INTRODUCTION

In short, this is what we offer

Hello,

My name is John Bain and I operate one of the largest PC gaming channels on YouTube, releasing daily media to over 1.6 million subscribers. I am also the main sponsor and team owner of Axiom eSports, a talented South Korean eSports team competing in Starcraft 2 at the highest possible level.

I am contacting you with a view to gauging your interest in sponsoring our team. We are currently in a state of growth and are looking for high quality and relevant sponsors to join us in that process. Please allow me a moment of your time to show you why this is a good opportunity.

eSports is a growing industry in the US and European markets, as is the market for livestreamed content, which has exploded in the last few years. This translates to immense exposure and ROI for your brand for a fraction of the cost of traditional advertising. Starcraft 2 has competitive tournament content streamed on a daily basis. With tournaments broadcast at any time of day, it is the most vibrant and diverse eSports scene in the world. The sheer volume of tournaments, from tiny grass-roots events, to collegiate leagues all the way through to massive stadium events like IEM Katowice and Blizzard's own WCS Grand Finals at its annual Blizzcon event, provides daily opportunities for sponsor exposure.

The most potent new media platform of any Starcraft 2 team in the world.

Exceptional ROI through media platform leverage.

A team of talented world-class South Korean players.

Direct in-game exposure through innovations such as the Gameheart sponsor overlay.

In-house live-streamed tournaments for powerful online brand exposure.

VIew our players

CLICK HEREFOR DETAILS

roi

hard numbers

social media presence

We all need cold, hard facts to prove a point. When I said we have the most potent YouTube platform for any team, I wasnt exaggerating.

CLICK HERE TO VISIT CLICK HERE TO VISIT

youtube.com/cynicalbrit youtube.com/totalbiscuit

488 million488 million

cumulative reach of over TWO million people in 200 countries18-35 male demographic

cumulative reach of over TWO million people in 200 countries18-35 male demographic 400,000+ instant cumulative reach400,000+ instant cumulative reach

Worldwide Views

~500,000~500,000 Daily Views

1,569,3621,569,362 Subscribers

Teams total followers

18 million18 million Worldwide Views

153,817153,817 Subscribers

93,777 facebook.com/cynicalbrit

twitter.com/totalbiscuit272,928

20,000

47,900

&

live streaming & Event organizationAxiom often organizes its own events. Under the long-time standing brand of SHOUTCraft, weve organized tournaments over the past three years, featuring some of the best known professional StarCraft 2 players in the world competing for cash prizes raised by ourselves.

One of our latest in-house tournaments, in which our players competed in a round-robin series of games for a $1000 prize attained 15,000 concurrent viewers on Twitch.tv and 126,000 total views on the livestream alone, not taking into account the many more views obtained after the VoDs were posted on both channels.

One of our latest in-house tournaments, in which our players competed in a round-robin series of games for a $1000 prize attained 15,000 concurrent viewers on Twitch.tv and 126,000 total views on the livestream alone, not taking into account the many more views obtained after the VoDs were posted on both channels.

SHOUTCraft Clan Wars is a year long tournament sponsored by MLG. Axiom is a frequent participant and the VoDs are produced through the Axiom eSports YouTube channel which has contributed to significant growth and brand exposure. Axiom plays at least two of these events every month and this event has focused on team sponsor ROI including use of the Gameheart in-game sponsorship overlay and between-game team sponsor overlays on Victory and Line-up screens.

SHOUTCraft Clan Wars is a year long tournament sponsored by MLG. Axiom is a frequent participant and the VoDs are produced through the Axiom eSports YouTube channel which has contributed to significant growth and brand exposure. Axiom plays at least two of these events every month and this event has focused on team sponsor ROI including use of the Gameheart in-game sponsorship overlay and between-game team sponsor overlays on Victory and Line-up screens.

Click to view the announcement thread on TeamLiquidClick to view the announcement thread on TeamLiquid Click to view the YouTube playlist of all the gamesClick to view the YouTube playlist of all the games

Click to view the announcement thread on TeamLiquidClick to view the announcement thread on TeamLiquid Click to view the YouTube playlist of all the gamesClick to view the YouTube playlist of all the games

viewer demographicstwitch.tv stats

33,524,962 33,524,962 twitch.tv/totalbiscuit

United StatesUnited KingdomSwedenCanadaGermanyAustraliaNetherlandsDenmarkNorwayFinland

28.3%15%

6.9% 6.2% 5.3% 4.2% 3.8% 3.2% 2.9%2.4 %

0% 50%25%

SPONSORED BY

ROI THROUGH VIDEO PRODUCTIONStarcraft 2 is not the biggest eSport in the world anymore but in terms of ROI is leading the way when it comes to sponsorship representation. Through the hard work of community tournament organisers and programmers, we now have a suite of options to allow for direct in-game representation of team sponsors. No longer do sponsors have to merely rely on seeing their logo on a jersey worn by a player. Gamehearts in-game sponsor overlay projects high definition sponsor logos directly into the game itself. Adoption of this technology is growing and many popular online events have begun to use it, including our own SHOUTCraft Clan Wars which will run for the entirity of 2014.

In addition to this we frequently update the Starcraft 2 channel with player spotlights, in-house tournaments and videos of players enjoying themselves in or outside the team house. Please cilck on the videos below to see some examples.

PLAYER SPOTLIGHTSPLAYER SPOTLIGHTS

CURRENT LEAD SPONSOR PLANETSIDE 2 RECEIVES AN IN-VIDEO PRE-ROLL ON EVERY AXIOM VIDEO PRODUCEDCURRENT LEAD SPONSOR PLANETSIDE 2 RECEIVES AN IN-VIDEO PRE-ROLL ON EVERY AXIOM VIDEO PRODUCED

STARBOW IN-HOUSE TOURNAMENTSTARBOW IN-HOUSE TOURNAMENT AXIOM KARAOKE NIGHTAXIOM KARAOKE NIGHT THE POWER OF AXIOM PROTOSSTHE POWER OF AXIOM PROTOSS SPONSORSHIP ANNOUNCEMENTSSPONSORSHIP ANNOUNCEMENTS

OUR WEBSITE AXIOMESPORTS.COM HAS A DEDICATED CONTENT WRITER AND IS FREQUENTLY UPDATED WITH ARTICLES AND VIDEOSOUR WEBSITE AXIOMESPORTS.COM HAS A DEDICATED CONTENT WRITER AND IS FREQUENTLY UPDATED WITH ARTICLES AND VIDEOS

meet our players

AX.CRA

NK

AX.IM

PACT

AX.RYU

NG

Choi Jae Won (CranK)- 3rd place at Lonestar Clash 2

- Ro8 at WCS America 2013 Season 1 - Ro16 at WCS America 2013 Season 2

- Ro16 at WCS America 2013 Season 3 - 3rd/4th at Starbow Beta Invitational

- Ro16 at WCS America 2013 Season 1 - Ro16 at WCS America 2014 Season 1

Kim Dong Won (Ryung)- RO8 Code S GSL 2011

- 3rd/4th at GSL Season 5- 3rd/4th at WCS America 2013 Season 1

- 2nd at MSI Saturday Showdown Series 9- 2nd at Starbow Beta Invitational

Kim Joon Hyuk - 3rd/4th at Starbow Beta Invitational

We are hoping to expand our team to a 6 player roster and send our players to international events all over the world. In order to do so to the level we'd like, we must expand the resources of the team through sponsorship. We hope your company can be a part of that.

AX.HEA

RT

AX.ALICIA

Kim Min Hyuk (Heart) - Qualified for GSL Code S - RO16 GSL Code S Season 4 - 7/8th at WCS America 2013 Season 3 - Ro16 at WCS America 2013 Season 1- Ro16 at WCS America 2014 Season 1

Yang Joon Sik (Alicia)- 5th at WCS America 2013 Season 1

- Ro8 at WCS 2013 Season 1 Finals- Ro16 at WCS America 2013 Season 2

- 3rd/4th at ASUS ROG Summer- Ro16 at WCS America 2013 Season 1

- Qualified for GSL Code S- Ro4 at WCS America 2014 Season 1

Axiom eSports will be playing all year long in SHOUTCraft Clan Wars and participating in upcoming teamleagues. See below for our list of achievements in teamleagues.

- 1st place 2013 IPTL Season 1 Amateur Division- 3rd place 2013 GSTL Season 1- 1st Place 2013 GSTL Season 2- 3rd/4th place Acer Teamstory Cup Season 1- 2nd place Acer Teamstory Cup Season 2- 3rd place SC2L 2013

Team Achievements

THANK YOUfor your patience and consideration. To finish it off, Id like to review the most important points and what wed like the end result to be. For the appropriate financial support, wed like to see your logo on

our uniform. In addition to the usual exposure, we also offer:

- cross-promotion with one of the biggest PC gaming channels in the world

- support from a very experienced and highly regarded professional commentator

- in-house commentary and video production resulting in frequent and high-quality content to represent our sponsors outside of merely playing competitive Starcraft

- a strong presence in the Blizzard WCS premier leagues and large online and live events all over the

world- exceptional ROI in the eSports market through our

combined and ever-expanding social media backing and participation in innovations such as in-game sponsorship

representation

If you would like to set up a meeting and discuss further opportunities, please contact me through the means listed below.

We are really excited about a potential collaboration with your company and we are looking forward to hearing back from you.

Kind regards,John BainOwner & Manager of Axiom

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If you would like to discuss potential sponsorship, please contact - axiomesports@gmail.com

axiomesports.comtwitter.com/axiomesportsfacebook.com/axiomesports