B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the...

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BELL RINGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

Transcript of B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the...

Page 1: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

BELL RINGER

Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY …

What is the general definition for the term social responsibility?

Page 2: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

CHAPTER 5.2 Ethnics and Social Responsibility

Page 3: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

WHAT YOU’LL LEARN: The areas in which businesses are thought to have

social responsibilities.

The ways that business activities have impacted our environment.

The definition of ethics and how marketers can make ethical choices.

The meaning of consumerism and a brief history of the movement.

The current trends and concerns in the workplace for employees.

Page 4: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

MARKETING AND SOCIAL RESPONSIBILITY

Apart from following the law, should businesses have any further social responsibility?

Ben and Jerry’s Homemade, Inc Mc Donald’s

Issues that concern socially responsible companies: Protection of the environment Ethical conduct in the marketplace Treatment of both consumers and employees

Page 5: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

ENVIRONMENTAL ISSUES

Air and Water Pollution

Conservation and Recycling

Green Marketing

Page 6: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

BUSINESS ETHICS Ethics – guidelines for good behavior

Ethical behavior is based on knowing the difference between right and wrong – and doing what is right.

To make the right ethical choices, marketers must answer three basic questions:

1. Is the practice right, fair, and honest?

2. What would happen if the product were marketed differently?

3. What practice will result in the greatest food for the greatest number of people?

Product Recall

Code of Ethics

Page 7: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

CONSUMERISM

Consumerism – the societal effort to protect consumer rights by putting legal, moral, and economic pressure on business.

It involves the relationship of marketing only with those who buys a company’s goods or services.

Consumer Rights4 Basic Rights:1. To be informed and protected against fraud, deceit,

and misleading statements, and to be educated in the wise use of financial resources.

2. To be protected from unsafe products.3. To have a choice of goods and services.4. To have a voice in product and marketing decisions

made by government and business.

Page 8: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

WORKPLACE TRENDS AND CONCERNS

Flextime Telecommuting Family Leave Help for the Physically Challenged Health Care Reform On-site Child Care

Page 9: B ELL R INGER Brainstorm some meanings for both terms. SOCIAL… RESPONSIBILITY … What is the general definition for the term social responsibility?

QUIZ

1. True or False. The following are areas in which businesses should have a social responsibility: Environmental issues; Business ethics; Consumerism; Employee Needs.

2. True or False. The three main environmental concerns for today’s businesses are air/water pollution; conservation/recycling, and green marketing.

3. True or False. Ethical behavior is based on knowing the difference between right and wrong – and doing what is right.

4. True or False. Consumerism is the societal effort to protect consumer rights by putting legal, moral, and economic pressure on business.

5. True or False. Flextime is a workplace trend and issue for businesses today.


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