b2bgs 2012 Han Gerrits
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Transcript of b2bgs 2012 Han Gerrits
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Collaborative Ideation
prof.dr.ir. Han Gerrits
hoogleraar Vrije Universiteit
CEO Innovation Factory
@innovationfctry @hangerrits
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Front End of Innovation
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Innovation Leaders spend 3 to 4 times as much time and effort in the Front End than Innovation Followers
Innovation is a strategic imperative for many companies. The front end of innovation defines the difference
between leaders and followers: the more ideas, the stricter the selection of ideas, the more results.
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What is an Idea Challenge?
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How does an Idea Challenge work?
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Example of a typical idea challenge process
Definition Preparation Run the Challenge Evaluation Close the Loop
Weeks 1-4 Weeks 5-10 Weeks 11-13
Project Preparation: • Definition workshop• Communication
Planning• Platform ready
Inno
vatio
n B
oard
Cor
e te
amC
halle
nge
team
Cro
wd
Communicate Results (Event)
Theme selection
Communicate for Participation
Create , share and enrich ideas
Monitor selection & concept development
Challenge Management Training
Challenge Management
Weekly progress meetings
Prepare Idea
selection
Innovation Board selects
ideas
Announce Idea
challenge
Idea Selection
Workshop/ Concept
development
Preparation Innovation
Board
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Prerequisites for an Idea challenge:
Core team assembled
Real business issue to tackle
Higher manager actively involved
Communications and IT involved
Budget to bring best three ideas to reality
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Typical Idea Challenge Questions
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How can we save costs in our daily operations?
What should the next generation of this product look like?
How can we make our packaging more sustainable?
How will our organisation look like in 2020?
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Our View on Collaborative Ideation
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It’s not about just ideas...
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Elaborate concepts instead of raw ideas
Interaction between participants creates more elaborate concepts that take into account all available
knowledge, expertise and implementation issues.
Advanced Idea Management
Basic Idea Management
Idea List
Suggestion program
Raw Ideas
Significant ROIacross range of
activities
Benefits Limitedto Cost Savings
and ‘Small Ideas’
Elaborate concepts
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POWER IDEAS TOGETHER
Participation is key
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CONNECT THE DOTS
Smart Social Software
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ONE GLOBAL BRAIN
On Demand Knowledge
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Examples of Our Results
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Vodafone
On average 1 innovation implemented per week
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Heineken
Innovation rate (revenue share of products < 3 years) has grown faster than expected and a positive impact on employee engagement
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Deltaplan IJsselmeer 2050
Employees of a large number of organizations got connected and created a large knowledge base in a matter of weeks
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Pon
Higher employee engagement and a sense of belonging to the same company worldwide.
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Have an innovative evening
www.innovationfactory.eu