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Battery2Beach - Brief04.12.10

THE CAMPAIGN

The B2B organization is to b a partnership including public officials, community leaders and volunteers; all kinds of peoplepitching in, and an organization that promotes friendly rivalry and communication between municipalities.

Marked by the B2B insignia (now being designed) and driven by periodic B2B rides and other events, it will enlist peoplein the six municipalities (B2B hubs) to work in teams to achieve the B2B route. Representatives of each hub willperiodically gather as a B2B Council to compare notes on progress and offer mutual assistance. Charleston Moves hopesto offer assistance to participating municipalities in seeking funds. We will provide periodic public updates on progress.

News, updates and dialogue will be constantly maintained through social media (Facebook, Twitter, etc.) and by a paidmarketing campaign that includes promotional messages on thousands of beer coasters provided by New BelgiumBrewery and its Fat Tire Ale. Window stickers will be supplied to merchants who support the B2B Route campaign.

THE MISSION

The Battery2Beach Route (B2B), the newfoundation of a Charleston area regional bicycleconnectivity plan, will cover 24 miles from Isle ofPalms through downtown Charleston to Folly Beach.

The route will be marked by distinctive signage andbe safe enough for inexperienced bicycle riders touse without anxiety. It will connect the dotseastward and westward from the ends of the

Ravenel Bridge, linking six towns and cities,numerous historic sites, parks, schools andbusinesses; enhancing quality of life, commerce andtourism.

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RIDING EVENTS

On May 16, a flashmob bicycling event will be staged to KICK OFF the B2B campaign. From the two ends of the B2Broute, two groups will converge at the Battery. Having met at the Battery, the aggregated group will quickly move to aparty location for a B2B rally. There, participants can sign-up for teams. B2B wristbands and temporary tattoos will besold. The party location will be chosen with the help of New Belgium Brewing, and the New Belgium/B2B coasters will beunveiled. The Battery2BeachBlog will be unveiled, and attendees will be enlisted to B2B social media accounts in order todrive traffic to the blog.

In September 2010 (?) there will be a bigger, more highly-staged event. Again, moving from each end of the route, thegroup will pick up bands of node supporters including mayors and other officials.

B2B BLOG

Prompted by Facebook and Twitter messages and by the messages on the Fat Tire coasters, people go to the blog to

sign up to show their support, to get info, to buy B2B goodies, to learn about the next (one every month?) B2B flashmobride.

(Coasters could also be mailed to a central location to register a count of support. It may be possible to persuade asponsor to contribute a fixed sum for each coaster received.)

EARLY TRACTION FOR THE BATTERY2BEACH INITIATIVE

The initiative already has the verbal support of all of the communities along the route, and of early sponsors New BelgiumBrewing, Half Moon Outfitters, The Trek Store and the Bicycle Shoppe.

Sullivans Island and Mount Pleasant are joining Charleston in seeking certified Bicycle-Friendly City status. Both haveexpressed enthusiasm for the B2B Route as a major component of their bicycle friendly initiative.

The Coastal Conservation League has partnered with us to consult on the project and to supervise research work beingundertaken to support it,

New Belgium Brewing (brewers of the popular Fat Tire Ale) have signed on to work with us on a beer coaster campaignwhich would put our B2B campaign on thousands of beer coasters.

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