Axiom Media Service

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Seize or preserve a competitive advantage online. Increase qualified web traffic 100%-150% or more Reduce the cost of customer acquisition Strengthen your brand and engage your audience Expend minimal resources search engine accelerator

description

An Intro to Axiom Media Service: how we impact your online presence and reduce the cost of client acquisition

Transcript of Axiom Media Service

Page 1: Axiom Media Service

Seize or preserve a competitive advantage online.■ Increase qualified web traffic 100%-150% or more

■ Reduce the cost of customer acquisition

■ Strengthen your brand and engage your audience

■ Expend minimal resources

search engine accelerator

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Axiom Media Service impacts mature websites quickly and powerfully. Our clients

have experienced markedly enhanced web traffic, lead capture and conversion, as

these actual results demonstrate.

Heightened traffic and search engine rankings last a long time, in contrast with the

short shelf-lives of print advertising and conventional marketing.

Client A 152% Increase in Website Visits

Client B 88% Increase in Website Visits

proven results

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■ Our team is far stronger than in-house optionsIt is virtually impossible for a company to adequately cultivate, administer, and manage its web presence in-house because of the required diversity of resources and depth of expertise. While con-sumers spend more time online than ever before, and sites mushroom and implode in popularity, the landscape keeps mutating, challenging businesses. For example, Microsoft recently launched its Bing search engine—are you prepared?

We are experts in search engine marketing--featuring key words and pay per click models—that is targeted, fulfillment-driven, and in many cases more effective than conventional advertising. Every day we navigate the ever-changing, massively influential world of social media, with communities such as Facebook, Twitter and LinkedIn. Let us work for you.

■ We save a company 50%-75% of employee costsOur agency-side service costs much less than an in-house solution, starts promptly with no learning curve, and can be adjusted or terminated after a specific campaign.

Conducting search engine and social media marketing involves management, marketing and sales, support staff, and bookkeeping. Too many businesses ensnare all levels of personnel and the result is a lack of competence and follow-through.

■ We take the extra stepUnlike other agencies that only tag and manage key words, we also digitize and repurpose all market-ing content and Internet presence for use in generating search engine ratings.

Moreover, we continually strive to understand your enterprise and recommend only tools that make sense for your business.

benefits

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■ We Create Your ChannelEvery business is sitting on a mountain of content that has not yet been search engine optimized. There are many reasons: it exists on third-party sites, it was never digitized, or it lacks tags.

We repurpose all appropriate corporate and marketing communications, host it on our platform and feed it to your web site.

■ We Feed Your ChannelIn many respects the Internet is becoming local, impacting marketing expenditure. We conduct strategic key word and geographical promotion to best position your business online. We employ only search engine-approved “white hat” solutions.

Key Word AdvertisingOrganic SearchPaid and Free DirectoriesListings and Newsfeeds

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■ We Give Your Channel a VoiceCapture an audience of thousands through viral marketing—with little risk and great reward.

Hundreds of millions of people are conversing and engaging through social media, which through its diversity has separated itself from other forms of information distribution. We work with you to develop and supply your own voice to the online conversation, through the appropriate sites.

■ We Track Your ChannelWe provide detailed activity reports about each web appearance; custom and Google Analytic traffic reports; and analysis of performance on a monthly service cycle.

Data Collection

TRACK YOUR CHANNEL• Web Trends

Data CollectionTRACK YOUR CHANNEL• Google Analytics

Data Collection

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Does your company need traditional forms of advertising, promotion and marketing?

They are all available through our parent agency, Axiom Communications. We offer a

comprehensive suite of services:

Branding

Communications Strategy

Media Relations

Public Affairs

Crisis Management

Event Marketing

Advertising

Creative Services

Web Development

We know how things work. We connect people, products and services. The

average tenure of our clients is nine years.

Learn more at www.axiominc.net.

axiom communications

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■ InitiationWe typically implement the Axiom Media service in 2-4 weeks. We can move more

quickly according to urgent deadlines.

■ PricingAll Axiom Media programs are custom. Pricing varies according to project require-

ments—this schedule is for guideline purposes only.

Set-up from $2,500Social network and directory listingsRelevant content optimized, linked, tagged and indexedCustomized traffic tool

Media Service from $1,000/monthSearch Engine Optimization (SEO)Online AdvertisingPaid & Free ListingsKey word campaign managementWeb site maintenanceMonthly traffic report with Google Analytics

Key Word purchases and other online media Variable

Marketing Services Variable

service agenda

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The Meadowlands Liberty Convention and Visitors BureauThe MLCVB promotes travel and tourism to the Meadowlands Liberty region, which generates in excess of $8 billion in revenue that is critical to New Jersey’s economy and culture. Programs include the creation of information kiosks, marketing materials, training programs for hotel staff, and the hosting of MDEST, an annual travel, tourism, and employment opportunities trade show.

Hartz Mountain Industries, Inc.Hartz Mountain Industries, Inc. owns and manages one of the largest privately held commercial real estate portfolios in the United States, comprised of approximately 200 properties and totaling more than 38 million sq. ft. in the northern New Jersey/New York area. The company is in the vanguard of commercial, industrial, retail and hotel development.

NJ Sharing NetworkNJ Sharing Network promotes awareness about organ and tissue donation, working with the New Jer-sey medical community and the public to permanently “close the gap” between the number of organ donors and the number of patients awaiting transplants.

The Solomon OrganizationFounded in 1977, the Solomon Organization owns and manages more than 10,000 apartment homes in Pennsylvania, New Jersey, New York and Connecticut. Ron Simoncini and Axiom have represented The Solomon Organization for 24 years.

References available on request.

sample clients

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Ron SimonciniPresidentFounder and president of Axiom Communications; develops and oversees the implementation of mar-keting programs and web tools for leading companies.

Michael MencheManaging DirectorA business development professional with a client’s results-driven perspective stemming from 21 years of experience, most of them as an in-house VP of sales and marketing for healthcare IT and legal services companies.

Matt BrownVice PresidentA hands-on executive committed to client service and follow-through; manages marketing campaigns, events and activities; bridges branding and messaging between conventional and online media while directing creative talent and administrative support.

Scott ReimelsAccount ExecutiveAn IT architect, plumber, answer man and troubleshooter; devises and implements solutions for seamless data delivery across various platforms using the latest technology; aggregates and simplifies traffic reports and data collection.

Carly PearsonOnline Content ManagerAn expert in social media and topical Internet subject matter; continually evaluates sites, directories, tools and communities; creates, repurposes and distributes content; tracks and interprets trends.

www.axiommediaservice.com(201) 348-8998

the team