looking for stuff can sUX

design by: joe o’donnell Student Project. General Assembly UXDI Winter 2013

About the Product: babybird is a mobile resource for aspiring UX designers looking for education, events and career opportunities. babybird a simple way to discover and leverage the UX community by providing one, consolidated tool. !About the Project: babybird was designed for Erik, a young UX designer. !The goal of the project was to find a product solution to help Erik’s life. After a deep discussion with Erik, it appeared the simplest answer was to help him find his first professional UX job by creating an app that would easily point him to the UX community and it’s resources.

demo link

main page aka the birdfeed

detail of selected post

sample add to birdfeed

DESIGN RESEARCH

Method: !I spoke to Erik about the things that he found most useful. !!Findings: After speaking with Erik, it appeared a straight-forward approach to the app would be best.

Opportunities Identified: !1) keep it simple!2) include the latest updates on homepage

DESIGN ITERATION | DESIGN HYPOTHESIS

ITERATION 1 Method: !I tested nearly 5 users with a paper prototype and asked for their candid feedback.

Findings: There were multiple concerns about only having one way to login. !Most people were lost without a clear way to move backwards.!!Opportunities Identified: !Increasing ways for users to login!Allow use without login!Keep the flow super simple!!Latest Version: Following group feedback, the new version features the ability to connect with other users, see their involvement in the UX community and allows users to upload their own events, blogs, classes, etc. !!!!!

ITERATION 3

DESIGN ITERATIONS | PROTOTYPE

Method: !I created a prototype in invision that captured the screen-based version of the experience. !!AWARENESS Hyper-aware!!SET UP AND FIRST RUN"First time experience - setting up an account profile and searching !- exposure to sponsor ads!

CORE PRODUCT EXPERIENCE!- discovering a class!- viewing details of a class!- sharing their blog!- adding someone to their flock!- “stashing”

THANK YOU Joe O’Donnell joe@inbrandmedia.com

FLY babybird, FLY !!!!!!!