Through its collectible series of hard cover books and magazines, and established online presence, B Beyond focuses on the bespoke and supreme; on quality above luxury.

B Beyond sets the benchmark of excellence and presents a fully illustrated snapshot of all that withstands the test of time.

B Beyond transcends cultures, generations, trends, brands and perceptions.

Q

B Beyond is one of the most

influential high-end publishers

in global print and multimedia

uality above Luxury

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When Libby met

Kirsty

Libby Caudwell talks to

Kirsty bertarelli

at the Caribana music

Festival

photo by Phil Griffins

9BBEYOND 2011/2

The performance is beleaguered with

misfortune. It’s raining. Hard... The

Caribana music festival crowds seem

more concerned with wolfing down

meat sticks in beer tents than braving

the summer showers. Even those hardy

enough to venture out from shelter

to stage seem subdued. The obligatory

festival nut in this case is an elderly

lady who dares clap along with the

desperately encouraging bass player.

“The Swiss people are shy,” mutters my

companion. They sure are.

Unfazed, Kirsty Bertarelli delivers an

accomplished performance of tracks

including her recent UK dance chart hits

“Set Your Body Free” and “Green”. The

consummate professional, she cajoles and

corrals the weather wary crowd and is

endearingly appreciative when the applause

reaches a decimal beyond Swiss reticence.

Kirsty Roper was the Staffordshire born

Miss UK who in 2000 married entrepreneur

Ernesto Bertarelli, Swiss owner of the

biotech giant Serono. The Sunday Times

Rich List recently put Kirsty Bertarelli

as the UK’s richest woman. Why then

is she subjecting herself to the always-

unpredictable festival scene? Why not just

give the odd champagne-fuelled private

performance in a Gstaad alpine palace?

Or bathe in Beluga? Or bomb about in

a Bugatti? Or bounce her baby on her

Hastens Vividus mattress ($50,000, not

kidding)?

But marriage did not turn Kirsty into a

peeled-grape demanding chaise-lounger

- instead she forged on with her already

successful song-writing career and added

performer, designer and philanthropist to

the success inventory.

Her powers lie securely in song writing

but Kirsty sings too - from the heart in her

disctinct breathily sweet vocals. The crowd

slowly loosens from its torpor. At one point

she blows a kiss to a ravishing woman in

the audience: “This is for you, Miriam,” she

says. The song is sweetly sad and Kirsty’s

voice wavers, closed-throated and pitchy

with emotion; tuning eschewed in favour of

truth.

After the performance she is embraced

by the entourage, all of whom had been

Britishly bopping about backstage. “You

were fabulous, darling!” they gush. And

she really was. She opened the festival to

indifferent crowds and won them over.

The ravishing Miriam arrives flinging

herself into Kirsty’s arms. “I’m so sorry.

I should have warned you I was going to

sing it.” “No, no, it was beautiful, you were

beautiful,” Miriam replies.

Ernesto Bertarelli, looking sporty yet

slightly forbidding in his Alinghi team

attire, marches up to his wife and

congratulates her. “You did a great job. It

was a good show.” He is brusque and matter

of fact. None of the backstage hysteria.

She looks at him with a touching, little girl

gratitude.

When I finally get my time with her, she

is heaven. She is no remote, air kissing,

smug socialite but all warmth and kindness.

I compliment her on her performance

and she hugs me. A real hug. Sitting in

her little dressing room trailer, sipping

on champagne, her eyes still shine with

performance elation. She is a tiny, like a

toned Daryl Hannah. She is considerably

younger looking than her 40 years, who

speaks with a curiously transatlantic twang

for a Staffordshire lass who found herself in

Switzerland, but it is pretty and melodious

and it suits her.

I show her a copy of our magazine and she

giggles her approval of the edgy design.

With that we are ready to begin.

You are a fashion designer as well as a

musician. Who or what inspires you?

I’ve got so many designers that I love.

Giorgio Armani because the clothes are

strong and structured. And I’ve always loved

spotlig

ht

6060

Pat Doherty, the man who built Harcourt Developments, is not a high profile tycoon. The unassuming Irishman recognises the value of substance over style – his younger peers in the property development business have much

to learn from him. He rarely, if ever, gives interviews because he doesn’t need to.We have picked the Chelsea Harbour hotel as the venue for our conversation. He owns it but only the doorman, with whom he shakes hands, seems to be aware of this fact. He doesn’t pull rank and doesn’t make

a fuss. As he warms to the conversation, the Irish humour, laced with hard-boiled wisdom, starts flowing easily. At fourteen, he was already working as a builder for his uncle in county Donegal, Ireland. So when he travelled to England aged eighteen he already had four years’ experience under his belt. “The weekly wage in Ireland was

PAT DOHERTYPhotography by Mick Hutson

The luck of the Irish...

Pat Doherty, enjoying the best of that Irish luck

Whether they are passionate yachtsmen,

jet owners or car aficionados; art

collectors, philanthropists or market

makers - or indeed, all of the above -

they expect a publication to cater for

these varied, even complex interests.

The B Beyond magazine editions focus

on the major topics of our times: lifestyle

and the environment, art, finance,

cutting edge technology, philanthropy,

ecology, health, beauty, travel…

Content is supplied in the form of

interviews with some of the world’s

most prominent figures, creating a

peer to peer audience. Further editorial

is supplied by the world’s leading

authorities on art, finance, travel, and

sustainable lifestyle, and opinion makers

in the broadest sense.

We also hold and sponsor private events.

ContentB Beyond has a global focus.

Our audience is in the

highest revenue bracket

and therefore eminently

mobile, straddling different

continents and cultures.

Today’s wealthy and

successful individuals have

diverse personal, business

and philanthropic interests:

they collect art, care about

the environment, embrace

social causes and fund new,

greener technologies.

World-class Photography

Cutting-edge Technology Off-beat

Destinations Bespoke Travel Private

Clubs Original Art High Style

We loved the articles in your publication. Great job. Loved it. Thank you.Mr. and Mrs. T Boone Pickens, Philanthropists, oil magnate.

The magazine is very beautiful. It’s a great article and we would like to feature it on Nicolas Berggruen’s website.Office of Nicolas Berggruen, Philanthropist, taken the Bill Gates Pledge.

It is such a beautiful magazine. I am honoured to be in it.Raphael Mazzucco, Celebrity photographer

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MICK HUTSONAerosmith May Birmingham , May 31st 1997

shot onn The Nine Lives Tour

Lilly Allen- Glastonbury 28th June 2009 Onstage with a very

nervous Lilly Allen, she stole the show.

A rock’n’roll bon viveur who’s counted royalty as schoolmates, earned a crust on the

oil rigs and once cheated death totalling one of Ozzy’s Quadbikes?

You could make Mick Hutson up, but he wouldn’t be half as much fun. A free spirit

from the age of eight –when a clifftop epiphany told him to follow his dreams - Mick’s

genes overflow with artistic antecedents (his grandmother was a WW2 photographer;

a great uncle a mainstay in Ronnie Scott’s jazz band). His rock’n’roll

apprenticeship, however, came courtesy of legendary photographers Fin Costello,

David Redfern and Ian Dickson.

“I moved from Aberdeenshire to Kilburn and fell in with them when I started

going to gigs” he says wit ha mischievous grin. “They taught me that it’s way more

important to be you than worry about who you’re photographing.”

Convinced of his calling following a first job where he trawled Hamburg in search

of booze with The Spiders from Mars guitarist Mick Ronson, Mick has been in constant

demand since, shooting countless iconic shots of everyone from Paul McCartney to U2.

Whether it’s been hanging out of a helicopter shooting Oasis at Knebworth (for the now

classic ariel Glastonbury shot), swimming in the Bahamas with Mike Oldfield, stopping the

New York rush hour traffic with Metallica or writing in pink lipstick on Marilyn Mansons’s

chest, it’s safe to say he’s done the lot. And all in his own inimitable style.

“I once locked myself in the toilet with L’il Kim” he laughs. “There were three huge

bouncers banging on the door while she sat happily on the loo and read a copy of Jackie

Collins ‘Rock Star’. Great photography is all about making something amazing happen.”

94 BBEYOND 2011/2

95BBEYOND 2011/2

FASHION TO SAIL WITH ROLEX by Eleonora Genieve de Gray

boat Skagerrak, Italy

Eleonora de Gray

Crew of the boat Early Bird (Germany) - winners

crew of boat Talj, Italy

La Canzone del Mare, famous Rolex Gathering

winners, Farewell 3 - Comet 45 Team: Aeronautica Militare Owner: Alberto Franchella receive Rolex timepiece from Gian Riccardo Marini, CEO of Rolex SA. Massimo Massaccesi, President of YCC

The year 2011 marks the seventh anniversary of the Rolex Capri Sailing Week albeit with a significant break from tradition, due to the inception of the Rolex Volcano Race, scheduled from Tuesday 24 to

Saturday 28 May. Rolex Capri Sailing Week is a four-day festival

of inshore racing for different class yachts: Swan, Oyster, Mylius, Comet and X-41s. There are differences from the maxi boats from the 80s and 90s, but all of them are capable for extraordinary speed. Mini Maxi Yachts are technologically advanced, highly competitive,

fast and beautiful boats. The Rolex Volcano Race is an annual 400-nautical mile offshore race organised by the International Maxi Association in conjunction with the Comitato Vela nel Golfo di Gaeta and the Capri Yacht Club.

The Rolex Volcano Race is an offshore challenge open to all maxi yachts upwards of 18-metres (60-feet). An enthralling contest is therefore guaranteed between some of the most impressive yachts in the Mediterranean. Competitors come from several countries including Spain, the UK, Malta, Portugal, France,

and, of course, Italy.

Results: ALEGRE (GBR), GRANDE ORAZIO (ITA), EDIMETRA VI (ITA).Alegre (GBR), which dominated the Mini-Maxi

Class at the 2010 Rolex Capri Sailing Week, is currently the winner of the Rolex Volcano Race 2011.

Phillip Smith, known as Big Red (Alegre), told me that it's all about the strength: “When all your forces are accelerated to the maximum – these are the greatest moments in my life. And when they are multiplied by all the forces of the crew – that is incredible. We become like one strong and wild person, equal to the nature and capable to pacify it. We operate at such high

level of stress that we are able to perform a great miracle of human strength, no matter how hard it is. Probably that's why we won this race”.

RESULTS IN INSHORE RACE COMPETITION: SWAN 45: EARLYBIRD (GER), ULIKA (ITA), TALJ (ITA); COMET: FAREWELL 3 (ITA), LIBERTINE (ITA), ATHANOR (ITA); ORC: SCUGNIZZA (ITA), TWIN SOUL 5 (ITA), VLAG (ITA).The Swan 45 Class enjoyed some scintillating

racing. Henrik Brandis' German entry Earlybird won the first two races of the day, stamping their authority on the event.Andrea Masi's Ulika sailed with precision all week and finished the regatta in style, winning the last race and securing second place for the class.

The ORC division produced a convincing winner: Vincenzo De Blasio's Scugnizza won all but one of the seven races. Olympic medalist, America's Cup and World Match Racing exponent, Paolo Cian was calling tactics on

Scugnizza. In the Comet Class, Marco Paolucci's Libertine won the first race of the day putting pressure on the class leader, but Alberto Franchella's Farewell 3 won the last two races of

the regatta to take the title. Serafino Ruperto, member of the crew Farewell 3 (Aeronautica Militare), told me “In a race you work hard – you play hard, you always mix glamour with a supreme endurance. It's all about the speed: speed to live and speed to win, two parallel challenges in the life. And when you are winning, that is the greatest moment. You

have to enjoy it! You are going to feel it, smell it, taste it on the tip of your tongue... like this champagne”.

Champagne on board is where the glamour begins. The Rolex Gala Dinner at La Canzone del Mare was an unforgettable evening for the owners and crew participating in the Rolex Capri Sailing Week. It was truly enchanting – the superb Mediterranean cuisine, the music, the magnificent terraces at the water’s edge…

After enjoying a fine dinner, the guests danced the night away to live music from the famous Caprese band, Anema e Core. I was not surprised to see a number of well known faces, all of them epitomising chic.

The Prize Giving was held at the Yacht Club Capri in the safe confines of the beautiful Marina Grande. Massimo Massacesi, President of the Capri Yacht Club, conducted the ceremony while Gian Riccardo Marini, CEO of Rolex SA, was at hand to formally present a Rolex Submariner timepiece to the winners.The association between water sports and Rolex

originated in the early '50s and is still honoured with many sailing events around the world. n

OUR EDGE Unique publishing concept and

multi-faceted content.

Limited advertorials and more content

than other high end periodicals.

Preference for bespoke luxury

products.

Strong, memorable advertorials with

substance.

Distributed to a proprietary database

and global UHNW target audience.

Exceptional web presence and

marketing team

Our website, www.bbpublications.

org, is an online multi-media channel

for up to date content, filmed interviews

and opinion makers’ blogs.

The B Beyond magazine is

distinctively bound and designed to

add that collectible element that BB has

become synonymous with.

DistributionIn common with the established

distribution formula for the BB limited

edition books, the magazine is made

available across the entire network of

B Beyond Inner Circle members. It is

further distributed to BB partners, their

clients and partnering brands.

Above all, the magazine is distributed,

as are the books, to HNW and UHNW

individuals on board their jets and

yachts, at private homes, islands,

clubs...

EventsJust as the periodical offers a media

platform to members of the B Beyond

Inner Circle, the B Beyond private

events offer peer-to-peer social

interaction and are by invitation only.

BB further teams up with philanthropic

and art foundations, leading

institutions and organizations, and

exceptional quality corporate partners

and brands to take part in events as a

media sponsor.

Your books and magazines...are MASTERPIECES !!!Dr Steven Fagien

“You interview the most amazing, hard to get people in the world!”Pearl Lam, art patron

“The quality of writing is exceptional.”Tonino Cacace, owner of Capri Palace Hotel

“Off the charts amazing!” Israel Englander, CEO of the Millennium Fund

Claire Caudwell

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DemographicsSuper-affluent and discerning

individuals and their

families, with vast disposable yearly

incomes. 50% male,

50% female, age 25 to 75 plus.

Total print circulation 24 000

Europe: 4500

Asia: 7500

UAE: 4500

North and South America: 7500

Digital edition subscribers: 12500

Viewers: average 17 500 unique

visitors per month

Readers per copy: 10

Total estimated readership: 250 000

of the wealthiest people in the world

INSERTS

Inserts will be priced, further to sample

copies which should be provided at a

minimum of 4 weeks prior to deadline.

Loose inserts can be inserted regionally

both in the UK and internationally

subject to a minimum print run of

5,000. Bound inserts must be run

to the full print order. Multiple leaf

inserts will be priced on application.

All insert prices are subject to sight of

sample. Prices for gatefold, tip-ons,

metallic and non metallic colours are

available on request. Cancellations can

only be accepted three weeks prior to

publication date, written cancellations

only.

Terms and Conditions Orders for advertisements are accepted subject to the Current Standard Conditions of insertions of advertisements in periodicals as set by the Periodical Publishers Association, particulars of which can be supplied on request. All advertisements must be prepaid unless a previously approved account has been agreed.

Accounts are payable 30 days net. Credit accounts are payable strictly 30 net. If an account is overdue, BB Publications reserves the right to suspend insertions, and invoice surcharges in accordance with the current Standard Conditions. Advertising agencies are granted a discretionary, rather than automatic discount. A 10% discount may be deducted on the remittance by agencies

provided, in the case of account holding agencies, payment is made on or before 30 days from the statement on which relevant invoice appears.

Nonaccount holding agencies must pre-pay to obtain the discount. Acceptance of all advertisements is conditional upon the advertiser’s warranty that advertisements do not contravene any regulations or provisions of the law for the time being.

BB Publications reserves the right to refuse, amend, withdraw or otherwise deal with all advertisements submitted to us at our absolute discretion and without explanation.

All advertisements must comply with the International Code of Advertising Practice

“I am happy that my daughter is writing for B Beyond.”John Caudwell, self-made billionaire and founder of Caudwell Children

It is such a privilege to be profiled in B Beyond.Anthony Russell, Philanthropist, conservationist, artist

David Richards

The magazine is of exceptional quality.John Doherty, Harcourt Developments

Beyond Black is a publication we very much like.Jane Cole, Private Wealth Management, Cazenove Capital

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TECHNICAL SPECIFICATIONS 300 dpi CMYK SIngle-page PDF or Macintosh format QuarkXpress files with 300dpi images and fonts can be supplied. These will incur a fee of £60.00 per page for the production of PDF and colour proof. Please note, for imposition purposes pages should be saved as singles NOT as spreads. FULL PAGE Document Trim Size 310 x 228 mm plus 3mm Bleed Text Area 290 x 210mm Half Page (Horizontal) 155 x 228mm Half Page (Vertical) 310 x 114mm Quarter Page (Regular) 155 x 114mm Quarter Page (Horizontal) 114 x 155mm DIGITAL SPECS DPS supplied as single pages to above size. All files should be flight-checked before sending to BB Publications to ensure file and colour integrity. Content of digital files must be verified and all relevant graphics and fonts must be included. The content remains the responsibility of the sender. Please ensure that files are: Acrobat 3.0/4.0/5.0 compatible Image resolution 300dpi for colour and greyscale.1200dpi for monochrome bitmap images. All fonts embedded. Colour CMYK Proofs supplied must be from the digital file submitted (ie: the PDF). We require 100% colour digital cromalin proof. If final version, proof is not supplied with all digital pages, then no responsibility can be accepted by BB Publications for incorrect imaging. PRINTING PROCESS: WEB OFFSET Screen Size Mono 100 (LPI) Colour 150 (LPI) PLEASE NOTE : BB Publications cannot be held responsible for the misprinting of an advertisement, or for any costs incurred in press downtime, as a result of advertising files which are supplied incorrectly.

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David Rockefeller

Received the copies of the magazine. It is a very beautiful issue and I am very pleased to be

included. Scott Stover, art patron, Global Art Development

CONTACT

B Beyond is distributed globally. We are part of the global media group Linveco Ltd and have representative offices in: UAE, Europe, USA, Asia

HEAD OFFICE: Linveco Ltd. Suite 801 Reef Tower Jumeirah Lake Towers P.O. Box 62201 Dubai United Arab Emirates

Amber Atherton

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