Bacardi INSIGHTS ROOM Spoorwegmuseum, Utrecht The perfect ... · Bacardi INSIGHTS ROOM The perfect...
Transcript of Bacardi INSIGHTS ROOM Spoorwegmuseum, Utrecht The perfect ... · Bacardi INSIGHTS ROOM The perfect...
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Bacardi INSIGHTS ROOM The perfect mix of Analytics
Spoorwegmuseum, Utrecht
14 May 2019
Lelian Cestari Bacardi
Alain Streppel Magnus
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Bacardi and Magnus
BacarDHI Insights Room
BacarDHI in a nutshell
The proof of concept
Technical solution
Predictive model
Conversational AI
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INSIGHTS ENGINE + IMMERSIVE ROOM
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BACARDHI IN A
NUTSHELLKEEP IT SIMPLE + REPEATEABLE + DISRUPTIVE.
Internal + ExternalSources
Data Extraction
Smart Insights
Normalization AI + ML
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INSIGHTS DASHBOARD
COMPETITOR ANALYSIS
SENTIMENT ANALYSIS
CUSTOMER ANALYSIS
INVESTMENT ANALYSIS
THE
PROOF OF
CONCEPTFORECAST INSIGHTS
FORECAST SIMULATOR
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“Complexity is your enemy. Any fool
can make something complicated. It
is hard to make something simple.”
Richard Branson
Billionaire
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TECHNICAL SOLUTION
SCPHANA DB
ETLAnalytical
ViewOData Export
SAPANALYTICS CLOUD
Smart Discovery
Time Series
Visualize
CONSTRUCTCONSTRUCT CONSUME
• WHAT ARE THE FORECAST MAIN DRIVERS?
• HOW IS THE LEVEL OF INVESTMENT AFFECTING SALES?
• Extract data sources
• Data transformation
• Data modelling
• Creating views
• Orchestrate data transfer
• Actuals over time
• Demographic analysis
• Actuals & sentiment
• Actuals & competitors
• Time Series Forecast
• Simulation
MASTERVIEW QUERIES
FORECASTING
SIMULATION
VISUALIZATION
OUTPUT
SOURCE
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Input ConfigurationStored
Procedure
Input Arimax
PAL Arimaxforecast
Output
BUILDING THE PREDICTIVE
MODEL
SAP HANA PAL
SCPHANA DB
SAPANALYTICS CLOUD
Forecasting using PAL in HANA
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Smart Discovery
Time Series
Visualize
BUILDING THE PREDICTIVE
MODEL
SAC TIME SERIES
SAPANALYTICS CLOUD
SCPHANA DB
Forecast with built-in predictive engines
Forecasting using Time Series Analysis in Analytics Cloud
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Forecasting using PAL in HANA vs. Forecasting using Time Series Analysis in Analytics Cloud
VISUALIZATIONS AND
PREDICTIONS
SAP HANA 1.0 PAL
SAC TIME SERIES
• Much preparation
• Highly customizable
• Visualy less attractive
• Expert user
• Intuitive
• Less customizable
• Quick and easy
• Business user
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Alain Streppel
M +31 651 573 317
Magnus ● Gooimeer 5-39 ● NL-1411 DD Naarden
+31 88 696 60 00 ● www.magnus.nl
QUESTIONS?
THANKS FOR LISTENING,
TAKE A PRESENT ON THE WAY OUT!