Bachbill - Brochure - Digital TV
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How BACHbill supports Digital Television business Digital Television brings a new way to provide content to end customers. Although our TV box has been around for many years - shifting in size and shape - the experience around it has changed quite a bit. Besides new technologies such as 3D and HD resolution, the choice of content and service presented to the user has experienced a big boom. From the traditional channel grids we have now specialized broadcasts (movie channels, news channels, sports, music …) which allow the end user to just switch to whatever he is in the mood for at that time. Beyond that, additional services as movie rentals or pay per view enhance this experience. So a new challenge arises for digital TV service providers besides the viewing experience. How to get a flexible, oriented set of content/service to a customer that fits their needs without much complexity and keeping competitive costs? How to provide to customers the content/service purchase experience that suits them best? Subscriptions, bundles, content on demand? How to decouple this logic, mainly marketing and business oriented, from other technical challenges as content aggregation, multiple formats, user interfaces? BACHbill enables this kind of customization with an easy and flexible integration. Through a back-office interface, marketing teams can have the liberty to configure the pricing and charging points to whatever level of detail or granularity they wish. Dynamic rules allow for dynamic price/charging adaptation based on patterns, reducing effort on customization. For example, a customer can be tagged as “premium” and have special discounts based on this. This is done seamlessly by BACHbill as it can combine concepts and operations such as provisioning, content bundles and customer loyalty, by using recurring subscriptions, for example. Customers can be approached with focused campaigns, such as a promotion on a sports channel subscriptions after 5 pay-per-view matches for example. This kind of customization is quite flexible and can provide a near to individually customized user package. Also, BACHbill provides an easy way to define agreements, making it easy to define and track revenue share across the value chain. BACHbill will help digital television providers focus on customer satisfaction and business development, interfacing and encapsulating the technological background through an easy to use interface. Simplifying and enabling. www.bachbill.com – [email protected]
Transcript of Bachbill - Brochure - Digital TV
How BACHbill supports Digital Television business
Digital Television brings a new way to provide content to end customers. Although our TV box has been around for many years - shifting in size and shape - the experience around it has changed quite a bit.
Besides new technologies such as 3D and HD resolution, the choice of content and service presented to the user has experienced a big boom.
From the traditional channel grids we have now specialized broadcasts (movie channels, news channels, sports, music …) which allow the end user to just switch to whatever he is in the mood for at that time.Beyond that, additional services as movie rentals or pay per view enhance this experience.
So a new challenge arises for digital TV service providers besides the viewing experience.
How to get a flexible, oriented set of content/service to a customer that fits their needs without much complexity and keeping competitive costs?
How to provide to customers the content/service purchase experience that suits them best? Subscriptions, bundles, content on demand?
How to decouple this logic, mainly marketing and business oriented, from other technical challenges as content aggregation, multiple formats, user interfaces?
BACHbill enables this kind of customization with an easy and flexible integration.
Through a back-office interface, marketing teams can have the liberty to configure the pricing and charging points to whatever level of detail or granularity they wish. Dynamic rules allow for dynamic price/charging adaptation based on patterns, reducing effort on customization.
For example, a customer can be tagged as “premium” and have special discounts based on this. This is done seamlessly by BACHbill as it can combine concepts and operations such as provisioning, content bundles and customer loyalty, by using recurring subscriptions, for example.
Customers can be approached with focused campaigns, such as a promotion on a sports channel subscriptions after 5 pay-per-view matches for example. This kind of customization is quite flexible and can provide a near to individually customized user package.
Also, BACHbill provides an easy way to define agreements, making it easy to define and track revenue share across the value chain.
BACHbill will help digital television providers focus on customer satisfaction and business development, interfacing and encapsulating the technological background through an easy to use interface. Simplifying and enabling.
www.bachbill.com – [email protected]
