Introduction

• B2B eCommerce is one of the most promising markets with a lot of untapped potential.

“The B2B ecommerce market is growing, but it’s only in its infancy. According to a June 2015 survey of US B2B companies from Accenture and Blackstone Group 86%, offered an online website as a purchasing channel to B2B buyers – Emarketer

• In this race, companies often misunderstand the reasons for adopting eCommerce and rush to adopt an eCommerce store not right for their B2B customers.

• The needs of a B2B customer are very different from that of a B2C customer right from the way they consume information to way they shop and the eCommerce platform must accommodate these differences for it to be effective.

• In either case, usually, a large number of products are present in a B2B order and the traditional B2C workflow might hamper the chances of conversions than improving them.

• It is therefore important to for the B2B eCommerce store to provide features meeting their requirements or support customization to make it convenient for B2B customers to place orders.

Tips to simply order management process

Repeat Orders (manual or scheduled)

In B2B commerce, repeat orders are very common and often the differentiating component between successful and unsuccessful businesses. Things are not very different online, and hence the B2B eCommerce store must make it absolutely convenient for B2B customers to repeat a previously placed order, with or without an option to modify the item quantity.

Next B2B customers can also be allowed schedule recurring orders – ability to repeat the same order at every schedule interval. While this means convenience for customers, it is also beneficial for businesses because they no longer have to chase customers to place orders every time.

Saved Order ListsA saved order list makes it convenient for customers to create and save lists once, which can then be reused to place orders without entering a lot of information. One of the primary advantages of Saved Order Lists is that customers can create and save multiple lists and use them as desired.

Tips to simply order management process

Quick OrderQuick order functionality allows B2B customers to quickly search for products (by name or SKU), update quantity and add multiple products to cart – all from a single screen. The functionality is often extended to show customers the price and inventory availability dynamically in the same screen to make the process more convenient. Also Read – i95Dev’s Quick Order Module.

Import OrdersWith the order import functionality B2B customers can import orders from an existing document, in an agreed format, and proceed directly for checkout. This can give B2B customers time to transition from their existing process to the new improved process in a phased manner.

Custom Order FormsThe B2B eCommerce platform must allow businesses to customize the eCommerce store to accommodate these custom requirements. This can then be further customized to incorporate custom order workflows (fulfillment workflows) based on the company requirements.

What are your thoughts on eCommerce and mCommerce? Share your views with us.

Conclusion

For more information

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