aziz mirza shose

A STUDY ON

SHOE PRODUCTION & PLANNING

Mirza International Ltd. Unnao ,Kanpur

SUBMITTED TO –Ms. ITISHA TONDON VSIPS, Kanpur

SUBMITTED BY –RAGHVENDRA SINGH M.B.A. (2010-12)

DR. VIRENDRA SWAROOP INSTITUTE

OF

1

PROFESSIONAL STUDIES

PREFACE

In this global and competitive era all business activity needs more complex

superior and enhanced technology. The corporate industry grows tremendously in past

few years in the present scenario the corporate industry has become more consumers

oriented.

Research becomes a necessary for business activity to accelerate the business in a

greater pace. Researcher shows the current position as well as strength and weakness of

an organization and product, which helps in the formation of business plan. In the other

hand components are waiting for us to take erroneous decision and take advantages of the

situation. We can counter their move only through dynamic and effective tool of

marketing.

So it was a great pleasure to contribute to the dynamic field of marketing in the

corporate industry. The work done in MIL Kanpur Unnao. which have a great

significance role for organization to forecast the demand and enhance their position in the

market.

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The work shows consumer awareness, consumer expectations, consumer top of

the mind buying preference and also shows the relationship between organization and

customer, which is as important system as nerve system in human body.

It is observed that though the hike of prices of product is there but because of the

brand image and the efficient after sale services are becoming more important criteria for

the customer in deciding the purchase of Red tape & orktrack products.

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ACKNOWLEDGEMENT

I take this opportunity to express my deep gratitude to those who have helped me in completing the matter of this report ,it was a time taking process and lot of guidance and support was needed to complete this report .it was team work and without co-operation it was not possible to complete this project .The training report titled “SHOE PRODUCTION AND PLANNING’’has been prepared towards the partial fulfillment of M.B.A.First of all I would like to express my deep gratitude to Mr. S.S. Yadav and Miss Itisha Tandon(faculty Dr.VSIPS)for his valuable suggestions from time to time without his support this project would not have taken its present shape.My sincere thanks to the employees of different organization, for helping me and providing support in completing the project

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DECLEARATION

I declare that this dissertation entitled “STUDY OF SHOE PRODUCTION

PLANNING FACED BY MIRZA INTERNATIONAL” (RED TAPE SHOE

PRODUCTION DIVISIONS) Magarwara Unnao U.P.

This is the original and bonafide work carried out in partial fulfillment of the

requirement of master of business administration (MBA) of Utter Pradesh Technical

University (UPTU). Further this report has not been previously submitted for any

degree or any other university or institute.

RAGHVENDRA SINGH M.B.A.(2010-12)

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MANAGEMENT PROFILE

NAME DESIGNATION

MR. IRSHAD MIRZA FOUNDER CHAIRMAN MR. RASHID MIRZA VICE CHAIRMAN (MD) MR. TAUSEEF MIRZA WHOLE TIME DIRECTOR MR. SHAHID MIRZA WHOLE TIME DIRECTOR MR. TASNEEF MIRZA WHOLE TIME DIRECTOR MR. SHUJA MIRZA WHOLE TIME DIRECTOR MR. N.P. Upadhyay WHOLE TIME DIRECTOR MR. PREM S. KHAMESRA CHIEF FINACIAL OFFICER MR. P. N. KAPOOR DIRECTOR MR. YASHVEER SINGH DIRECTOR MR. SUBHASH SAPRA DIRECTOR MR. Q. N. SALAM DIRECTOR MR. ISLAMUL HAQ DIRECTOR MR. SUDHINDRA JAIN DIRECTOR MR. A. A. KHAN GENERAL MANAGER MR. D. C. PANDAY SECRETARY MR. A. K. SRIVASTAVA COST AUDITORS

CONTENTS

6

CERTIFICATES

PREFACE

ACKNOWLEDGEMENT

DECLERATION

MANAGEMENT PROFILE

(CHEPTER-1)

COMPANY PROFILE IN MIL------------------1-43

Chairman messageVision & MissionOur Value & PropositionHistoryGroup of companyManagement team Corporate ResponsibilitiesManufacturing facilitiesQualityResearch & developmentDesignAchievementFuture planOur brandExportMedia centerStock informationBoard of directorBoard committeeCareer center

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(CHEPTER-2)

WORK PROFILE IN MIL---------------------44-59

Process chart flowOther particularFinished productOrganization structureManpowerShoe Production planning

(CHEPTER-3)

CUSTOMER PROFILE IN MIL------------60-65

Research methodology------66-69Need for study---------------69-70Objective of study-----------70-71Swot analysis-----------------72-78Data analysis-----------------79-82Finding & conclusion------83-87Recommendation-------------88-90Competitors-------------------90-92Limitation of study--------92-94Questionnaire-----------------95-110Bibliography-----------------110-112Annexure(C.V.)-------------113-115

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CHEPTER - 1

Mirza International Limited is a frontrunner in the manufacturing and marketing of

leather and leather footwear. Headquartered in the Indian capital of New Delhi, the

company markets its products across the globe to countries like the UK, Europe, South

Africa and the Middle East, to name a few. The company is ISO 9001, 9002 and 14000

certified, and has a fully integrated in-house shoe production facility backed by a state-of-

the-art double density direct injection polyurethane plant, a tannery with its own pollution

treatment plant, and a dedicated design studio in London.

10

Mirza International Limited (formerly known as Mirza Tanners Limited) was

incorporated on 5th September 1979. Today, the company has emerged as a frontrunner

in the manufacturing and marketing of leather and leather footwear. Headquartered in the

Indian capital of New Delhi, the company markets its products across the globe to

countries like the UK, Europe, South Africa and the Middle East, to name a few. The

company is listed on the NSE, BSE and UP Stock exchanges and is ISO 9001, 9002 and

14000 certified.

Manufacturing is a key strength at Mirza. The company has a fully integrated in house

shoe production facility backed by a state-of-the-art double density direct injection

polyurethane plant, a tannery with its own pollution treatment plant, and a dedicated

design studio in London. The manufacturing plants are located at Magarwara and

Sahjani in Unnao, and in Noida. The tannery is located at Magarwara in Unnao. These

plants are backed by more than 25 dedicated ancillary units.

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The company sources its cowhides from Europe and manufactures leather in stringent

adherence to international norms, ensuring that no banned chemicals are used in the

production process. In addition to direct sales to leading global footwear retailers, the

company also has a strong presence in the branded segment-through-three-brands:

REDTAPE | OAKTRAK | REDTAPE GAL

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http://www.mirza.co.in/redtape.html

http://www.mirza.co.in/redtapegal.html

http://www.mirza.co.in/oaktrak.html

Dear Shareholders,

The last year was a year of turbulence for the entire global economy. The crisis in the US

housing market followed by the sub-prime crisis in the financial markets sent the US

economy into recession. The other world economies too are not unaffected. Indian

economy which recorded growth rate in excess of 9% for last couple of years has started

showing signs of deceleration. Uncertainty has gripped financial markets and global

capital is seeking refuge in commodities, bullion and crude oil. The resultant flare up in

prices of these items has pushed several world economies, including India, into the grips

of undesired levels of inflation. While the Indian Government has announced some

measures to contain inflation, we have to learn to live with the fact that after

globalization, we are no more insulated from global happenings and the Government,

with all its good intentions, can be of very little help. The way ahead is to keep ourselves

abreast of global developments, take pre-emptive actions where possible and quickly and

dynamically adapt to changes and emerging scenario Around the beginning of the year

the pace of capital inflows into the country rose, sharply.

Reserve Bank of India whose primarily role is to ensure stability, faltered and the rupee

sharply rose by 12% taking the entire Indian industry by surprise. The industry’s

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exhortations for a pro-active intervention, considering the fact that these inflows are

reversible, were ignored. Within a year, the flows have reversed. This, coupled with

burgeoning trade deficit riding on high oil prices, has now weakened the rupee sharply.

Such instability is not good for businesses and the country could do with better exchange

rate management. Despite all these factors, your company has registered a steady growth

in its operations and has achieved a turnover of Rs. 315.33 Crores and a profit after tax of

Rs. 3.61 Crores. This shows the goodwill your company and its products enjoy with its

customers world wide. Profitability was muted due to reduced rupee realization of

exports because of the strong rupee. With demand from customers on the rise, your

company is in an expansion mode and the first phase of Unit V coming up on a 65 acre

piece of land at Unnao has been commissioned. The company will keep growing them

capacity at this location in phases over the next few years. With coming up of Unit-V-on-

a- spacious- piece of land, the small factory - Unit IV at Noida has been closed. I would

like to take this opportunity to express my gratitude to the board of directors, bankers,

employees, suppliers and the shareholders for their unstinted support and the confidence

reposed on us. With best wishes,

Irshad-Mirza

Chairman

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High-end, fully integrated leather shoe manufacturing facilities

offering considerable cost advantage and international quality.

Competitive advantage owing to company’s established premium

brands and knowledge of Indian consumers.

A growing network of exclusive company-owned and franchise

stores for retailing company’s products.

Superior technological capabilities backed by a pool of highly

skilled designers.

Extensive distribution network.

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Mirza’s journey began in the year 1979 with a small tannery for manufacturing

finished leather at Magarwara near Camper. The company, established by Mr. Irshad

Mirza and Mr. Rashid Mirza, was then called Mirza Tanners Private Limited.

The company focused on supplying high quality leather and leather Products to

the overseas markets and gradually became one of the largest exporters of

finished leather in the country.

During this phase, Mirza took a significant leap, by venturing into newer areas

which were extensions of its existing competencies. The global shoe market was

then looking upon outsourcing of leather footwear in a big way.

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To take advantage of this opportunity, Mirza diversified into manufacturing of

shoes. Very swiftly, four state-of-the-art manufacturing units were setup at Unnao

and Noida.

Having made a foothold in the footwear business, Mirza quickly reorganized itself

by setting up In-house Design and Development studios, Marketing offices and a

strong Distribution and Logistics network.

After successfully reorganizing itself, Mirza moved a step ahead of others by

launching its own brands ‘Red Tape’ and ‘Oaktrak’.

Having firmly established its product lines and market geographies, the company

spread its wings to several other countries through its marketing companies and

networking associates.

Some of countries where Mirza has a significant presence are U.K., Portugal,

South Africa, USA, Germany, France, Scandinavian Countries and UAE.

Today, Red Tape has emerged as the one of the most stylish lifestyle brands

available. Through growing scale of operations, the brand has reached markets in

USA, U.K., Canada, France, Germany, Belgium, Holland, South Africa,

Australia, New Zealand, South East Asia and the Middle East.

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Mirza UK Limited.

Mirza Holding Private Ltd.

Shoe Mac Leather Tech Engineers.

Mirza Agrotech Private Ltd.

Emgee Projects Private Ltd.

Achee Shoe Private Ltd.

Red tape International Private Ltd.

Neeraj Traders Private Ltd.

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The company is managed by professionally qualified personnel with extensive

experience in their respective fields. The company offers freedom of operation to

its people. As a result, the company has been able to develop a truly dynamic set

of senior level leaders and functional heads.

MR. IRSHAD MIRZA FOUNDER CHAIRMAN

MR. RASHID MIRZA VICE CHAIRMAN (MD)

MR. TAUSEEF MIRZA WHOLE TIME DIRECTOR

MR. SHAHID MIRZA WHOLE TIME DIRECTOR

MR. TASNEEF MIRZA WHOLE TIME DIRECTOR

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MR. SHUJA MIRZA WHOLE TIME DIRECTOR

MR. N.P. Upadhyay WHOLE TIME DIRECTOR

MR. PREM S. KHAMESRA CHIEF FINACIALOFFICER

MR. P.N.KAPOOR DIRECTOR

MR.YASHVEER SINGH DIRECTOR

MR. SUBHASH SAPRA DIRECTOR

MR. Q.N. SALAM DIRECTOR

MR. ISLAMUL HAQ DIRECTOR

MR. SUDHINDRA JAIN DIRECTOR

21

As a responsible corporate citizen, we believe in contributing to the society through

meaningful measures that go a long way in overall community upliftment. Our employee

welfare programs, the support we provide to communities where we have a business

presence, our charities, our community involvement programs and our commitment to the

environment, underline our corporate values. The three key areas where we concentrate

our-welfare-efforts-are:

All workers are presented with Gifts on Deepavali, and management and

workers have food together on the occasion.

All national events such as Republic Day & Independence Day and other

events such as May Day, Vishwa Karma Day are celebrated at the units.

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New Year Eve is celebrated in the respective units where all workers and the

management join together and enjoy the event.

All religious groups are encouraged to practice their rites and all religious

representatives attend the functions organized at the units.

Picnic trips for workers and families are organized periodically.

Workers are encouraged to attend all rallies of their interests, being

organized by Government.

Every 5 years, functions are held to present all workers with gifts. Workers

and the management have food together on such occasions.

Welfare of the neighbouring communities:

A temple in a nearby village was renovated and land was allotted to the

temple for its use.

A Masjid inside the unit premises was designed to accommodate more

number of Namazees.

Village ‘Maswasi’, located adjacent to the unit, has benefited from the

following welfare programs:

Resettlement of War Victims:

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Donations to Prime Minister’s Relief Fund are made through district

administration from time to time.

Flag Day, on every Dec 7th, is celebrated by extending generous financial

contribution to the Armed Forces Welfare Fund.

Ex-Servicemen are offered resettlement opportunities. Till now around 200 ex-

service personnel have been offered job opportunities in the factories and other

locations as regular employees or as security personnel.

Army Wives Welfare Association is helped through generous donations,

distribution of sewing machines and their felicitation at various occasions.

Financial aid provided to meet the vocational training needs of war widows and

Kargil war victims.

Resettlement of War Victims:

Blankets are distributed to the poor during extreme winter conditions.

Temporary shelter is extended to the needy, poor and those displaced due to

natural calamities.

Financial assistance is offered regularly to “Kusht Niyanthran and

Ninmoolan”Centre at 11, Knowledge Park, Greater Noida.

“Blood Donation Camp” was organized at the unit premises, where employees

and the directors donated blood for noble cause.

24

Environmental Management System has been implemented in the factory

and awareness towards environmental protection is spread to the locals. The

unit has been certified as ISO 14001:2004.

Encouraged and promoted ‘Ganga Cleaning Abhyas’ to ensure clean

drinking water and to reduce pollution.

Pioneer in setting up an in-house Effluent Treatment Plant at the Tannery.

World Environment Day & ‘Van Mahotsav’ observed every year and

workers and management jointly plant trees at various locations.

All DG sets have been replaced with Eco-friendly ones. All vehicles are

being replaced with CNG vehicles in a phased manner.

‘Jai Vatavaran Jai Paryavaran’ has been adopted as our slogan for

environmental protection.

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The company has four fully integrated in-house shoe production facilities with an

installed production capacity of 3.35 mn pairs of shoes per annum. These facilities are

backed by a state-of-the-art double density direct injection polyurethane plant, a tannery

with a capacity of 20 million sq ft per annum & its own effluent treatment plant and 25

dedicated ancillary units.

facilities using latest methods like Stuck on, Double Density.

Shoe are produce at these.

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At, Mirza International Limited, delivering quality is of paramount importance across

processes. We consistently aim to deliver world-class quality to our clients and end users.

Our dedication to quality is indicated by the following:

We are an ISO 9001,9002,14000 certified company.

Satra guidelines are followed for quality check of shoes.

All our units have in house laboratories for testing of raw materials and finished

products.

Regular Inspection of intermediate products is carried out at various ancillary

units to maintain quality of end product.

Batch wise quality inspection of finished products is undertaken.

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Mirza International Limited’s focus on design is a key differentiator for its shoes. The

company invests considerable resources on research and development on an ongoing

basis, in order to introduce new designs, styles and product lines into the market.

MIL’s Research & Development Highlights:

Two main design centres (UK and India)

About 40 skilled designers and experts from across the globe engaged

5% of its turnover earmarked for R&D

USD 2.22 million allocated for further upgradation of design centres and

laboratories over the next five years

CAD-CAM links to the UK centre, ensure fast development and lead time

management

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Mirza International Limited is a design led and design focused company. The company’s

design talent and capabilities set it apart from other market players. It has a specialized

in-house design team of more than 40 skilled designers internationally. These designers

coordinate with each other and keep themselves updated on the latest changes in footwear

designs throughout the world. In addition to this, the design teams regularly conduct

trend and marketplace analysis to understand changing requirements of the market.

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In-house designers, working closely with.

the global sales teams and customers.

A blend of expertise in new and traditional techniques.

Large, experienced in-house design teams, who liaise with the global

designers.

CAD-CAM links to the UK centre, as well as.several component companies,

ensures fast development and effective control on lead time.

Key specialist teams focus on specific areas such as leathers, soles, lasts.

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In-house designers, working closely with the global sales teams and customers.

A blend of expertise in new and traditional techniques.

Freelance designers engaged to add vital influences from local markets in Italy, France,

Portugal, Holland and USA.

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Set up a fully integrated production line:

Own tannery for captive consumption in shoe factories with a capacity of 20 million sq ft p.a.

Increased production capacity to 3.35 million pairs p.a.

Developed over 25 dedicated ancillaries.

Developed 2 fully dedicated outsourcing units for mass products, supplying 1.2

million pairs of shoes p.a.

All factories, Indian Offices and UK office connected through ERP network for a

seamless information system.

Created a strong design team based in London.

Enabled global presence through group companies and marketing arrangements.

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Plans for Existing Brands:-

To extend the Red Tape brand umbrella into an overall lifestyle brand for men’s

products sold through one stop men’s wear stores.

To become a major player in ladies footwear segment by further strengthening it’s

newly launched footwear line for women. Plans for Retailing:-

To remodel all red tape retail stores operated on a franchise basis to sell all men’s

products including garments, personal care products, sun glasses and other accessories

like belts, wallets and socks in addition to shoes.

To increase the number of red tape stores from 35 to 100 by year 2010.

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Plans for Product Line Expansion:-

To diversify into Hi-fashion sports and casual shoes.

To diversify into automotive leather business.

To increase presence in new markets like Germany, France and USA .

Plans for Capacity Expansion:-

9 millions pairs of shoes per annum by the year 2010.

To set up a new manufacturing plant at Kanpur, with a capacity of 1.5-2 million

pairs of shoes per annum.

To schedule 6 units with a capacity of 1 million pairs each, in stages within a

single complex.

To dedicate individual units to large buyers.

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Oaktrak is a niche brand of formal footwear, designed exclusively for the upwardly

mobile executives and businessmen. The range is both casual and urban, with the

emphasis on comfort with style. Oaktrak is sold through independents, small retailers and

multiples. Primary markets for the brand are UK and South Africa.

35

Mirza International Limited is an export oriented company with a major chunk of its sales

being contributed by overseas sales to 24 countries. The main export markets for the

company are UK, Europe, South Africa, US Canada, New Zealand and the Middle East.

Export Highlights:

80% of company’s sales being contributed by overseas sales to 24 countries.

15% of the company’s total export is sold under the brands Red Tape and Oak

Trak in Europe.

The balance 85% is supplied to international companies, to be sold under their

own labels.

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70% of the exports are to UK, representing about 30% of Britain’s market in the

mid-segment of men’s leather shoes, sold through 300 prime outlets.

Company Owned design studio, marketing offices, warehouses and distribution

network in United Kingdom to design and promote its brands

Strategic marketing tie-ups and agents in other European countries like Holland,

France, Germany.

Agents in Middle East and Australia.

Marketing arrangement in South Africa similar to that of UK.

Marketing office set up in the US.

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Doyen of Leather Industry Award Presented to Mr. Irshad Mirza:

The Council for Leather Exports India has honored Mr. Irshad Mirza, Chairman of Mirza

International Limited, with the prestigious “Doyen of Leather Industry Award”. This

award has been presented to him in recognition of his services and contribution to the

development of Indian Leather & Leather Products Industry. The award was presented at

the 24th India International Leather Fair, held at Chennai, on 31st January 2009.

Meeting of Board of Directors held on 27th January, 09:

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NET PROFIT INCREASED BY 168%

TURNOVER INCREASED BY 9.5%

The Board of Directors of the Company in its meeting held on 27th January, 2009 have

taken on record the Un-audited Financial Results of the Company for the Third Quarter

ended on 31st December, 2008. Despite adverse market conditions due to turmoil in the

global financial markets, Company’s turnover during the 3rd quarter ended 31st

December, 2008 was Rs. 92.57 Crores registering an upward increase of about 9.5%

compared to the corresponding quarter of previous year.

The turnover for the nine months period ending 31st December, 2008 was Rs. 292.03

Crores against Rs. 242.50 Crores for the same period of the previous year showing an

increase of 20.5%. The Net Profit for the quarter was Rs. 512.39 Lacs as against Rs.

153.67 Lacs in the corresponding quarter of the previous year registering an increase of

about 168%.

NOTICE:

A meeting of Board of Directors of Company is scheduled on Tuesday, 27th January,

2009 interalia to consider and take on record the “Un-audited Financial Results” for 3rd

Quarter ended on 31st December, 2008.

39

29 TH ANNUAL GENERAL MEETING OF MIRZA INTERNATIONAL LTD:-

COMPANY DECLARED 15% DIVIDEND :-

The 29th Annual General Meeting of the Company was held today at the

Auditorium of Council for Leather Exports, HBTI Campus, Nawab Ganj,Kanpur.

Mr. Irshad Mirza. Chairman of the Company addressed the shareholders and other

invitees present at the meeting.

In his address, Shri Mirza pointed out that the Indian economy has been showing

signs of slowdown of late due to global economic crisis and domestic constraints. He

explained that inflation is inching up due to steadily rising prices of food grains, metals

and crude oil prices since June, 2007, coupled with tight supply position, geo-political

tensions and weakening of US Dollar.

He expressed concern about the impact of US financial crisis on India. The way

ahead, he said, was to keep abreast of global developments. He assured that the Company

is taking pre-emptive actions wherever possible and quickly & dynamically adapting to

changes and emerging scenario.

Despite the depressing factors, the company has registered a steady growth in its

operations and has achieved a turnover of Rs 315.33 crores and a profit after tax of Rs

3.61 Crores. This shows the reputation that the company and its products enjoy with its

customers world wide. Profitability was muted due to reduced rupee realization of

exports because of strengthening of Indian Rupee against global currencies.

40

Despite lower profits, the Board of Directors of the Company Recommended a

dividend at the rate of 15 percent i.e. Rs. 0.30 per equity share of Rs. 2/- each for the year

ended 31st March, 2008 which, has been approved by the shareholders of the company

today. The dividend declared involves payment of 93.78 per cent of profits earned during

the year and demonstrated the managements’ intention to keep the shareholders’ interest

at heart.

At the end of his speech, Mr. Irshad Mirza whole-heartedly thanked the

shareholders of the Company for their valuable and unshakable support over the

years.

In the meeting, besides the shareholders, directors of the company viz. Mr.

Tasneef Mirza, Mr. Q.N. Salam, Mr. Subhash Sapra, Mr. P.N. Kapoor, Mr.

Islamul Haq, Mr. Sudhindra Jain and Mr. P.S. Khamesra, the Chief Financial

Officer of the Company, were present. The meeting was also attended by

representatives of the Company’s Bankers, media persons, auditors and officers &

employees of the company.

41

THE COMPANY HAS ACHIEVED TURNOVER OF RS. 93.54 CRORES DURING THE FIRST QUATER ENDING ON 30th JUNE, 2008:-

The Company has achieved turnover of Rs. 93.54 Crores during the first quarter

compared to the turnover of Rs. 74.97 Crores in the quarter ended 30th June, 2007

registering a smart growth of 25% despite adverse market conditions.

During the quarter, the Company made operating profit of Rs.1678. 76 Lacs as

against Rs. 32.68 Lacs in the quarter ended 30.06.2007. However, due to the loss of

Rs. 2703.06 Lacs on account of fluctuations in currency rates, the Company incurred

a net operating loss of Rs. 1024.90 Lacs during the quarter ending 30.06.2008.

After providing for interest Rs. 363.18 Lacs, Depreciation Rs. 240.00 Lacs and

recognizing net tax assets of Rs. 545.95 Lacs, the Net Loss for the quarter is Rs.

1082.13 Lacs compared to a Net Profit of Rs.208.69.

Lacs in the corresponding quarter last financial year.

42

In a Board reshuffie, Mr. Prem S. Khamesra, Director (Finance) has resigned and

will continue as Chief Financial Officer of the Company. Mr. Sudhindra Jain,

FCA, has joined the Board as Independent Director. With these changes, the

composition of the Board is fully compliant with SEBI's revised directions on

Corporate Governance.

During the quarter, the Company has commenced production facilities at

Industrial Area, Unnao and has closed down the factory at Sector-5, Noida.

The Company has excellent Export and Domestic orders and is confident of

sustaining the growth momentum achieved during this quarter, throughout the year.

BOARD MEETING HELD ON 14th JUNE, 2008:-

43

Mirza International Ltd. in its meeting held on 14th June, 2008 has taken on

record the Audited Financial Results of the Company for the year ended on 31st

March, 2008. The Company recorded a Gross Income of Rs. 315.33 Crores in the

year as compared to Rs. 306.55 crores recorded in the previous year showing a

growth of approximately 3%, whereas, growth in quantitative terms has gone up

by 20%.

The Operating Profit for the year was Rs. 30.20 crores as against Rs. 50.61 crores

of previous year. After providing for Interest Rs. 15.12 crores, Depreciation Rs.

8.96 crores and Taxes Rs. 2.50 crores, Net Profit for the year is Rs. 3.61 crores as

compared to Rs.18.11 crores in the previous year.

The reason for the fall in profitability due to steep increase in prices of all major

input item including wages and transportation cost during the second half of the

financial year. Despite all these constraints, Company has continued to grow its

Sales. Company’s products are well received in the market and enjoying

customer’s support.

44

To meet the increasing demand, Company has commissioned its new unit (Unit –

5) at Industrial Area, Unnao in its 65 Acres of Industrial Land at Kanpur-

Lucknow Highway under its expansion programme. The capacity of the Company

shall continue to grow in phases. The benefit of commissioning of Unit – 5 will be

reaped in current year.

The export order bookings in the first half of the financial year 2007-08 were

based on the higher currency rates. However, the same came down very badly at

the time of supply, causing a deficit in profitability.

A marginal growth is recorded by introducing “RED TAPE”, a flagship brand of

the company were the additional product like Ladies Footwear and Gents

Garments are introduced in Indian market, retail outlets also introduced during the

year which gave the company a little growth compensating to export realisation of

the short fall.

In consideration of the interest of the shareholders, the board has recommended a

15% dividend using 77% of the distributable profit which a sign of management’s

confidence in Company’s future prospects

45

MIRZA INTERNATIONAL LTD. BAGGED THREE EXPORT AWARDS:-

MIRZA INTERNATIONAL LTD. has once again bagged three Export Awards

from Government of U.P. for its outstanding Export performances. The Company

bagged Best Exporter and Award for Excellence in the category of Leather &

Leather Shoes for the year 2005-06. The Company also bagged Award for

Excellence for the year 2004-05 in the category of Leather & Leather Goods. The

Company had also been awarded First Prize in the year 2002-03 for its

outstanding performance in the category of Leather and Leather Goods.

These Awards were received by Mr. Irshad Mirza, Chairman, Mirza International

Ltd. from Mr. Chandradev Ram Yadav, Hon’ble Cabinet Minister, Uttar Pradesh in the

presence of Senior Officers, Exporters and other Hon’ble guests at the Award Ceremony

organised by Small Industries & Export Promotion Department, U.P at Auditorium of

Ganna Sansthan,Lucknow on 3rd December, 2007.

46

Composition of the Board:

The Board of Mirza International Ltd. consists of twelve directors out of which, four are

independent directors and another two are non-executive directors including the Chairman of

the Company. Six directors are whole-time executive directors.

47

Executive Directors

Mr. Irshad Mirza Chairman

Mr. Rashid Ahmed Mirza Managing Director

Mr. Shahid Ahmad Mirza Whole-time Director

Mr. Tauseef Ahmad Mirza Whole-time Director

Mr. Tasneef Ahmad Mirza Whole-time Director

Mr. N. P. Upadhyay Whole-time Director

Non-Executive Independent Directors

Mr. P. N.Kapoor

Dr. Yashveer Singh

Mr. Subhash Sapra

Mr. Q. N. Salam

Mr. Islamul Haq

Mr. Sudhindra Jain

The powers, role and terms of reference of the Audit Committee covers the areas as

contemplated under Clause 49 of the Listing Agreement and Section 292A of the

Companies Act, 1956 besides other terms as may be referred by the Board of

Directors.The Audit Committee constituted by the Board of Directors consists of four

Directors namely, Mr. Sudhindra Jain, Chairman, Mr. P.N. Kapoor, Mr. Subhash Sapra,

Mr. Irshad Mirza, members. During the year.

Name of the Directors Status No. of Meetings

Mr. Sudhindra Jain Chairman 6

Mr. P.N. Kapoor Member 6

Mr. Subhash Sapra Member 6

Mr. Irshad Mirza Member 6

Mr. P. S. Khamesra, CFO and Mr. A. K. Srivastava, Cost Auditor representative

of internal audit team were also present in the aforementioned audit committee

meetings.

Mr. D.C.Pandey, Company Secretary of the company acts as a Secretary to the

Committees of the Board2007-08, the Audit Committee met for four times on May 31,

July 30, October 27, 2007 & January 28, 2008.

48

SHARE TRANSFER INVESTOR GRIEVANCE COMMITTEE:-

Shareholders/Investor's grievance committee looks into the redressing of shareholders’

and investors’ complaints like transfer of shares, non-receipt of balance sheet, dividend

etc and the action taken by the company .The committee specifically works to assure

timely redressal without any pendency. The Committee consists of Mr. P.N. Kapoor as

Chairman, Mr. Sudhindra Jain, Mr. Tasneef Ahmad Mirza and Mr. Q.N. Salam as

member.

Mr. P.N. Kapoor Chairman Non-Executive Independent Director

Mr. Sudhindra Jain Member Non-Executive Independent Director

Mr. Tasneef Ahmad Mirza Member Executive Director

Mr. Q.N. Salam Member Non-Executive Independent Director

REMUNERATION COMMITTEE:-

The Remuneration Committee of the company recommends to the Board the

compensation terms of Executive directors and its responsibilities include:

a) Framing and implementing on behalf of the Board and on behalf of the shareholders,

credible and transparent policy on remuneration of executive Directors;

b) Considering, approving and recommending to the Board the changes in designation

and increase in salary of the executive Directors;

c) Ensuring that remuneration policy is good enough to attract, retain and motivate

the Directors;

49

d) Bringing about objectivity in determining the remuneration package while striking a

balance between the interest of the company and the shareholders. The Committee

constituted by the Board of Directors consists of four independent non-executive

directors namely, Mr. Q.N. Salam as Chairman, Mr. P.N. Kapoor, Mr. Subhash Sapra,

and Mr. Islamul Haq as member.

50

Mr. Q.N. Salam Chairman

Mr. P.N. Kapoor Member

Mr. Subhash Sapra Member

Mr. Islamul Haq Member

All Fields are mandatory.

Name

Address

City

Phone

Email

Post Applied For Attach Resume

51

PROCESS FLOW CHART

52

WORK PROFILE IN MIL

Shoe Planning

Shoe sampling

Cutting dep’t.

Closing dep’t.

Lasting dep’t.

Dispatch (ware house)

OTHER PARTICULARS

53

Location Kanpur (Unnao)

Plant area 65 acres

Nearest town magarwara (2km)

Nearest railway station magarwara (2km)

Nearest airport Kanpur (22km)

Nearest highway E H (12 km)

Power contracted demand 6000KVA source- JSEB

Water 2500-3000 m3 /day

54

FINISHED PRODUCTS

Dep’t. Components

Planning design process

Sampling sample making Cutting shoe component cutting

Closing component attaching

Lasting shoe final stitching

ORGANISATION- STRUCTURE

MIRZA INTERNATIONAL PVT.LTD MAGARWARA UNNAO UNIT-1

55

U.K. U.S.A OTHER

MANPOWER

Manpower is the main role in the organization because with the help of manpower we

make management and that’s management decide if what is right way to work and where

we establish our business and which one area better to work and what the customer need

and how many people we place in this organization .

At the present scenario most of the organization fully depend manpower because they

decide working power and our management understanding to help that’s business.

If any organization (man, machine, money, material) all the things very important to

establish any types of business.

We satisfy work standard and better production. So that we can say that man power is

56

CORPORATE OFFICE

TANNER UNIT-1 UNIT-2 UNIT-3 UNIT - 4

a main machine does complete work in MIL shoe production really day by day produce

with the help employees and workers to hard work?

They make there product cheap and best and customer need bases that’s product

quality and quantity fair.

SHOE PRODUCTION & PLANNING

Complete shoe production divided in to four major parts. It is much easier to under stand

the shoe production process.

1). Shoe planning

2). Shoe sampling

3). Upper cutting

4). Upper closing

5). Shoe lasting

6). Dispatch (warehouse)

1). SHOE PLANNING: - planning dep’t. Is a main part of the organization? In this

department they make there production schedule and booked order accordingly.

A/c manager place order request to concern factory and select shoe all the component

such as (upper component, sole, insole) to made by sampling, cutting, closing, and

lasting.Dep’t. Complete final shoe and that’s way we can say that planning dep’t.

57

Understand our customer need and after it decide to make production refer to working

place. When we plan any product so we take help to make product approval by planning

dep’t.

2). SHOE SAMPLING: - Before sample through following steps we create master

pattern.

Step 1: paper mosquing tape use on shoe last and create design on it.

Step 2: buyer send there own master pattern and we send sample shoe accordingly.

Step 3: buyer selects from existing styles I this process following work should be done.

Pattern cutting: - After make design we find out pattern those design with the help of

knife and copy I a system with the help stringer machine.

Mock up (trial) : - with the help of mock up we can change those sample design and

style also

Final pattern : - in final pattern we find out final result with the help of there

Management design due to start production dep’t. Shoe sampling must be done on buyer

specified leather component.

3). UPPER CUTTING:- both area After buyer sample approval and confirm order

58

receipt we start pattern grading, cutting knife tooling, testing on each size (Eng./cont.)

and after fit approval upper cutting to be start.

Component (counter, quarter, collar, tongue, midget, back step,

vamp, face) passing to be done QC before marking to ensure that all

leather component ok.

In closing cutting dep’t. We cut there all upper leather components with

the help of hydraulic machine and cutting knife.

After cutting all the components we start marking within white refill in the

marking dep’t.

In skiving dep’t. We rise all upper components with the help of skiving

machine there size are(2mm, 4mm, 5mm, 8mm).

We also press leather and cloth components together on temperature

(140-180c).

We press counter and top puff sheet in toe and heel area through pressing

machine to stuff of shoe.

4). UPPER CLOSING: - After order wise size wise upper preparation we Send

59

components for upper making. Closing conveyor is a main dep’t. To make a final upper

because here we start first step pasting all the upper components such as (leather, lining,

Cloth, foam) with the help of (dendrite lotion, rubber lotion, latches).

1) Dendrite lotion we use all leather components pasting.

2) Rubber lotion we use in lining and cloths components pasting.

3) Latches we use only foam components pasting. After this process we attach one by one together through stitching in Stitching machine

one by one all the component and we use yard (3ply, 6ply, 9ply) and niddle (14 no. 18

no. 21 no.)To stitch components one by one.

Q.C. DEPTT: - all the upper components we cheque with the help of QC in Charge

such as (colour, stitching, stamping, fitting, interlining, backers, binding, Padding,

folding, easting, saddle, embossing, tapping criming) all the process we Complete and

after we approval that to upper lasting.

5).LASTING DEPTT:- When we start lasting work we make a long process step by

step after closing upper we take it lasting process. In this dep’t. We under stand lasting

process such as (moulding, lasting, site lasting, bounding, sole feeding, iron pressing,

cementing, heat shuttering, soal pressing, chilling, unlashing, cleaning, socks bearing,

polishing, ruffling, burnishing, finishing, passing, and packing) these all the process make

a final shoe.

When we start moulding process in lasting dep’t, there first process Moulding

60

upper with counter in heel with the help of moulding machine in temp, (170-180c).

When we start side and seat lasting process we moulding upper toe we

take upper in lasting machine to last upper toe with the cement in temp,(240-

250c) and we take time one time process (5-10) sec.

After lasting when we take upper shoe in to side and seat lasting machine

last there upper heel with the help of yellow cement in temp, (225-250c)

and take time to side last one time (6-10) sec.

After side lasting when we take upper in bounding machine to rough upper

toe with the help of bounding machine in speed(700-1000).

After bounding upper shoe we do iron pressing with the help iron pressing

machine to gapes rinklle and make soft shoe in temp,(50-70c).

In ruffling machine we ruff all the side in upper shoe through ruffing

machine in speed (1000-1200).

Cementing is divided in to two and three process because after iron

pressing we do cement to use bostic lotion to paste upper shoe help of

pressure cementing machine.

After first cementing process we do sole cementing to use bostic lotion

and hardener through compressor machine.

After upper and sole cementing we take those upper and sole attach

61

machine to heat in temp,(350-450c) and after we attach together.

After heat shuttering we take it sole pressing machine to make better

through huffs to attach together and we complete it (10-15) sec.

In chillier machine we give cool ness those shoe to change atmosphere in

temp,(-0.5to-0.11).

In delisting we find out farma and shoe with the help of unlashing machine

we use pressure (40-60).

After unlashing we put on socks with the help of dendrite lotion attaches

together insole and socks.

We creeping all the side in upper and sole with the help of creeping

machine in speed (700-1000).

We burnish upper with the help of burnishing to make shine and fair.

After burnishing we polish that shoe with the help of dendrite lotion, gum

lotion, gardenia oil .we make shoe soft and skilful.

In passing time we check all the shoe angle there colour, Stitching,

stamping, fitting, lining, binding, padding, criming, embossing, cleaning,

tapping, and after we pass that shoe in the help of QC in charge.

62

After passing QC we take it packing to use poly bag and boxes to pack

that shoe to put safe and comfortable.

UPPER STOCK:- upper stock dep’t, mostly stock all of upper style in this

dep’t we cutting counter and top puff with the help of pressing machine and we

press top puff in upper toe with the help of heat press machine in temp, (140-

170c) and after stitching with stitching machine.

SOCKS STORE:- in socks store we makes socks within a process bases .we

use first paste dendrite lotion to fold all side adage and stitch with the help of

stitching machine and we print sticker through screen with golden and silver

liquid such brand name ( red tape, George, greenstone, ork track, zinc, rocket

dog,) all the brand divided part demand bases there are many parties and brand

names .

WARE HOUSE: - After final lasting shoe we take it ware house according to

buyer demand. In ware house is a main dep’t, to packing Carton party order

bases. We stock there shoe buyer demand such as (red tape, rocket dog, zinc,

green stone, ork track, George) all the brands divided party demand bases.

There are many parties and brands name such as:

63

Parties name: - (Asda, Celon, Matlon, Brantano, Elan polo, Mirza UK).

Brand name: - (red tape, George, rocket dog, zinc, Orktrack, green stone).

In ware house we pack shoe in two types.

bulk packing: - in bulk packing we packed a same number of shoes.

mixed packing: - in mixed packing we packed all numbers of shoe.

Box packing: - when we packed box so we take numbers of shoe size to packing

there are (C1, C2, RB1, RB2, L1, L2,) size of boxes.

In normal shoe we use C1 size of box such as (6, 7, 8,) no, of shoe.

In long size of shoe we use C2 size of box such as (9, 10, 11) no. of shoe.

In normal boot shoe we use RB1 of box such as (6 7 8)

No. of shoe.

In long boot shoe we use RB2 of box such as (9 10 11)

No. of shoe.

A carton packing we do labelling (carton label, sales order no. label, shoe size

label, shipment label, and company label).

Carton label: - when we label carton label it means that understand

64

(purchasing order, buyer name, brand name, carton no.)

Shoe size label: - when we label shoe no, it means it so buyer demand shoe no,

bases such as (43, 44, 45, 46, and 48).

Sales order no, label: - when we label sales order no, through customer

demand bases.

Ship meant label: - we label shipment through send by ship where we send

carton such as (leharve, celon, jebel Ali).

Company label: - we label company name with the help of company label .its

means which one company deliver that production where from send it, in the

present scenario mostly organisation under take work and permanent initial

position.

65

CUSTOER PROFILE

66

CUSTOMER PROFILE

A customer is a person who brings us his wants it is our job to handle profitable to him

and to ourselves.The key to customer retention is customer’s satisfaction. A highly

satisfied customer stays long with loyalty buys more as the company introduces a new

product pays less attention to on competing brands and advertising and is less sensitive to

price talks favourably about the company and its products.So the company should work

properly for the needs of customer and should be wise enough to measure customer

satisfaction regularly.

MIL is one of the company which recognize the importance of satisfying and retuning

current customers. That’s why MIL is market leader red tape shoe and tannery division of

India. Some of the major of MIL are as follow.

LIST OF EXISTING CUSTOMERS IN THE DOMESTIC MARKET

EASTREN REGION:-

1). MIRZA INTERNATIONAL LTD. KOLKATTA.

2). MIRZA INTERNATIONAL LTD. PATNA.

3). MIRZA INTERNAYIONAL LTD. ALLAHABAD.

4). MIRZA INTERNATIONAL LTD. GORAKHPUR

WESTERN REGION : -

67

1). MIRZA INTERNATIONAL LTD. MUMBAI.

2). MIRZA INTERNATIONAL LTD. AHAMDABAD

3). MIRZA INTERNATIONAL LTD. GUJRAT.

4). MIRZA INTERNATIONAL LTD. MERRUT.

5). MIRZA INTERNATIONAL LTD. JAIPUR.

6). MIRZA INTERNATIONAL LTD. AGRA.

7). MIRZA INTERNATIONAL LTD. NEW DELHI.

SOUTH REGION:-

1). MIRZA INTERNATIONAL LTD .BANGLORE.

2). MIRZA INTERNATIONAL LTD. CHENNI.

3). MIRZA INTERNATIONAL LTD HYDRABAD.

68

NORTHEN REGION:-

1). MIRZA INTERNATIONAL LTD LUCKNOW.

2). MIRZA INTERNATIONAL LTD. KANPUR.

MAJOR DELAR:-

1). MIRZA INTERNATIONAL LTD. MUMBAI.

2). MIRZA INTERNATIONAL LTD. KOLKATTA.

3). MIRZA INTERNATIONAL LTD. NEW DELHI.

4). MIRZA INTERNAIONAL LTD. BANGLORE.

OVER SEA AGENTS :

69

MIL America USA

MIL Europe UK

MIL S. Africa S.AFRICA

MIL France FRANCE

MAJOR CUSTOMER IN OVER SEA SHOE PRODUCT

70

CUSTOMER’S DESTINATION PRODUCTSNAME

ASDA UK GEORGE

MATLON USA TAYLOR &RIGHT CELON FRANCE GREEN STONE BRANTANO UK ZINC

ELAN POLO USA ROCKET -DOG MIRZA UK UK REDTAPE

71

RESEARCH -METHODOLOGY

72

RESEARCH METHODOLOGY

The research methodology basically deals with collection of data and info from primary

source as well as secondary source and the analysis of data anA/C of research design.

“My project consists of research design of exploratory and descriptive”.

Exploratory study because final conclusion has to be reached on the basis of collected

facts and figures descriptive study because the org is a large scattered all over the country

as well as abroad therefore their dealers customers different units and branches are

scattered and situated according at different places. The marketing main head office in

sector -39 noida.

There fore it was difficult to get into face to face interaction with them therefore facts

have also been collected through e-mail their general opinion given it the department

from time to time.

Collection of secondary data:-

Whatever the existing secondary data was relevance for my study has been

collected from annual reports, journal, booklet, magazine, danik jagran, business

standard, file and document.

73

Collection of primary data:-

It is difficult to deal industrial product survey like consumer goods therefore analysis to

great extent has been based upon secondary data personal interview observation and

questionnaire separately prepared for worker managers customers dealers. On the basis of

data few hypothesis has been drawn and I have fried to work along with them, Interview

was the major tool of my project study as it avoids them to influence for answer but at the

same time maximum the accuracy with which question is answered.

Observation method:-

Certain time observation can tell much more than that of any verbal investigation.

Default and plus point can be checked about the organisation consulting from senior

official can clear the fact which is found essential with any project.

74

STETEGIC GOAL

MIL group us hered into the new millennium with the ple-dge of making MIL red tape

shoe a world class manufacturing organisation. By creating a “learning org with the focus

toward medical improvement in operation growth and opportunity through new product

development.

Globalisation compelled to confront a border ness world therefore companies need to

improvement innovativeness in every field like production planning, marketing

production to system wise to create a flexible org. which can quickly adopt itself to

external and internal changes. Therefore introduced progress like.

TPM: TOTAL PRODUCTIVE MAINTENANCE

QCP: QUAILITY CONTROL PLANNING

ERP: ENTERPRISE RESOURCE PLANNING

75

NEED FOR STUDY

The present market environment is very fluctuation not a single corporate sector is able to

product themselves from the flourishing economic recession during 1998-1999 and many

European manufacturing has slow down. Earlier MIL had complete monopoly of

domestic market but new emerged industries started sharing his domestic share I the

name of mirza international frinchigy.

Therefore there was need to carry out the research study to analyze the actual market

situation in domestic market whose product is globally accepted. Analysis of situation is

done keeping the view the hypothesis such as: Price and delivery are two important

factors which is affecting the domestic market against their rivals market has been

affecting by the emergence of several new rival as well as by unstable present economic

condition.

76

OBJECTIVE OF THE STUDY

Introduction and implementation of new and improved marketing strategies that help

retain the market share domestically and increase globally.

To create monopoly I domestically market.

To be globally competitor.

To achieve excellence in quality through innovation new technology up

graduation.

List of data required:

Size of domestic market

Size of global market

No. of competitor at home and abroad target sales and final sales per annum.

Effect of price on computers.

Delivery system.

Price delivery.

Handling of customers complains after sales.

77

78

DATA ANALYSIS

DATA ANALYSIS

PERFORMANCE REPORT IN QTY. WISE 2008 - 2009

QTY. DOMESTIC 52818

EXPORT 784542

52818

784542

0

200000

400000

600000

800000

DOMESTIC EXPORT

Series1

Series2

Series3

PERFORMANCE REPORT IN QTY. WISE 2008 - 2009

79

QTY. DOMESTIC 52818

EXPORT 784542

domestic6%

export94%

PERFORMANCE REPORT IN QTY WISE 2007 - 2008

80

QTY.

DOMESTIC 75773

EXPORT 854181

52818

785442

0

200000

400000

600000

800000

domestic export

Series1

Series2

Series3

PERFORMANCE REPORT IN QTY WISE 2007 - 2008

81

QTY.

DOMESTIC 75773

EXPORT 854181

domestic8%

export92%

PERFORMANCE IN SALES RED TAPE SHOE IN DOMESTIC MKT.

82

(2003-2008)

YEARS QTY (CORTON)

2004-2005 44127

2005-2006 103592

2006-2007 40487

2007-2008 69314

0

44127

0

103592

0

40487

0

69314

0

20000

40000

60000

80000

100000

120000

1 2 3 4 5

years

qty

PERFORMANCE IN SALES RED TAPE SHOE IN EXPORT MKT.

(2003 – 2008)

83

YEARS QTY (CORTON)

2004-2005 525534

2005-2006 488169

2006-2007 495916

2007-2008 604480

00 0

524434

0

495916

0

488169

0

604480

0100000200000300000400000500000600000700000

1 2 3 4 5 6

Series1

Series2

Series3

84

STRENGTH:-

MIL processes good branding image and goodwill in the market.

In market there is another quality product available in the market.

85

SWOT ANALYSIS

High production capacity.

(Red tape 2.60mn pairs of shoe outsourcing 1.40million pairs per annum).

(Total sales 4.0 million pairs per annum).

The company has sound financial position.

Highly systematic infrastructure.

Export increase periodically.

Increase in no. of distribution.

Highly skilful and technically qualified man power.

WEEKNESS:-

Large overhead expenses in the firm of maintains product.

High price of the product in the domestic market.

No facility to the domestic customers.

More no, of ware house and global distribution centre required in case of

export.

Wastage of time in order processing in case of exports of foreign dispatch.

Lack of proper co-ordination between the manufacturing facility and offices

and representative centre located world wide.

Surplus employees with an average over 30 years lack of young dynamic

blood at work.

86

OPPORTUNITY:-

Govt, planning regarding less expense ganga bridge in kanpur UP.

New opportunity in the red tape shoe field especially goal.

THREATS:-

As US has imposed anti dumping duties in shoe product from India UK,

USA, FRANCE, ITILY, HOLAND, POURTHGAL etc.

Local political instability.

Excess work force and having less automated procedure.

Price a key factor deciding over all sales and market policies.

87

FINDING & CONCLUSION

FINDING

88

In the present red tape shoe maker Mirza International Ltd is leading

market share. The yearly sales volume is 739103 cartons which is highest in

the category. If we compare the per annum sales volume of indoor red tape

shoes. India is one among the faster developing countries in the world and

this fact is well supported by Mirza International Ltd.

MIL is well managed profit oriented organization. So company like MIL has

certainty better scope in future.

There are certain advantage and disadvantages, which we found while

under going this project. They are as follow:

PRODUCT RELATED:-

MIL products are well tested and inspected by world class authority which

certifies the quality of its products like red tape, élan polo, green stone, and

ork track, etc.

MIL product has good demand in the market.

All the major orders are placed by MIL because of its consist product

performance and with MIL.

The entire product is certified customers have fall confidence in placing

orders with MIL.

PRICE RELATED:-

89

This is the area in which we are unable together necessary information

because of lack of adequate data figure.

During the whole project we met several marketing and sales persons.

We also fell that the overhead are quite high compare to other company.

From the customers point of view we felt that due to high cost of mirza

international ltd. Its certain perspective customers.

PLACE RELATED:-

MIL is located in eastern region of our country that has been a point of

concern of its domestic customers although it has five ware house covering

all zones, the timely delivery is crucial.

All the branches and delars of MIL in India are connected with internet.

One of the point of MIL is that all the branches are situated in areas

supplied by its is road rail or by water.

PROMOTION RELATED:-

MIL promotional strategy such as participating in trade fare is not enough

90

to create awareness foe the customers.

After going through the detail of some of its major customers like footwear,

sport leather shoe, etc. we felt that customer are satisfied with the products.

MIL generally sends its respective to its customer to lessen the complication

and complaints.

The frequency of the seminars and industrial fair are less so that mirza

international ltd. Conducts meeting with its dealers and its distributor, even we

failed that company own web partial is not updated and upgrade time to time.

PACKAGING RELATED:-

MIL as well as felt is at per with current packaging trends.

MIL uses new age labeling and tags for their product which makes its

product mare attractive and reveals the world class quality.

PEOPLE RELATED:-

People of MIL are well discipline:

91

People are getting proper environment as well as work culture which is

quite understood with the slogan of MIL the “each one teach one to make

Mirza International Ltd. Number one”.

People of MIL are aware of the compensation policy.

People are assured about promotion as well as more incentive it they are

giving their best.

RECOMMENDATION

MIL should improve communication between the ranks and between the

92

functions. It should be ensured that at all levels the objectives are properly

understood and there is no difference in the perception of the company

policies between the ranks. HRD should design and conduct suitable training

programme at all level to ensure uniform quality consciousness and customer

orientation at all levels.

Interface between the plant and the sales should improve and a proper

format should be designed to enable feed back to sales from regarding

booking condition.

There should be a central co-ordination committee that would co-ordinate

between export and domestic sales to monitor the order booking position as

well as the status of various orders. They should also to monitor the order

various order. They should also look into priority the priorities of both export

and domestic sales to aboid conflict.

MIL should review its pricing policy. Price seems to be an area of critical

value. To complement this MIL should intensify focus on the equality control

and quality reduction programme.

although MIL had taken initiative the drive much more momentum the key

account management project need to be expedited.

Pricing factors:

93

The price is where MIL should take due consideration of especially the

competitors. This is good to have a leader ship pricing strategy but some time it is

beneficial to meet the customers demand.

In this era of globalization with so many competitors, MIL should its pricing

strategy and marks a balance in term of pricing to sustain in the market in the near

future.

Consumers want the price of MIL product to be reasonable but this factor has

proved to be the main hindrance and had resulted in getting low work order from

the regional and national market.

The price of the MIL red tape shoe is higher than those of other manufacture at

the national level and due to this its major competitors.

There are sizable proportion of delars and customers who are ready to comprise

on quality in order to expend their profit margin.

A price of MIL product has risen up to 35-45% with In a span of 2-3 years then of

its competitors price.

The quality factors:-

94

As we have observed that the rapid technology up gradation and innovation in the

company almost every company in this field is striving hard for getting ISO

certificate and other quality certificate, so MIL strategy related to its product

should confirm to the quality standard and should be different.

The company should keep strict the new development and carry out its R&D to

introduce new products.

MIL should work honestly to make some of its policies like TPM.

It can also reduce the cost of manufacturing by proper planning.

As India is becoming the hub of global multinational companies MIL should take

a detail research on the current market environment.

To increase and hence the product quality further the MIL should replace old and

less efficient machinery and equipments.

It should also formulate a strategy to evaluate the performance of its product in

the market.

The positive future is that quality related problem has to reach on “O” label to

ensure the optimal performance of the product and customer satisfaction.

COMPETITORS

95

MIL is facing a tough competition from its competitor’s comp-etition for MIL has

following dimension:

Competition from foreign company in the high end or niche market.

Competition from numerous domestic competitors in low end product market of

red tape and ork track shoe in the market.

Competition from organized domestic as well as foreign company in mid end

product market of red tape shoe.

It is facing the toughest competition from the domestic competitor’s particularly

small manufacturers who posses these characteristics:

Small Production Company.

Have low overheads and so the total production cost is low.

Comprise with the quality to reduce with price.

Recommendation at this front is to make move to acquire manufactures to prevent

the market share erosive both domestic international front.

Recommendation regarding market expansion:

96

MIL should work to carry out new promotion activities like advertising and public

company journals.

It should update and enhance its official website some of information regarding

current market scenario be included.

MIL can also invite on line order placement from its customers and keep in touch

with its customer through internet.

It should organize seminar with its delars frequently so the current market related

news could be reviewed.

MIL should make it move to untouched areas such as UK, USA, FRANCE,

EUROPE, HOLAND, in product red tape, élan polo, green stone, and zinc,

needed in infrastructure and mines development.

LIMITATION OF THE STUDY

97

The time period within which the study was conducted was limited and proved to

be major constraint.

The study was limited to major customers and dealers throughout the country

whose orders constitute the total executed by MIL.

As a single researcher it was difficult to deal with all aspect os study and conduct

extensive research.

FINDING AND CONCLUSION

98

Nereasingly focusing on exports of its products in the foreign countries MIL is the

producer of red tape shoe in India and hold first position in the international

market.

It produces a large variety of red tape shoe that for different purpose in areas such

as sport level, official shoe, defense level shoe etc.

MIL caters the needs of the domestic market as well as the international market

UK, USA, FRANCE, EUROPE, POURTGAL, etc.

MIL is increasingly focusing on exports of its products in the foreign countries.

MIL is the producer of red tape shoe in India and hold first position in the

international market.

Where high quality red tape and ork track is in demand.

Scheduled maintained and minimum wastage of the raw material and finished

products due to implementation of MIL.

More possibility of expansion due to stable financial position.

The demand for quality red tape shoe is increasing rapidly in the international

market.

99

QUESTIONNEIRE

TABULATION OF DATA :

100

1. Are you satisfied with the working of MIL?

75%

20%5%

1

2

3

Findings:

75% employees are satisfied in MIL work.

20% employees are not satisfied.

5% employees are both.

2. Are you satisfied with the working condition of your organization?

101

70%

20%

10% 0%

1

2

3

4

Findings:

70% employees are satisfied.



3. Are you satisfied with the salary and perks received by you?

102

65%

25%

10%

1

2

3

Findings:




4. Are you aware of the statutory provisions as per Ads?

103

85%

10% 5%

1

2

3

Findings:




5. Are you satisfied with the statutory facilities provided by the management?

104

59%26%

15%

12

3

Findings:




6. Are you satisfied with the promotion policy?

105

69%

21%

10%

1

2

3

Findings:




7. Are you satisfied with the canteen facilities?

106

79%

15%6%

1

2

3

Findings:




8. Are you satisfied the non statutory facilities provide to you?

107

59%26%

15% 0%1

2

3

4

Findings:




9. Are you aware of the functioning of statutory committees?

108

70%

25%

5%0% 1

2

34

Findings:




109

10. Are you aware of the role of safety officer?

59%26%

15%

1

2

3

Findings:




110

QUESTIONNAIRE ON MARKETING PRODUCTION PLAN-NING IN MIL MAGARWARA UNNAO (KANPUR):-

NAME:-

P.B.NO:-

DESIGNATION:-

PLEASE TICK AT APPROPRIATE COLUMN:-

Assessment Question

1. Are you satisfied with the working of MIL?

Yes ------ No ------ up to some extend ------

2. Are you satisfied with the working condition of your organization?


3. Are you satisfied with the salary and perks received by you?

Yes ------ No ------- up to some extend -------

4. Are you aware of the statutory provisions as per Ads?


5. Are you satisfied with the statutory facilities provided by the management?

111


6. Are you satisfied with the promotion policy?


7. Are you satisfied with the canteen facilities?

Yes ----- No ------ up to some extend ------

8. Are you satisfied the non statutory facilities provide to you?


9. Are you aware of the functioning of statutory committees?

Yes ------ No ------- up to some extend

10. Are you aware of the functioning of non statutory committees?

Yes ------ No ----- up to some extend -------

11. Are you satisfied with the functioning of committees in 9&10?

Yes ------ No ------ up to some extend -----

12. Are you aware of the scheme of workers participation in management and committees constituted under this scheme?

Yes ------ No ------ up to some extend -------

13. Are you aware of the role of welfare officer?


112

14. Are you aware of the role of safety officer?

Yes ------- No ------ up to some extend ------

15. Are you satisfied about the performance /working of 13&14?

Yes ------- No ------- up to some extend -------

16. Are you aware about the number of union of workers and their role?


17. Are you satisfied with the working of recognized unions?


18. Are you motivated about your work and organization?


19. Are you satisfied with the grievance process?


20. Do you agree that the training is essential for improving production and productivity?


21. Which of the following you is the best means for motivating an employees? Rank them1) Monitory benefit

2) Recognition

3) Facilities

4) Good work environment

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5) Job satisfaction 6) Job rotation

7) Promotion

22. Please tick ( ) in the appropriate column. Relation between management and recognized union.

a) Inter personal relation:

Excellent Very good Good Satisfactory

b) Job satisfaction:

100% 75% 50% 25%

c) Over all rating of the organization:

Excellent Very good Good Satisfactory

The information supplied by you is purely for study purpose and will be kept confidential.

114

BIBLIOGRAPHY

115

BIBLIOGRAPHY

Books

“Marketing management 11th edition” Philip kolter

“Marketing management 12th edition” Philip kolter

Business world out look magazines

Business standard news paper

Times of India news paper Dainik jagran news paper

Web- site

www.mirza.co.in

www.mirza-india.com

www.google.com

www.yahoo.com

116

http://www.yahoo.com/

http://www.google.com/

http://www.mirza-india.com/

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