B2B Buying has evolved. How has your business adapted?
68
-
Upload
rodrigo-fuentes -
Category
Marketing
-
view
9.040 -
download
3
Transcript of B2B Buying has evolved. How has your business adapted?
Experian 2013 Email Market Study, “How Today’s Email Marketers Are Connecting, Engaging And Inspiring Their Customers.”
Laura F. Bright, University of Texas, “Consumer Control and Customization In Online Environments : An Investigation into the Psychology of Consumer Choice and its Impact on Media Enjoyment, Attitude, and Behavioral Intention,” 2008