PRESENTED BY:- ASHPREET SINGH MBA 2nd SEM. ABS

CONTENTS

IntroductionBoard of DirectorsRecruitment ProcessProductsBalance SheetSWOT Analysis

About Axis Bank•Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established.•The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI - I),• Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC) and other four PSU insurance companies, i.e. National Insurance Company Ltd•The Bank's Registered Office is at Ahmadabad and its Central Office is located at Mumbai.

About Axis BankThe Bank has a very wide network of more than 1042 branches (including 56 Service Branches/CPCs as on 30th June 2010).The Bank today is capitalized to the extent of Rs. 407.44 crores with the public holding (other than promoters and GDRs) at 54.51%. It has one of the largest ATM networks in the country.As on the year ended 31 March 2009 the Bank had a total income of Rs. 13,745.04 .As on 2010 it has 13,389 employees.

Board of DirectorsDr. sanjiv misra ChairmanSmt. Shikha Sharma Managing Director & CEOSmt. usha sangwan DirectorSom mitttal DirectorSmt. Ireena Vittal DirectorShri K. N. Prithviraj DirectorShri V. R. Kaundinya DirectorShri s vishvanathan DirectorShri V srinivasan ED, Corporate BankingShri Rohit bhagat DirectorProf. samir k barua DirectorShri. Prasad menon DirectorSanjeev kumar gupta ED, Corporate Centre

Branch Network•At the end of October 2009, The Bank has a very wide network of more than 1000 branches and Extension Counters (as on 31 March 2010).The •Bank has a network of over 4055 ATMs (as on 31 March 2010). The Bank has loans now (as of June 2007) account for as much as 70 per cent of the bank’s total loan book of Rs 2,00,000 crore.

Promoters•Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the country, UTI. •The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC - Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each.•Specified Undertaking of the Unit Trust of India (SUUTI) - Shareholding 23.86%.•SUUTI manages assured return schemes along with 6.75% US-64 Bonds, 6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59 crores.

Products•Investment Banking•Corporate Banking•Retail Banking•Private Banking•Investment Management •Mortgage Loan•Credit Card

Investment Banking•An investment banking is a financial institution that assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of security.•An investment bank also assists companies involved in mergers and acquisitions, derivatives, etc.

•Unlike commercial banks and retail banks, investment banks do not take deposits.

Corporate Banking•A corporate banking is a type of financial intermediary and a type of bank.

•Corporate banking is also known as business banking. •It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.

•Corporate banking may also be seen as distinct from retail banking, which involves the provision of financial services direct to consumers.

Retail Banking•Retail banking refers to banking in which banking institutions execute transactions directly with consumers, rather than corporations or other banks.

•Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

Private Banking•Private banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets.•The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.• It should not be confused with a private bank, which is simply a non-incorporated banking institution.

Investment Management•Investment management is the professional management of various securities (shares, bonds and other securities) and assets (e.g., real estate), to meet specified investment goals for the benefit of the investors.• Investors may be institutions (insurance companies, pension funds, corporations etc.) or private investors (both directly via investment contracts and more commonly via collective investment schemes e.g. mutual funds or exchange-traded funds).

Mortgage Loan •A mortgage loan is a loan secured by real property through the use of a mortgage note which evidences the existence of the loan.

•Rate of interest charged by Axis Bank is 8.75%(floating) upto Rs.30 lacs, 9.25%(floating) above Rs.30 lacs and 14% (fixed) irrespective of the loan amount.

Credit Card

•Credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services.

Mar '14 Mar '13 Mar '12 Mar '11 Mar '10

12 mths 12 mths 12 mths 12 mths 12 mths

Capital and Liab.

Total Share Capital 0.00 467.95 413.20 410.55 405.17

Equity Share Capital 0.00 467.95 413.20 410.55 405.17

Share Application Money

0.00 0.00 0.00 0.00 0.00

Preference Share Capital

0.00 0.00 0.00 0.00 0.00

Reserves 0.00 32,639.91

22,395.34

18,588.28 15,639.27

Net Worth 0.00 33,107.8

22,808.5 18,998.83

16,044.61

Deposits 0.00 252,613.59

220,104.30

189,237.80

141,300.22

Borrowings 0.00 43,951.10

34,071.67 26,267.88

17,169.55

Total Debt 0.00296,564.6 254,175.9 215,505.68

158,469.77

Other Liabilities & Provisions

0.00 10,888.11

8,643.28 8,208.86 6,133.46

Total Liabilities 0.00 340,560.6

285,627.7

242,713.37

180,647.84

Balance Sheet of Axis Bank(in Rs. Cr)

Assets

Cash & Bal. with RBI

17,041.36 14,792.11 10,702.92

13,886.16

9,473.88

Bal. with Banks, Money at Call 11,540.79 5,707.81 3,231.31 7,522.49 5,734.54

Advances 232,381.73

196,990.14

169,759.5

142,407.8

104,343.1

Investments113,092.78

113,378.06

92,921.44

71,787.55

55,876.55

Gross block 2,345.64 2,244.91 2,204.32 2,269.96 2,127.60

Revaluation Reserves

0.00 0.00 0.00 0.00 0.00

Accumulated Dep. 0.00 0.00 0,00 0.00 0.00

Net Block 2345.64 2204.32 2,204.32

2,269.96

1,178.61

Capital WIP 101.62 142.42 79.82 22.96 57.38

Other Assets 9846.14 7302.28 6,517.16 4,669.70 3,922.59

Minority Interest 0.00 0.00 0.00 0.00 0.00

Group Share in Joint Venture

0.00 0.00 0.00 0.00 0.00

Total Assets 386,350.06

340,557.73

285,416.5

242,566.6

180,586.6

Contingent Liabilities

611,455.74

576,018.35

514,872.88

477,865.98

301,742.05

Bills for collection 0.00 0.000.00 0.00

35,756.32

Book Value (Rs) 817.21 708.58 548.92 460.23 394.62

Source of bal. sheet:-Moneycontrol.com

SWOT ANALYSIS OF AXIS BANK

STRENGTHS:Brand Name

High level of services. Knowledge of Indian market.

WEAKNESS:Market capitalization is very low.

Not been capable to position itself correctly.

OPPORTUNITIES:Growing Indian banking sectors.

People are becoming more service oriented.In the global market.

Dissatisfied customers.

THREATS:Advent of MNC banks.

Foreign banksGovernment banks

Future market trends.