BA (Honours) in Marketing &

Management (NN52)

Induction to Stage 2

Key peopleThe M&M programmeMnM BlogSpotProgramme structureAssessmentStudy support

Degree Programme Team

Dr. Panos G. Piperopoulos Degree Programme DirectorOffice 4.18, (4th floor), NUBS, Telephone: 01912081555/07534078754, Email: panagiotis.piperopoulos@ncl.ac.uk

David Ormston U/G secretary (stage 2 and 3 @ NUBS)(

david.ormston@ncl.ac.uk) Dr. Mitchell Ness

(mitchell.ness@ncl.ac.uk)

Personal tutor Same as the one you have been allocated this year

Programme structure

• Stage 2 80 credits of compulsory/core plus 40 credits of optional modules

• Stage 3 80 credits of compulsory/core plus 40 credits of optional modules

Stage 2 – compulsory modules

Stage 2 – elective modules

All candidates shall select 40 credits from the following optional modules

With the approval of the Degree Programme Director an alternative optional module to those listed above may be selected, including a 20 credit Modern Language module.

Elective modules

• Managerial Economics (ACE2012): The module builds upon introductory economics and examines applications in managerial economics at an intermediate level. The first semester considers consumer economics and some empirical applications from a marketing perspective. The second considers managerial economics of the firm with some empirical applications and market structure.

• Statistics for Marketing and Management (ACE2013): To provide an appreciation of the theoretical and practical issues in the application of statistical techniques to marketing and business decision making. Also to develop an understanding of the statistical methods for the analysis and interpretation of quantitative data, with particular reference to business and marketing applications.

• Buyer Behavior and Communications (MKT2006): Theoretical frameworks are applied in practice to a variety of situations across the business spectrum including B2C; FMCG; industrial, public and private sector; and B2B. Topic areas include corporate communications; branding; sales promotion; direct marketing ; public relations and personal selling.

• Services Marketing (MKT2008): The conventional 4Ps of the marketing mix are extended to 7Ps of the services marketing mix. Students will gain an appreciation and understanding of the practical application of the service mix in relation to a variety of service markets, both in the UK and globally. They will develop an understanding of the nature of services and practical issues relating to them. The module aims to bring an understanding of the theoretical importance of service marketing.

• Understanding Work and Organizations (BUS2019): Provides a broader perspective upon the social, political and economic context of work and organisation. Bureaucracy and Scientific Management revisited, Human Relations Theory and People Management, Organizational Culture and Self Management, Post-Bureaucracy and Change Management, Other perspectives on work, organisation and management, Organizing Studies

• Business Enterprise (BUS2011): In this module, students will gain first hand experience of initiating, setting up and managing a new business venture. The module is ultimately designed to improve student employability and to widen career choice. In teams, students will endeavour to originate, plan and manage an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice.

• Career Development for second year students (NCL2007): The Career Development module offers students the opportunity to undertake work-related learning in a variety of different environments, both on and off the University campus. Students will join the module at the start of semester one and will be able to some extent to balance their work for the module across both semesters, with marks being allocated only in semester two. Students will complete a minimum of 70 hours of direct engagement with the organisation hosting the work-related learning spread over at least 10 weeks.

• Business Spanish (SPA1001): This course has been designed for business students at a beginner level (both true and false beginners are welcome) who would like to develop Spanish language skills in a business context. The course will focus on developing key business Spanish vocabulary, practical role-plays, and will work on reading, writing, listening and speaking; the language skills requierd in business and social situations when travelling around Spanish Speaking countries or just dealing woth people on the internet or on the telephone.

• For additional languages please visit the School of Modern Languages website @ http://www.ncl.ac.uk/sml/

Optional Commercial Placement or Student Exchange

– 9-15 months paid employment (£14,000 – £23,000) in an approved organization.

– Project based

– Some current placements:• BMW: L’Oreal• IBM: Marks & Spencer• H-P: Mediacom• Citroen Ernst & Young• Disney Coty• PWC: Leeds and Kuala Lumpur Mercedes Benz• ABB Switzerland HSBC• Seeley International, Madrid 3M• J Barbour National Trust

• European Student Exchange:– 1 academic year study, in English, at an EU university. e.g. Nice, Grenada, Grenoble , Fees

paid by EU Erasmus student exchange programme.

Stage 3 – compulsory modules

Stage 3 –

elective module

s

All candidates shall select 40

credits from the following optional

modules

With the approval of the Degree Programme Director an alternative optional module to those listed above may be selected, including a 20 credit Modern Language module.

Marking scheme

• First class (1st) 70+• Second class, First division (2:1) 60-69• Second class, Second division (2:2) 50-59

• Third class (3rd) 40-49• Fail <40

• Stage 2 counts for 33.3%• Stage 3 counts for 66.6%

Of your final marks for your degree

Study Support (see study support site)

Peer mentoring supportMaths aid

Writing development centreOpen access centre

NightLineStudent Wellbeing

PeersModule leaders

Personal tutorDPD

Senior tutorProgramme support staff

Blackboard

The Next steps to your Module Selection

To find out more about each module please click on the following link:

http://www.ncl.ac.uk/module-catalogue/

To find out the next steps to your module selection please click on the following link: http://www.ncl.ac.uk/nubs/studentlife/current/undergrad/modselect/

To log on to S3P follow this link: https://s3p.ncl.ac.uk/login/index.aspx