b2b_marketing_training_brochure_1.pdf

8/17/2019 b2b_marketing_training_brochure_1.pdf

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Training and development

for individuals

or teams


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B2BMarketing.net/training2


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For businesses that choose B2B Marketing for their training,

these problems are easily dealt with.

Why successful businesseschoose B2B Marketing Training

Why is it such a problem finding expert B2B focused training

for you and your marketing team?

And why is training that inspires – with real-world examples

and success stories – the reserve of the B2C world?

How do you ensure you have the right blend of specialist

B2B skills and expertise to succeed?

B2BMarketing.net/training 3

“ This was one of the best training sessions

I’ve ever been on – and I’ve been on a lot! “Marina Maciver

Marketing manager, Scottish Enterprise


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We understand the needs of B2Bmarketers like no other organisation

For over 11 years we’ve been a pioneering force in empowering B2B

marketers and teams to drive serious business growth.

Today, over 200,000 B2B marketers worldwide rely on us to keep them

informed, skilled and out in front – no matter how fast the landscape is changing.

By joining them, you’ll be in great company...

A B O U T B 2 B T R A I N I N G


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What makes B2B Marketing Trainingso different, and so impactful?

1. Relevance

Real-world B2B examples to inspire and educate that you simply won’t find onother courses.

2. Innovation The latest and hottest B2B marketing topics, emerging issues and innovations.

3. B2B-specific expertise Courses designed and delivered by leading B2B industry experts.

4. Certification The ONLY B2B Certificates for B2B marketers, for serious career acceleration.

5. ConnectivityA chance to share insights and experiences with your B2B marketing peers.

6. Flexibility

Face-to-face and on-demand online training sessions deliver access to trainingthe way you want it.

A B O U T B 2 B T R A I N I N G


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S O L U T I O N S F O R I N D I V I D U A L S

Solutions forindividuals

Our training schedule is by far the widest

of its kind on the market.

> Choose from workshops on over 40 different

B2B marketing topics.

> Choose to enhance your career development

with our IDM certificated training.

> Choose the learning methods that suit you:

face-to-face training workshops, online and

on-demand, or a blended approach.

> Pick the session or sessions you want to attend,

and book online at b2bmarketing.com/training.

“Excellent food for thought and

bringing together of ideas into a

conducive process”

Head of marketing, MPP Global Solutions


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Face-to-face trainingworkshopsOur workshops are held in the B2B Marketing training

suite in Central London.

Workshops hold up to 15 trainees and are delivered in

a relaxed, participative and stimulating environment

where you’ll be coached and mentored alongside your

peers from other B2B marketing teams.

On-demand trainingworkshopsChoose from a growing library of instant-access

workshops on the fundamentals of B2B marketing,

pitched at an introductory level, enabling you to

complete your foundation knowledge.


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Topics and categories

We offer a choice of over 40 different

training topics, including:

> Account based marketing

> Brand building

> Content marketing

> Copywriting

> Customer insight

> C-suite marketing

> Data and analytics

> Email marketing

> Lead generation

> Marketing automation

> Marketing operations

> Measurement and ROI

> Multichannel marketing> Sales and marketing integration

> Social media

> Social selling

> Thought leadership

> Value propositions


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Certified qualifications

We provide the UK’s only professionally

recognised B2B Marketing Certificates.

Fully accredited by the IDM, the B2B Marketing Certificates

provide an important career acceleration opportunity for

both junior and senior marketers.

Candidates can study for two levels: Introductory and

Advanced. Both programmes include a range of different

modules focused on the key topics in B2B marketing.

These Certificates have been developed in association

with and are endorsed by the Business Marketing

Collective (BMC).



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S O L U T I O N S F O R T E A M S

Discounts for bulk booking

Our training credits system means managers can purchase

bundles of training places in advance and benefit from savings

of up to 48 per cent off the individual seat prices.

The training credits you buy can be used to book multiple workshops, onlinetraining sessions and any of our IDM certificated training.

You’ll get an experienced account manager to provide course suggestions

and take care of all the session bookings. And you can redeem your credits

together, or at anytime throughout the year.

Solutions for marketing leadersand training managers

Our team and enterprise training solutions mean you can:

> Buy bundled training places for your whole team or business and save up to 48 per cent.

> Recognise potential and upskill your team across the board.

> Brief us to create a bespoke training programme for your business.

> Use our skills audit service to identify and resolve your team’s training needs.


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“An intensive and inspiring learning environment like this can

come as a revelation to some of the B2B marketers we train.

They’re used to being the forgotten members of the class,

stuck with B2C training content.

But not here. It’s an exciting thing to watch them coming alive.”

Pete Jakob, marketing consultant and trainer


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Bespoke trainingsolutions

Sometimes, off-the-shelf isn’t what you

need. Which is why we specialise in creating

customised training programmes that will fit

your needs exactly.

Whatever your requirements we can design a tailored

training solution that delivers clear, goal-aligned

outcomes.

Bespoke training can be held on site at your offices,

offsite, or at our London training suite.

Choose from a range of bespoke team development

options, including:

> Bespoke, based on our existing topic list.

> Bespoke, based on a specialist topic you

need covered.

> Team development days.



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Skills audit

This is the most effective way to make sure your

marketing teams have the skills, tools and confidence

to deliver exactly what your business needs.

It’s a proven, consultative process that will:

> Provide an in-depth analysis of the skills sets, structure and

dynamics of the team.

> Identify and measure the key skills requirements of your team,

aligned with your business goals and challenges.

> Assess the learning gaps in your team against your businessrequirements.

> Specify and scope out the key learning priorities and focus for

your organisation.

“Lots of relevant content to get my job

done. Would definitely recommend!”

Marketing executive, Redweb


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O N E - D A Y C O U R S E S

One day course programme

Strategic Content Marketing London. 9 March 2016

Lean how to develop and maintain a strategic and value-based approach to content marketing, creating content

outputs that generate real traction, rather than relying on a piecemeal or scattergun approach. The course includes

content creation, recycling, distribution and syndication, resourcing, and working with content partners.

Making Marketing Automation Work London. 13 April 2016

Selecting and implementing a platform is only half the battle when it comes to successfully utilising marketing

automation. This session examines the steps that marketers need to take to get the most out of a marketing

automation platform, specifying required processes, identifying the key areas of conflict and providing practical

actionable guidance on improving results and effectiveness.

LinkedIn for Business & Lead Generation London. 19 April 2016

The course explores the essential concepts, tools and more advanced techniques to help you fully maximise the

marketing opportunities available for B2B marketing through LinkedIn. You’ll learn how to incorporate influencer

marketing, LinkedIn advertising, personal brand building and lead generation into your LinkedIn strategy, and

measure your success.

Marketing to the C-Suite London. 21 April 2016

Practical guidance on how to understand and market to that most hard-to-reach of B2B audiences, the C-suite.

The course covers each stage of the engagement process, from initial research, insight and planning, to campaign

and creative development and finally analysis and results.


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E-Mail Marketing Excellence London. 4 May 2016

Email marketing remains the number one B2B marcomms channel. This course explores why, and how its role in

relation to technology and social media can enable you to achieve even greater email marketing results. You’ll learnhow to develop an effective email strategy throughout the customer journey, how to manage your data, maximise

your response rates and measure your success.

Building a Brand in the Digital Age London. 5 May 2016

This module examines the role of the brand in the digital age, and the implications of this for marketing and the

wider organisation. It includes guidance on how digital techniques can be used to build and enhance brands and

drive demand generation, in a measurable way that truly adds value to your organisation.

Copywriting for B2B Audiences London. 12 May 2106

This copywriting masterclass will teach you how to write effective copy for different channels, audiences and

objectives and appraise your own work systematically and strategically. You’ll learn a proven framework for writing

successful copy, with top tips on how to structure copy to increase readability and audience response rate, and

practical techniques to boost SEO and lead generation.

Channel Marketing London. 19 May 2016

This course covers all the essential aspects of modern channel marketing, including the key responsibilities and

tasks of the channel marketing manager, How to manage the channel communications framework and developing

highly productive marketing relationships with key target partners.

Multi-Channel Marketing London. 27 April 2016

This course will provide you with a practical understanding of essentials of a successful cross-channel strategy how

to get the best results and avoid the pitfalls of managing multi-channel communications, and how to track and

measure the impact of your campaigns.


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Event Marketing London. 8 June 2016

This module provides best practice approaches, tools and techniques to help you use event marketing highlyeffectively to deliver your objectives. Event planning, promotion, follow-up and metrics are all covered in practical

detail. And you’ll learn how to align events with your marketing strategy and budget and how to create the WOW

affect that delivers real impact.

B2B Marketing Database Essentials London. 16 June 2016

This course explores essential techniques you can use to assess and optimise your marketing data strategy. You’ll

learn how to assess your organisations marketing data maturity, including your four key data health pillars, how toaudit and score your data, and you’ll take away four essential data strategies you can implement this year.

Creativity toolkit for B2B Marketers London. 30 June 2016

Creativity and creative thinking is a skill every B2B marketer can learn and use. This module uses a variety of

approaches to help you think creatively and outside the box, and will equip you with an invaluable toolkit for

creative problem solving and execution.

Social Media Strategies London. 5 July 2016

This course focuses on developing an effective social media strategy and set of tactics across different platforms,

to meet your branding, demand generation and customer relations objectives. You’ll learn how to create a social

plan, including auditing existing social activities, setting objectives, allocating resources, working with internal

stakeholders and tracking your success.



Building a Lead Generation Programme London. 25 May 2016

This module provides marketers with practical guidance on how to build an engine that provides the business with

the right volume of valuable leads. Whether this is a new team or a dedicated programme (rather than a set of one-

off campaigns), the resulting leads are one of the clearest outputs from marketing that sales and the wider business

are looking for.


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Strategic Content Marketing London. 14 July 2016


outputs that generate real traction, rather than relying on a piecemeal or scattergun approach. The course includescontent creation, recycling, distribution and syndication, resourcing, and working with content partners.

Create a Better Value Proposition London. 20 September 2016

Why do your customers choose your brand? If you can’t give a compelling answer, the chances are you don’t have

a clear value proposition. This one-day training course will take you step-by-step through the process of creating,

communicating and monetising an effective value proposition.

Email Marketing Excellence London. 29 September 2016

Email marketing remains the number one B2B marcomms channel. This course explores why, and how its role in

relation to technology and social media can enable you to achieve even greater email marketing results. You’ll learn

how to develop an effective email strategy throughout the customer journey, how to manage your data, maximise

your response rates and measure your success.

Building a Brand in the Digital Age London. 4 October 2016This module examines the role of the brand in the digital age, and the implications of this for marketing and the

wider organisation. It includes guidance on how digital techniques can be used to build and enhance brands and

drive demand generation, in a measurable way that truly adds value to your organisation.

Video Marketing London. 6 July 2016How do buyers consume video content? How does your brand translate onto the screen? What is the real message

you wish to portray? This course will help you create a dynamic experience for your customers: gain a firm grasp of

how to set up a successful video marketing plan and widen your presence on digital platforms.




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Copywriting for B2B Audiences London. 13 October 2016

The course provides a proven framework for writing successful copy for different B2B audiences and across

different channels, with tips on how to structure copy to increase readability and audience response rate. You’ll

learn techniques to boost SEO and lead generation and how to critically appraise your own content.

Social Media Strategies London. 18 October 2016

This course focuses on developing an effective social media strategy and set of tactics across different platforms,

to meet your branding, demand generation and customer relations objectives. You’ll learn how to create a social

plan, including auditing existing social activities, setting objectives, allocating resources, working with internal

stakeholders and tracking your success.

B2B Storytelling London. 20 October 2016

Learn how to apply a practical, proven framework to create successful story telling in your marketing, help you find

your own compelling brand story, engage your audience, drive action, and create shareable marketing.

Strategic Content Marketing London. 1 November 2016


outputs that generate real traction, rather than relying on a piecemeal or scattergun approach. The course includes

content creation, recycling, distribution and syndication, resourcing, and working with content partners.

Marketing Operations and Management London. 11 October 2016This module provides a detailed framework and guidance for developing and executing marketing campaigns

effectively, from planning and integration with strategy, through to evaluation and learnings for subsequent activity.




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Marketing to the C-Suite London. 22 November 2016

Practical guidance on how to understand and market to that most hard-to-reach of B2B audiences, the C-suite. Thecourse covers each stage of the engagement process, from initial research, insight and planning, to campaign and

creative development and finally analysis and results.

Building a Lead Generation Programme London. 29 November 2016

This module provides marketers with practical guidance on how to build an engine that provides the business with

the right volume of valuable leads. Whether this is a new team or a dedicated programme (rather than a set of one-

off campaigns), the resulting leads are one of the clearest outputs from marketing that sales and the wider businessare looking for.

Understanding the Customer Journey London. 1 December 2016

Tasked with making your marketing more customer-centric in 2016? This one-day training session will show you

how to do exactly that, arming you with expert tools for customer journey mapping, and practical strategies for

optimising customer insight.

B2B Marketing Database Essentials London. 7 December 2016

This course explores essential techniques you can use to assess and optimise your marketing data strategy. You’ll

learn how to assess your organisations marketing data maturity, including your four key data health pillars, how to

audit and score your data, and you’ll take away four essential data strategies you can implement this year.

Event Marketing London. 15 November 2016This module provides best practice approaches, tools and techniques to help you use event marketing highly

effectively to deliver your objectives. Event planning, promotion, follow-up and metrics are all covered in practical

detail. And you’ll learn how to align events with your marketing strategy and budget and how to create the WOW

affect that delivers real impact.


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To find out more about the individual training courses,

certificated modules and bespoke enterprise solutions

we offer, visit our website at:

B2BMarketing.net/training

Call us on +44 (0) 20 7014 4933

Or email us at [email protected]

B2B MarketingClover House

147–149 Farringdon Rd

London

EC1R 3HN

b2bmarketing.net


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b2b_marketing_training_brochure_1.pdf

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