AYS Global Halal Entrepreneurship Programs
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“Halal Entrepreneurship” 3-stage learning modules on setting up, managing and marketing of a credible world class Halal business Malaysia’s 1st
description
Ren Jan, Liow, Founder & CEO of award winning company AYS, offers a very special 3-stage "Global Halal Entrepreneurship Programs" aims to train and assist entrepreneurs on setting up, managing and marketing a successful Halal business. The tips, experience and insights from RJ. Liow will be indispensable to anyone considering venturing into the fast growing halal economy. Parties who are interested in our above services please write to Mr. RJ. Liow at [email protected]. We are also welcome partners who wish to work with us in the sales and marketing of our various programs and services.
Transcript of AYS Global Halal Entrepreneurship Programs
“Halal Entrepreneurship”
3-stage learning modules on setting up, managing and marketing of a credible world class Halal business
Malaysia’s 1st
There is a single biggest market in the world that has been largely overlooked by
many…the Halal market.
A New Economy. A Blue Ocean Strategy
“In AYS we aspire to build a sustainable business that goes beyond conventionalbeyond conventional commercial
platform.
We want to play a part to create the most create the most impact to the life of our consumers & impact to the life of our consumers &
community.community.”
RJ. Liow, Founder & CEO, AYS
Our Vision:To be a trusted brand for International Halal Business Advisory, Halal Ecosystem and M.I.C.E.
Our Mission:“To assist our customer partners to be successful in their business endeavor.”
What do we do?
1.Investment in Halal related businesses
2.Services:
1. International market entry & development 2. Halal Entrepreneurship Learning Program 3. Conferences & Business Matching
We create winning brands
Picture with Former Prime Minister of Malaysia.
AYS is an award winning industry thought
leaderWe think out of the box, and are able to assist you to fine
tuning your operation, prepare and connect you to the international markets
Strong endorsement Strong endorsement from the industryfrom the industry
A 1-InnoCert Double A’s A 1-InnoCert Double A’s Rating CompanyRating Company
“… an excellent book by RJ. Liow, CEO of AYS RJ. Liow, CEO of AYS which is fully endorsed by Halal Industry Development Corporation, Malaysia.”
Dato’ Seri Mustapa MohamedMinister of International Trade
& Industry, Malaysia
RJ. Liow ’s expertise in Halal Industry…
www.marketinghalal.com.my
TV interview
Improving the competitiveness of SMEs, Seoul, 2014
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International Speaking engagement
Improving the competitiveness of SMEs, Seoul, 2014
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We tailor make MICE program for you(meeting, incentive, conference, exhibition)
Our signature program: 2 in 1 Combo “Business Matching + Exhibition”
Business Matching
We are the winner of “Halal Tech Challenge 2014”.
Organized by Malaysian Global Innovation & Creativity Center (MAGIC). Initiated by Ministry of Finance, Malaysia
Picture with Prime Minister of Malaysia.
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Introducing AYS’s unique expertise…
Wealth of knowledge & hands on experience in the Halal New Economy
CEO of AYS receiving “Best Halal Product Award” from the former Prime Minister of Malaysia
AYS: Your partner to diverse categories In the global Halal New Economy
AYS will work closely
with you to market your
Halal products & services
as a VALUE
PROPOSITION
In diverse categories
internationally.
AYS specialty categories:
FMCG industry - food &
non-food
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Our Signature Program:
3 Stage Training Program on Halal Entrepreneurship
Our focus is to provide advice and training to governments, as well as entrepreneurs around the world through the following programs, the foundation for Halal Eco-System:
1.Stage 1 : Setting up a Credible Halal Business2.Stage 2 : Managing a Profitable & World Class Halal Business 3.Stage 3 : Effective Marketing of Halal Products &
Services for Domestic and Global Markets
The concept of Halal itself is very little understood.
Most people think it only refers to prohibited meats,
but halal is a lot more holistic than that.
Once one understands Halal Toyyibban (what is permissible and wholesome), one will
realize that Halal as a concept could be appealing to both
Muslims and nonMuslims
The 9th Malaysia Plan (RMK9) and 3rd Industrial Malaysia Plan (IMP3) have identified the Halal
industry as the new growth area for Malaysia
Halal is a lifestyle, a quality assurance system
Halal needs to be properly marketed, and perhaps rebranded
3 key contributors to lucrative Halal New Economy
USD 2.3 trillion
Sizeable and growing Muslim
population
Sizeable and growing Muslim
population
Growing economic
development in Muslim countries
Growing economic
development in Muslim countries
Emergence of potential Halal
markets (China & India)
Emergence of potential Halal
markets (China & India)
Muslim population worldwide (2010) = 1.8 billion
Forecasted to grow at twice the rate by 2030 representing
27% of global population
“Between 1990 and 2010, GDP per capita for Muslims
worldwide has grown at a Cumulative Annual Growth Rate (CAGR) of 6.8% (Global
CAGR: 5.0%).”
“Chinese Halal markets is worth USD2.1 billion and growing at 10.0% annually.”
Source: Islamic Association of ChinaSource: United Nation and IMFSource: Pew Research Centre
The Halal New Economy:
•62% of the Global Halal Economy involve food
•Halal food is 17% of Global Food Industry
•Global Halal Trade: > US$2.3 trillion
•Halal Trade: < 10% of Global Trade
2 fundamental questions:
Any difference in marketing a Halal product compared to a non-Halal product?
How to make a Halal product appealing to both Muslims and Non-Muslims?
Profile of Principal Speaker/Strategist
Founder & CEO: Mr. RJ Liow
•Recipient for “Asia’s Thought Leader Award 2012” and many more.
•Speak in international conferences such as “World Halal Conference 2014”.
•Author of Business BestSeller - “Marketing Halal: Creating New Economy. New Wealth”.
AB. RAZAK BIN OMAR
Profile of Principal Trainer:
AB. Razak Bin Omar
•Master in Development Economics, UK
•Hands on experience in developing management excellence practice for Halal Business based on the Business Excellence Framework
•Technical Expert from Malaysia for the Asian Productivity Organization (APO), Japan
The 3-stage Halal Entrepreneurship Learning Modules
OBJECTIVES •Guidance to entrepreneurs on how to set up, manage and market a Halal Business successfully.
•To learn from successful companies in the industry
PARTICIPATION This program is strongly recommended to be attended by the followings:
•CEOs from SMEs and Large Enterprise who interested to embark on the Halal Business
•Senior Government Officers who are involved actively in promoting the Halal Industry through expansion Halal Business Program
•Senior Officer from Halal Agencies
•All entrepreneurs who are interested to embark business in Halal Products or Services.
TRAINING METHODOLOGY
•Lecturing
•Group Discussion
•Case Study
•Sharing Session
•Study tour
Day/ Time Items
Remarks
Day 18.30am-5.00pm
Registration Welcoming Remarks Ice Breaking Session Introduction to Halal Business Understanding Halal Concept Sharing Session : Tips and Guideline to Start the Halal Business Check List of Setting up the Halal Business Case Study : Successful journey on Halal Business, Malaysia Experience
Day 18.30am-
5.00pm
Presentation on Case Study Products /Service identification for Halal Business Risk calculation to venture in Halal Business Sharing Session – Challenges and Issues to set up the Halal Business. Group Discussion – Develop action plan to set up Halal Business using
SWOT Analysis. Presentation on action plan Evaluation and Closing ceremony
Stage 1: Primary Stage
Setting Up A Credible Halal Business
Duration: 2 days
Day One:
•Registration•Welcoming Remarks•Ice Breaking Session•Introduction to Halal Business•Understanding Halal Concept•Sharing Session : Tips and Guideline to Start a Halal Business•Check List of Setting up the Halal Business•Case Study : Successful journey on Halal Business, Malaysia Experience
Day Two:
•Presentation on Case Study•Products /Service identification for Halal Business•Risk calculation to venture in Halal Business•Sharing Session – Challenges and Issues to set up the Halal Business.•Group Discussion – Develop action plan to set up Halal Business using SWOT Analysis.•Presentation on action plan•Evaluation and Closing ceremony
Stage 2: Intermediate Stage
Managing A Profitable & World Class Halal Business
Duration: 2 Days
Day One:
•Registration•Welcoming Remarks•Ice Breaking Session•Overview the market potential for Halal Business•Introduce ‘ Business Excellence Framework’ for Halal Business•Seven Excellence Dimension in managing Halal Business•Quick gap analysis on business excellence practices of Halal Business•Case Study : Innovation and creativity towards achieving targeted business result.
Day Two:
•Presentation on Case Study•Step by step of Effective Strategy to improve business performance•Review the existing Halal Certification program for improvement•Sharing Session – Business management and challenges Issues to set up the Halal Business.•Group Discussion – Develop action plan to set up Halal Business using SWOT Analysis.•Presentation on action plan•Evaluation and Closing Ceremony
Stage 3: Advance Stage Effective Marketing Strategies of
Halal Products for Domestic and Global Markets
Duration: 2 days
Arrival of participants and registration Welcoming remarks Ice Breaking Session Introduction to Halal Products Journey to Set up a Halal Business Sharing Session: The Future Growth of Halal Business in Malaysia and Global
Market Understanding Marketing Strategy of Halal Product Group Discussion: Developing Marketing Strategies of Halal Products Presentation of Group Discussion Findings Elements of Effective Marketing Strategy Issues and Challenges in Halal Product Marketing
Day One:
•Arrival of participants and registration•Welcoming remarks •Ice Breaking Session•Introduction to Halal Products •Journey to Set up a Halal Business•Sharing Session: The Future Growth of Halal Business in Malaysia and Global Market•Understanding Marketing Strategy of Halal Product•Group Discussion: Developing Marketing Strategies of Halal Products•Presentation of Group Discussion Findings•Elements of Effective Marketing Strategy•Issues and Challenges in Halal Product Marketing
Day Two:
•Role of HDC and MATRADE in promoting Halal Products•Product positioning to enter domestic/global market•On site visit and plant attachment at the successful halal company•Process involved in preparing halal product towards halal market•Group Discussion : Develop details action plan to venture in halal global market•Presentation of Group Discussion•Expert opinion and feedback on the action plan to enter the halal domestic/global market – Sri Kulai experiences•The Future growth of market share for halal product – domestic and global market•Tips to be successful in Halal Business Marketing•Closing and Certificate Presentation
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For more information on AYS & our Handholding Advisory Services:
www.ays.com.my
www.marketinghalal.com.my
Tel: +60-3-6263 8550 or [email protected]
