B p c 24

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Tata Starbucks Coffee BA 4700 MARKETING MANAGEMENT L.P. CHEW NAME:-Jayant Kumar Nath ROLL:-C-24 BATCH-2013-2015 08/28/2022 1

Transcript of B p c 24

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Tata Starbucks Coffee

BA 4700MARKETING MANAGEMENT

L.P. CHEW

NAME:-Jayant Kumar NathROLL:-C-24BATCH-2013-2015

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Millions of cups of coffee are consumed daily

in the India Kiosk in a mall or market location and provide

customers with the best coffee and tea selections available from around the world

Coffee kiosks are faster and easier to access It’s a new way to deliver fast coffee and food

services that can be seen even in international market.

Coffee Kiosks Market

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Comparative analysis

COMPARISONS

STRATEGY

QUALITY

PRICE

GLOBAL

CAFE COFFEE DAY

SELLING ORIENTED

GOOD

COSTLIER

PLACED LOWER

TATA STARBUCKS

MARKETING ORIENTED

BEST

COMPETITIVE

BETTER PLACED

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Comparative analysis

COMPARISONS

MARKET HOLD

SEGMENTATION

RADIUS

INNOVATION

CAFÉ COFFEE DAY

EARLIER TO START

YOUTH

RESTRICTIONS

SLOWER

TATA STARBUCKS

RECENT ENTRY

YOUTH &ADULT

NO RESCTRICTIONS

FASTER

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The greatest locations - visibility, high traffic

pattern, convenient access. The best products - freshest coffee beans,

cleanest equipment, premium serving containers, consistent flavor.

The friendliest servers - cheerful, skilled, professional, articulate.

The finest reputation - word-of-mouth advertising, promotion of our community mission of charitable giving.

Business Overview & Strategy

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The higher the customer satisfaction, the

higher the customer recognition.

Never compromize on the products’ quality

Specialty growth is being driven both by new converts as well as increasing levels of consumption by veteran specialty drinkers

Its here to stay!!!!!

Conclusion


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