B2B Blogging & Podcasting Strategies #smvblog #smwvan
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20-Oct-2014 -
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Transcript of B2B Blogging & Podcasting Strategies #smvblog #smwvan
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Socialized.me
B2B Blogging andPodcasting
Shane Gibson Chief Social Officer
Socialized! Ltd.
#smwvblog
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Socialized.me
Business-to-Business Decision
Makers•…69% of B2B buyers use social networks
“primarily for business networking and development.”
•…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)
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Socialized.me
“It’s not about B2B or B2C it is really about person to person.”
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Socialized.me
The Reverse Drip
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Socialized.me
Who blogs anyway?
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Socialized.me
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Socialized.me
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Socialized.me
![Page 9: B2B Blogging & Podcasting Strategies #smvblog #smwvan](https://reader033.fdocuments.us/reader033/viewer/2022061106/5444ddffafaf9fe72b8b45a3/html5/thumbnails/9.jpg)
Socialized.me
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Socialized.me
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Socialized.me
50Million iPhones30 Million iPod Touches25 Million iPads
+ other MP3 players
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Socialized.me
Results?
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Socialized.me
Secrets?•Get inside your client’s head
•Build a community
•Promote influencers
•Stay in the game
•Do More, Share More, Connect More
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Socialized.me
Resources
http://closingbigger.net
http://socialized.me/b2bblogging
http://twitter.com/shanegibson