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AXE-Communication Plan (Final Presentation)
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COMMUNICATION DETAILED PLAN - BRAND : AXE BLUE MADNESS - PRODUCT TYPE : BODY WASH - CAMPAIGN : INTEGRATED
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Transcript of AXE-Communication Plan (Final Presentation)
COMMUNICATION DETAILED PLAN
- BRAND: AXE BLUE MADNESS
- PRODUCT TYPE: BODY WASH
- CAMPAIGN: INTEGRATED
I. BUSINESS SITUATIONS
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II. CONSUMERS’ WORLD
III. STRATEGY
IV. BIG IDEA
IV. INTEGRATED EXECUTION PLAN
Trigger Attention
Raise Awareness
Engage Consumers
ụ đ ế
ữ ắ ờế để ế ờ ắ
ả ờ ựờ
ấ ịờ
ắế để ế
ờ ắ
Đầ ồ
