B2C E-Commerce and Internet Trends in 18 Eastern European Countries 2010

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Publication Date September 2010

Language English

Format PDF & PowerPoint

Number of Pages/Charts 135

Covered Countries Russia (Top Country), Poland (Top Country), Czech Republic (Top Country) Albania, Bosnia Herzegowina, Bulgaria, Croatia, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Romania, Serbia, Slovakia, Slovenia, Ukraine

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B2C E-Commerce and Internet Trends in18 Eastern European Countries, September 2010

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September 2010


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B2C E-Commerce and Internet Trends in 18 Eastern European Countries

Key Findings

Company and Product Information

Covering B2C E-Commerce in 18 Eastern European Countries

• The Russian B2C E-Commerce market is expected to reach between USD 5.3 billion and USD 6 billion in 2010, with almost 6 million people who ordered or paid for goods and services via the Internet during March 2010.

• In 2010, Polish consumers are expected to spend PLN 17 billion online, of which the transactions done via the auction portals account for 60% of revenues.

• Aukro.cz was the leading Czech B2C E-Commerce player in August 2010, with 1.6 million unique visitors from the Czech Republic. Alza.cz came on second place, reaching 830 thousand unique visitors in the same period.

• Slovakia shows strong growth in B2C E-Commerce, as online retailers expect sales to grow by +25% and the number of orders to grow by +50% in 2010. In Slovenia, a dynamic E-Commerce sector has developed, with clothing and sports goods being the most popular product categories.

• The Baltic States Estonia, Latvia and Lithuania show a positive development. 48% of Internet users from Latvia declared in 2009 that they have ever been shopping on the Internet.

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2. Russia (Top Country)

• B2C E-Commerce Sales, in RUB billion, 2008-2010f • B2C Distance and B2C E-Commerce Sales, in RUB billion, 2008-2009• E-Commerce Market Trends in the Ural, including local Market Size, in EUR, 2008-2009 • E-Commerce Market Trends in South Russia, including local Market Size, in EUR, 2009 & 2012f • E-Commerce Market Trends in Siberia, including local Market Size, in EUR, 2008-2009 & 2012f • E-Commerce Market Trends in Central Russia, including local Market Size, in EUR, 2009• B2C E-Commerce Trends, including Market Size in USD billion and Number of Online Shoppers, March 2010• B2C E-Commerce Shopping Trends• Products purchased Online, in %, 2009• Internet Users, in millions and in % of Population, 2009-2010• Market Shares of Paid Internet Services by Consumer Segments, in %, 2010• Sources of Information for Products, in %, 2009• Advantages of Online Shopping, in %, 2009• Leading B2C E-Commerce Players; by Unique VisitorsandAudienceReach,August2010• News about Metro-cc.ru• ANews about Internet Hypermarket OZON.ru• News about Ellos

4. Czech Republic (Top Country)

• B2C E-Commerce and total Retail Sales in the Czech Republic, in CZK billion, 2006-2009• Internet Users, in millions and in % of Population, 2006 & 2010• Share of Online Shoppers, in %, 2009-2010• Share of Online-Shoppers by Age Groups, in %, 2009• Most popular Payment Methods in E-Commerce, in %, April 2010 • Main Reasons for Online-Shopping, in %, 2009 • Worries regarding Online-Shopping, in %, 2009• Online Price Trends in selected Categories, in %, Q1 2010• Usage of Payment Cards by Czech Women, in %, 2010• Leading B2C E-Commerce Players; by Unique VisitorsandAudienceReach,August2010• News about Postovnisupermarket.cz• NewsaboutSCMVD.cz


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3. Poland (Top Country)

• B2C E-Commerce Sales, in PLN billion, 2009-2010f• Internet and E-Commerce Trends, including Online Spending, by Auctions and E-Commerce Sites, in EUR billion, 2010f• Usage of Internet Services (including E-Commerce) of Internet Users in Poland, in %, 2010• Leading B2C E-Commerce Players; ranked by UniqueVisitorsandAudienceReach,August2010• Online Auction Market Trends• News about Empik.com • News about PayPal Poland • E-Commerce related Trends in the Polish Delivery Market

1. Eastern Europe Regional

• Internet Trends • Distance Shopping in selected Countries by Internet, Catalog / Mail-Order and Telephone, in % of Respondents who made Distance Selling Purchases, July 2009-July 2010• Leading B2C E-Commerce Players, by Unique Visitors(Users),inthousands,August2010• ShareofPageViewsbyMobileDevices,in%, Q1 2010

Table of Contents (1 of 3)


7. Bulgaria

• Internet Usage and B2C E-Commerce Trends• Online Shopper Trends, including Share of Credit Card Owners Shopping Online in %, 2009• Internet Users, in millions and in % of Population, 2004, 2006 & 2010 • Leading B2C E-Commerce Players; by Unique VisitorsandAudienceReach,August2010

8. Croatia

• Internet and B2C E-Commerce Sector Trends • Internet Usage Trends, by Age Groups, 1H 2010 • Internet Users, in millions and in % of Population, 2004, 2006 & 2010

9. Estonia

• Internet and B2C E-Commerce Sector Trends • Internet Users, in millions and in % of Population, 2006, 2007 & 2010 • Fixed Broadband Subscribers, in thousands and Penetration Rate in %, 2009-2010f

10. Hungary

• Internet Users, in millions and in % of Population, 2007 & 2010 • Internet and E-Commerce Sector Trends• Frequency of Online-Shopping in the last 12 Months, in % of Internet Users, June 2009• Product Category Trends in B2C E-Commerce, 2010• Leading B2C E-Commerce Players; by Unique VisitorsandAudienceReach,August2010

5. Albania

• Internet and E-Commerce Sector Trends• E-Business and Internet Banking Trends• Internet Users, in millions and in % of Population, 2004, 2006 & 2010 • Subscribers to Telephone, Mobile Phone (in thousands), Broadband (in thousands and Penetration in %), 2008-2009• Direct Marketing Trends

11. Latvia

• Internet Infrastructure Trends• E-Commerce Sector Trends• E-Commerce Statistics, including Share of Online Shoppers, Reasons to buy Online, most popular Payment Methods, in %, 2009• Internet Users, in millions and in % of Population, 2006, 2007 & 2010 • Most Popular Online Trading Platforms, in %, 2009

12. Lithuania

• Internet and E-Commerce Sector Trends • Share of Internet Shoppers on Internet Users, in %, 2006 & 2009 • Most popular Product Categories in B2C E-Commerce, in %, 2009 • Internet Users, in millions and in % of Population, 2005, 2006 & 2010• Fixed Broadband Subscribers, in thousands and Penetration Rate in %, 2009-2010f


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6. Bosnia-Herzegovina

• Internet and B2C E-Commerce Sector Trends • Overview of B2C E-Commerce • Internet Users, in millions and in % of Population, 2006-2009f



15. Romania

• Internet Usage Trends, 2010 • Internet and E-Commerce Sector Trends • Top 10 Romanian Brands most Present on the Internet, February 2010• Internet Users, in millions and in % of Population, 2007 & 2010

16. Serbia

• Overview of E-Commerce Market• Internet and E-Commerce Sector Trends • Internet Users, in millions and in % of Population, 2010

17. Slovakia

• Internet and E-Commerce Sector Trends • Trends in Online-Shopping for 2010• AverageVolumeofoneOrderinB2CE-Commerce, in EUR, 2008-2009• Combined Turnover of the eight biggest Online Shops, 2009• Internet Users, in millions and in % of Population, 2005, 2006 & 2010 • Share of Online Shoppers, in %, 2009-2010• Leading B2C E-Commerce Players; by Unique VisitorsandAudienceReach,August2010

13. Macedonia

• Internet and E-Commerce Sector Trends• Online Shopping Trends• Internet Users, in millions and in % of Population, 2002 & 2010 • Direct Marketing Trends• Activities of PayPal

18. Slovenia

• B2C E-Commerce Trends, 2009 • Internet and E-Commerce Sector Trends • Main Reasons for Online-Shopping, in %, Q1 2009 • Most popular Product Categories in E-Commerce, in %, Q1 2009 • Internet Users, in millions and in % of Population, 2006, 2007 & 2010

19. Ukraine

• Internet and E-Commerce Sector Trends • Payment Card Online Trends• Leading B2C E-Commerce Players; by Unique VisitorsandAudienceReach,August2010


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14. Montenegro

• Internet and E-Commerce Sector Trends • Internet Users, in millions and in % of Population, 2010




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Samples


67% of Polish Internet users polled in April 2010, use E-Commerce services, while 46% stated that they use E-Banking services.Poland: Usage of Internet Services (including E-Commerce) of Internet Users in Poland, in %, 2010

Two-third of Poles have a computer at home, while 59% of thosesurveyed on Apr 8-19 have declared they have internet access.

Nearly all (92%) of internet users use the web at home, while half of

Usage of Internet Services (including E-Commerce) of Internet Users in Poland,

in %, 2010

them (49%) – at school or work.

Compared to 2008, the percentage of internet café's visitors droppedby 5pps to 2%.

As many as 45% of the polled use mobile internet services (via

67%

46%E-Banking

E-Commerce

notebook, netbook, mobile phone); 67% of the surveyed used e-commerce services, 46% - e-banking services.

Internet is often used to access media: 40% of the polled listens tothe radio on the internet, also 40% watches films and TV series,

hil 68% d d i li

40%MediaAccess

while 68% reads newspapers and magazines online.0% 20% 40% 60% 80%

34

Source: Poland Today, June 2010


Aukro.cz was the leading B2C E-Commerce player in terms of unique monthly visitors in the Czech Republic (1.6 million in August 2010).Czech Republic: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, August 2010

Leading B2C E-Commerce Playersby Unique Visitors (Users)

Leading B2C E-Commerce Playersby Audience Reach

1600Aukro.cz 21,7Aukro.cz

830

690Mall.cz

Alza.cz

9,3

11,3

Mall.cz

Alza.cz

180

Ob h d i d

Kasa.cz

1 4

2,5

Ob h d i d

Kasa.cz

100

0 500 1000 1500 2000

Obchodni-dum.cz

in thousand

1,4

0 5 10 15 20 25

Obchodni-dum.cz

in %

50

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Selected online players with high traffic may not be included.

Source: DoubleClick Ad Planner, September 2010



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B2C E-Commerce and Internet Trends in 18 Eastern European Countries 2010

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