B2C Direct Marketing Bas Kosters
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Bohemia Amsterdam | 10-11-2011 B2B+C Direct Marketing Case Bas Kosters You had to have his Red Carpet. Client Personnel: Bohemia Personnel: Bas Kosters Angelique Westerhof Marco de Boer Melissa Agostino Henry Tyminski
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Bohemia Amsterdam helped Bas Kosters with his big show.
Transcript of B2C Direct Marketing Bas Kosters
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2011
B2B+C Direct Marketing Case
Bas KostersYou had to have his Red Carpet.
Client Personnel:
Bohemia Personnel:
Bas KostersAngelique WesterhofMarco de Boer Melissa AgostinoHenry Tyminski
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SituationBas Kosters is the hottest underground designer of the Netherlands, the ‘Enfant Terrible’ of Fashion. He’s known for his alternative Punk Pop approach and childlike prints.
“Why are only a few magazines writing about him?” !e Fashion show of the 2008 collection had to become the hottest event of the Dutch Fashion industry that year. Bas Kosters was at that moment was known but only silently followed by the Dutch press.
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Target• All fashion editors of importance have to visit the show.
• !e new collection of Bas Kosters has to be the talk of town and mentioned in the most important magazines and on TV.
Target group• Dutch and European Fashion editors
• Everybody who is somebody in Fashion
• ‘Soapies’ and other famous people
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StrategyWe wanted to give people a reason to come. We sent 500 pieces of Red Carpet that were going to be used at the show. All guests were actually bringing their contribution of the Red Carpet to fashion show where it would take place. On arrival everyone who brought his piece of carpet received a pillow in return. You just had to have Bas Kosters’ Red Carpet. It was the bitch fight of 2008.
Other material such as the look book and poster, were made matching the Red Carpet concept.
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VisualsYou had to have Bas Kosters’ Red Carpet.
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InvitationPieces of Red Carpet were sent as Direct Mail invitations.
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Look BookDesigned in line with the Red Carpet concept.
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ResultsMore than 400 fashionista’s and fashion editors attended the show and over 20 articles are published in Dutch papers and Fashion magazines. He even made it onto RTL Boulevard.
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Make a Mark.For more information: Hugo Kalf [email protected] Roest [email protected]
Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands
+31 [0]20 42 33 555bohemiaamsterdam.com
