AWS User Group North - What's New?
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A broad and deep platform helps customers build sophisticated, scalable applications
Platform Breadth
Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment (PaaS)
Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPCNetworking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPsStorage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQLOracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
Support CertificationTrainingProfessional ServicesTechnology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment (PaaS)
Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPCNetworking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPsStorage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQLOracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
Continual Iteration and InnovationAWS continuously upgrades
infrastructure, so you don’t have to
2008 2009 2010 2011
Amazon EBSAmazon EC2
Amazon SNS
AWS Identity !& Access !Management
AWS Import !& Export
Amazon !CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon !ElastiCache
Amazon SES
AWS !CloudFormation
AWS Direct !Connect
AWS Elastic !Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon !Dynamo DB
Amazon !CloudSearch
Amazon EC2
AWS Storage !Gateway
Amazon !CloudTrail
Amazon !CloudHSM
Amazon !WorkSpaces
Amazon Kinesis
Amazon Elastic !Transcoder
Amazon !AppStream
AWS OpsWorks
AWS Data !Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61+82
+159
+280
20132012
Since inception AWS has: • Released 714 new services and features • Introduced over 35 major new services • Announced 41 price reductions
+80
2014
Amazon !WorkSpaces
March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
80 New features in 2014 so far including …
Support for VPC Peering within Region !March 24, 2014
Amazon WorkSpaces !!March 26, 2014
New Edge locations for Amazon CloudFront and Amazon Route 53 !January 08, 2014 24
Amazon AppStream !!March 12, 2014
Amazon EMR Input Connector for Amazon Kinesis !!February 20, 2014
23
We’ve announced price reductions 42 times since our inception in 2006. Recent price drops included…
Amazon EBS standard volume prices are lowered up to 50% for both storage and I/O requests.!!January 21, 2014
50%Amazon is reducing prices for Amazon ElasticCache cache nodes by an average of 34%.!!March 26, 2014
34%Amazon S3: We are reducing prices for Standard and Reduced Redundancy Storage, by an average of 51%.!!March 26, 2014
51%
RECENT INNOVATIONS SERVICE & FEATURE LAUNCHES
AMAZON KINESIS
GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE
BATCHPROCESSING
GENERATE ➔ STORE ➔ ANALYZE ➔ SHARE
GENERATE ➔ ➔ SHARESTREAM PROCESSING
AMAZON KINESISREAL-TIME DATA STREAM PROCESSING
Real-time response to content in semi-structured data streams
Relatively simple computations on data (aggregates, filters, sliding window, etc.)
Customers using Amazon KinesisMobile/ Social Gaming Digital Advertising Tech.
Deliver continuous/ real-time delivery of game insight data by 100’s of game servers
Generate real-time metrics, KPIs for online ad performance for advertisers/ publishers
Custom-built solutions operationally complex to manage, & not scalable
Store + Forward fleet of log servers, and Hadoop based processing pipeline
• Delay with critical business data delivery • Developer burden in building reliable, scalable platform
for real-time data ingestion/ processing • Slow-down of real-time customer insights
• Lost data with Store/ Forward layer • Operational burden in managing reliable, scalable platform
for real-time data ingestion/ processing • Batch-driven real-time customer insights
?Accelerate time to market of elastic, real-time applications – while minimizing operational overhead
Generate freshest analytics on advertiser performance to optimize marketing spend, and increase responsiveness to clients
Gaming Analytics with Amazon Kinesis
Digital Ad. Tech Metering with Kinesis
Continuous Ad Metrics Extraction
Incremental Ad. Statistics Computation
Metering Record Archive
Ad Analytics Dashboard
Ad
engagement
data
Customer
AMAZON WORKSPACES
Fully Managed Desktops in the Cloud
Launch the number of WorkSpaces needed
All heavy lifting taken care of by AWS
Users receive email to install clients and
connect➔ ➔
WorkSpaces: Desktop Virtualization the AWS WayNo hardware or virtualization software Access through any tablet device Monthly pricing—no long-term commitments Pre-installed software or bring your own licenses Easy integration with MS Active Directory
10k+ limited preview sign-upsNow available to all
AMAZON APPSTREAMDemo
AMAZON APPSTREAM
STREAM RESOURCE-INTENSIVE APPLICATIONS FROM THE CLOUD
USES THE G2.2XLarge INSTANCE
HOW?
▶ Games ▶ Media and Entertainment ▶ Simulation Software ▶ 3D Graphics Development
Integrate AppStream SDK with application
Deploy Application to AppStream
Create Entitlement Service
Create Client Apps
Amazon AppStream
Compute & render the user experience
on EC2
Amazon EC2 Amazon
AppStream
Efficiently stream the user experience
to any device
(your app)
Instant-on end user experience
HD video quality application streaming
Captures user input to send back to the cloud
Responsive and consistent experience across devices
Simple pay-as-you-go pricing
Now Available to All
Amazon AppStream
Character creator Golf swing improvement Aircraft maintenance training
Now Available to All
AWS Summits2014
Join us at AWS Summit London on 30 April aws.amazon.com/aws-summit-2014/london
!
AWS_UKI