B2C Research and Analytics - Patrick Furey
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Social IntelligenceSocial Intelligenceby
Patrick FureyPatrick FureyConsumersphere
ConsumerSphere
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Social IntelligenceSocial IntelligenceThere is a big difference between data and insights. New technologies may have given us access now to endless technologies may have given us access now to endless amounts of social media data from every corner of the web . But the real challenge is making sense of all this seemingly disconnected data, strategically. This session will discuss the art and science of social intelligence that helps companies measure assess and explain the relevance companies measure, assess and explain the relevance social media insight in the context of achieving their specific business objectives.
ConsumerSphere
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About Consumersphere: Technology Evolved Marketing StrategiesTechnology Evolved Marketing Strategies
Consumersphere
ConsumerSphere
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We are Now Approaching....We are Now Approaching....
ConsumerSphere
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New Behaviors EmergingNew Behaviors EmergingHerdingFlockingFlockingHive mindSwarmingSwarmingGeo-optingGeo-fenceGeo fenceProximity netsStatus updatingp gFriend-sourcing
ConsumerSphere
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Strategic Insight Is NOT TrackingStrategic Insight Is NOT Tracking
ConsumerSphere
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New Lenses of InsightNew Lenses of Insight
ConsumerSphere
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Temporal InsightTemporal Insight
Immediate Status Update SImmediate Update
Posts
Soci
CurrentU G t d
SocialParticipation
al
User GeneratedContent
Profiles
Len
Aggregate Footprint
Profiless
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Connective Insightg
ConsumerSphere
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Behavioral InsightBehavioral InsightWhere?
Who?
What?
ConsumerSphere
Why?
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Customer-centric Insight LensesCustomer centric Insight Lenses
SocialWho they are
PhysicalExperiencial ypWhat they’re doing Where they are
ConsumerSphere
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Thank You!Thank You!
Patrick FureyConsumersphereConsumersphere
Social Strategieswww.consumersphere.comp
ConsumerSphere