B Plan Presentation

Business Presentations, Written, and Oral communication

Professor Rajendra K. Lagu

Department of Electrical Engineering

e-mail: [email protected]

Webpage: http://www.ee.iitb.ac.in/~rklagu

mailto:[email protected]

April 8, 2023 R.K. Lagu Lecture 9 2

Communicating is Everything!!

• All business is show business

• If you cannot express your ideas effectively, then you are at the same level as someone who does not even have good ideas


Corporate Communications Department

• PR -- Public Relations (Spin doctors)

• Advertisements, product and company brochures

• Corporate event managementPress releases and press conferencesMedia announcements


Business Presentations: Target Audiences and Purposes

• VC/Angel/Banker: Raise finance• Potential customer: Sales presentation• New employees, induction program:

Company philosophy, corporate mission, and vision

• Alliance partners: Company products, plans• Visitors and guests: Company vision,

products


Business Presentation Structure

• Introduction

• Main Body

• Conclusion

• Questions and answers and free discussion


Preparatory Work

• Audience analysis: How many, their background, briefing, expectations, mood

• What is the presentation trying to achieve

• Duration, audience size, occasion


Business Presentation

• Introduction: Map,location, picture of the premises, group photo of the team – brings an element of life to a legal/abstract entity

• Soft start – relate to the audience in some form

• Preview of what is to come: Main points, how long, questions in the end or in between

• Humour – Its role and necessity


Psychology of Attention

• Attention span

• Credibility: Initial and acquired

• Goodwill

• Non-verbal cues: enthusiasm, preparation, connection


Audience Memory Curve

Time in minutes0 25 50

Low

Medium

High


Credibility• Affiliation

• Title / Position

• Degree, educational level

• Experience

• Image


Purpose of the Presentation

• Tell: Explain, you already know the answer

• Sell: Make audience commit, buy

• Confer: Consult, interact to gather info

• Join/Brainstorm: Find an answer, participate


Modalities and Finer Points

• Prepare for the stage fright• Avoid early apologies• Look for logical defects: hasty generalizations,

false conclusions, connections of unrelated ideas• Guard against racial and gender bias• Structure: Hierarchy of points (main, subsidiary)• Avoid chart clutter: colours, shadow, fonts• Prefer PPT over OHP


Gender Bias

• Gender-neutral words

man-made (artificial), mandays (persondays),

Salesman (sales representative), manpower (workforce), businessman (executive)

• Salutations in letters Dear Sir ( Dear Subscriber, Colleague, Customer)


Other Channels of Corporate Communications

• Meetings

• Announcements

• Memos

• Phone conversations

• Corporate brochures, procedures, policy statements, job descriptions, newsletters, quality manuals


Written Communications

• Letters and memos• Reports: formal/informal, inside/outside company,

convey info/summarize/make recommendations• Promotional: company and product brochures• Product-specific: quotations, terms and conditions,

licenses, disclaimers• HR: employee handbook• Quality manuals• Operations related: minutes, plans, status reports


Proposals and Reports

• Introduction: Preliminary info, background, current situation, why this report, how is it organized

• Main Body• Conclusions: Emphasize the main point, arouse action

• Supplemental material: tables, data, sample forms, questionnaire, explanatory articles, bibliography


Letters and Memos

• Direct opening

• Main body

• Polite closing and actionables, volunteer to help, provide more information

Points to remember

• Curt and businesslike language

• Short and to-the-point, do not mix issues


In Summary…

• Corporate communications is the most important skill and capability that every entrepreneur must acquire.

• Success of the venture will greatly depend on the ability to put across ideas persuasively and succinctly in oral and written modes of communications.

B Plan Presentation

Business

Transcript of B Plan Presentation