BA Photograpy Course Specification€¦ · BA (Hons) Course title: e.g. (Digital Media Arts)...

www.deutsche-pop.com

FORM B

BA Photography Course Specification 2014/2015 of 13

Course Specification

Please refer to the ‘Guidance Notes for the completion of required Validation documentation’ and the QAA UK Quality code for Higher Education Part A: Setting and Maintaining Threshold Academic Standards - Chapter A3: The Programme Level: http://www.qaa.ac.uk/Publications/InformationAndGuidance/Documents/Quality-Code-Chapter-A3.pdf

Name of final award: (e.g. FdA / FdSc / BA (Hons) / BSc (Hons) / MSc)

BA (Hons)

Course title: e.g. (Digital Media Arts)

Photography (Top up)

Level:

6 Credits: 120

Exit awards, level and credits: (where applicable)

BA (Hons) Photography: Level 6 360 credits BA Photography: Level 6 300 credits

School:

Ealing School of Art, Design & Media

Field:

Art and Design

Collaborative Partners: (where applicable) Note: Approval for a collaborative partner to deliver a course requires an additional approval event.

n/a

Document version:

1.0

Date document completed:

April 2015

Document completed by:

Martin Kleemann


Course Specification BA (Hons) Photography 2014 of 13

1. Awarding body/Institution

University of West London

2. Teaching institution

Deutsche Pop

3. Admissions criteria

280 UCAS tariff points at Level 3, which would normally include at least two subject areas, and include an art and design related subject plus GCSE English and Maths (A*-C). Deutsche Pop Diploma Applicants with no formal qualifications will be considered on an individual basis. Successful applicants are invited to an interview at the Deutsche POP. This is not only a chance for you to meet the course team, but is also your opportunity to show your enthusiasm and commitment for your chosen subject area. Applicants will need to produce evidence of a passionate interest in photography and the visual arts in the form of a physical portfolio and any sketchbooks that document their creative process. We are interested in applicants who can demonstrate visual curiosity, motivation, commitment, ambition and a burning desire to communicate.

IELTS Score for International Students

6.0 with no element falling below 5.5

4. Codes

UCAS Code A W642

UCAS Code B

JACS Code W642

Other

5. Professional, Statutory and Regulatory Body accreditation (if applicable)

n/a



6. Career and progression opportunities

The course leads to the following career paths: Advertising Photographer Editorial Photographer Fashion Photographer Freelance Photographer Medical / Scientific Photographer Photographic assistant Photographic lab technician Photographic retailer Photographic retoucher Photographic tutor / teacher Photojournalist Picture editor Picture researcher Portrait Photographer Social Photographer Gallery curator

7. Location of delivery

Berlin, Vienna & Cologne

8. Mode of delivery (Copy and paste this symbol - �)

Full time � Part time � Distance learning Work-based learning* Other If other, please specify:

*Work-based learning - if the course includes work-based learning elements, please specify below:

a. Is employment in a particular work role necessary to complete assessments? b. Are work placements an essential part of the course?

9. Planned course duration

One year



10. Sequencing within the academic calendar (Copy and paste this symbol - �) September only start February only start September and February start

Other � If other, please specify: October, February, June

11. First date of delivery of the course (month and year)

October 2015

12. Language of study

English

13. Links with External Organisations/Industrial Partners

music support group



14. Student support arrangements

Undergraduate courses Throughout their course of study, each student will have access to a variety of sources of support depending on individual circumstances and needs. Apart from the University-wide support framework, which encompasses the course leaders, the module leaders, the personal tutors, in-course learning skills development and Personal Development Planning (PDP), all students will have at their disposal a variety of different support systems which depend on the nature of the course. The development of learning skills includes such techniques and activities as critical appraisal, reflection, literature searching, information technology, peer review, group work, presentation, research, practice/professional skills, note-taking, writing skills, electronic information retrieval, communication skills and independent study at home. These skills will be an integral part of learning courses. Students are expected to participate in an induction. This will introduce them to the requirements of their course of study and will provide an opportunity to receive all the relevant course documentation, visit the Library and meet and discuss requirements and expectations of their planned learning experience with the course team. Further course specific information: The following information are available at the student office: - Course handbooks incl. learning outcomes, assessments etc. - Access tutors / Access course leader contact details and consultation hours - Access to training rooms and facilities - Library access - English literature list after UWL requirements - Blackboard - Additional tutorials (Career training etc.) - Equipment rental Collaborative provision Students at a collaborating institution may have different student support arrangements.



15. Aims of the course

We aim to produce confident and articulate professional image-makers. The course is designed to give students skills, competencies and knowledge of photographic production, dissemination and critical discourse. Students learn through production of personal and commercial briefs designed to facilitate increasing levels of independence, inspiring ownership of process, product and skills. The course aims to equip students with a professional level of photographic and critical skills enabling graduates to select or design appropriate solutions to a range of situations. Our graduates will be able to interpret conceptual briefs and produce photographic work to a commercial standard and professionally present the outcome. The course aims to enable students to critically evaluate theirs and others’ practice and be able to analyse photographic production and related discourses. We aim for graduates with ethical, environmental and social awareness in relation to photographic representation and distribution. We believe that to be successful graduates, our students must become visually articulate. They should be able to respond creatively and intelligently to briefs, understand how meaning is communicated through photographic media, and produce professional photographic work to self-set briefs or client demands. We believe they should be knowledgeable about contemporary and historical practices and be able to debate a range of issues in relation to photographic theories. We know that skills and competencies cannot be taught by rote and that technical excellence can only develop through ownership of the creative process. This is why our teaching will be mostly practice led, empowering our student body to hone their skills while developing socially engaged and critical practice. Our main aims are:

- To engender in our students an understanding of photographic images, which they will be able to articulate with intelligence and clarity.

- To give our students skills that go beyond which buttons to press on their cameras or computer keyboards, high level skills that rely on internalising image quality standards.

- To equip our students with broad technical competencies, which will allow them rise to the

challenge of varied and unpredictable professional situations.

- To instil in our students; knowledge of the crucial importance of successful and appropriate presentation so that their images best answer the needs of an ever diversifying professional photographic world.

- To enable our students to truly be independent learner, further developing their knowledge

and skills as they continue in their professional capacity as image-makers.



16. Content of the course

BA (Hons) Photography is a dynamic and exciting degree course which equips students with strong practical and professional skills. The course is broad-based and whilst focusing on contemporary photographic practice, offers opportunities for experimentation with related subject areas such as moving image and digital technologies. Through cultural and theoretical studies students will also gain skills that give them the confidence to engage effectively in photographic debate. There is also the opportunity for work experience. Equipping our students for employment is one of the key elements of this course. Breakdown of course content: Gallery visits Digital and traditional camera operation Darkroom skills Photoshop skills Scanning and digital output Studio Lighting Contemporary Photographic Practice Exhibition experience Still Life Photography Fashion Photography Advertising Photography Editorial Photography Image Editing and Publishing Documentary Photography Business studies for freelance photographers Copyright legislation and ethical perspectives Histories of Photography Critical theories of Photography

17. Module list and pre-requisites

Module Title Code Level Credits Pre-requisites Core Optional

The Published Photograph

AD60133E 6 20 n/a X n/a

Professional Photographic Practice

MA60019E 6 20 n/a X n/a

Photography Major Project

AD60129E 6 40 n/a X n/a

Dissertation (Photography)

AD60169E 6 20 n/a X n/a

The Professional Portfolio AD60132E 6 20 n/a X n/a



18. Course Learning Outcomes

Level 6 Relevant modules

A – Knowledge and understanding

• With minimum guidance can transform abstract concepts towards a given purpose and design innovative solutions to photographic presentation and communication

• Can engage effectively in photo-graphic debate and produce concise and coherent photographic outcomes

- The Published Photograph - Professional Photographic Practice - Photography Project - Dissertation - The Professional Portfolio

B – Intellectual skills • Can critically and reflectively evaluate their own practice and provide evidence, validity and significance to support conclusions

• Is confident in the application of own criteria of judgement and can analyse and challenge received opinion


C – Subject practical skills • Photograph professionally in complex and unpredictable contexts requiring selection and application from a wide range of innovative or standard photographic techniques

• Can work professionally within the discipline

- The Published Photograph - Professional Photographic Practice - Photography Project - The Professional Portfolio

D – Key / Transferable skills • Can manage own learning using full range of resources including feedback and design innovative solutions

• Aware of personal responsibility and professional codes of conduct and can incorporate a critical and ethical dimension in all areas of their photographic practice




19. Graduate attributes and employability skills

The Deutsche POP seeks to develop a graduate who is: A creative and enterprising professional All employability-related components contribute to developing this attribute. Two core components of this attribute are:

• The ability to communicate effectively

• Career management skills A reflective and critical lifelong learner Two core components of this attribute are:

• The ability to plan and reflect

• The ability to base judgment on evidence A globally aware individual Two core components of this attribute are:

• Awareness of cultural diversity

• Awareness of equity and equal opportunity principles Deutsche POP Graduates will develop attributes 1) in the course of their interactions with the curriculum and the academic community, 2) through their engagement with work and/or in social/community activities, and 3) through their own personal development throughout their period of study. These attributes are underpinned by the values that guide the Deutsche POP, as expressed in its Strategic Plan, namely:

• Creativity

• Quality

• Inclusiveness

• Diversity

• Integrity



20. Teaching and Learning strategies

The teaching and learning approach is designed to result in independent learners and practitioners who are professionally competent and employable within the photographic and related industries. Our students progress from the acquisition of skills and knowledge from the Deutsche POP Diploma to refinement at level 6. The modules echo the teaching and learning strategy and development rationale, with guidance and formative assessment at the start of the module leading on to independent practice and production towards the end of the trimester. We provide formative feedback throughout to mould the student practice and direct to the appropriate academic standard. We empower learners through a refinement of skills up to professional level, facilitated by ownership of practice and critical engagement with integrated theory and practice. We embed outward facing, industry engaged activities and learning opportunities at every level to prepare our students for employment through work experience, exhibitions of student work, gallery visits, publishing and commercial briefs, competition participation, industry professional visits, industry body affiliation and portfolio reviews. We integrate social and ethical engagement through discussion, analysis and live briefs.

21. Assessment strategies

The modules are both formatively assessed throughout the trimester and summatively at the end of trimester mainly through equally weighted portfolio and workbook assignments. The workbook is expected to evidence research, creative practice development, continuous evaluation of progress, development and attainment of new skills, critical reflection and relevant theoretical discourse, contemporary and historical and ethical context and final critical evaluation of process and product. The portfolio is the photographic artefact, as prescribed for each module and fitting each level, assessed in relation to module learning outcomes and the standard of production and independence expected. All modules follow this assessment pattern but the portfolio is differently interpreted in a number of modules.

22. Opportunities for work-based learning and employer engagement

We embed outward facing, industry engaged activities and learning opportunities at every level to prepare our students for employment through work experience, exhibitions of student work, gallery visits, publishing and commercial briefs, competition participation, industry professional visits, industry body affiliation and portfolio reviews.

23. Personal Development Planning (PDP)

PDP forms part of the course throughout with a consolidation of personal development records and employer focused review and planning exercises forming part of The Professional Portfolio (Level 6).



24. QAA Subject Benchmarks / Foundation Degree Benchmarks

The relevant benchmarks for this course can be downloaded from: http://www.qaa.ac.uk/AssuringStandardsAndQuality/subject-guidance/Pages/Subject-benchmark-statements.aspx

6.1 This section of the statement describes the learning outcomes that undergraduate education in art and design aims to facilitate. The best graduates will have accumulated a body of work that demonstrates excellence in most if not all areas of the acquisition of knowledge and understanding, development of personal attributes, and the acquisition of skills described in section 4. This section concentrates on the threshold standards, i.e. the minimum acceptable levels of achievement which students must demonstrate to be eligible for the award of an honours degree in an art and design discipline(s). The typical standard is described in section 4.

6.2 These threshold standards are intentionally phrased in broad terms to provide scope for the variations in emphasis and interpretation that individual programmes will rightly wish to place upon them according to the nature of the discipline and their institutional mission and context. The standards are articulated as learning outcomes which provide a reference point that will enable the providers of undergraduate education in art and design to continue to develop diverse and innovative programmes.

Subject-specific knowledge and understanding, attributes and skills

6.3 On graduating with an honours degree in art and design, students should be able to:

• present evidence that demonstrates some ability to generate ideas independently and/or collaboratively in response to set briefs and/or as self-initiated activity

• demonstrate proficiency in observation, investigation, enquiry, visualisation and/or

• develop ideas through to outcomes that confirm the student's ability to select and use materials, processes and environments

• make connections between intention, process, outcome, context, and methods of dissemination.

6.4 At the threshold standard, a student's work will have been informed by aspects of professional practice in their discipline(s). This will be evidenced by some knowledge and understanding of:

• the broad critical and contextual dimensions of the student's discipline(s)

• the issues which arise from the artist's or designer's relationship with audiences, clients, markets, users, consumers, and/or participants

• major developments in current and emerging media and technologies in their discipline(s)

• the significance of the work of other practitioners in their discipline(s).

6.5 At the threshold standard, an honours degree in art and design confirms that the holder has acquired technical knowledge and practical skills. The student will be able to use materials, media, techniques, methods, technologies and tools associated with the discipline(s) studied, and will be familiar with good working practices.



6.6 On graduating with an honours degree in art and design at the threshold level, students will have demonstrated that they have some ability to:

• exercise self-management skills in managing their workloads and meeting deadlines

• accommodate change and uncertainty

• analyse information and experiences, and formulate reasoned arguments

• benefit from the critical judgments of others and recognise their personal strengths and needs

• apply interpersonal and social skills to interact with others

• communicate ideas and information in visual, oral and written forms

• present ideas and work to their audiences

• apply information skills to navigate, retrieve, and manage information from a variety of sources, select and employ communication and information technologies.



25. QAA Qualification Descriptors

The relevant qualification descriptors for this course can be downloaded from: http://www.qaa.ac.uk/AssuringStandardsAndQuality/Qualifications/Pages/default.aspx

Descriptor for a higher education qualification at level 6: Bachelor's degree with honours

The descriptor provided for this level of the FHEQ is for any bachelor's degree with honours which should meet the descriptor in full. This qualification descriptor can also be used as a reference point for other level 6 qualifications, including bachelor's degrees, graduate diplomas…

Bachelor's degrees with honours are awarded to students who have demonstrated:

• a systematic understanding of key aspects of their field of study, including acquisition of coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of a discipline

• an ability to deploy accurately established techniques of analysis and enquiry within a discipline

conceptual understanding that enables the student:

• to devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of a discipline

• to describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in the discipline

• an appreciation of the uncertainty, ambiguity and limits of knowledge

• the ability to manage their own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to the discipline).

Typically, holders of the qualification will be able to:

• apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects

• critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem

• communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.

And holders will have:

• the qualities and transferable skills necessary for employment requiring:

• the exercise of initiative and personal responsibility

• decision-making in complex and unpredictable contexts

• the learning ability needed to undertake appropriate further training of a professional or equivalent nature.

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