B U R A P H A

B U R A P H A

B U S I N E S S

S C H O O LB U R A P H A U N I V E R S I T Y

www.bbs.buu.ac.th

About BUU

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4About BBS

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5Degrees offered

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6Bachelor ’s degree programs B.B.A. in Tourism Management B.B.A. in Hotel Management

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8Bachelor’s degreeprograms B.B.A. in Marketing B.B.A. in International Business

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9Bachelor’s degree programs B.B.A. in Finance B.Acc

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10Master’s degree programs M.B.A.

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11Master’s degree programs M.M. in ITM

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12Master’s degree programs M.Acc.

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12Doctoral degree program Ph.D. in Management

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13Collaborations and Partnerships

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14CWIE & BBS Career Development Center

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15Business Management and Tourism Center of Research and Academic Service(BMTC)

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7Bachelor’s degreeprograms B.B.A. in Management B.B.A. in Human Resource

Management

C O N T E N T

ABOUT BUUBurapha University originated from Bangsaen Educational College which was the first regional tertiary

educational institute, established on July 8, 1955. Subsequently, it became a campus of Srinakharinwirot

University and was renamed Srinakharinwirot University, Bangsaen Campus on June 29, 1974. On July

29, 1990, it was again renamed Burapha University and later became autonomous on January 9, 2008.

The First Phase: Bangsaen Educational College (1955 - 1974)

In 1949, the High-Level Teacher Training School at Soi Prasarnmit, Prakanong District, Pranakorn

Province was established by The Ministry of Education. After that, in 1954, the school was upgraded to

be an educational college and renamed Prasarnmit Educational College. In 1955, two campuses were

established: Pratumwan Educational College in Pranakorn Province and Bangsaen Educational College

in Chonburi Province. On July 8, 1955, Mr. Mangkorn Promyotee, the Minister of Education at that time

chaired the opening ceremony and placed the foundation stone of the administration building which was

the first building of Bangsaen Educational College. There were 41 first generation students. In 1956, the

college received Piboonbampen School from the Division of General Education to be a demonstration

school of the college and renamed it “Piboonbampen” Demonstration School, Bangsaen Educational

College. Later, in 1958, the first 35 students graduated from the school.

The Second Phase: Srinakharinwirot University, Bangsaen Campus (1974 – 1990)

According to Srinakharinwirot Act, Bangsaen Educational College was transformed to become a

campus of Srinakharinwirot University and the supervision, which had been of The Ministry of Education,

was changed to be under The Ministry of University Affairs. In 1988, the cabinet was agreed to transform

its status to become a new university and on July 29, 1990, it was renamed Burapha University according

to Burapha University Act 2533 B.E. in government gazette volume 107 section 131.

The Third Step: Burapha University (1990 – the present)

Burapha University has been consistently developed in terms of physical environment, personnel,

and administration. In order to do so, a number of new organizations were established and the administration

was also extended, aiming for more effective pedagogical management; for instance, Chanthaburi Campus

was established in 1996 and one year later Sakaeo Campus was established. Burapha University offers

numerous educational levels: Bachelor’s Degree, Master Degree, and Doctoral Degree in Social Sciences,

Health Science, and Science and Technology.

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ABOUT BBSBurapha University or the

“University of the East” has its origin

in the Bangsaen Educational College

which was established in 1955. Later

in 1984, the college became a branch

campus of Srinakharinwirot University

and began to offer degrees other

than education. Around this time the

Department of Business Administration

emerged as part of the Faculty of

Social Sciences. It offered the study of

business solely as a minor degree or as

elective courses for students majoring

in other programs. Later on, the creation of Burapha University in 1990 resulted in the consolidation of the

Faculty of Humanities and Social Sciences. As a result, the Department of Business Administration was

established and stated to offer its own major programs. With the rapid industrialization and growth of the

Eastern region into Thailand’s second largest industrial center, a high demand for educated workers and

managers emerged. To address these new needs of region, the Department of Business Administration

branched and became the Faculty of Management & Tourism or Burapha Business School (BBS), in 2008.

We provide outstanding academic management on the regional, national and international level. Over

three decades, BBS established strong links with the industry, professional and other partner associations.

Furthermore, BBS has built a strong international network with educational institutes in Asia, the Europe

and Africa to engaging in knowledge exchange and offer international experience for students and faculty.

To provide effective teaching, the Faculty of Management and Tourism has emphasized the

integration of learning and doing. Students are instructed in theoretical knowledge related to their prospective

careers. Then, as part of our cooperative education program, they experience real working atmospheres in

leading enterprises of the country. This enhances student’s practical skills and offers them opportunities to

build relationships with possible future employers. Our cooperative alliance with public and private agencies,

contributes to students development with professional skills and capacity building.

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DEGREES OFFEREDThe BBS now offers the following degrees:

Bachelor’s degree :

Bachelor of Accountancy (B.Acc.)

Bachelor of Business Administration (B.B.A.)

Management

Finance

Marketing

Human Resource Management

International Business

Hotel Management

Tourism ManagementMaster’s degree :

Master of Business Administration (M.B.A.)

Master of Management (M.M.) in International

Tourism Management

Master of Accountancy (M.Acc.)Doctoral degree :

Doctor of Philosophy (Ph.D.) in Management

Tourism and Hospitality Management

Human Resource Management

Management

Marketing

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BACHELOR’S DEGREE PROGRAMS

B.B.A. in Tourism Management

The tourism management program focused on the

ability to manage tourism so important to meet the industrial

needs. The courses are designed in response to enhance

students’ practical skills such as Tourist Characteristics and

Behaviors, Transportation Management, Travel Agent and

Tour Operation Management, Principles of Tourist Guide,

Management and Tourism Development, Policy and Plan-

ning in Tourism and Tourism Destination Management and

Development and also cooperate with the private sector by

encouraging students to work as a casual staff in leading

enterprises with cooperative education program.

B.B.A. in Hotel Management

The curriculum has been improved in response to a

rapid growth of a tourism industry. The course encompasses

business planning and development, business administration,

human resource development and training, room and food

and beverage management, service theory, marketing, legal

issues and information technology. The learning process fo-

cuses not only on theoretical perspective but also on practical

experiences that students can gain in class. Importantly, real

work experience at many different accommodations is on

offer after completing the curriculum.

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BACHELOR’S DEGREE PROGRAMS B.B.A. in Management

Fundamental subjects on management are the key

knowledge to enhance the management competence in

the organization. The element of the knowledge is to lead

the organization to the best and to approach the targeted

customer and business partners in order to accomplish the

goal of the organization. The content of this curriculum covers

these following subjects: theories for organization, business

morality, criteria for business research, plan and monitoring

of management, SMEs management, and leadership in

management. This curriculum involves private sections to

create valuable experience for students to visit their sites and

be a part of the process through cooperative education and

implementation at those agencies. Moreover, the curriculum

includes experts in the field of management to share their

valuable experience and knowledge in classes.

B.B.A. in Human Resource Management

Bachelor of Business Administration in Human Resource Management is aimed to increase students’

capabilities in human resource management including HR planning, HR strategic planning, selections,

HR training and development, compensation, performance appraisal and welfare in organizations both

private sectors and government sectors. The program works collaboratively with industrial partners and

HR associations to enhance students’ practical skills and to be in line with an up-to-date human resource

management trends.

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BACHELOR’S DEGREE PROGRAMS

B.B.A. in Marketing

The B.B.A. in Marketing emphasized on

students’ knowledge, comprehension and skills

of analytical and marketing planning. Marketing

major students will be professional marketers with

a multi-skills on marketing strategy and planning,

marketing management and control to meet the

organizations’ goals. Moreover, the various fields

of career which marketing major students can

handle with in private part and government part as

sales and promotion, product management, brand management, customer service, marketing research,

marketing channel of distribution, public relations and advertisement, purchasing, international marketing,

e-Marketing and etc.

B.B.A. in International Business

Graduates of the international business

program will be well equipped to work for multinational

companies in all industries within or without the

Kingdom of Thailand. Specifically, coursework

is required in international trade, economics,

finance, negotiation, law, customs, import/ export

management, human resources, and global marketing.

English is, of course, emphasized as part of the

curriculum for this degree. In addition, work as

casual staff in an organization in the first half of the senior year provides practical work experience. As the

school is located in high-growing economic area and important industrial estates area, a company visit is

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BACHELOR’S DEGREE PROGRAMS B.B.A. in Finance

Bachelor of Business Administration in

Finance is an integrated program emphasized

the development of students’ skill to make them

smart and ready for careers such as Chartered

Financial Analysts (CFA), Certified Investment and

Securities Analyst Program (CISA) and Certified

Financial Planning Program (CFP). Moreover, this

program will improve not only professional skills

on financial analysis and local and international

financial comprehension, but also improve the high qualifications for financial analyst on circumspection,

honesty and responsibility.

B.Acc.

Students who graduate in Bachelor’s degree

in Accountancy will have qualifications as required

by Accounting Act B. E. 2543 and Accounting

Professions Act, B.E. 2547 that can register

and apply for accountant license. Furthermore,

this program can help graduates in developing

their potentials to get a C.P.A. (Certified Public

Accountant) and Tax auditor licenses. Accounting

major students also can work in field of financial reports and analysis, statement of financial position,

accounting for decision making in organizations, government sectors, commercial bank, financial institutions

or owned business.

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MASTER’S DEGREE PROGRAMS

Master of Business

Administration (M.B.A.)

The M.B.A. has cultivated a strong commitment to

academic excellence. Carrying on with the longstanding

tradition of excellence and works collaboratively with

other academics and industry leaders to enhance

the level of education at Burapha Business School.

The program is focused on strategic management in

4 fields of study; Human Resource Management,

Entrepreneurship, Marketing and Business

Management to develop student’s potentialities

in the fields of business administration and

management in order to enhance the competitive

capability at both the business level and the

international level. The M.B.A. also offers the various

academic works and activities with an emphasis on

quality, along with morality and leadership.

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MASTER’S DEGREE PROGRAMS Master of Management (M.M.) in International

Tourism Management

The M.M. in In te rna t iona l Tour ism

Management is an international program offered

by Burapha University in conjunction with the

University of Montpellier, France which is designed

to give students a broad international perspective

in the field of tourism management. All graduates

will be fully prepared to enter the tourism industry

with high-level of management skills. The courses

are conducted in English and offered 2 options of

study plans. First option is a single-degree program

which one degree granted by Burapha University

and the second is a double-degrees program which

two degrees granted by Burapha University and

University of Montpellier, respectively.

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MASTER’S DEGREE PROGRAMS Master of Accountancy (M.Acc.)

At the advent globalization, business has undergone

a rapid change making the requirement for more detailed

and complex accounting data more vital than ever. This, in

turn, has led to the improvement of national accounting and

auditing standards to meet the international acceptance.

The process has constantly forced accountants to update

and build up their knowledge. To comply with the need,

Burapha Business School has developed a Master Program

in Accountancy and launched it in academic year 2001.

This program developed students’ competency in complex

accounting, analytical skills concurrent to management skills.

DOCTORAL DEGREE PROGRAM Doctor of Philosophy (Ph.D.) in

Management

The Doctor of Philosophy (Ph.D.) in

Management at Burapha Business School is a research-based program. The program aims to develop

student’s research skills and provide them with in-depth knowledge in business and management. Students

may choose concentration on their study from the following fields; Management, Marketing, Tourism and

Hospitality Management, and Human Resource Management. The program provides scholarships for

Ph.D. students to study at a European partner university and funds for dissemination of research findings

abroad. Graduates from the program are likely to find employment as university lecturers, in the upper

management or as industry consultants.

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COLLABORATIONS AND PARTNERSHIPS

Burapha Business School builds an

international network by sharing knowledge

and experiences for both lecturers and

students. Besides, the school and other

international-partnered universities jointly

launched programs for the universal development

in both Europe and Asia such as from the

University of Montpellier, France; Universidad de

Murcia, Spain; University of Applied Sciences,

Austria; University of Trento, Italy; Duale

Hochschule Baden-Wurttenberg Ravensberg, Germany; Universidade Nova de Lisboa and Universidade

de Minho, Protugal; Far East University, Korea; University of Malaya, Malaysia; Sekolah Tinggi Pariwisata

Trisakti, Indonesia; University of East Asia, Japan and Tatung University, China, etc. According to these

collaborations, there are several courses that can accommodate students from ASEAN countries to

study continuously. A further expanding network with other educational institutions, business enterprises,

governmental agencies and communities can develop academic and professional skills of the learners.

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CWIE & BBS CAREER DEVELOPMENT CENTER

All curricula are aimed to incorporate Cooperative &

Work-Integrated Education (CWIE) which within a Cooperative

Education course. Students will be trained at partnered

firms and learn based on projects, which encourage their

growth, skills and work experiences. Additionally, BBS

also emphasizes the activities that can develop students’

morality and ethics in order to adapt in an effective working

environment. BBS is promoting the Career Development

Center (CDC) to provide, collaborate with the industries,

services and resources which assist students with career

planning, employment opportunities and skills development.

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BUSINESS MANAGEMENT AND TOURISM CENTER OF RESEARCH AND ACADIMIC SERVICE (BMTC)

The school also encourages lecturers and graduate

students to create new knowledge through research

development, as well as a research for community and

society. Because of this development, a research project on

eastern region community, a project for promoting Happy

Workplace to industries in Eastern Economic Corridor (EEC)

area and variety of academic services are running under the

Business Management and Tourism Center of Research

and Academic Service (BMTC). This center plays a vital role for enhancing the university to become a

research university and strengthens the industry-university collaborations that is important to enhance the

competitiveness of the country.

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BURAPHA BUSINESS SCHOOL, Burapha University (Faculty of Management and Tourism)169 Chalermprakiat Building, Longhad Bangsaen Rd., Saensuk, Muang, Chonburi 20131 ThailandTel. : 66-3810-2397, 66-3810-2371 / Fax. : 66-3810-2398 ext. 7621E-mail : [email protected] / www.bbs.buu.ac.th

C o n t a c t u sC o n t a c t u s

Master’s degree and Doctoral degree Programs

ค ณะ ก า ร จ ด ก า ร แ ละ ก า ร ท อ ง เ ท ย ว

ม ห า ว ท ย า ล ย บ ร พ า

สำ�นกง�นบณฑตศกษ� คณะก�รจดก�รและก�รทองเทยว มห�วทย�ลยบรพ�

169 อ�ค�รเฉลมพระเกยรต ถ.ลงห�ดบ�งแสน ต.แสนสข อ.เมอง จ.ชลบร 20131

The Office of Graduate Studies

Faculty of Management and Tourism, Burapha University

169 Chalermprakiat Building, Longhad Bangsaen Rd., Saensuk,

Muang, Chonburi 20131 Thailand

โทรศพท : 0-3810-2397, 0-3810-2371โทรสาร : 0-3810-2398 ตอ 7621

Tel. : 66-3810-2397, 66-3810-2397Fax. : 66-3810-2398 ext. 7621

E-mail : [email protected] l www.bbs.buu.ac.th

สมมนาทางธรกจและนวตกรรม เชงกลยทธ ศกษาดงานในประเทศ ทนการศกษาสนบสนน จ�านวนมาก ทนสนบสนนการเขารวมโครงการ แลกเปลยนในมหาวทยาลย เครอขายในตางประเทศ

เหตผล ทควรเรยนปรญญาโท

ทคณะการจดการและการทองเทยว

ทนไปศกษาในมหาวทยาลย เครอขายในยโรปทกคน

ทนสนบสนนการเผยแพร ผลงานวจยในตางประเทศ

การพฒนางานวจยของผเรยน ดวยองคความร ดานบรหารและ การจดการธรกจเชงลก สอนโดยคณาจารยผทรงคณวฒ

ทงไทยและตางชาต

ศกษาดงานองคกรธรกจชนน�า เพอเพมโอกาสในการเรยนร และสรางเครอขาย

ระบบทปรกษาเขมแขง

Scholarships to study at a European partner university for all students Funds for dissemination of research findings abroad Develop student’s research skill with in-depth knowledge in business and management Class conducted by Thai and foreign experts Industrial visits to enhance opportunities of learning and networking Powerful mentoring and advisory

ท�าไมตองเรยน Ph.D. ทคณะการจดการและการทองเทยว

Why do a Ph.D. at BBS?

Workshops หวขอและ การท�าวทยานพนธและ งานนพนธ เรยนกบคณาจารยทเชยวชาญ ในศาสตรดานบรหารธรกจและ การจดการและผทรงคณวฒ จากหนวยงานภาครฐและ ภาคเอกชน

6

great reasons to study

a Master’s Degree at BBS6 Seminars on strategic business and innovation Company visit to expand the practical knowledge and professional prospects Scholarships opportunities Funds for international exchange in a European and Asian partner universities

Thesis and Independent Study Workshops Class conducted by experts from both universities and private sectors

หลกสตรปรญญาโทและปรญญาเอกคณะการจดการและการทองเทยว มหาวทยาลยบรพา

?

(Burapha Business School)

Faculty of Management and Tourism, Burapha University

Applicant’s Qualifications

Master’s degree Programs Doctoral degree Program

1. Have a Bachelor’s degree in any subject

from an accredited university (For applicants

who are applying to M.Acc. program must

have a Bachelor’s degree in Accounting.)

2. English proficiency test score* dated not

more than 2 years (TOEFL iBT or TOEFL

pBT or IELTS or BUU-GET or CU-TEP)

Studying a Ph.D. Program requires time, devotion,

conviction, and academic excellence from students.

The program is looking for applicants who are

hard-working and have a strong interest in scholarly

research work. To be eligible to apply for the

program, applicants have to meet the following

requirements:

- Hold a Master’s degree in management or any

related fields

- English proficiency test score* (dated not more

than 2 years)

- High quality research proposal

*For non-native English speakers only

หลกสตรระดบปรญญาโท

หลกสตร กลมวชาคาธรรมเนยมการศกษา

ตลอดหลกสตร

บรห�รธรกจมห�บณฑต • ก�รจดก�รทรพย�กรมนษย

• ก�รตล�ด

• ก�รเปนผประกอบก�ร

• ก�รจดก�รธรกจ

180,000 บ�ท

ก�รจดก�รมห�บณฑต

ส�ข�วช�ก�รจดก�รก�รทองเทยว

ระหว�งประเทศ

• หนงปรญญ�

• สองปรญญ�

-

250,000 บ�ท

350,000 บ�ท

บญชมห�บณฑต - 220.000 บ�ท

* รวม ค�หนงสอ เอกส�รประกอบก�รเรยนก�รสอน ก�รสมมน�ท�งธรกจและนวตกรรมเชงกลยทธ

ปจฉมนเทศ ก�รศกษ�ดง�นภ�ยในประเทศ

ไมรวม ค�ขนทะเบยนก�รเปนนสตแรกเข� จำ�นวน 2,000 บ�ท ในวนร�ยง�นตว และค�ยนคำ�รองขอรบปรญญ� 1,500 บ�ท

*กรณนสตต�งช�ตตองชำ�ระค�ธรรมเนยมนสตต�งช�ต ภ�คก�รศกษ�ละ 20,000 บ�ท

Master’s degree Programs

Program Major Tuition Fee

Master of Business Administration (M.B.A.)

• Human Resource Management• Marketing• Entrepreneurships• Business Management

180,000 THB

Master of Management inInternational Tourism Management (M.M. in ITM.)

• One degree program• Double degrees program

-

250,000 THB350,000 THB

Master of Accountancy (M.Acc.) - 220.000 THB

* Include: textbooks, course materials, seminar and company visit

Exclude: admission fee of 2,000 THB and graduation registration fee of 1,500 THB

For non-Thai student, additional fee of 20,000 THB per semester have to be paid

หลกสตรระดบปรญญาเอก

หลกสตร กลมวชาคาธรรมเนยมการศกษา

ตลอดหลกสตร

หลกสตรระดบปรญญ�เอก • ก�รจดก�รทรพย�กรมนษย

• ก�รตล�ด

• นวตกรรมก�รทองเทยว

• ก�รจดก�ร

850,000 บ�ท

* รวม ค�หนงสอ เอกส�รประกอบก�รเรยนก�รสอน ก�รศกษ�ดง�นภ�ยในประเทศ

ไมรวม ค�ขนทะเบยนก�รเปนนสตแรกเข� จำ�นวน 2,000 บ�ท ในวนร�ยง�นตว และค�ยนคำ�รองขอรบปรญญ� 1,500 บ�ท

กรณนสตต�งช�ตตองชำ�ระค�ธรรมเนยมนสตต�งช�ต ภ�คก�รศกษ�ละ 20,000 บ�ท

Doctoral degree Program

Program Major Tuition Fee

Doctor of Philosophy Program in

Management (Ph.D. in

Management)

• Human Resource Management

• Marketing

• Tourism and Hospitality

Management

• Management

850,000 THB

* Include: textbooks, course materials, seminar and company visit

Exclude: admission fee of 2,000 THB and graduation registration fee of 1,500 THB

For non-Thai student, additional fee of 20,000 THB per semester have to be paid

คณสมบตผสมคร

ปรญญาโท ปรญญาเอก

1. สำ�เรจก�รศกษ�ปรญญ�ตรทกส�ข� ยกเวนผสมคร

หลกสตรบญชมห�บณฑต ตองสำ�เรจก�รศกษ�

ปรญญ�ตร ส�ข�ก�รบญช

2. มผลก�รสอบรบรองภ�ษ�องกฤษ *มอ�ยไมเกน

2 ป นบถงวนสดท�ยของก�รสมครเข�ศกษ�ในระดบ

บณฑตศกษ� ต�มเกณฑของมห�วทย�ลย (TOEFL

iBT หรอ TOEFL pBT หรอ IELTS หรอ BUU-GET

หรอ CU-TEP)

1. สำ�เรจก�รศกษ�ระดบปรญญ�โท ส�ข�วช�ก�รจดก�ร

หรอส�ข�วช�อนทเกยวของ หรออยในดลยพนจของ

คณะกรรมก�รบรห�รหลกสตร

2. มผลก�รสอบรบรองภ�ษ�องกฤษ *มอ�ยไมเกน 2 ป นบถง

วนสดท�ยของก�รสมครเข�ศกษ�ในระดบบณฑตศกษ�

ต�มเกณฑของมห�วทย�ลย (TOEFL iBT หรอ TOEFL

pBT หรอ IELTS หรอ BUU-GET หรอ CU-TEP)

3. มคว�มส�ม�รถในก�รสอส�ร ถ�ยทอดคว�มร และ

ประสบก�รณ

*กรณผสมครเปน Native English Speaker ไมตองสอบวดระดบภ�ษ�องกฤษ / กรณผสมครสำ�เรจก�รศกษ�หลกสตรน�น�ช�ต

หรอสำ�เรจก�รศกษ�จ�กสถ�บนก�รศกษ�ต�งประเทศ ตองสอบวดระดบภ�ษ�องกฤษ

Requirements documents

Master’s degree Programs Doctoral degree Program

1. A completed Application form

2. Three recent one-inch photographs

3. A copy of identification card or passport

4. A copy of official transcript and a copy of

graduation certificate at a Bachelor’s level

5. A letter of recommendation from former or

current instructors or employers

6. English proficiency test score no older

than two years for non-native speakers of

English (TOEFL or IELTS or BUU-GET or

CU-TEP)

1. A completed Application form

2. Three recent one-inch photographs

3. A copy of degree certificate and transcript at both

Bachelor and Master’s levels

4. Research proposal (not longer than 5 pages)

5. Two letters of recommendation from former or

current instructors or employers

6. A copy of identification card or passport and

house registration

7. English proficiency test score no older than two

years for non-native speakers of English (TOEFL

or IELTS or BUU-GET or CU-TEP)

8. Statement of purpose (Why do you plan to pursue

a Ph.D. degree in Management?)

Application

Apply in personSubmit your application package and non-refundable application fee of 500 THB at the Office of

Graduate Studies, Faculty of Management and Tourism, Burapha University. You can apply in person

every day (except for public holidays) from 09.00 am. to 04.00. pm.

By E-mailFill out the application form, attach the required documents and send to [email protected]

หลกฐานการสมครและวธการสมคร

ปรญญาโท ปรญญาเอก

1. ใบสมครทกรอกขอคว�มครบถวนสมบรณ

2. รปถ�ยส ขน�ด 1 นว จำ�นวน 3 รป

3. สำ�เน�บตรประจำ�ตวประช�ชน จำ�นวน 1 ฉบบ

4. สำ�เน�หลกฐ�นแสดงผลวฒก�รศกษ� ประกอบ

ดวยปรญญ�บตรหรอใบรบรองก�รศกษ�และใบ

แสดงผลก�รศกษ� (Transcript) ระดบปรญญ�ตร

อย�งละ 1 ฉบบ

5. ใบรบรองจ�กหวหน�ง�นหรออ�จ�รยผเคยสอน

จำ�นวน 1 ฉบบ

6. สำ�เน�หลกฐ�นคะแนนผลก�รสอบภ�ษ�องกฤษ

(TOEFL iBT / TOEFL pBT / IELTS / BUU-GET หรอ

CU-TEP) อ�ยไมเกน 2 ป นบถงวนสดท�ยของก�ร

สมครเข�ศกษ�

1. ใบสมครทกรอกขอคว�มครบถวน

2. รปถ�ยส ขน�ด 1 นว จำ�นวน 3 รป

3. สำ�เน�บตรประจำ�ตวประช�ชน จำ�นวน 1 ฉบบ

4. สำ�เน�หลกฐ�นแสดงผลวฒก�รศกษ� ประกอบดวยปรญญ�

บตรหรอใบรบรองก�รศกษ� และใบแสดงผลก�รศกษ�

(Transcript) ระดบปรญญ�ตรและปรญญ�โท อย�งละ

1 ฉบบ

5. ใบรบรองจ�กหวหน�ง�นและ/หรออ�จ�รยผ เคยสอน

จำ�นวน 2 ฉบบ

6. สำ�เน�ทะเบยนบ�น จำ�นวน 1 ฉบบ

7. สำ�เน�หลกฐ�นคะแนนผลก�รสอบภ�ษ�องกฤษ (TOEFL

iBT / TOEFL pBT / IELTS / BUU-GET หรอ CU-TEP)

อ�ยไมเกน 2 ป นบถงวนสดท�ยของก�รสมครเข�ศกษ�

8. เค�โครงง�นวจย

9. หนงสอแสดงคว�มสนใจเข�ศกษ�

วธการสมคร

สมครดวยตนเองค�สมครสอบ 500 บ�ท สมครไดทกวนยกเวนวนหยดนกขตฤกษ

ณ สำ�นกง�นบณฑตศกษ� คณะก�รจดก�รและก�รทองเทยว อ�ค�รเฉลมพระเกยรต มห�วทย�ลยบรพ� ชลบร

สมครทางไปรษณยค�สมคร 550 บ�ท (รวมค�จดสง) ธน�ณต สงจ�ยในน�มคณบดคณะก�รจดก�รและก�รทองเทยว มห�วทย�ลยบรพ�

สงไปรษณยม�ท คณะก�รจดก�รและก�รทองเทยว มห�วทย�ลยบรพ� เลขท 169 ถนนลงห�ดบ�งแสน ตำ�บลแสนสข อำ�เภอเมอง

จงหวดชลบร 20131 วงเลบมมซอง “สมครเรยนปรญญ�โท หรอ สมครเรยนปรญญ�เอก”

1 M.M. in ITM, Faculty of Management and Tourism, Burapha University

Master of Management in International Tourism Management Faculty of Management and Tourism

Burapha University

Overview

Institute Burapha University

Faculty Faculty of Management and Tourism

Program Master of Management Program in International Tourism Management

Degree offered Master of Management (International Tourism Management)

Degree abbreviation M.M. (International Tourism Management)

Study periods Weekend from 09.00 a.m. - 16.00 p.m.

Location of study Thailand and/or France

Language of Instruction English

Degree Student can choose from two options (1) Master of International Tourism Management (granted solely by Burapha University) (2) Master of International Tourism Management and International Business Management (granted by Burapha University and Université Montpellier, respectively)


The Master of Management in International Tourism Management is a truly international program, offered by Burapha University in conjunction with the French university; Université Montpellier. The program is designed to give students a broad international perspective in the field of tourism management. However, students may opt-out of the overseas study under degree option one, below. The curriculum for double-degree option consists of a three-semester program of study at Burapha University, supplemented by a semester abroad at a partner institution. Tuition Fees The tuition fees for the Master of Management Program in International Tourism Management at Burapha University are detailed in the table below.

No. - Term

One degree Double degrees

Amount (THB) Thai Nationals



Amount (THB) Other Nationals

1 – 1st year First semester upon admission

30,000 30,000 30,000 30,000

1 – 1st year First semester upon enrollment

35,000 55,000 50,000 70,000

2 – 1st year Second semester

65,000 85,000 80,000 100,000

3 – 2nd year Summer

20,000 30,000 40,000 50,000

4 – 2nd year First semester

50,000 70,000 75,000 95,000

5 – 2nd year Second semester

50,000 70,000 75,000 95,000

Total 250,000 340,000 350,000 440,000


Admission Calendar

Activity Dates Venue

Application January - June Faculty of Management and Tourism

Selection & Admission July Faculty of Management and Tourism

Start of Term July Faculty of Management and Tourism

Admission Requirements All applicants MUST: 1. Have a Bachelor’s degree in any related field from an accredited university 2. Have at least two years of work experience in the related field Requirements documents for application

1. Application form (online application) 2. Three recent one-inch photographs 3. A copy of degree certificate and transcript at Bachelor level 4. One letter of recommendation from former or current instructors or employers 5. A copy of identification card or passport 6. English proficiency test score no older than two years for non-native speakers of

English (TOEFL / IELTS / BUU-GET or CU-TEP) 7. Application fee of 500 THB

Selection The selection consists of written examination and interview


Program Structure

Students need to complete a minimum of 42 credits of course work as laid out in the table below

Credits

Plan A (Thesis) 42

Remedial Course non credit

Core Courses 30

Thesis 12

Plan B (Independent Study) 42


Core Courses 30

Elective Courses 6

Independent Study 6

Course List

Plan A (Thesis) 39


66257160 International Human Resources and Cross-Cultural Management 2(2-0-4)

66951160 Statistics for Business Research 2(2-0-4)

66951360 Managerial Economic for Tourism and Hospitality 2(2-0-4)

999061 English Reading for Graduate Studies in Management 2(2-0-4)

Core Courses 30


66666460 Business Negotiation and Arts of International Communication 3(3-0-6)

66262560 Innovation and Technology Management for Tourism and Hospitality

3 (3-0-6)

66552360 Modern Marketing Strategy for Tourism and Hospitality 3 (3-0-6)

66851660 Accounting and Financial Management for Tourism and Hospitality 3 (3-0-6)

66855360 Innovative Organization Management in Tourism and Hospitality 3 (3-0-6)

66859260 Operation Management and Supply Chain for Tourism and Hospitality

3 (3-0-6)

66862360 International Strategic Management for Tourism and Hospitality 3 (3-0-6)

66862460 Logistic Management for Tourism and Hospitality 3 (3-0-6)

66266560 Tourist Behavior in New Century 3(3-0-6)

66961460 Business Research Methodology for Tourism and Hospitality 3 (3-0-6)

Thesis 12

66269960 Thesis 12(0-0-36)

Plan B (Independent Study) 42


66257160 International Human Resources and Cross-Cultural Management 2(2-0-4)

66951160 Statistics for Business Research 2(2-0-4)

66951360 Managerial Economic for Tourism and Hospitality 2(2-0-4)

999061 English Reading for Graduate Studies in Management 2(2-0-4)

Core Courses 30

66666460 Business Negotiation and Arts of International Communication 3(3-0-6)


66262560 Innovation and Technology Management for Tourism and Hospitality

3 (3-0-6)


66851660 Accounting and Financial Management for Tourism and Hospitality 3 (3-0-6)


66859260 Operation Management and Supply Chain for Tourism and Hospitality

3 (3-0-6)



66266560 Tourist Behavior in New Century 3(3-0-6)


Electives Courses

6 (* minimum amount of credits)

66266260 Tourism Destination Management and Branding 3(3-0-6)

66267260 Seminar in ASEAN Tourism 3(3-0-6)

66267360 Seminar in European Tourism 3(3-0-6)

66552260 Innovative Startup and Entrepreneurship for Tourism and Hospitality

3 (3-0-6)

Independent study 6

66269860 Independent study 6(0-0-18)


Course Descriptions Remedial Courses non credit 66257160 International Human Resources and Cross-Cultural Management 2 (2-0-4) Analysis, discussion and presentation of problems and practices of human resources development regarding organization behavior, work analysis, development of working process, manpower analysis, job specification, recruitment, allocation, training, development of key indicators in terms of performance, evaluation of job value and wage, working design and innovation, work-life balance, organizational culture convergence and conflict management 66951160 Statistics for Business Research 2 (2-0-4) Fundamental knowledge of business statistics and implementation, data collecting tools, data systemization, sampling, data analysis, evaluation, hypothesis test, analysis of variance, time series analysis, correlation analysis and regression, time series, index, estimation, data organization, and presentation 66951360 Managerial Economic for Tourism and Hospitality 2(2-0-4) Definition and application of micro-and macroeconomics theories into tourism business decisions including organization and market analysis, costs analysis, demand analysis, competition analysis, monopolistic analysis, business control, investment, return of investment, pricing, value estimation and prediction

999061 English Reading for Graduate Studies in Management 2 (2-0-4) Reading skills and strategies, management vocabulary, reading comprehension, analyzing and criticizing articles in the field of business management

Core Course 30 credits 66666460 Business Negotiation and Arts of International Communication 3 (3-0-6) Negotiation strategy and techniques used for effective negotiation at both local and international levels, identification of negotiation issues, problem definitions, clarification of cause of conflict, technique used for addressing conflict both during and after negotiation, cross-cultural negotiation, demographic factors and negotiation power, role of third party in negotiation 66262560 Innovation and Technology Management for Tourism and Hospitality 3 (3-0-6)


Definitions of technology management and innovation, role of technology in hospitality innovation, destination advantage and limitation analysis, opportunity identification, innovative thinking process, development of hospitality innovation and experience creation, value creation and value addition to destination, and significant attraction creation 66552360 Modern Marketing Strategy for Tourism and Hospitality 3 (3-0-6) Definitions of international marketing, environmental factors and their impacts on international marketing planning and operation, roles of internal trading organizations, international marketing theories, international marketing opportunity analysis, entry, product positioning, packaging design, pricing, selection and development of international distribution channel, marketing communication and international conflict management 66851660 Accounting and Financial Management for 3 (3-0-6) Tourism and Hospitality Accounting concepts, financial statements preparation, financial statements analysis, using accounting information for business decision making, Fundamental of finance, financial management in business, working capital management, and using fundamental finance for business decision making 66855360 Innovative Organization Management in Tourism 3 (3-0-6) and Hospitality Comprehensive understanding of organization structure and its mechanism in modern business management, organization structure development, business process analysis, organization processes clarification and problem identification, organization behaviors, teamwork, analytical tools, decision making, leadership, controlling, performance evaluation and assessment, value creation, enterprise resources planning and business liaison and networking 66859260 Operation Management and Supply Chain for Tourism 3 (3-0-6) and Hospitality Definition, concept, tools to analyze operation process in variety business of tourism and hospitality industry. Implementation operation strategic management and through supply chain. 66862360 International Strategic Management for Tourism and Hospitality 3 (3-0-6)


Comprehensive understanding of strategic tourism business development, qualitative and quantitative analysis of internal and external data at both domestic and international levels, comparison and evaluation of competition, implementation of tools in strategy syntheses, strategy development, strategic adaptation, performance examination and evaluation, conditions and development of changing organization

66862460 Logistic Management for Tourism and Hospitality 3 (3-0-6) Definition and roles of logistics in tourism business, supply chain and logistics, logistics and business processes, data collection and analysis tools for logistic management, logistic planning, raw material sourcing, procurement, estimation, transportation, warehousing, inventory management, economy of scale, material delivery, shipment and service, handling, and risk management in logistics 66266560 Tourist Behavior in New Century 3(3-0-6) Tourist behavior analysis based on digital socioeconomic environment, aging society, work-force age and Z-generation, inbound and outbound tourism behaviors, decision on traveling, traveling experience, expectation, motivation, tourism and hospitality strategy in 21st century 66961460 Business Research Methodology for Tourism and Hospitality 3 (3-0-6) Roles and importance of research to tourism business, problem identification and statement, identification of objectives, framework initiation, types and scope of research, research design, process, application of computer programs in research conduct, evaluation and synthesis, research ethics, research report reading, presentation and implement of research findings for systematic problem solving Elective courses 6 credits (For Plan B) 66266260 Tourism Destination management and Branding 3 (3-0-6) Elements and characteristics of tourism destination, analysis of destination development and competition, categorization and characters of destination, tourism style, development of competition potential, resources management, tourism marketing strategy development, tourism destination identity, financial management, management of project in tourism destination, networking, destination image and public relations


66267260 Seminar in ASEAN Tourism 3 (3-0-6) Analysis, discussion and presentation of roles and importance of ASEAN toward tourism, tourism cooperation, ASEAN tourism policy and practices, destination development, types and characteristics of destination, tourism category and attraction, ASEAN tourist behavior, ASEAN tourism law and regulation, problems in ASEAN tourism, cultural difference, imbalance of tourist in ASEAN in terms of economy and society, integration of tourism information technology, development of infrastructure facilitating holistic regional tourism 66267360 Seminar in European Tourism 3 (3-0-6) Analysis, discussion and presentation of roles and importance of European tourism, tourism cooperation, ASEAN-Europe tourism cooperation, European tourism policy and practices, destination development, types and characteristics of destination, tourism category and attraction, European tourist behavior, European tourism law and regulation, problems in European tourism, cultural difference, implementation of information technology for tourism business development and initiation 66552260 Innovative Startup and Entrepreneurship for Tourism and Hospitality 3 (3-0-6) Qualification and world standard of tourism and hospitality, digital business format, business opportunity exploitation based on SWOT analysis, feasibility, business startup, fund raising, taxation, law, business plan

Thesis 12 credits 66269960 Thesis 12 (0-0-36) Research study in subject of particular interest under guidance and supervision of advisors, presentation the study and oral defense Independent Study 6 credits 66269860 Independent Study 6 (0-0-18) A project and in-depth study in the area of tourism or a relevant topic by producing a good piece of research writing and presentation under the guidance of advisors


Study Plan

Credits

Plan A

First Year / First Semester 9

Remedial Courses

66951360 Managerial Economic for Tourism and Hospitality non credit

999061 English Reading for Graduate Studies in Management non credit

Core Courses

66859260 Operation Management and Supply Chain for Tourism and Hospitality 3 (3-0-6)


66666460 Business Negotiation and Arts of International Communication 3 (3-0-6)

First Year / Second Semester 9

Remedial Courses

66951160 Statistics for Business Research non credit

Core Courses

66266560 Tourist Behavior in New Century 3 (3-0-6)

66851660 Managerial Accounting and Financial Management for Tourism and Hospitality

3 (3-0-6)


First Year / Third Semester (Summer) non credit

Remedial Courses


66257160 International Human Resources and Cross-Cultural Management non credit

Second Year / First Semester 12

Core Courses

66262560 Innovation and Technology Management for Tourism and Hospitality 3 (3-0-6)


Thesis

66269960 Thesis 6 (0-0-18)

Second Year / Second Semester 12

Core Courses



Thesis

66269960 Thesis 6 (0-0-18)

Plan B

First Year / First Semester 9

Remedial Courses

66951360 Managerial Economic for Tourism and Hospitality non credit

999061 English Reading for Graduate Studies in Management non credit

Core Courses

66859260 Operation Management and Supply Chain for Tourism and Hospitality 3 (3-0-6)



66666460 Business Negotiation and Arts of International Communication 3 (3-0-6)

First Year / Second Semester 9

Remedial Courses

66951160 Statistics for Business Research non credit

Core Courses

66266560 Tourist Behavior in New Century 3 (3-0-6)

66851660 Managerial Accounting and Financial Management for Tourism and Hospitality

3 (3-0-6)


First Year / Third Semester (Summer) 3

Remedial Courses

66257160 International Human Resources and Cross-Cultural Management non credit

Elective Courses

66552260 Innovative Startup and Entrepreneurship for Tourism and Hospitality 3 (3-0-6)

Second Year / First Semester 9

Core Courses

66262560 Innovation and Technology Management for Tourism and Hospitality 3 (3-0-6)


Independent Study

66269860 Independent Study 3 (0-0-9)

Second Year / Second Semester 12

Core Courses




Elective Courses

66266260 Tourism Destination Management and Branding 3 (3-0-6)

Independent Study

66269860 Independent Study 3 (0-0-9)

Contact us The Office of Graduate Studies Faculty of Management and Tourism, Burapha University Chalermprakiat Building 169 Longhad Bangsaen Rd., Saensuk, Muang, Chonburi 20131 Tel: 66 3810 2397, 66 3810 2371 Email: [email protected], [email protected] www.bbs.buu.ac.th

1 Ph.D. in Management Faculty of Management and Tourism, Burapha University

Doctor of Philosophy in Management Faculty of Management and Tourism

Burapha University 1.Overview Institute Burapha University Faculty Faculty of Management and Tourism Program Doctor of Philosophy in Management Degree offered Doctor of Philosophy (Management) Degree abbreviation Ph.D. (Management) Study periods Weekday or weekend from 09.00 a.m. - 16.00 p.m. The Doctor of Philosophy (Ph.D.) in Management at Burapha University is a research-based program. The program aims to develop student’s research skills and provide them with in-depth knowledge in business and management. Students may choose concentration on their study from the following fields: Management Marketing Tourism and Hospitality Management Human Resource Management

Graduates from the program are likely to find employment as university lecturers, in the upper management or as industry consultants.


Tuition Fees The tuition fees for the Doctor of Philosophy (Ph.D.) in Management at Burapha University are detailed in the table below.

Year / Semester No. - Term Amount (THB) Thai Nationals

Amount (THB) Other Nationals

Year 1 / Semester 1 1 - upon admission 50,000 50,000 Year 1 / Semester 1 1 - upon enrollment 100,000 120,000 Year 1 / Semester 2 2 - Fall 150,000 170,000 Year 2 / Semester 1 3 - Spring 150,000 170,000 Year 2 / Semester 2 4 - Fall 150,000 170,000 Year 3 / Semester 1 5 - Spring 150,000 170,000 Year 3 / Semester 2 6 - Fall 100,000 120,000

Total (3 years) 850,000 970,000 Degree Requirements To complete the Doctor of Philosophy (Ph.D.) in Management at Burapha University, students have to meet all the following requirements:

1. Complete all course work with an average grade (GPAX) not less than 3.00 2. Pass the Qualifying Examination 3. Pass the dissertation proposal defense 4. Complete a dissertation in their chosen field 5. Pass the dissertation defense 6. Participate in at least one international academic conference 7. Publish at least one publication 8. Other requirements may be specified on a case by case basis

2. Admission Studying a Ph.D. Program requires time, devotion, conviction, and academic excellence from students. The program is looking for applicants who are hard-working and have a strong interest in scholarly research work. To be eligible to apply for the program, applicants have to meet the following requirements: Hold a Master’s degree in management or any related fields English proficiency High quality research proposal


Admission Calendar Application is open throughout the year Application

Online application at http://e-admission.buu.ac.th/ Fill out the application form and attach the required documents

Requirements documents for application Application form Three recent one-inch photographs Research proposal (not longer than 5 pages) Two letters of recommendation from former or current instructors or employers Statement of purpose (Why do you plan to pursue a Ph.D. degree in Management) English proficiency test score no older than two years for non-native speakers of

English (TOEFL / IELTS / BUU-GET or CU-TEP) A copy of degree certificate and transcript at both Bachelor and Master’s levels A copy of identification card or passport and house registration Application fee of 500 THB

Selection The selection consists of an Interview and a research proposal presentation.


3. Program Structure and Study Plan Students need to complete a minimum of 60 credits of course work as laid out in the table below.

Courses Credits Remedial courses - Fundamental courses 15 Core Courses 91 Dissertation 36 Total 60

1 minimum amount of credits may vary according to field of study


Year 1 : First Semester

Courses Code and Course lists Credits

(ทฤษฎ-ปฏบต- ศกษาดวยตนเอง)

Remedial 660701 English Reading and Writing for Research Work

3(3-0-6) non-credit

Remedial 660702 Statistical Analysis for Research 3(3-0-6) non credit

Fundamental 663701 Econometrics I 3(3-0-6) Fundamental 668701 Seminar in Advanced Management Theory 3(3-0-6)

Total 6 Year 1 : Second Semester



Fundamental 668707 Information Technology for Management 3(3-0-6)

Fundamental 669701 Multivariate Statistical Analysis 3(3-0-6)

Fundamental 669801 Advanced Research Methodology 3(2-2-5)

Core 66XXXX Core subject 1 3(3-0-6) Total 12

Year 2 : First Semester



Core 66XXXX Core subject 2 3(3-0-6) Core 66XXXX Core subject 3 3(3-0-6)

Total 6


Year 2 : Second Semester



Dissertation 669998 Dissertation 12(0-0-36)

Dissertation 669901 Seminar in Doctoral Dissertation 3(2-2-5) non credit

Total 12 Year 3 : First Semester




Dissertation 669901 Seminar in Doctoral Dissertation 3(2-2-5)

non credit Total 12

Year 3 : Second Semester




Dissertation 669901 Seminar in Doctoral Dissertation 3(2-2-5)

non credit Total 12


4. Course List Remedial courses non credit

660701 English Reading and Writing for Research Work 3(3-0-6)

660702 Statistical Analysis for Research 3(3-0-6) Fundamental courses 15 credits

663701 Econometrics I 3(3-0-6) 668701 Seminar in Advanced Management Theory 3(3-0-6) 668707 Information Technology for Management 3(3-0-6) 669701 Multivariate Statistical Analysis 3(3-0-6) 669801 Advanced Research Methodology 3(2-2-5)

Core courses no less than 9 credits 1. Tourism and Hospitality Management

662701 Seminar in Tourism Theories and Concepts 3(3-0-6) 662702 Seminar in Global Strategic Management for Tourism

and Hospitality 3(3-0-6)

662703 Seminar in Innovation Solutions in Tourism and Hospitality

3(3-0-6)

662704 Seminar in Tourism and Hospitality Research 3(3-0-6) 2. Marketing

665701 Seminar in Consumer Behavior 3(3-0-6) 665702 Seminar in Marketing Theory and Strategy 3(3-0-6) 665703 Quantitative Modeling in Marketing 3(3-0-6) 665704 Seminar in Marketing Research 3(3-0-6)

3. Human Resource Management 667701 Seminar in Human Resource Management 3(3-0-6) 667702 Seminar in Human Resource Development 3(3-0-6) 667703 Seminar in Employee Relations 3(3-0-6) 667704 Seminar in Human Resource Research 3(3-0-6)

4. Management 668702 Seminar in Advanced Organizational Behavior Theory 3(3-0-6) 668703 Seminar in Sustainability Management 3(3-0-6) 668704 Seminar in International and Cross-cultural

Management 3(3-0-6)

668705 Seminar in Strategic Management 3(3-0-6) 668706 Seminar in Management Research 3(3-0-6)


5. Course Descriptions Remedial courses 660701 English Reading and Writing for Research Work 3(3-0-6) Reading and discussing research articles from top-tier academic journals in business management; writing abstract, research proposal, and research report; research ethic issue 660702 Statistical Analysis for Research 3(3-0-6) Data dispersion measurement; central tendency measurement; analysis of variance; parameter estimation; statistic analysis; hypothesis testing; basic and advanced statistics; descriptive and inferential statistic; parametric and nonparametric statistic; use of statistical software Fundamental courses 663701 Econometrics I 3(3-0-6) Guass markov Theorem; maximum likelihood estimator; econometric modeling and estimation techniques; linear and non-linear models; limited dependent variable models; simultaneous equations models; dynamic model estimation; applied time series and forecasting; causality cointegration and error correction models; testing and understanding origin and output of advanced econometric tools; use of econometric software program to estimate modeling; interpretation and implication of estimated results 668701 Seminar in Advanced Management Theory 3(3-0-6) Contemporary management theories; perspectives on organizational studies; transaction cost and agency theories; environmental effects and strategic behavior; organizational linkages and networking; organizational change and culture; technology management and innovation; power and organizational policy; Thai values and culture; cross-cultural management issues; theory building in management research 668707 Information Technology for Management 3(3-0-6) Roles of information technology in business management and organization; information technology infrastructure; information system; system architecture; data management system; data communication; data warehouse; data mining; network infrastructure; information and network security; e-commerce; web; wireless technology; internet; mobile business; enterprise information systems; decision support system; business intelligence system; law; ethics; social responsibility


669701 Multivariate Statistical Analysis 3(3-0-6) Advanced statistical techniques; analysis of multivariate data; multivariate random variables; multivariate linear regression; principal component analysis; factor analysis; discriminant analysis; cluster analysis; canonical correlation analysis; multidimensional scaling; structural equation modeling and hierarchical linear modeling; data cleaning techniques; analysis with statistical software 669801 Advanced Research Methodology 3(2-2-5) Paradigms in social research, positivism, interpretivism/phenomenology; ontology, epistemology, methodology; research approach, research process Philosophy of quantitative research, quantitative research methodology; descriptive research; experiment; cross-sectional data, longtitudial data; data collection; research instrument, development and test; sample selection; data analysis; statistical tools; high-quality research report writing; ethical issues in quantitative research Philosophy of qualitative research, qualitative research methodology; grounded theory, ethnography; qualitative data collection methods; data interpretation and analysis; computer programs for qualitative research; high-quality research report writing; ethical issues in qualitative research Core courses 662701 Seminar in Tourism Theories and Concepts 3(3-0-6) Theory and concept in tourism; current issue in tourism; factors affected to tourism system 662702 Seminar in Global Strategic Management for 3(3-0-6) Tourism and Hospitality Internal and external environment of tourism and hospitality industry; change in Internal and external environment of tourism and hospitality industry; strategy for tourism and hospitality industry; global competitiveness in tourism and hospitality industry 662703 Seminar in Innovation Solutions in Tourism and Hospitality 3(3-0-6) Innovation in tourism and hospitality; change in innovation in tourism and hospitality; issue in development of innovation in tourism and hospitality; case studies of innovation development in tourism and hospitality 662704 Seminar in Tourism and Hospitality Research 3(2-2-5) Conceptual and theoretical perspectives in tourism and hospitality research; current issue in tourism and hospitality research; quantitative and qualitative approach in tourism and hospitality research; advanced research methodology for tourism and hospitality Industry


664501 Corporate Performance Analysis for Decision-Making 3(3-0-6) Financial position and performance of corporate; profitability; efficiency in resource management; returns on investment; working capital management; purpose of financial policy corporate; capital budgeting; financial reporting analysis for economic decision making of management and stakeholders 665501 Marketing Strategy and Policy 3(3-0-6) Theories, concepts, and researches in marketing process and marketing decision making; marketing case studies; marketing environment analysis; understand target consumers and their demands; segmentation; targeting; positioning; differentiation; marketing policy; product strategy; brand; price; distribution channel; marketing communication 665701 Seminar in Consumer Behavior 3(3-0-6) Theory, research works, and models pertaining to consumer’s decision processes; consumer behavior and consumption; factors influencing consumer behavior; current issues in consumer behavior; research in consumer behavior; theory in psychology and social-psychology related to motivation, personality, perception, memory, information processing, and attitude; reference groups and their influence; cultural factors; consumerism; responsible consumption 665702 Seminar in Marketing Theory and Strategy 3(3-0-6) Seminal classic and current marketing theories, concepts and researches; marketing strategy formulation, implementation, and control; Marketing strategy management and design; researches on marketing strategy, segmenting, targeting, positioning, 4P’s, branding, strategic alliance, networking, sustainable marketing strategy, the role of marketing in sustainable development 665703 Quantitative Modeling in Marketing 3(3-0-6) Statistical Models for marketing decision; models of consumer and business buying behavior; models of consumer choice; judgment on brand choice, new product strategy; pricing decision; judgment on channel of distribution; marketing communication; practical issues on quantitative models for marketing decisions making 665704 Seminar in Marketing Research 3(2-2-5) Current issues in marketing research and research methodology; research question setting; marketing research design; behavioral research; consumer research; research on firms; research on consumer behavior; research methodology; survey research; experimental research; qualitative research; data collection; data analysis.


667701 Seminar in Human Resource Management 3(3-0-6) Researches in the topics of human resource management, human resource planning, recruitment and selection, performance management, talent management, and employee retention; trend and concepts in modern human resource management 667702 Seminar in Human Resource Development 3(3-0-6) Concepts, theories, and research works in the topics of human resource development, training, developing, planning for career development, and organizational development; trend and concepts in modern human resource development 667703 Seminar in Employee Relations 3(3-0-6) Concepts, theories, and researches in the topics of industrial relations, context of industrial relations, trade union development and function, trade union organization and structure, collective bargaining, employee involvement and participation, negotiation, and strategic planning for employee relations 667704 Seminar in Human Resource Research 3(2-2-5) Current issues on research methodology in human resource management, human resource development, and employee relations. 668501 Business, Leadership, and Corporate Sustainability 3(3-0-6) Theories and practices on organization management, organization behavior, leadership, development for corporate sustainability, environments encompassing business organization, corporate environments, interaction between organization and its environments, and the role of management 668702 Seminar in Advanced Theory in Organizational Behavior 3(3-0-6) Theories of individual and organizational behavior from research in perspectives of social identity theory; affect on emotion; justice; job attitudes; social networks; research in psychology, sociology, and organization studies; the major areas of organizational behavior research; emergent areas of theory and research 668703 Seminar in Sustainability Management 3(3-0-6) Current issues in sustainability management; implications and responses in corporate operations; supply chain products, services, and markets for sustainability; community responsibilities; development and implementation of strategies for sustainable organizations; concepts and methods of systems dynamics; the background in global climate change


668704 Seminar in International and Cross Cultural Management 3(3-0-6) Impact of culture on management; cultural differences; cultural conditioning; managing cultural diversity; international assignments and global career development; international mergers and acquisitions; multicultural environment; cross-cultural leadership; cross-cultural communication and negotiations 668705 Seminar in Strategic Management 3(3-0-6) Concept, theory, and principle in strategy; empirical findings in the field of strategy; the complexity of business problems; the interrelationship of business functions; strategic decision making; assessing the strategic situation; strategic planning systems and techniques; implementation and control; theoretical perspectives in industrial organization economics and resource-based view; agency and game theory; transaction cost economics; institutional theory and organization ecology 668706 Seminar in Management Research 3(2-2-5) Current issues in management research; research question setting; management research design; research in strategic management, leadership, organization and management, cross cultural management; qualitative and quantitative research in management 669501 Research in Business Management 3(2-2-5) Research methods in management; theory and concepts related to business research methodology; research work published in national and international top-tier journals; key steps of research process, introduction, research objectives, research question, literature review, hypotheses, research design (exploratory research, descriptive research, and experimental research), sampling, data collection, data analysis, discussion, and report reporting; utilize research works in business decision-making Dissertation 669901 Seminar in Doctoral Dissertation 3(2-2-5) Preparation for doctoral dissertation; follow-up the doctoral dissertation progress; development of doctoral dissertation, research topic, research question, research aims and objectives; literature review, research methodologies, research conduct; data collection; data analysis; platform for share and learn among doctoral students 669998 Dissertation 36 (0-0-108) Purpose of research; literature review, analysis and synthesis; confidence evaluation of literature review; research aims and objectives; research methodologies; research proposals; research conducts; result processing and analysis; result synthesis; discussions; citations and


international bibliographic systems; full research report compilation; research article presentation in national and international conference; research article authoring; abstract preparation; oral presentations; ethics and code of conducts of researchers; ethics in publishing academic works 6. Scholarships Scholarships to study at a European partner university for all students Funds for dissemination of research findings abroad at least 2 times per student Dissertation Grant Research Assistant Teaching Assistant

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