Assignment 3

Huynh Le ViPhat HoBa LucKhoi Nguyen

INSIGHTINSIGHT

Brand Truth

CatTruth

ConsumerTruth

BRAND NAME(LOGO)

TRIANGLE INSIGHT

Japanese brand,high-quality, lasting, innovation, customer focus

Electronic equipment, entertaiment

minimal designfunctionalportable

entertaining

innovationfulflling the curiosity

ground-breaking new excitementnew experience

Innovation, friendly environment, high class

Electronic devicesBeauty

Simple MessageInspiring

Unique experienceNovelty

Memorization

Easy to useSimple system

Friendly and professional service

Spanish brandClothing

Copied well-known brands, high-end clothes but low prices.

LuxuriousFashionable

Quickly have more new productsMany iteams

Suitable for all agesLimited products

echnical support machinery

Elagant luxurywearing confidently “high-end” clothes but low price

Always wanted to change for better

easy to use, pioneer, moderate price class

phonescheap

functionallasting

affordableclassic designbasic needs