B2B Freelance Copywriter Websites that Attract Clients

My “Writer’s Life”

• In business 16 years • Passions

– Working out at the gym – Riding my bike – Hiking – Farm-to-table foodie

• Dream: Travel the world

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Why I Started My Business

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Partial Work History

• Did my first website in 1996 • MarCom Copywriting SEO Social Media Book Ghostwriting

• Today I focus on marketing for family-run small industrial manufacturers with an emphasis on websites and marketing consulting.

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Your Challenges

• Figuring out where to start

• Determining your message

• Creating your brand • Figuring out what you

offer and how you do it (hard!)

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Step One: Start with a Plan

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Domain: Company vs. Your Name

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Hosting: Buy the Best You Can Afford

• “Always on” support • Redundancy plans • WordPress

compatibility • Easy to use control

panel • Great reviews

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All-in-One, Pre-Built, or Custom

All-in-One • Wix • Weebly • GoDaddy

– Cost-effective – Easy to get up and

running – Everything included for

one set fee

Pre-Built Themes • Proframes

– Cost-effective – Easy to get up and

running – Still need to find hosting,

etc.

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Custom Theme

Advantages • Built to your

specifications • Can accommodate any

special “wants” • Your branding • Unique • “Clean” code

Disadvantages • Costs considerably

more • Takes longer to build • Can be very

overwhelming

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Second Step: Determine Your Message

• What makes you unique or different? • What are your successes? • What makes you excited? • What types of projects do you want and why? • What do you NOT want to want and why? • Who are your clients? • Why do people do business with you?

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Communicate this Message!

• Home & Services • Testimonials • Case Studies / Portfolio • FAQs • Reports / Guides / Other Content

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Where to Get This Info

• Ask your clients (or have someone call and ask) • LinkedIn recommendations / testimonials /

feedback • Analyze your client list – who are you doing

business with? • Analyze your projects (by profit, best, hated, etc.) • Look at competitor websites • Look at projects you’ve lost – why did you?

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Third Step: Create the “You” Brand

Something that differentiates you: • Services • Niche • Ideas • Style • Clothes

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Brad Martineau – Sixth Division

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Fourth Step: Create the Content

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Services: Biggest Mistake

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Oldie but Goodie Article

“Build Your Service Pages Around Key Phrases that Precisely Match People's Search Queries” http://bit.ly/1pWn50u

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Contact Info

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WAYMISH . . . for me to give you my money?

• No email • No phone number • No mailing address Click! (Sound of person leaving.)

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Add Full Contact Info

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Make It Easy to Contact You . . . Really Easy

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Prove Your Credibility

• FAQs • Videos • Articles • Blog • Newsletter • PPTs • Podcasts • Assessments

• Checklists • Reports • White papers • Guides / E-books • Press Room • Case Studies /Portfolio • Testimonials • Client List

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Portfolio / Case Studies

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Last Tip: Stand Apart!

• Be unique. • Go beyond the

head shot. • Add some pizzazz. • Show your

brilliance. • Be yourself.

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Live Critique

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Q & A

Thank you!

• DH Communications, Inc.

• diannahuff.com

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