Axillary Tasks
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Transcript of Axillary Tasks
Axillary Tasks
Digi PackWeb site
Magazine Adverts
ConventionsExamples
Programmes
LO: To identify key axillary products and their features
Digi PackWhat do you expect to see on a digi pack
(CD/ DVD case)?
Digi PacksThe name of the
ArtistThe name of the
AlbumTracklisting (include
bonus extra's such as 'behind the scenes' and/or 'making of' features)
Record Label branding
Pictures of the band members or relevant visual imagery to sell the song and they are often manipulated in some way
PriceWebsite CreditsRecording information,
producer, where it was recorded and when
Who wrote the songsLogoBarcodeDVD logoCD logo
Student ExamplesTurning DaysMadnessBullet for My Va
lentineMumford and So
n The Summer SetMumma Ra
ExampleRegina Skeptor The XXRusted RootNoah and the WhaleDaughterThe Hush Sound
WebsitesWhat are the convention of a band/artist
website?
WebsitesBand logo at the top and largeLinks to other pages on the website (Home, About/Bio
Gigs, Videos, Photos/Gallery, Store, Forum, Sign in Log in
Main feature - large photo or video clip Strong design that might be minimalisticThe home page would be predominantly catered
around a new single/album. The use of still advertisements, videos and links. The key is home page need to be simple, and eye
catching, so fans are not swamped with information they don't want and can easily navigate their way around the website.
WebsitesTurning DaysMadnessBullet for my Valenti
neMumford and Son The Summer Set Example
Regina Skeptor The XX Rusted RootNoah and the WhaleDaughterViva Brothers
Magazine AdvertsGet the customers attention. Obviously this is the
purpose of the advertisement in the first place and therefore is vital to the production of advertisement. Audience attention can be grabbed through a catchy, bold title, graphic or logo, presenting the brand image.
Use Colour. Colour makes the advertisement stand out over black and white adverts, and looks professionally finished and expensive. This can also grab attention as bright colours will be eye-catching and draw a passing audience in.
Make the pitch simple, yet precise. The advertisement should not be overfilled with information as the audience will loose interest. An audience will only look at an advert for between ten - fifteen seconds. Include the band and album name, as well as the release date, a list of tracks is not needed on an advert.
Make it easy for the customer to reach and order the product. Make the product accessible, include release date of album/CD in a bold, easy to read font. Add website, e-mail address of band and where the product can be bought from, E.G HMV.
Examples
ExamplesAndrew HoneKanye WestMarina & the DiamondsKaty PerryOtis ReddingThe BugglesViva BrothersThe Hush Sound
Research TaskChoose three websites, digipacks and postersAnalysis the way they are made, how
effective they are, how they link to the other task, how they use micro elements, good point and not so good points
Post your thoughts!To be completed at home! For Weds 23rd
Oct – Post on blogs