Azalea seafood gumbo shoppe
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Transcript of Azalea seafood gumbo shoppe
History
Mission and Vision
Industry and Competitive Analysis
Opportunities and Threats Key Success Factors
Internal Analysis
Strengths and Weaknesses Capabilities
Strategic Issues
Suggestions
Core Purpose
Core Values
The Azalea Seafood Gumbo Shoppe is a value-added, quality-driven producer committed to bring the best
seafood taste to its customers
BHAG
Vivid Description
Growing our revenues to at least $10m within 5 years and becoming the most recognized brand of prepared
Gumbo in all the southern states, to become an acquisition candidate by a large food company or food
distributor.
Opportunities Threats
Cheaper raw material from California Growing number of meals eaten
outside Interest in healthy food Distribution channels willingness to
work with well-known brands
Bargaining power of distribution channels
Strengths Weaknesses
Strong brand High quality and unique taste Ability to deliver low-cost product Great links to distribution channels
Lack of production capacity to satisfy the demand of large food-service chains like Applebee’s
ExternalFactors
Key Success Factors
Internal Factors
Taste Price AvailabilityRecognized
Brand
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