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An Australian youth road cyclingdevelopment team.

1 September 2011

C Y C L I N G T A L E N T E N G I N E E R I N G

A U S T R A L I A N C Y C L I N G I S O N T O P O F T H E W O R L D

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...and it’s thanks to the parents, clubs, development squads and the cyclingcommunity that continues to embracea sport so taxing on the body as wellas the resources.

Cycling is as much a passion as it isa sport. It’s through this passion thatchampions emerge from defying the gruelling intensity attributed to thesport of cycling. A victory in anycycling event is fuelled purely by asense of achievement. So, it is thisutopic moment of achievement that inspires kids to pursue cycling asa career.

Unlike mainstream sports, cycling is funded mainly by parents andcommunities and the occasionaljunior development team.

Introducing RAK (Real Aussie Kids)Cycling Talent Engineering, an Australian youth development team established to create future Australian road cycling champions.

Welcome to RAK,an independenttalent engineeringpowerhouse.

The Real Aussie Kids Development Program (RAK) was the initiative of Businessman, David Morton and Olympian & Cycle Coach, Graham Seers, who saw a need to assist promising young cyclists who may have been overlooked by the State Cycling bodies, or, for financial reasons, may not have otherwise been able to fulfill their ambitions in the sport. RAK is a non-profit organisation based in NSW thatwas set up in 2003. It gives talented junior cyclists access to professional training and elite racing at a state, national and international level.

The aim of the program is to move junior cyclists into the feeder system to professional cycling by instilling in young athletes an understanding of the disciplines, commitment and independence required to pursue a career at an elite level in cycling. The goal is not simply to focus on racing but also to experience the broader aspects of living the life of a professional athlete, personal organisation, self discipline, independence, living in a team environment, dealing with the media and importantly, to provide for life after the sport through ensuring academic and personal development as part of their credentials.

Where RAK beganand where it isheaded.

T H E R E I S N O B E T T E R T I M E T O G E T I N V O L V E D I N C Y C L I N G

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RAK is in the businessof harnessing the athletic

potential of Aussie kids into seasoned cycling

professionals.

RAK does this throughan engineering processthat refines latent talentinto athletic results.

So what doesit take to turnkids into pro’s?

Coaching

Mentoring

Counseling

Education

Training

Equipment

Consumables

Sustenance

Travel

Accommodation

Apparel

Licensing

Race Fees

Insurances

Accessories

Entertainment

Inspiration

Lucky they are just kids!

Getting withthe program.How RAK does it.

In previous years 10-15 riders are selected annually to participate in the RAK Program. In 2012 we will be selecting between 4-6 athletes aged between 15-17, who may not currently be the best in their age groups, but display potential and commitment to their sport. RAK members usually remain in the program until they reach the U23 age category. Riders are provided with coaching advice, training camps, assistance with bikes and equipment, team uniforms, various information and skills seminars (eg. public speaking, diet advice, sports psychology, core strength training etc.), assistance with travel expenses. Team members are required to fulfill training and racing commitments, maintain academic achievement and participate in community service activities throughout the year. The Program includes both domestic and international components. The centre point of the program calendar is the annual six week overseas training camp, traditionally based in the Rocky Mountains of Colorado, USA. RAK has a two tiered rider program allowing for development of riders at theirrelative level.

W E B E L I E V E I N M A K I N G D R E A M S C O M E T R U E

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RAK operates autonomously and is funded byprivate enterprise and the cycling industry.

Every year that RAK operates, it produces resultsin the form of state and national level achievementsand has developed international talent from itshumble operation.

For the 2012 season, RAK is seeking expressionsof interest from industry partners who are willingto help drive the commitment to cultivatingAustralian and world champions.

Through a structured / tiered support program,RAK is offering supporters the exciting opportunityto be part of something meaningful.

The following page provides a support matrix thatcan deliver appropriate brand awareness acrossthe RAK livery and involves the supportersthroughout the season.

Through your support, RAK will be able to grow itstalent base and include Australia’s best coachingand mentoring resources.

How to supportRAK and futureAustralianchampions.

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Primary Supporter - 45%

Major Supporter - 30%

Supporter - 15%

Supporter - 10%

Legacy - Morton Enterprises

RAK are exposed to a national audiencewhen competing at state and nationallevel races. Through the support of apparelpartner Babici, your brand awareness willfeature to scale as indicated on the abovematrix.

Whilst RAK serves as a talent feed topro-continental and next tier professionalranks, your brand will be highly visibleamongst key industry bodies and futurecommercial partners in the domestic andinternational market.

RAK strives for as much racetime as possible, giving the teamand its supporters maximum exposure to competitive racingand media coverage through the domestic and international events. With RAK’s legacy of top placing and wins, supportersare exposed to significant brand awareness and coverage.

Proposed Event Schedule 2012

Mandatory EventsNSW Hill Climb Championships, Bathurst AprilBlayney to Bathurst AprilMersey Valley Selection Race, Tasmania April

Optional EventsAustralian Mountain Climb, Mt Buffalo March/AprilAustralian School Cycling Cup MarchCanberra Tour MayCronulla Criterium / Series DecemberJunior Canberra Tour JulyGlen Innes to Inverell OctoberGoulburn to City September

Selection EventsOceania Track Championships, New Zealand November 2011Oceania Road Championships, New Zealand MarchJunior World Track Championships, NZ AugustJunior Road Championships, Netherlands September

Colorado Training Camp June – July

Being involved in RAK exposessupporters tomajor racecoverage.

The RAK team members are managed by their responsibilities of upholding a professional standard through their attitude and behaviour. Each team member is retained through their acceptance of the RAK code of conduct commitment, which ensures the team members respect their personal commitmentsto schooling, family, training, racing and supporters.

RAK team members are in the limelight and RAK understands that despite the pressure to train hard and retain a strict guideline towardsRAK’s goals, the team members are still kids with a lifetime of learning and understanding ahead of them. It is through this delicate balancethat RAK team management have formulated a program that inspires kids to be their best.

As ambassadors to the team and its supporters, the RAK team members are privy to the commercial expectations of supporters’ brands, products and exposure. Each team member is responsible for wearing, using and protecting the brands and products supplied by RAK supporters.

RAK riders aregroomed intoprofessionalconduct fromday one.

A fewsuccessstoriesfrom RAK.

Richard Lang (RAK 2007) – In 2009 Richard won several major national classics and Tour Stages in Australia’s National Road Series, including the Sydney to Goulburn, and stages in the Tour of Tasmania and Tour of Gippsland, he has also won numerous Sprint Jerseys in 2009. Richard was selected to take up a contract with the Australian Institute of Sport in 2010. He is currently studying Business at the University of Sydney. For the 2011 season Richard has been riding with Team Jayco AIS

Lauren Kitchen (RAK 2007-2008) – Lauren has attended two Junior Word Championships and is now a member of the NSW Institute of Sport and the National Women’s Road Team. Lauren competed throughout the USA and Europe in 2010. Lauren is also studying Town Planning at the University of NSW. For the 2011 season Lauren is a member of Team Jayco AIS.

Sarah Kent (RAK 2008) – Sarah is a member of the AIS Women’s Endurance Program and has competed extensively throughout Europe in 2009. Sarah won a gold medal and two silver medals at the Junior World Track Championships and followed it up with a Bronze in the World Track Cycling Championships in Poland in 2010. Sarah is also studying at University.

Chris Jory (RAK 2005-2006) – Chris joined the Italian Continen-tal Team, MG Kvis Norda Pacific in 2009 and spent the year living and Racing in Italy, where he competed in the Baby Giro d Italia, among other notable races. He hoped to return to Europe again in 2010 to build on the solid results he achieved this year. In 2011 he is part of the bikebug.com road team.

Brendan Brooks (RAK 2004-2005) – Brendan spent 2009 helping as manager and rider for a new cycling team with the backing of sponsors. With some very talented riders from all over Australia and New Zealand, Shortis Tri and Cycle Avanti Plus is making it’s mark on the Australian cycling scene, with some solid results in the National Road Series.

Tom Palmer (RAK 2008) – Tom joined RAK’s major sponsor, Drapac Porsche Cycling in 2009, having won 3 Junior World Track Championships in the previous two years. Tom is also a member of the National High Performance Track Team with his sights set on the 2012 Olympics. Tom is riding the 2011 as part of the Drapac Professional Cycling Team.

Dale Scarfe (RAK 2005-2007) –In 2010 Dale secured a position in a Dutch Team, Wielerploeg de Mol and spent six months living in Dordrecht, Holland, experiencing the excitement and demands of European racing. He has returned to Australia and is part of the Bikebug.com team in 2011.

Lachlan Morton (RAK Graduate 2009) – After being spotted by John Vaughters from Team Garmin at the USA Junior Nationals in 2008, Lachlan has been on their radar every since. He spent the 2010 season riding with the Holowsko Partners Team ( a feeder team for Garmin) with great success. He achieved wins in the U19 Tour de L’Abitibi in Canada as well as finishing in the top ten of the Tour of Utah (open). In 2011 he continues to make his mark riding with the Chipotle Development Team, with success in the Tour Langkawi 6th GC, Tour of Gila 3rd GC and taking the Young Rider Jersey in the BMC Cascade Cycling Classic, Oregon USA.

Sam Spokes (RAK Graduate 2010) – After competing in the Junior World Road Championships last year, Sam continued on in Europe being offered a ride with a junior Belgium Team. In 2011 Sam has returned to Europe riding with EPC Quickstep in Belgium.

Ethan Kimmance (RAK Graduate 2010) – Ethan is currently riding for the Isorex junior team based in Gavere, south of Gent in Belgium.

Introducing the2011 RAK team.

NATHAN BRADSHAW

(15 yrs) Living in Sydney, Nathan is in Year 10. As the youngest rider venturing to Coloradoin 2010, Nathan gained valuable racing and training experience. Junior Men U17

TOM APTHORPE

(16 yrs) From Inverell, Tom is in Year 10. Tom is a new development rider in the team this year and will work with Nathan in the the U17 age category. Tom won Silver in the 2009 U15 Road Nationals.Junior Men U17

BEN FOX

(17 yrs) Living in Inverell, Ben is in Year 11. Ben is a first year U19 rider and will be looking to Jack & Jared to help him step up into the next age category. He had a very successful season in Colorado in 2010, winning several races. Junior Men U19

JACK BECKINSALE

(17 yrs) Living in Sydney, Jack is completing Year 12 over 2 years through the Pathways System to allow him time to combine cycling and school work.Moving to U23

JARED TRIGGS

(17 yrs) Living in Sydney, Jared is completing Year 12 this year. Jared is theold man of the team, this being his 4th year. Whilst he is continuing his passion for cycling, he is very focussed on doing well in the HSC Moving to U23

RAK is on a mission to excel at every event inthe 2012 schedule. RAK’s history to date hasbeen exceptional and it is through these resultsthat puts RAK team members in a highly desirableposition to be fed into a pro-continental or pro-recruitment program.

The following mediums will be utilised to promote the results of RAK:

1. RAK website2. RAK social media (Facebook, Twitter)3. RAK newsletters (Digital)4. Race results and coverage5. Local media6. Published media (Magazine)7. Shared online media (Cycling NSW, Aus etc)8. Television9. Radio10. Word of mouth

Whilst RAK team members are busy training to WINraces, team management are committed to leveragingthe team program, results and news. It is through thissalient media strategy that supporters will benefitfrom exposure and brand awareness.

What exposurewill supportersreceive from beinginvolved with RAK?

I T D O E S N ’ T G E T A N Y B E T T E R T H A N T H I S

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To be involved in RAK, please contact: RAK team manager - Gary Bradshaw0408 678 803gjbrad@bigpond.net.au