Introduction: Chapter 1. Basic
Concepts in
AConcise
Introduction to
Logic (Page 1-31,
59-70)
Introduction
Basic Concepts
Recognizing Arguments
Diagramming arguments
Basic Concepts
Lecture 2
Deduction and Induction Chapter 1. Basic
Concepts : A
Concise
Introduction to
Logic (Page 31-59)
Introduction
continued
Truth, Validity and
Soundness
Counter example
Problem Solving
Lecture 3 Classical Deductive Logic:
The logic of terms
Chapter 3.
Categorical
Propositions : A
Concise
Analyzing
arguments
involving one
premise.
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Noon Business School, University of Sargodha
Categorical Proposition Introduction to
Logic, (Page 188-
240)
Immediate Inferences
Relationships
among
standard form
categorical
propositions
Square of Opposition
Obversion, Conversion
Contraposition
Lecture 4
Categorical Syllogism:
Mood and Figure
Categorical Syllogism:
Chapter 5.
Categorical
Syllogisms in A
Concise
Introduction to
Logic, (Page 240-
275)
Analyzing
arguments
involving two
premises
Validity with the help of
Venn Diagram Validity
with the help of Rules and
Fallacies
Introducing
different
methods for
evaluating
syllogistic
reasoning.
Spotting errors
in syllogistic
reasoning.
Weak Syllogisms and
existential import
Lecture 5
Translation of Ordinary
language propositions into
standard categorica Form
Chapter 5.
Categorical
Syllogisms in A
Concise
Introduction to
Logic, (Page 275-
285)
Analyzing
Arguments in
ordinary
Categorical Syllogism in
ordinary language
Enthymemes Sorites
language
Reducing
ordinary
language
arguments to
standard form
syllogism/heap
s of syllogism
Lecture 6
Disjunctive Syllogism
(Both Exclusive and
inclusive)
Chapter 6.
Propositional Logic
: A Concise
Introduction to
Introducing
and analyzing
typical
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Noon Business School, University of Sargodha
Logic, (Page 287-
328)
argument
forms used in
everyday life
and in
specialized
areas of
inquiry.
Hypothetical Syllogism:
Modus Ponens, Modus
Tollens and Pure HS
Dilemma from
Copi’s
Spotting errors
in reasoning
Dilemma
Reductio ad Absurdum
Lecture 7
Modern Deductive Logic:
The Logic of
Chapter 7.Natural
Deduction in
Enhancing
reasoning
ability by
introducing
symbolic logic,
truth table
technique.
Propositions
Propositional Logic
:A
ConciseIntroductio
n to Logic, (Page
348-403)
Propositional Calculus:
Syntax and
Semantics
Logical Connectives:
Negation, Conjunction,
Disjunction, Conditional, &
Biconditional
Truth Table: Truth value of
molecular proposition,
Equivalence, Contradiction
and Tautologies, Validity
Lecture 8
Shorter Truth Table:
Validity and Counter
example
Chapter 7.Natural
Deduction in
Propositional Logic
: A
ConciseIntroductio
Introducing
different
methods to
evaluate
arguments.
63 | P a g e
Noon Business School, University of Sargodha
n to Logic, (Page
348-403)
Other Methods:
Truth Tree and its
applications
Formal Deduction and
validity
Truth Tree from
Jeffery’s Formal
Logic
MIDTERM EXAM
Lecture 9
Predicate Logic: Quantifiers
Chapter 8.
Predicate Logic in
A
Introducing
Quantifiers Translation of ordinary
language proposition into
Predicate Logic Validity
Concise
Introduction to
Logic, (Page 348-
403)
Counter example
Lecture 10
Predicate Logic:
Relations and
Identity.
Validity with Truth trees
Validity with Formal
Deduction Identity
Lecture 11
Induction:
Chapter 11 and 12
in Introductionto
Logic (482-515,
519-547)
Induction and
causality
Inductive Generalization
and Fallacies of
Generalization
Inductive Analogy
Causality and Mill’s
Methods
Lecture 12 Statistical Reasoning
Chapter 13:
Introduction to
Logic 13th edition
(559-577) Chapter
4 Using Statistical
Logic of
explanation
Lecture 13
explanation: Scientific and
unscientific* The Pattern of
Scientific Inquiry
Evaluation of Hypotheses
Reasoning in The
Logic Course
Scientific
Method
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Noon Business School, University of Sargodha
Lecture 14 Modal Logic
Chapter 12 in The
Power of Logic,
2000 (588-603)
Introducing
modal concepts
and their
applications in
logic
Lecture 15 Modal Logic
continue
Lecture 16 Review before final exam
FINAL EXAM
Facilities Required Multimedia
Recommended Text 1. Restall, G. (2006). Logic: An Introduction, Taylor & Francis
Group, New York.
Supplementary
Material
1. Herley, P.J. (2003). A Concise Introduction to Logic, Woods
worth /Thomason Learning Incorporation, Belmont.
2. Copi, I.M. (2002) Introduction to Logic, (11th edition) Pearson
Education Inc, Delhi.
3. Vaughn, L. (2005) The Power of Critical Thinking, Oxford
University
65 | P a g e
Noon Business School, University of Sargodha
Course Title Financial Management
Course Objectives Financial Management discusses the role that financial managers play in businesses and the
financial market environment in which firms operate. It argues that the goal of managers should be
to maximize the value of the firm and by doing so maximize the wealth of its owners. The main
objective of this course is to give student an understanding of financial environment and financial
instruments and basis of evaluation of business entity.
Learning
Outcomes After qualifying this course student will be able to understand the nature and structure of business
organizaiton and shall be able to address basic issues related with financial statement, instruments
and business orperations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to Managerial Finance: The role of Managerial Finance, The
Financial Market Environment
2 Financial Tools: Financial statements and Ratio Analysis
3 Financial Tools: Cash Flow and Financial Planning
4 Financial Tools: Time Value of Money
5 Financial Tools: Time Value of Money
6 Valuation of Securities: Interest Rates and Bond Valuation
7 Valuation of Securities: Stock Valuation
8 Valuation of Securities: Stock Valuation
Mid Term Exam
9 Risk and the Required Rate of Return: Risk and Return
10 Risk and the Required Rate of Return: Risk and Return
11 Risk and the Required Rate of Return: The Cost of Capital
12 Risk and the Required Rate of Return: The Cost of Capital
13 Long term Investment Decision: Captial Budegting Technique
14 Long term Investment Decision: Capital Budegting Techniques
15 Long term Investment Decision: Capital Budegting Cash Flows
16 Long term Investment Decision: Capital Budegting Cash Flows
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Principles of Managerial Finance by Lawrance J Gitman (Latest Edition)
66 | P a g e
Noon Business School, University of Sargodha
Course Title Business Law
Course Objectives
This course introduces the ethics and legal framework of business. Emphasis is on contracts,
negotiable instruments, Uniform Commercial Code, and the working of the court systems. Upon
completion, students should be able to apply ethical issues and laws covered to selected business
decision making situations.
Learning
Outcomes A.Identify the sources of law and describe their effects.
B. Describe the court system and court procedure.
C. Describe the nature and classes of contracts.
D.Identify the elements needed to create a contract.
E. Read, interpret contracts, and cases.
F. Discuss the effect of the following upon contracts:1) fraud2) duress3) undue influence4)
G.Identify and discuss illegal agreements.
H.Describe the effects of the statute of frauds upon contracts.
I. Identify personal property and bailments.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Law of Contract
Definitions
Communication
Acceptance and Revocation of proposal 2
Essentials of valid contract
Performance of the contract
Discharge of contract
3
Breach of contract
Amages for breach of contract
Law governing indemnity
guarantee
Bailment and agency.
4
The Law of Sales of Goods
The formation of this contract
Effects of the contract
Performance of the contract
5
Rights of unpaid seller against the goods,
Sale by auction
Breach of contract
6
Law Governing Partnership
Definitions
Types of Partnership
Essential elements of partnership
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Noon Business School, University of Sargodha
7 Registration of partnership firms
Partnership becoming illegal
8
Partnership distinguished from company
Partnership distinguished from private company
Partnership distinguished from co-ownership
Mid Term Exam
9
Partnership agreement
Rights and liabilities of the members of partnership firm
Personal profit earned by partnership
The property of the firm
Implied authority of a partnership
Principles of holding out
10
Minor as a partner
Reconstitution of a firm
Dissolution of partnership
Rights and obligations of partners after dissolution of partnership.
11
The Law of Negotiable Instruments Definitions
Characteristics of a negotiable instrument
12
Notes, bills and cheques
Parties to instruments
.
13
Negotiation.
Endorsement
Liabilities of parties
Payment
discharge from liabilities
14
Dishonour of instrument
Liabilities of parties
Discharge from liabilities
15
Dishonour of instrument
Notice and protesting
Acceptance and payment for honour
Compensation and presumptions
16 Factories act
Industrial relations ordinances and payment of wages act
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
• KhawajaAmjadSaeed: Mercantile and Industrial Law in
Pakistan(Latest Edition)
Reference Text
• I.R. Hashmi: Mercantile Law-Relevant Acts and Ordinances(Latest Edition)
68 | P a g e
Noon Business School, University of Sargodha
Course Title Business Statistics Course Objectives
This course is built upon the statistics concepts, principles and techniques that are useful in business
management. The main objectives of the course are to enhance students‟ competency in application of statistics
concepts in solving business management problems and to improve their level of quantitative approach.
Learning
Outcomes Upon the successful completion of this course, you should be able to:
1. data analysis and data summarizing. 2. measures of central tendency and dispersion. 3. Types of functions
4. probability, simple linear regression and corelation. 5. Determinants and its applications
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 introduction
2 data analysis
3 Data Summarizing: Frequency Distributions
4 Measures of central tendency
5 Measure of variability
6 Measures of Dispersion
7 Moments skew ness
8 Revision and problem discussion
Mid Term Exam
9 Simple linear regression
10 corelation
11 index numbers
12 probability
13 Discrete probability distributions
14 Normal distribution
15 other continuous probability distributions.
16 Revision and problem discussion
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Earl K. Bowen & Martin starr: Basic statistics for Business and
Economics(Latest
Edition)
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Course Title Statistical Inference
Course Objectives This course is built upon the statistics concepts, principles and techniques that are useful in business
management. The main objectives of the course are to enhance students‟ competency in application of statistics
concepts in solving business management problems and to improve their level of quantitative
approach.
Learning Outcomes After completion of this course, students should be able to know:
1. Sets and probability. 2. Sampling theory and estimation theory. 3. Testing hypothesis and regression. 4. The F-distribution and the students T-distribution. 5. Computer applications in statistics.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Sets and Probability
2 Concept of Random Variables
3 Possibilities
4 Probabilities and expectations
5 Some Rules of Probability
6 Sampling Theory
7 Estimation Theory,
8 Testing Hypothesis: One sample Tests
Mid Term Exam
9 Two Sample Tests
10 Regression and correlation
11 Analysis of Variance
12 The Chi-Square Distribution,
13 The F-Distribution and
14 The F-Distribution
15 The students t-Distribution
16 Computer applications in Statistics
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Richard I. Levin: Statistics for Management(Latest Edition)
Sher Muhammad Choudhry: Introduction to Statistical Theory(Latest
Edition)
Walpol: Statistical Inference(Latest Edition)
Mensfield: Statistics for Business & Economics(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Organizational Behavior
Course Objectives
the main objective of this course to provide better understanding of organizatons. It will help students to
behave well in their respective organizations. It provide better understanding of their values norms and
their culture.
Learning Outcomes
this course will help students :
1.better understanding of their organization and its background
2. it help students to understand the importance of organization's norms and values.
3. it will provide the understanding of different behaviors on workplace
4. provide understanding of delegation of authorities
5. students will be able to know the organization politics
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction and Background:
2
Organizational behavior:
Key concepts,
A historical perspective on organizational behavior,
Organizational behavior and contemporary issues.
3
Organization:
Structure and Design:
The nature and purpose of organization,
4 The classical and modern concepts of organization,
Span of control and organization structures,
5
Authority relations:
Line,
staff and functional,
6
Authority:
Delegation and decentralization,
Departmentalization,
Organizational life cycle stages,
7 The contingency approach of organization design,
Today’s organizations and various designs,
8
Organizational effectiveness Organizational Culture:
The dynamics of organization’s culture, the basic approaches to organizational
culture,
Mid Term Exam
9
The cross-cultural awareness,
Total quality culture creation,
changing and developing cohesive organization’s culture
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10
Organizational Change and Development:
The nature and typology of organizational change,
The diagnosis of forces for change,
The models and dynamics of planned change,
11 Resistance to change and its management,
Techniques for managing change,
12
Organizational development:
Objective & model,
Change management and contemporary issues in TQM.
Foundations of Individual Behavior:
The perception process,
The attribution theory,
Personality and organizational behavior, Attitudes,
13
personal values and ethics:
Learning &behavioral modification
Behavior Modification:
Behavioral learning models,
Principles of behavior modification,
the process of modifying on-the-job behavior,
14
Behavioral self-management Socialization and Mentoring:
The organizational socialization process,
The socialization techniques, Mentoring,
15
Organizational roles and norms Work Group Behavior: Work group:
Types, functions & development process, Work group structure,
composition and effectiveness, Inter group interactions, Organization influence
tactics,
16
Organization’s politics, Strategies for improving work group performance.
Organizational Conflicts Management:
The nature of conflict, Functional versus dysfunctional conflict,
Approaches to effective conflict resolution, Conflict stimulation
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
· Judith R. Gordon, Organizational Behavior, Prentice Hall.(Latest Edition)
· Fred Luthans: Organizational Behaviour(Latest Edition)
· Davis and Newstrom, Human Behavior at Work: Organizational Behavior,
McGraw Hill.(Latest Edition)
Robert Kreitner& Angelo Kinicki Organizational Behavior, IRWIN(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Calculus
Course Objectives
Introduce the students to differentiation and integration of basic functions of one variable; functions of several
variables; partial derivatives; optimization problems; some applications to business and economics.
Learning Outcomes basic learning outcomes is to provide understanding of:
-derivative
-integration
-differentitation
- function of several variables
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 The Derivative.
2 Results of Differentiation,
3 Derivative of Logarithmic Exponential and Trigonometric Function.
4 Differentials. Growth and decay Models.
5 Definite and Indefinite Integrals. Techniques of integration.
6 Integrals Involving Logarithmic, Exponential and
Trigonometric Functions
7 Integration by Tables, Area under a curve and between curves
8 Functions of several variables, Partial derivatives and their applications to optimization
Mid Term Exam
9 Limits and continuity.
· The derivative
10
Derivative of algorithmic, exponential and trigonometric functions
· Curve sketching
· Application of derivative in Business and Economics
11 Integration
12 Using integral in finding areas
13 Using integral in finding areas
14 Function of Several variables and their optimization
15 Infinite series
16 Differential equations
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text
Ernets F, Heaussler, Jr, Richard S. Paul, Introductory Mathematical Analysis for Busiess,
Economics and the Life and Social Sciences(Latest Edition
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Noon Business School, University of Sargodha
Course Title Management Information System
Course Objectives To provide students with basic concepts in information system and the benefits with
these systems in modern society
· To differentiate between data, information, and knowledge
· To understand systems definition, systems requirements, and information needed
for decision maker
· To understand several requirement and operations that the analyst needed to
analyze, design, and implement the systems in what is called system development life cycle
(SDLC)
· To identify several methods to enhance and develop information systems and to
manage the information system recourses
· To understand several ethical issues in information
Learning
Outcomes After completing this course the student must demonstrate the knowledge and
ability to:
· Define the concepts and definition of the information systems
· Differentiate between several types of information system
· Identify the threats to information security
· Show how to protect information recourses
· Understand the difference between database and data warehouse
· Differentiate between transaction processing system and functional area
information system
· Show how to maintaining and protecting information system
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 INTRODUCTION TO INFORMATION TECHNOLOGY
2 INTRODUCTION TO COMPUTER SYSTEM: Hardware
Software
3 Electronic Data Processing, Input, Processing and Output Techniques
4
MANAGEMENT INFORMATION SYSTEM: Needs for MIS, Evolution & Types of Information System, (MIS, DSS,
Expert System) The concept of Data and
Information
5
DATABASE MANAGEMENT SYSTEMS: The concept of DBMS Hierarchy of Database
Elements of DBMS Contents of Files
6 INFORMATION SYSTEMS FOR BUSINESS APPLICATION:
Executive Information System
Manufacturing Information System
7 Marketing Information System,
8 FIS, HRIS.
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Mid Term Exam
9 COMPUTER NETWORKS: Types of Networks,
Application of Networks Network Structure
10 COMPUTER NETWORKS: Types of Networks,
Application of Networks, ,
11 Network Structure Network
Standardization,
12 Example Networks, Network Software.
13 INTRODUCTION TO BUSINESS TELECOMMUNICATION:
Communication Channels
Channel Configuration
14 Channel Sharing, Modes of Transmission
15 OTHER RELEVANT TOPICS: Artificial Intelligence (AI) Office Automation
16 Multimedia
Computer Viruses
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Jmaes O, Brien Introduction of Information Systems with supplement.
McGraw Hill,
New York.(Latest Edition)
Reference Text
· Robert Schulthies& Mary Sumner: Management Information System, with
· supplement. McGraw Hill, New York.(Latest Edition)
· David Olson: Management Information System, McGraw Hill.(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Sociological theory
Course Objectives Be familiar with the concepts of culture and its components (e.g., norms, values) and to identify and
understand differences and commonalties within diverse cultures.
Learning
Outcomes After the successfull completion of this course the students will be
1-able to identify and employ various research designs and their appropriate application to the study
of social life.
2. be able to demonstrate an understanding of the major theoretical perspectives employed in the
discipline.
3. be able to demonstrate an understanding of how social class affects individual life chances.
4. be able to demonstrate an understanding of social structure and how it shapes and influences
social interactions.
5. be able to demonstrate an understanding of cross-cultural differences and an understanding of the
importance of cultural context.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Background
Social Forces
Intellectual Forces
French Revolution
Enlightenment
2
Development of Sociological Theory
Theory and Knowledge
Process of Theorizing
Types of Sociological Theories
3 Inductive and Deductive
Process of theorizing Fact, Propositions and Laws
Sociological Theory between 1600 -1800 AD
4 August Comte
Positivism
The law of Human Progress
5 Hierarchy of the Sciences
Social Static & Dynamic
6
Emile Durkheim
Social Facts
The Division of Labor in Society
Suicide and Social Currents
Religion
Social Reformism
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7
W. G. Sumner
Folkways and Mores
Ingroup and Outgroup
Basic motives
8
Karl Marx
Communist Manifesto
Socialism
Stages of Social Evolution
Mid Term Exam
9
Herbert Spencer
The law of Social Evolution
Concept of Society
Laissez-faire
10
Max Weber
Sociology of Religion
Bureaucracy
Protestant Ethic and the Sprit of Capitalism
11 Rational Choice/Social Exchange Theory
Skinner and Behaviorism, G.C. Homans, Peter M. Blau
12
Social Behaviorism and Interactionism
Phenomenology,
Alfred Schutz,
Systemic Social Behaviorism,
Max Weber, George Simmel, Symbolic Interactionism, C.H. Cooley and
G.H. Mead
13 Ethnomethodology
Introduction, H. Garfinkal
14 Theory of Micheal Fouchult
15 Evolving Contemporary Feminist Theory
Feminism,
Theories of Gender Disparity
16
Recent Developments
Integration and Synthesis
Micro-Macro Integration,
Agency-Structure Integration,
Synthesis in Sociological Theory
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
1. Barnes, H.E. (Ed.) (1966) An Introduction to the History of Sociology,
Chicago: The University of Chicago Press.
Reference Text
2. Blalock, Hubert (1969) M. Theory Construction From Verbal to
Mathematical Formulation (Ed).
N.J.; Prentice Hall Inc.
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Noon Business School, University of Sargodha
Course Title Marketing Management
Course Objectives In today’s fast-paced world, marketing has become more complex. Changes in technology and
consumer and business needs, as well as, increased globalization pose new challenges for
marketers. These events have made marketers more aware of the necessity for careful but
speedy analysis and decision-making. The implication is that marketing management as a field
of study has become more important. Marketing management is the art of optimal manipulation
of the marketing mix to achieve business goals.
Learning Outcomes
This course is geared toward providing an understanding of the rationale for marketing decisions
from a managerial perspective. It also seeks to provide a framework for decision-making that is
logical but does not stifle creativity. o meet these goals, this course will require the integration of
theory and practice. Students will have to make strategic marketing decisions based on analytical
techniques they will learn in this course. They will have to devise a plan that is based on a sound
conceptual framework, to implement the decision. It is hoped that through this exercise students
will learn the value of marketing management in business.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Who Markets?
Company Orientation toward the Marketplace
2 Marketing Management Tasks
Developing Marketing Strategies and Plans
3 Corporate and Division Strategic Planning
ChannelDesign Decisions
4 Channel Integration and Systems
Advertising Sales
5 Conducting Marketing Research and Forecasting Demand
Connecting with Customers
6 Analyzing Consumer Markets
Analyzing Business Markets
7 The Scope of Branding
Building Brand Equity
8 Managing Brand Equity
Customer Equity
Mid Term Exam
9 Shaping the Market Offerings
Designing and Managing Services
10 Developing Pricing Strategies and Programs
Sales Promotion
11 Events and Experiences
Interactive Marketing
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12 Word of Mouth
Managing the Sales Force
13 Creating Successful LongTerm Growth
Tapping into Global Markets
14 Evaluating Potential Markets
Branding
15 Deciding on the Marketing Organization
Internal Marketing
16 Building a Creative Marketing Organization
Marketing Implementation
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Marketing Management by Philip Kotler
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Noon Business School, University of Sargodha
Course Title Business Research and Report Writing
Course Objectives The learning focus for this unit is on developing business research skills and defining a
business research question. It will bring together students’ theoretical and practical
appreciation of how to identify and investigate business opportunities or problems as well as
analyses data and conclude on the relevance of research findings
As the research aim is unpacked, the student will be introduced to a range of relevant
quantitative and qualitative business research methods and will select from these in
determining a project design
Learning
Outcomes Identify, specify and scope an organizational problem or issue requiring a research-based
approach
Define an appropriate research question prior to undertaking research
Assess and select from a range of research methods
Identify major stakeholders in the research context and identify the potential impact of their
objectives and expectations on the design of the research project
Conceptualize a framework for the design and implementation of a research or professional
project
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Business Research: Business Research: Definition &
Nature, The
Scientific Method
2
The Business Research Process, Errors in Business Research.
Research
Design and Data Sources
3 Types of research and research designs, Primary data and its sources,
Secondary data and its sources
4 Data Collection Procedures: The Measurement Process,
Concepts of validity and reliability, The casual design procedures
5
Data Collection Methods,
Observation, Documentary-Historical Method, The Survey Method,
Data Collection
Instruments: Questionnaire, Interview and Scheduling, Problems in
Data Collection
6
Sampling:
Sampling Concepts, The Sampling Procedures (Types of Sampling),
Determining a sample size
& Selection of sample. Data Processing And Analysis:
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Noon Business School, University of Sargodha
7
Basic concepts of data processing:
Computer representation, Data Matrix, Data Storage Data Processing
flow:
8
Editing, Coding,
Handling Blank Responses, Coding, Categorization, Converting,
Weighting, Storing etc.,
Alternative processing flows
Mid Term Exam
9
University data analysis, Measurement of central tendency,
Measurement of dispersion, Hypothesis Testing, Bavaria data
analysis
10
Linear Correlation,
Simple Regression, The Chi-Square Test, The Cross-Tabular Tables,
Elaboration of
relationships, Multivariate data analysis: Interdependence Methods,
Factor analysis
11
Cluster
analysis, multidimensional analysis, Multivariate data analysis:
Dependence methods, Multiple
Regressions, Analysis of Variance & Covariance
12 Discriminate analysis.
13
Research Project
Proposal: Rationale for the study defining the problem, Research
Objectives, Information needs
14 Research design, Data collection procedure, Data processing &
analysis
15 Research Team and its
profile,
16 Budget, Time Table
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Ranjit Kumar, Research Methodology, Sage Publications.(Latest
Edition)
Reference Text
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Noon Business School, University of Sargodha
Dam Remenyl, Doing Research in Business and Management, Sage
Publications.(Latest
Edition)
· C. William Emory, Business Research Methods, IRWIN.(Latest
Edition)
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Noon Business School, University of Sargodha
Course Title Operations Management
Course Objectives This course introduces students to the concepts underlying effective operation and control of
manufacturing and service businesses. Approaches to production control, inventory policy, facilities
planning, methods improvement and technological assessment are studied.
Learning Outcomes 1. Identify and articulate how operations management contributes to the achievement of an organization’s
strategic objectives.
2. Critically evaluate the operations function in manufacturing and service production settings.
3. Appraise and apply forecasting methods as the basis of management’s planning and control activity.
4. Assess and formulate decision making strategies to address operating issues that have short,
intermediate or long lead times.
5. Evaluate approaches to problem solving and process improvement in production settings.
6. Synthesize the depth and breadth of knowledge, knowledge of methodologies, application of
knowledge, and communication skills according to the degree level competencies established by
authorizing bodies for degree programs in Ontario
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Course Overview
Introduction to Operations
Operations Strategy
2
Product Design
Service Design
Form Teams
3
Process Analysis
Manufacturing Process Analysis
4
Job Design and Measurement
Business Process Reengineering
Quality Management and 6
5 Quality Management and 6 (cont’d)
6 Statistical Process Control
7
Capacity Planning
Aggregate Planning
8 Enterprise Resource Planning
Mid Term Exam
9 Lean Production
10 Inventory Management
11 Waiting Line Analysis
12 Project Management
13
Supply Chain Strategy
Materials Requirements Planning
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14
Japanese style of manufacturing utilizing
techniques and trends for attaining quality assurance with the use of
techniques such “kanban”.
15 Capacity planning, process design, facility layout and location
16
Implementation of an effective
operational strategy with a perspective emphasizing on the operational
system of the future in the
global market.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
James D.Dilworth: Production and Operations Management, McGraw
Hill.(Latest Edition)
· Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations
Management,8e,Wiley(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Entrepreneurship and SME Management
Course Objectives This course aims at helping students develop a positive, constructive and practical approach to:
Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small
business, sources and resolutions. risk failure and new venture unit, feasibility of planning and
concepts of planning, stages of growth model.
Learning
Outcomes By the end of this course it is expected that the student will be able to:
Financial resources and asset management, different types of financing, buy or lease. Organization
cycle and growth of organization, strategic management for success of enterprise, looking towards
entrepreneurial career.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction:
Entrepreneurial Perspective,
economics and entrepreneurship,
2 process, ventures,
practices and characteristics.
3
Entrepreneurship and new free enterprise:
Entrepreneurship venture opportunities, innovations,
change, fantasies, Environment of small business,
4
sources and resolutions, corporate entrepreneurship,
risk failure and new venture unit,
feasibility of planning and concepts of planning,
5 stages of growth model,
responsibility of feasibility plan.
6
Product and services concepts:
Product servicing concepts and commercial opportunities (macro over
view), products and technology, identification opportunities
7
product development life cycle, product protection,
trade mark and patents, process of patents,
validity of property rights and accessing government information
8 Human resources side of enterprise,
infrastructure of services, types of service venture, success factors.
Mid Term Exam
9
Marketing and new venture development:
Marketing research foe new ventures,
marketing concepts, startup of marketing research,
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10 market focused on organization,
sources of market intelligence,
11 competitive analysis and implications of market research
12
Marketing strategies and functions
product concepts, 4 Ps,
making
marketing plan,
13 changing international ventures.
Entrepreneurial team and business formation:
14
human resource and relations,
BOD,legal aspects, acquiring a business,
evaluation of acquisition opportunities
15
methods of valuation.
Financial resources and asset management,
different types of financing, buy or lease.
16
Organization cycle and growth of organization,
strategic management for success of enterprise, looking towards
entrepreneurial career.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
· David H. Holt: Entrepreneurship, New Venture Creation, Prentice
Hall(Latest Edition)
· Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament,
Technique,
Butterworth Heinemann(Latest Edition)
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Noon Business School, University of Sargodha
Course Title Business Ethics
Course Objectives
The overall objective of this course is for each student to develop a critical thinking
approach regarding many of the significant ethical concerns confronted by organizational
members within the contemporary business world. The extent to which firms are
responsible to society concerning such critical issues as the environment will be
explored in depth.
Learning Outcomes
1. Demonstrate understanding of the definition of ethics and the importance and role ethical behavior
serves in the business world today.
2. Demonstrate understanding of how business ethics relates to larger moral and philosophical
frameworks.
3. Identify various ethical issues that occur in the workplace.
4. Evaluate an ethical situation by applying the steps involved in ethical decision making.
5.Evaluate the concept of Corporate Social Responsibility, and explore its relevance to ethical business
activity.
6. Identify the moral obligations of businesses to the environment and specifically global competitors
and global stakeholders. 7.Comprehensively analyze in professional business
caliber writing real-world business firm’s activities regarding ethical and social responsibility via
written case study analyses.
8.Formulate a particular stance on a business ethics issues and defend in professional business caliber
writing that stance.
9.Apply rules of netiquette and use clear writing in web-based interactions with colleagues on issues of
business ethics and social responsibility.
Weekly Lecture Plan Topic / Reading Assignments
UNIT 1: Introduction to Business Ethics, Stakeholder Management and Social
Responsibility
• Read Chapter 1: Study PPT Presentations, Glossaries & Self Quizzes
Introduction to Chapter 1: The • Discussion Forum 1 Course
Lecture 1 Importance of Business Ethics Introductions & Debate
Forum 1: “Does Being Ethical Result in Better Business Performance?” (text, p.20). 1st post
• Read Chapter 2; Study PPT
Lecture 2 Introduction to Chapter 2: Presentations, Glossaries & Self Quiz
• Discussion Forum 1
Debate
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Noon Business School, University of Sargodha
Forum 1: “Does Being Ethical Result in Better Business Performance?” (text, p. 20). 2nd post
• Read Chapter 3; Study PPT
Lecture 3 Introduction to Chapter 3 Presentations, Glossaries & Self
Quiz
• Read & study Chapter 4 Study
PPT Presentations, Glossaries
& Self Quiz
Lecture 4 Finish Chapter 3: Emerging
Business Ethics Issues
UNIT 2: Business Ethics in • Discussion Forum 2,
Depth “Unit 2:Whistle Blower Discussion
Lecture 5 Begin Chapter 4: The Institutionalization of Business Ethics
• Select Major Case 1:
Choices: Case 19 Nike,
Case 15 Coke,
Case 10 Home Depot,
Case 2 Starbucks
• Discussion Forum 2, “Unit 2:
Lecture 6 Finish Chapter 4: The Institutionalization of Business Ethics
Whistle Blower Discussion”
Lecture 7 Begin Chapter 5: Ethical Decision-Making and Ethical Leadership
• Read & study Chapter 5 Study PPT Presentations, Glossaries & Self Quiz
• Read & study Chapter 6 Study
Lecture 8
Begin Chapter 6: Individual Factors: Moral Philosophies and Values
PPT Presentations, Glossaries & Self Quiz
• Discussion Forum 3,
“Unit 2:
White Collar Crime
MIDTERM EXAM
Lecture 9
Finish Chapter 6: Individual Factors: Moral Philosophies and Values
• Read & study Chapter 7 Study
Lecture 10 Begin Chapter 7: Organizational Ethics: The Role of Ethical Culture and Relationships
PPT Presentations, Glossaries & Self Quiz
• Major Case 2:
Choices:
Case 18 Red Cross,
Case 14 HCA,
Case 13Glaxo,
Case 6 AIG,
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Noon Business School, University of Sargodha
• Read & study Chapter 8 Study
Lecture 11 Begin Chapter 8: Developing an PPT Presentations, Glossaries & Self Quiz
Effective Ethics Program • Discussion Forum 4, “Debate:
Code of Conduct” p 223
• Ch 8 Self-Quiz
Lecture 12 Finish Chapter 8: Developing an • Discussion Forum 4, “Debate: Code of Conduct”
Effective Ethics Program
•Read & study Chapter 9 and Study
Lecture 13 Begin Chapter 9: Managing and PPT Presentations, Glossaries & Self Quiz
Controlling Ethics Programs
Lecture 14 Finish Chapter 9: Managing and
Controlling Ethics Programs
Lecture 15 Unit 4: Global Business
Ethics
• Read & study Chapters 10 and Appendix, and Study PPT Presentations, and Glossaries.
Appendix: Sustainability • Begin major Case Study-Part B,
Begin Chapter 10: Globalization of Ethical Decision-Making
Lecture 16 Finish Chapter 10: Globalization of Ethical Decision-Making
FINAL EXAM
Facilities Required Multimedia/lab/Support Portal/Course Blackboard site
Recommended Text
Business Ethics: Ethical Decision Making and Cases, 9 th Edition
O.C. Ferrell, J. Fraedrick & L. Ferrell
Cengage Learning
©2013, ISBN#9781111825164
Reference Text
Textbook: Business Ethics - Concepts, Cases, and Canadian Perspectives,
Kissick, W.P. (2012)
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Noon Business School, University of Sargodha
Course Title Interpersonal Skills
Course Objectives This course is intended to assist individuals in recognizing their own communication styles and how
their individual styles differ from the communication styles of others in the workplace. Additionally,
participants learn how to improve their interpersonal skills and how to maintain relationships over time.
Through interactive activities, self-assessments, and discussions, participants gain an awareness of their
communication styles and learn strategies to resolve conflict and strategies for communicating
effectively with those whose styles are unlike their own. Participants learn skills to communicate and
listen effectively and maintain relationships through inspiring trust and giving and receiving feedback.
Learning
Outcomes Determine their communication style
Develop strategies for interacting with communication styles unlike their own
Identify and use conflict resolution styles appropriate for different situations
Identify barriers to communication and strategies to overcome them
Listen effectively to ensure they have received messages as intended
Use nonverbal communication to express interest and demonstrate that they are actively engaged in
conversations
Develop strategies for building and maintaining relationships
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Overview of Interpersonal Skills ·What Are Interpersonal Skills?
2 The Importance of Interpersonal
3 The Johari Window
4 The Interpersonal Skills Model
5 Senge's Wheel of Learning
6 Awareness of Self and Others · The Communicating Styles Survey
7 The Four CSS Styles
8
Effective Communication · The Goal of Effective Communication
· Barriers to Communication
Mid Term Exam
9
What Happens When We Communicate
· What Is Listening?
· Four Phase Model of Listening
10
Benefits of Good Listening
· Time Spent Listening
· The Three Levels of Listening
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11
Foundations of Emotional Intelligence · What Is Emotional Intelligence?
· Misconceptions About Emotional Intelligence
· The Four Domains of Emotional Intelligence
· Emotional Intelligence and the Executive Core Qualifications
12
Trust · What Is Trust?
· The Benefits of Trust
· Behaviors that Rebuild Trust
13
Conflict · What Is Conflict?
· Causes of Conflict
· Effects of Conflict
· Five Basic Conflicts
14
The Value of Different Conflict Styles
· Managing Conflict
· Create a Healthy Environment
· Tools for Working Through Conflict
15
Job Interview
· Skill required
· Salary Bargain
16 CV preparation
· Effective presentation
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Any standard Text which covers the above ideas.
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Noon Business School, University of Sargodha
Course Title Total Quality Management
Course Objectives The objectives of this course is to introduce the main principles of business and social excellence, to
generate knowledge and skills of students to use models and quality
management methodology for the implementation of total quality management in any sphere of
business and public sector
Learning
Outcomes At the end of the course students should:
• know business excellence models and be able assess organization’s performance making reference
to their criteria.
• know the principles of total quality management and peculiarities of their implementation.
• be able to use quality management methods analyzing and solving problems of organization.
• know prerequisites of evolution of total quality management and significance of quality gurus’
works to the management of modern organizations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to Total Quality Management Defining Total Quality Management
Basic Approaches of Total Quality Management
Gurus of Total Quality Management
2
TQM Framework
Awareness about the improved quality
Historical Review
Obstacles in implementing TQM
Benefits of TQM
3
Leadership and Total Quality Management Defining Leadership
Characteristics of Quality Leaders
Leadership Concepts
The seven habits of highly effective people
Ethics and Quality
Deming Philosophy
4
Role of Leaders in TQM
Implementation
Quality control
Core Values, Concepts and Framework
Strategic Planning and Communication
Decision Making
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5
Customer Satisfaction and Employee Involvement Customer Satisfaction (An Overview)
What is customer?
Customer perception of Quality and feedback from customer
Effectively using customer complaints
Transforming needs into requirement of customers and importance of
customer
retention.
Employee involvement in improving quality.
6
Motivational theories
Empowerment
Teams and their effectiveness
Rewards, Recognition and Performance appraisal
Union and employee involvement
Benefits of employee involvement
7
Continuous Process of Improvement and Performance Measures Perfection through continuous improving process
Process
The Juran Approach to continuous improvement process
Improvement Strategies
Types of Problems
Problem solving method
Kaizan
Reengineering
Six Sigma
8
Appropriate Strategy
Presentation of Performance Measures
Quality Costs
Malcolm Baldrige National Quality Award.
Mid Term Exam
9
Benchmarking “A tool for Continuous Improvement” Concept of Benchmarking
Importance of Benchmarking
Definition of Benchmarking
Important Reasons of Benchmarking
Process of Benchmarking Deciding what to
Benchmark
Benchmark Planning
Actions to close the Gap between Benchmark
Pitfalls and Criticisms of Benchmarking
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10
Quality Management System ISO Benefits of ISO registration
ISO 9000 Series of Standards
ISO 9001 requirements
Implementation of Quality Management System (ISO)
Documentation
Internal Audits
ISO Certification for Service Organizations
ISO VsBaldrige Award
Standards in Pakistan
11
Environmental Management System Introduction to Environmental Management Standards
ISO 14000 Series Standards
Concept of ISO 14001
Requirements of ISO 14001
Benefits of Environmental Management System
Integrating ISO 14000 with ISO 9000
Relationship of Standards with Health and Safety
12
Quality Function Deployment and Quality by Design
Concept of Quality Function Deployment
Role of team in QFD
Benefits of QFD
Driving force behind QFD
Process of information by organization
House of Quality
Building House of Quality
13
Quality Function Deployment Process
Concept of Quality by Design
Rational of Implementing Quality by Design
Benefits of Quality by Design
Communication Models
Implementation of Quality by Design
Tools used for implementing Quality by Design
14
Management and Technical Tools for improving Introduction of Management Tools and there importance
Forced Field Analysis
Nominal Group Technique
Affinity Diagram
Tree Diagram
15
Matrix Diagram
Process decision program chart
Activity network diagram
Just in Time and Just in Case
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16
Concept of Statistical Process Control Pareto Diagram
Process Flow diagram
Cause and effect diagram
Check sheets
Histogram 10.6 Control Charts
Scatter Diagram
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text 1. Total Quality Management By: Dale H. Besterfield (Latest Edition)
Reference Text
1.Quality Management By: Donna C.S. Summers
2. Total Quality Management By: Joel E. Ross (Latest Edition)
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SPECIALIZATION IN HRM
Course Title Industrial and Labor Law
Course Objectives This course is built upon different rules and laws which help in governing the organizations. It will
help in developing the good concepts of laws regulation in the organizations
Learning Outcomes this course will help students:
1. how to react legally when any problem occur
2. it will help students to run organizations ethically
3. it will help students to establish organizations by following proper rules and regulations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
INTRODUCTION TO LAW AND LAW GOVERNING CONTRACTS.
The Origin of the Contract, Definition of Contract, Communication,
Acceptance and Revocation of Essentials of a valid Contract, Performance of
the Contract, Discharge of Contract
2 Breach of Contract, Damages of Breach of Contract, Indemnity and Guarantee
Contract of Bailment, Contract of Agency
3
THE LAW OF SALES OF GOODS
Definitions, The Formation of the Contract.
Effects of the Contract, Performance of the contract
Rights of Unpaid seller against the Goods., Sale by Auction, Breach of Contract
4
PARTNERSHIP LAW
Definitions in Partnership Law, Types of Partnership, Essential Elements of a
Partnership, Registration of Partnership Firms, Partnership Becoming Illegal,
Partnership Distinguished from Company
5
Partnership Distinguished form Private Company, Partnership Distinguished
from Co-Ownership, Partnership Agreement, Rights and Liabilities of the
Members of a Partnership Firm, Personal Profits Earned by Partners, The
Property of the Firm
6
Implied Authority of a Partnership, Principle of Holding out, Minor as a Partner
Reconstitution of a Firm, Dissolution of Partnership and Settlement of
Accounts on Dissolution, Rights and Obligations of Partners after Dissolution
of Partnership
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7
LAW GOVERNING COMPANIES I
Introduction to Companies Ordinance 1984, Department of Business
Administration, University of Sargodha, Company Courts
Corporate Law Authority, Registration of Company, Memorandum of
Association, Name of Company, Registered Office, Object
Capital Clause of Memorandum, Articles of Association
8
Promoters, Contracts, Prospectus, Commission, Discount and Premium
Allotment of Shares, Commencement of Business, Membership
Share Capital, Shares and Certificates, Transfer and Transmission of Shares
Directors, Chief Executive
Mid Term Exam
9
LAW GOVERNING COMPANIES II
General Meetings, Meetings of directors, Secretary, Dividend, Auditor
Managing Agents, Investment by Company, Debentures, Private Companies,
Guarantee Company, Unlimited Company
10
Accounts, Inspection, Annual Return, Winding up by Court, Winding up of
Companies, Contributors and Creditors, Voluntary Winding up, Removal of
Defunct Companies. Winding up of Unregistered Companies. Reconstruction
and Amalgamation. Companies Established Outside Pakistan Official
Liquidator
11
LAWS GOVERNING ESTABLISHMENT OF FACTORIES
Definitions Pertained to the Factories Act. 1934, Exemption from Certain
Provisions of the Act, Inspectors and their Powers, Certifying Surgeons
Health and Safety, Disposal of Wastes and Effluents, Artificial Humidification
Vaccination and Inoculation, Holidays with Pay and Provisions of the Act for
Worker
12
Special Provisions for Adolescents and Children, Penalties and Procedure
Penalty for Contravention of Act and Rules, Display of Factory Notices
Publication of Rules, Protection to Persons Acting under this Act.
13
LAWS GOVERNING INDUSTRIAL EMPLOYMENT AND INDUSTRIAL
RELATIONS
Trade Unions and Freedom of Associations, Application for Registration and
Requirements. Certificate of Registration and its Cancellation
Power and Functions of Registrar, Collective Bargaining Agents.
National Industrial Relations Commission and its Powers.
14
Joint Consolation Conciliation and Meditation, Wage Commission and Fixation
of Wages, Powers and of the Wage Commission. Penalties and Procedure.
Penalty of Committing Breach of Settlement. Penalty of Embezzlement of
Misappropriation of Funds. Indemnity and Powers to Make Rules.
15
EMPLOYEES OLD AGE BENEFITS ACT, 1976 -1, Employees Old-Age
Benefits Contribution rules, 1978, Employees Old-Age, Benefits General
Regulations. 1980, Insured Persons, Board or Trustees, Powers, Functions, and
Terms of Office of Members. Employees Old-Age Benefits Determination or
Wages for Computation of Contribution, Regulation, 1980. Employees Old-
Age Benefits Determination of Complaints, Questions, and Disputes,
Regulations, 1980
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16
EMPLOYEES OLD AGE BENEFITS ACT, 1976 - II
Employees old-Age Benefits Institution and Certificate of Authority and Proof
of Age, Payment of Contributions and Liability of Employer. Offenses and
Penalties, Finance and Audit. Employees Old-Age Benefits, Old-Age Pension,
Old-Age Grant Widows, Pension, Invalidity Provision, Benefit Claims and
Benefits, Extinguishment of Benefits.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text 1. Company Law (Revised Edition) By KhawajaAmjadSaeed
2. Business Law By Qazi Awais Amin Azeem Academy Lahore
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Course Title Training and Development
Course
Objectives
The course is about the training and employee development and human performance
improvement in organizations ; but that is not the whole story. The field of training and
development is changing. There is a need for trainers to reorient their thinking from the
comfort and structure of the classroom to the more ambiguous consulting area. The
gap is actually not nearly as wide as some might think. Trainers have considerable
expertise in job and task analysis, learning specialists, facilitators, communication
experts, and professionals with a broad perspective of the human dimensions of human
performance in organizations.
Learning
Outcomes
it will help students to understand :
1.importance of training ?
2.Influence of training on employees ?
3. mechanism of training ?
4. what are HRD needs, programs ?
5. employee orientation?
6. what is diversity ?
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction to training and HRD
2 Influences on employee behavior
3 Learning and HRD
4 Assessing training/HRD needs
5 Designing training/HRD programs
6 Implementing training/HRD programs
7 Evaluating training/HRD programs
8 Employee orientation
Mid Term Exam
9 Skills and technical training
10 Performance management & coaching
11 Career management and development
12 Employee counseling
13 Management development
14 Organization development and change
15 TRAINING PROGRAM PRESENTATIONS
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16 Cultural diversity and HRD
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text
DeSimone, Randy L., Werner, Jon M., & Harris, David M.
(2002). Human Resource Development, Third Edition Cincinnati:
Thomson/South-Western College Publishing. Available for rental from the
Moraine Bookstore.
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Course Title Performance and Compensation Management
Course Objectives compensation management in organizations, including the role of human resources management in
dealing with employees, and methods used to provide compensation. It also highlights the importance
of maintaining the capable education qualification, the value of developing their skills, and the
significance of providing the appropriate atmosphere for them. Several important topics will be
addressed in the class such as: Compensation professionals’ goals within a human resource
department. Ways to strengthen the pay-for-performance link. Ways to strengthen the pay-for-
performance link. Health insurance concepts. This course examines the importance of an effective
performance management system in helping organizations define and achieve short and long term
goals. It explains and reinforces the concept that performance management is not a one-time
supervisory event, but an ongoing process of planning, facilitating, assessing, and improving
individual and organizational performance. In addition, the course emphasizes the importance of
measuring the effectiveness of human resource activities that are designed to enhance individual and
organizational performance.
Learning
Outcomes At the end of the course the students will be able to:
To learn basic compensation concepts and the context of compensation practice
To illustrate different ways to strengthen the pay-for-performance link.
To learn the concepts of Payment and employee benefits issues for contingent workers.
To understand the Legally required employee benefits.
To learn some of the implications for strategic compensation and possible employer approaches to
managing legally required benefits Upon successful completion of this course, the student will have
reliably demonstrated the ability to:
1. Design an organization¿s performance management process that is compliant with law and
supports organizational mission and strategy.
2. Compare and contrast various organizational performance management programs and best
practices and define attributes of effective performance management systems.
3. Employ job-related performance standards and performance indicators that reflect the employee¿s
range of responsibilities.
4. Assess how increased employee involvement can contribute to effective performance and coach
employees to identify career paths and resources available to support individual development.
5. Identify and communicate appropriate actions with employees (e.g. training and development,
wage increase, promotion, bonus etc.) based on their performance strengths and weaknesses.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction To Compensation a-Definition of compensation
b-The pay model
c-Strategic pay policies
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2
Strategic Perspectives In Compensation Management a-Strategic perspectives of pay
b-Strategic pay decisions
c-Best practices vs.Best fit options
3
Defining Internal Alignment a-Definition Of Internal Alignment
b-Internal Pay Structures
c-Strategic Choices In Internal Alignment Design
d-Which Internal Structure Fits Best
4
Job Analysis a-Why Perform Job Analysis
b-Job Analysis Procedures
c-Job Analysis Data Collection Process
d-Job Descriptions
5
Job Evaluation/Person-based Structures a-Definition of Job Evaluation
b-Major Decisions In Job Evaluation
c-Job Evaluation Methods
d-Final Result-Pay Structures
6
Determining External Competitiveness a-Definition Of Competitiveness
b-Pay Policy Alternatives
c-Wage Surveys
d-Interpreting Survey Results
e-Pay Policy Line
f-Pay Grades
7
Employee Contributions:Pay For Performance(PFP) a-Rewarding Desired Behaviors
b-Does Compensation Motivate Performance?
C-Designing PFP Plans
d-Merit Pay/Variable Pay
e-Individual vs. Group Incentives
f-Long Term Incentives
8
Performance Appraisals a-Role Of Performance Appraisal In Compensation
b-Common Errors In Performance Appraisal
c-Measuring Job Performance
Mid Term Exam
9 Training Raters
Contexual Issues In Appraisal
10
benefits a-Benefits Determination Process
b-Value of Benefits
11 -Legally Required Benefits
Retirement,Medical, And Other Benefiits
12
Compensation Of Special Groups a-Who are Special Groups And Minority Groups
b-Compensation Strategies for Special Groups
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13
Legal And Administrative Issues In Compensation a-Legal Issues
b-Pay Discrimination
14 c-Comparable Worth
d-Budgets And Administration
15
Global Compensation a-Recognizing Variations
b-Social Contract
c-Culture and Pay
16
d-Strategic Choices In Global Compensation
e-Comparing Systems
f-Expatriate Pay
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Martocchio,J.J.,Strategic Compensation: A Human Resource
Management Approach,4th Ed, pearson / prentice Hall, 2006.
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Noon Business School, University of Sargodha
Course Title International HR
Course
Objectives
This course provides an understanding of the role of human resource management (HRM) in
international contexts. The course is divided into three areas of study: the context of
international HRM, strategic and functional HRM in international contexts, and comparative
international contexts. Specific topics include globalization, work and labor regulation;
strategic HRM issues in international contexts; issues related to host, home and third country
nationals; recruitment, selection, training, development and compensation in international
contexts, expatriation and repatriation. Studies of the HR context of selected countries are
also included.
Learning Outcomes
Upon successful completion of the requirements for this course, students will be able to:
1. Understand issues, opportunities and challenges pertaining to international HRM; 2.
Develop competency in dealing with cross cultural situations; 3. Understand the strategic and
functional roles of HRM in various international contexts, especially in areas such as
recruitment and selection, performance management, training, learning and development,
career management, compensation, motivation and repatriation; 4. Understand external
forces (e.g. globalization, sociocultural changes, political and economic changes) that have
the potential to shape international HRM; and
5. Develop generic and transferable skills-especially in diagnosing international HRM issues
critically and analytically, conducting research for the purpose of discussing specific cases
relating to international HRM, evaluating alternative approaches and defending the
recommendations with evidence, and developing confidence in conducting training
workshops.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction
2 Definition of IHRM
3 Aims of IHRM
4 The importance of IHRM to local organizations
5 IHRM in Context
6 Comparative IHRM
7 IHRM Trends in Rwanda
8 IHRM in developing Countries CAT week
Mid Term Exam
9 Multinationals and the Management of Labor
10 Multinationals and Industrial Relations
11 Transfer of Best Practice HRM within Multinationals
12 International Management Development
13 Issues of - Diversity Management
14 Expatriate Management
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15 Managing Internationally
16 Course Recap and Review
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text International Human Resource Management. (2nd Edition) 92004)
Scullion, H. and Lineham, M. (eds) (2005)
Sparrow, P. Brewster, C. and Harris, H. (2004)
Reference Text Edwards, T. and Rees, C. (2006)
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Noon Business School, University of Sargodha
Course Title Leadership
Course Objectives Identify and Describe the four basic phases of team building Illustrate significant traits and behaviors
of historical leaders. Understand and explain the situational, transformational, and adaptive
leadership theories. Describe methods of assessing leadership styles. Understand and be able to
effectively use counseling for individual and personal feedback and improvement Conduct self-
evaluation of personal leader actions while in positions of authority / leadership Effectively applying
leadership principles as upperclassmen Application of leadership principles learned since a
Freshman) Describe and be able to use leading procedures Develop and use an effective format useful
for giving guidance and instructions to an organization or team
Learning Outcomes After successful completion of this course the students will be able to understand the team and
individual leadership skills.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Context and challenges in leadership
Relationship between leadership and management theories
2 Leadership theories overview
Challenges for leadership in the information services professions
3 Knowing yourself as a leader
Self-assessment tools and approaches
4
Leadership traits and styles (theory and application)
Emotional intelligence
5
Gender and leadership
6 Leading people Understanding and leading individuals
7 Coaching, mentoring and facilitating
Creating and leading teams
8
Mid Term Exam
9
Direction and strategy
Strategic focus and direction
10 Shaping values and cultures
11 Change leadership
12
Developing leaders Models and theories of leadership development
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13
Leadership development for yourself
Leadership development for others
14
Influential leadership Influence and persuasion
15
Working with politics and power
16
Leadership beyond the information services context
Final Term Exam
Facilities
Required Multimedia/lab etc
Recommended
Text Roberts, S. and Rowley, J. (2008).
Reference Text
Leadership: The challenge for the information profession. London:
Facet Publishing
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Noon Business School, University of Sargodha
Course Title Strategic HR
Course
Objectives
1. Prepare students and provide an understanding of the expectations of studying in this
program
2. Provide students with a critical understanding of the theories, principles, historical trends,
current issues and practices relevant to human resource management strategy in organizations
3. Enable students to recognize the opportunities and challenges facing contemporary human
resource management
4. Encourage an approach which views human resource management as a core element of the
overall organizational strategy rather than a purely procedural or reactive activity
5. Develop knowledge of the skills required by organizational leaders for successfully
managing human and knowledge capital
Learning
Outcomes
Students who successfully complete this module will be able to:
1.Apply appropriate writing style conventions and academic integrity to academic writing
through online discussion and assessments
2. Identify, analyses and evaluate scholarly writing
3. Apply a high level of self-awareness to online interactions
4. Understand the nature of ‘master’s level’ learning and, in particular, the role of critical
reflection in learning
5. Understand how human resource management strategy is developed in response to internal
and external environmental factors
6. Understand the relationship between human resource management strategy and
organizational performance
7. Evaluate the impact of human resource management strategies, concepts and values upon
the organization’s success
8. Understand a range of human resource management activities (e.g. recruitment, selection
and assessment, succession planning, performance management, reward management, talent
development, disciplinary, etc.)
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
The External Environment and Your Organization
Introductions and a Model for Strategic
Human Resources
2 Getting the Global Picture
3
Going from Good to Great: External Factors
and Global Perspectives
4
Understanding Your Human Resources Customers
Understanding Human Resources Stakeholders
5
Understanding the Flow of People
Understanding Staffing Needs and Options
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6 Core Competencies
7 Recruitment Strategies
8 Performance Management
Mid Term Exam
9 Understanding the Value of Performance Management
10 Delivering Employee Feedback
11 Assessing Willingness to Work
12 Coaching
13 Building Human Resources Strategy
14 Understanding Human Resources Strategy
15 Understanding Human Resources Trends and Metrics
16
The Four-Step Process for Building Human
Resources Strategy
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended
Text
Schwind, H., Das, H., and T. Wagar. Canadian Human Resource
Management:
Reference Text
1. A Strategic Approach. 8thed.. Toronto: McGraw-Hill Ryerson,
2007
109 | P a g e
Noon Business School, University of Sargodha
SPECIALIZATION IN FINANCE
Course Title Special Topics & Accounting Standards
Course Objectives
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Accounting profession
2 The value of information and value of reporting.
3 Winding up of Joint Stock Company
4 Amalgamation
5 Absorption
6 Reconstruction
7 Accounting and Corporate Governance:
8 Accounting and Corporate Governance:
Mid Term Exam
9 Presentation of financial statements (IAS 1)
10 Accounting policies, changes in accounting estimates and errors (IAS 8).
11 Accounting and reporting by retirement benefit plans (IAS 26)
12 Property, plant and equipment.
13 Related party disclosures (IAS 24).
14 Consolidated financial statements (IAS 27).
15 Investment in Associates (IAS 28).
16 First time adoption of IFRS (IFRS1).
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text IFRS, Advanced Accounting Simon & Smith
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Noon Business School, University of Sargodha
Course Title Financial Statement Analysis
Course Objectives The primary aim of Financial statement analysis is to provide students with an introduction to the
process and function of financial reporting. Whilst a large proportion of the course is aimed at
understanding financial statements as a process, taking a preparers‟ perspective, we will also seek
to develop an understanding of the importance of the role of financial statements in today‟s society.
Learning Outcomes After studying this course the student will be able to understand:
1.importance of accounting cycle and GAAP
2. rules of debit and credit
3. Financial statements and their limitations
4. Importance of auditing and its procedure
5. Importance of statement analysis in decion making policy
6. different ratios and their importance in liquidity
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Introduction to accounting & accounting principles, Generally accepted
accounting
principles (GAAP),Accounting cycle/process,
2 Rules of Debit and Credit, Steps in accounting cycle,
3 Limitations of trial balance, Preparing financial statements,
4 balance sheet, income statement,Expenditures Vs Expenses,
5 Adjusting entries and their types, Statement of owner’s equity
6 closing entries, Statement of Cash flows, Parts of cash flow statement
7 Notes to financial statements, Accounting policies, inventory accounting
policies
8 Depreciation accounting policies, Methods of computing depriciation
Mid Term Exam 67 | P a g e
9 Annual report generated by business, Audit’s report
10 Types of business, Using Financial Statements Information,
11 Financial Statement Analysis, Ratio Analysis,
12 Vertical & horizontal analysis,
13 Different types of ratios, Liquidity ratio
14 Leverage ratio
15 Coverage ratio, Activity ratio
16 profitability Ratios
Final Term Exam
Facilities Required Multimedia/lab etc Recommended
Text Financial Statement Analysis by Charles Gibson
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Noon Business School, University of Sargodha
Course Title Advanced Accounting systems
Course Objectives
Learning
Outcomes
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Preparation of final accounts under Companies Ordinance 1984, Companies
Ordinance 1984 , Fourht Schedule , General, Trading Account, Profit and
loss Account, Profit and loss appropriation account,
2
Balance Sheet and treatment of certain items in preparing Companies
Financial Statements like dividends, reserves,
3
excise duty and sales tax, long term loans and current maturity, issue of
shares, allowances for bad debts,
4
rectification of errors, workers profit participation fund, worker’s welfare
fund, bank margins and guarantees.
5 Consolidated Financial Statements, IAS27.
6
· Prepare Consolidated Income Statement and Balance Sheet of
undertakings.
7
Treatment in Consolidated Financial Statements of Minority interest, Pre
and Post acquisition reserves, goodwill,
8
dividends, bonus shares, intra group transactions, prefereance shares,
debentures and mid year acquisitions.
Mid Term Exam
9 Accounting for Leases IAS-17
10 · Basic lease accounting issues and procedures,
11
· Accounting for finance lease in the books of lessor and lessee including
financial statement disclosures,
12
· Accounting for finance lease in the books of lessor and lessee including
financial statement disclosures,
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13 Accounting for operating lease,
14
Bargain purchase option, residual value (guaranteed and un guaranteed),
depreciation, initial direct costs.
15 Accounting for Franchises
16 Accounting for Franchises
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text
Gupta, R.L. &Swamy, M. Radha, “Advanced Accounting”, Sultan Chand &
Sons
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Course Title Advance Auditing Techniques
Course Objectives
Learning
Outcomes
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Preliminary engagement activities
2 Planning
3 Materiality
4 Audit risk
5 Cycle - Revenue and Receipts
6
Reporting, fraud and related parties (week 6) possibly a short theory
question.
7 Reporting, fraud and related parties
8
Computers generally and computer auditing – everything covered in the notes
Mid Term Exam
9 Payroll and Personnel / Advanced Computer Systems
10 Acquisitions and Payments
11 APAct and Disciplinary rules
12 Companies Act
13 Finance and investment cycle
14 · Corporate governance
15 Inventory and production
16 · Reliance on other Parties / Subsequent Events
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text · Latest ISA
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Noon Business School, University of Sargodha
Course Title Corporate Finance
Course Objectives Corporate Finance is the worldwide leading discipline in business administration that describes
the theory and practice of corporate finance. Throughout this course the instructors shall show
how managers use financial theory to solve practical problems and as a way of learning how to
respond to change by showing not just how but why companies and management act as they do.
The recommended text is comprehensive, authoritative, and modern and yet the material is
presented at a common sense level.
Learning Outcomes Upon successful completion of the course students will be expected to:
1-Analyze major corporate finance issues, 2- Demonstrate knowledge of the theory underpinning
corporate valuation, 3-Demonstrate knowledge of the basics of risk and return for cost of capital
valuation, 4- Recognize and understand the principles underlying risk management and
options valuation, 5-Understand dividend policy for increasing shareholder value, 6-Value
mergers and acquisitions
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 An Overview of Corporate Financing: Book value vs market value;
dividend , stockholders' rights, classes of stocks, convertible securities.
2 How corporations Issue securities, Venture capital, The underwritters,
General Cash offers by public companies, The private placement.
3 Corporate Payout Policy
4 Does Debt Policy Matters?
5 How much should a corporate borrow?
6 How musch should a corporate borrow?
7 Financing and Valuation
8 Financing and Valuation
Mid Term Exam
9 Credit Rsk and the value fo corporate debt
10 Credit Rsk and the value fo corporate debt
11 The Many different kinds of debt
12 Leasing
13 Managing Risk
14 Managing International risk
15 Working Capital Management
16 Mergers and Corporate Restructuring.
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Principles of Corporate Finance (11th or latest edition) by Richard A
Brealy, Steward C Myers and Franklin Allen.
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Noon Business School, University of Sargodha
Course Title International Financial Management
Course
Objectives
International Financial Management will introduce students to global financial markets and
operations of multinational firms. Topics to be discussed will include foreign exchange
markets, international financial markets, international banking, currency derivative markets,
euromarkets, risk management, and investment decisions in the global marketplace.
Learning
Outcomes
The architecture of foreign exchange markets, the motivation of participants in foreign
exchange markets (arbitrage, speculation, hedging), the role of conventions in exchange rates
quotation and trading in foreign exchange markets, the type of foreign exchange operations
(spot, forward, FX swaps, currency swaps, futures and option), the factors that influence the
price of currency derivatives (forward rate, swap points, interest rates, futures price, option
premium), the relationship between the changes of exchange rates and the dynamics
of fundamental economic factors (balance of payments, inflation, interest rates,
expectations), the prediction of future exchange rates movements by the tools of technical
analysis, the changes of foreign currency regime since the crash of Bretton Woods regime of
fixed exchange rates, the nature of foreign exchange exposure and risk and its management,
the structure of the balance of payments and main relations between economic transaction in
the balance of payments
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 An Overview of International Finance
2 The Foreign Exchange Market
3 The Balance of Payment and Effective Exchange Rate
4
Factors Affecting the Balance of Payment Position, The real effective
exchange rate
5
Exchange Rate Determination: Some stylised facts about exchange rate,
Factors affecting demand and supply, speculation in the spot foreign
exchange market
6
Purchasing power parity, the monetary model of exchange rates,
determination of bid offere spread and the forward spread.
7
The international Monetary system and the exchange rate argument.
Criteria, classes, different parallel systems of exchanges.
8 The euro currency market and international banking.
Mid Term Exam
9 International Banking regulations and the Basel accord
10 Exchange rate forecasting, Technical Analysis and Trading rules
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11 Exchange rate forecasting, Technical Aalysis and Trading rules
12 Currency futures and swaps
13
Comparison of forward and future market, specification of currency
futures, interest rate swap
14 International Arbitrage
15
Foreign exchange risk exposure: definition, value at risk, definition of
exposure
16
Foreign exchange risk exposure: Translation, economic and
transcational
Final Term
Exam
Facilities
Required Multimedia/lab etc
Recommended Text
Internatioal Finance: an analytical apporach by Imad A Mosa, McGraw
Hill publishers (latest Edition)
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Course Title Credit Management
Course
Objectives
Confidential credit assessment/ratings on sample debtors / prospects.
• Design effective T & C’s and Credit Application forms for prompt payments.
• Focus on improvement in Company Receipts and Cash Flows.
• Appreciate the essential features of a legally binding contract.
• Outline the main considerations in getting paid in a sales contract.
Learning
Outcomes it will help students to understand:
• Understand the issues involved in pursuing slow payers and debtor recovery.
• Understand the Legal Processes in the Collection of Debts.
• Utilise the international banking payment methods to minimise credit risks.
• Ensure Credit Management is seen as a positive influence in Customer Relations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Doing Business in a Global Environment
International Commercial Terms
2 Commercial Documents
International Payment Criteria.national Payment Criteria.
3 Credit Risk Management
Credit Insurance
4 Credit Control & Collections
Terms and Conditions of sale
5 Assessing the Financial Risks
Assessing Credit Terms
6 Credit application Form
Defining Credit Limits
7 Accounts Receivables Receivables
Debtor aged analysis, days outstanding
8 The Currency Market and Exchange Rates
Mid Term Exam
9 Debtor Management ---
Using Debt Collection Agencies
10 Credit Payments Case Study & Exercise
International Banking Payment Methods
11 Documentary Letters of ---
Documentary Letters of Credit and Collections Credit and Collections
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12 Parties to the contract, Customer Relationships
Role of Finance and Credit Management
13 Role of Finance and Credit Management
Operations Development
14
Operating Procedures & Progress check lists
Review of Key Credit Criteria
Communications internally / third parties parties
15
Effective document generation
Basics of Civil Litigation
Late Payments legislation
16
Legal Proceedings
Making Decisions on Legal Action
Court Processes
What you can do
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended
Text Credit Risk Management by Colquitt, Joetta (Latest Edition)
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Course Title Investment and Portfolio Management
Course Objectives The main objective of the course is to enhance the students' analytical ability to understand the stock
market operations and procedures.
Learning Outcomes
After reading this course the student should be able to address basic market related problems of
valuation and stock behavior. The student should be able to evaluation and construct optimal
portfolio practically from stock exchange.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
Understanding Investment: Overall perspective, Understanding Investment
Decision: Investment Alternatives: Money Market Securities, Capital Market,
Fixed Income, Equity Securities.
2 Indirect Investing: What is an investment Company, Major Types, Detail of
Indirect Investing, and Investing Internationally?
3 Security Markets and Market Indices. How Securities are Traded: Brokerage,
How Orders work, Short sales etc.
4 The Return and Risk from Investing; Measuring return, global perspective,
Measuring Risk
5 Portfolio Theory; Dealing with Uncertainty, Introduction to Modern Portfolio
Theory, Analyzing Portfolio Risk, Calculating Portfolio Risk
6 Portfolio Selection and Asset Allocation, Alternative Methods of obtaining
Efficient Frontier; Capital Market Theory
7 Capital Market Theory and Asset Pricing Model; CAPM, SML, APT etc.
8 Revision of Common Stock Valuation, Common Stock Analysis and
Strategies
Mid Term Exam
9 Market Efficiency: Weak, Semi strong, and strong.
10 Economy/Market Analysis, Economy and Stock Market Boom, Modeling
Market Forecasts
11 Sector/Industry Analysis
12 Company Analysis; Financial Statement Analysis
13 Company Analysis: Earning Estimates, P/E Ratio, Fundamental Security
Analysis
14 Technical Analysis: Stock Price and Volume Techniques
15 Technical Analysis; Chart Reading
16 Final Term Project Presentation.
Final Term Exam
Recommended Text Investment Analysis and Management by Charles P. Jones (Latest Edition)
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SPECIALIZATIN IN MARKETING
Course Title Sales Management
Course Objectives
There are two primary purposes for the Sales Management course:
1-To gain a solid understanding of professional B2B sales including its planning and staffing,
structure, and evaluation
2- To understand how to manage and motivate a professional B2B sales force from the perspectives of
a sales manager (authority) and a marketing manager
Learning
Outcomes Upon completion of the course, students will be able to understand, design, and manage the role of
salespeople and sales forces in the marketing strategies of organizations.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Setting the Foundation; Customer Service
2 Success as a Large Retail Store Department Manager
3 Success as a Small Retail Store Entrepreneur
4 Success as a Small Retail Store Entrepreneur
5 The Exciting Retail World
6 Multichannel Retailing & Consumer Behavior
7 Strategic Planning & Financial Performance
8 Strategic Planning & Financial Performance
Mid Term Exam
9 Location & Site Selection
10 Managing Human Resources; Customer Relations; Information Systems
11 Managing Human Resources; Customer Relations; Information Systems
12 Merchandise Assortment, Buying Systems & Vendor Relations
13 Pricing & the Retail Communication Mix
14 Pricing & the Retail Communication Mix
15 Store Management
16 Store Management
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Management of Sales Force. 11th edition (2003). Irwin/McGraw-Hill. Spiro,
Stanton & Rich
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Noon Business School, University of Sargodha
Course Title Advertising Management
Course Objectives Preparing graduates with knowledge, skills and competencies for being able to become a Strategic
Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.
Learning
Outcomes Students will be able to:
1. Identify basic advertising terminology.
2. Explain the application of advertising principles as they relate to the
marketing of goods and services for profit and non-profit businesses.
3. Produce a comprehensive advertising campaign.
4. Assess the types of media, such as: print, broadcast, interactive and outof- home media.
5. Outline the relationship between ethics, social responsibility and
advertising.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Role of advertising in society
2 The Evolution of Advertising
3 Advertising and Consumer Behavior
4 Ethics and social responsibility
5 Social, and Regulatory Aspects of Advertising
6 Advertising and the marketing mix
7 Planning and Strategy
8 Advertising research
Mid Term Exam
9 Media strategy in print, broadcast, out-of-home, and interactive media
10 Creative Strategy and the Creative Process
11 Creative aspects of advertising in print, broadcast, out-of-home, and
interactive media
12 Direct -Response advertising
13 Interactive, Direct Mail & Out of Home Media
14 Promotions
15 .Public Relations
16 Developing an integrated advertising campaign
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
William F. Arens Title: Contemporary Advertising
Publisher: McGraw Hill, Edition: latest
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Course Title Brand Management
Course Objectives 1-To increase understanding of the important issues in planning and evaluating product and brand
strategies.
2- To provide and be able to work with the appropriate theories, models and other tools to ensure
better branding decisions, and to make these concepts relevant for any type of organization.
3-To provide “real world” experience and understanding of product and branding strategies.
4-To understand product and branding concepts from the consumer’s point-of-view.
5- To explore contemporary issues in product and branding development and sustainability.
6-To provide a strategic approach to product and branding issues.
Learning Outcomes By the end of this course students should be able to:
1. Understand key principles of branding
2. Explain branding concepts and ideas in their own words
3. Understand and conduct the measurement of brand equity and brand performance
4. Practically develop a brand, including positioning and communication
5. Prepare a professional, logical and coherent report in the form of a brand audit
6. Deliver an oral presentation in a professional, engaging manner
7. Develop an argument and express themselves clearly in both written and oral communication
8. Consider ethical issues
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 NATURE OF PRODUCTS AND BRANDS • Characteristics of Products and Services; The Concept of the Brand ; Brand
Types in Products and Services
2 IMPORTANCE OF STRONG BRANDS • Brand Adds Value to Companies; Prevent competition
3 Affect Consumer Perceptions as basis
for Extension; Form Quality Certification and Trust LECTURE THREE
4 BUILDING SUCCESSFUL BRANDS • Creating a Brand; Brand name Strategies and Choices;
5 Re-branding and Brand Extension; •
Stretching and Co-branding
6 POWERFUL BRANDS AND COMPETITION • Brands as Strategic Devices; Brands Sources of Competitive Advantage
7 The Meaning of
Brand Share; • Extending Brands
8 GLOBAL BRANDING • Global Branding Decisions and Strategies; Geographic Extension
Mid Term Exam
9 Brand acquisition; Brand
Alliances
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10 CORPORATE IDENTITY MANAGEMENT • Dimensions of Corporate Identity, Managing Corporate Identity Program
11 Protecting Brands
through Trade, Ethical Issues Concerning Brands
12 MANAGING BRANDS OVER THEIR LIFE CYCLE • Developing and Launching New Brands, Managing over their Life Cycle
13 Financial Implications During the Life Cycle Rejuvenating/Revitalizing
Brands.
14 BRAND EVALUATION • Growing Brand Equity
15 Commercial Models of Brand Equity Growth; Measuring Brand
Equity
16 Financial Value of Brands and Measurement
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity.
FBM – OUT
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Noon Business School, University of Sargodha
Course Title International Marketing
Course Objectives This course is designed to provide students with an understanding of the decision variables a marketing
manager may use in developing and implementing marketing decisions in an international marketing
environment. The theories covered in this course include the basis of analyzing international consumer
behaviour and the international marketing environment, the logic of adaptation versus standardization
of the marketing mix and those guiding market entry decisions.
Learning
Outcomes On successful completion of this course, students will be able to:
1-Apply basic international marketing theories and concepts to understand the environment
2-Undertake strategic business analysis in order to develop appropriate international marketing
objectives and strategies
3-Identify, analyse, and evaluate data, information, and evidence related to international business
opportunities and threats relevant in the current world
4-Communicate, clarify, and present to peer audiences in a professional setting and work in a team
reflected in assessment activities and
5-Produce a report considering the marketing of a business to consumers or business customers in
different cultural contexts with consideration of ethical conduct
Weekly Lecture Plan
Lecture No Topic To be Discussed
1 Introduction The Globalization of Markets
2 Protectionism vs. Int’l. Free Trade
3 Financial Risk Mgt. in Int’l Markets
4 Environmental Variables in International Marketing Geography, Culture, and History
5 Business Customs and Practices
6 Political and Legal Environments
7 Economic Development
8 Multinational Market Groups
Mid Term Exam
9 The International Marketing Mix A. Global Marketing Management
10 Target Market Identification
11 Target Market Identification
12 Product Strategy
13 Pricing Strategy
14 Promotion Strategy
15 Distribution Strategy
16 International Negotiation
Final Term Exam
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Facilities Required Multimedia/lab etc
Recommended Text
International Marketing, 15th edition, by Cateora, Gilly
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Noon Business School, University of Sargodha
Course Title Marketing Research
Course Objectives To enhance the students understanding of the marketing research industry.
1- To develop skills required by the researcher and understand different
applications of Marketing Research
2- To explore different approaches of Marketing research
3-To be able to exploit Marketing Research data for management decision making
Learning
Outcomes The student should be able to
1 understand the process of marketing research and its different processes
2- identify sources of information
3- understand different research methods
4- apply selected research methods
5- analyse and interpret both qualitative and quantitative data
6- conduct and analyse a focus group discussion
7- build a simple questionnaire from a web-based survey administration site.
Weekly Lecture Plan
Lecture No Topic To be Discussed
1
The Marketing Research Environment • Introduction and welcome to marketing research.
• Why does marketing research exist?
• What is marketing?
• What is market research and marketing research?
• Who carries out marketing research?
• What are the various types of marketing research?
2
What are the benefits of marketing research to marketing managers?
• Professional commercial marketing research in Canada.
• guide‐lines for successful marketing research
How to Design a Marketing Research Project • Why is research design important?
• What was I thinking?
• Why problems are not defined properly.
• Confusing latent variables with manifest variables.
3
• Confusing project objectives with the scope of the study.
• A practical guide to defining marketing research problems.
• Can this study provide answers to the problem?
• What are marketing research projects like?
• How is data collection designed?
• When should qualitative research be used?
• When should quantitative research be used?
• Why is the marketing research proposal so important?
• A very practical introduction to consulting in marketing research, obtaining a
client, developing the project proposal, scheduling the project, and initiating the
research process.
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4
STATISTICAL ANALYSIS OF SURVEY DATA Introduction to Statistical Analysis Using SPSS
The analysis of survey data using a computer‐based statistical package ‐‐ SPSS
Windows
Data Reduction, Processing and Tabulation
• Editing; coding; tabulation (one‐way & cross‐tabs)
Data Analysis: Basic Questions
• Choice of analysis technique; type of data; research design;
• assumptions for statistics, hypothesis testing confidence intervals;
• univariate and bivariate analyses
• cross tabs & Chi‐Square test
• z‐test for the difference between proportions
• t‐test for the difference between two means
Data Analysis: Multivariate Analysis
• Analysis of variance and
• Linear regression.
• Other multivariate methods
Data Analysis: Other Non‐Parametric Procedures
• Correlation and difference tests for nominal and ordinal data.
• Friedman analysis of variance
5
HOW TO DESIGN A QUESTIONNAIRE • The development of questionnaires will be covered in depth. A specific
questionnaire design will be explained. The principles taught in this section must
be used for the project questionnaires.
6
HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS
• How to write screeners and warm‐up questions
• General overview of measurement and scaling
• How to measure attitudes
• How to assess behaviour
• Lifestyle measurement
• Measuring demographic traits
7
HOW TO MANAGE THE MECHANICS OF RESEARCH • How is fieldwork done?
• How to secure confidentiality and assure quality
8
What factors influence fieldwork?
• Interviewer training • Data collection
online
• Processing the data
Mid Term Exam
9
HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS
AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups
• designing the discussion guide, recruiting respondents, moderating the group
discussion, debriefing clients and presenting the findings
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10
HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS
AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups
• designing the discussion guide, recruiting respondents, moderating the group
discussion, debriefing clients and presenting the findings
11
HOW TO DRAW SAMPLES
Sample Size Population and sample characteristics; intention of the sampling
(variables, attribute, precision, and confidence)
Sampling Procedures • Sampling plan; non‐probability and probability samples;
estimation; stratified and cluster sampling 8.3 Adjusting for sample bias
• Techniques to adjust results to account for sample biases and
on‐representativeness, sample weighting
12
HOW TO DRAW SAMPLES 8.1 Sample Size
• Population and sample characteristics; intention of the sampling (variables,
attribute,
precision, and confidence)
13
8.2 Sampling Procedures
• Sampling plan; non‐probability and probability samples; estimation; stratified
and cluster sampling
8.3 Adjusting for sample bias
• Techniques to adjust results to account for sample biases and
non‐representativeness, sample weighting
14
9. ETHICS IN MARKETING RESEARCH • Rights & obligations among parties
• Common‐sense relationship building in marketing research
• Responsibilities to the public
15
10. HOW TO PRESENT RESEARCH FINDINGS • A short course in business communication
• Avoid gobbledygook
• Use Multiple Exposure
• Write with a purpose
16
• Providing key marketing research deliverables
• How to effectively present research findings
• Writing the formal research report
Final Term Exam
Facilities Required Multimedia/lab etc
Recommended Text
Chakrapani, C. and K. Deal. Modern Marketing Research: Step‐by‐Step.
Revised Edition, 2010.A Guide to PASW (SPSS) Statistics 18.0.
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