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ALEJANDRO CANONERO

AWS Marketplace EMEA Partner Lead

Monday, 18 September 2017

AWS Marketplace and Service Catalog

How Customers Procure, Deploy, Manage and Control

Applications and Application Portfolios

On the journey to the cloud, you require software

solutions for each workload

New

Applications

Digital & CX

Analytics

Mobile

DC Migration

Mission

Critical Apps

All In

Mission

Critical Apps

Development

& Test

New

Applications

This journey includes software migrating to the cloud

AWS Marketplace Innovates Software Procurement

About AWS Marketplace

• Launched in April 2012

• Curated Catalog of 3rd Party

Software Products

• 135k+ Active Customers

• 1200+ Software Vendors

• 3800+ Product Listings

• Deployable in 14 Regions

• Software Curated for You

AWS Marketplace – A public managed catalog

• Ongoing catalog additions

• Version updates and patches*

• Vendor supply portal

• Centralize digital assets

*Vendor dependent

• Sunset older versions

• Add instance types/regions

• Actively monitor health & expansion

• 24/7 Scanning

• Vulnerability notifications

and removal / fixes

1 2

3

4

5

Submit

Test

Preview

Publish

AWS Marketplace BenefitsSoftware discovery, procurement and deployment simplified

Save money with

pay-as-you-go pricing

• Pay only for what you use

• Integrate software costs

into AWS bill

• Pay by user, host, or data

• Upgrade to longer terms for

subscription discounts

Be flexible

• Easily scale up or down

on-demand

• Test and learn without material

commitments

• Use only what you need without

wasting un-used licenses

Get the software

you need in minutes

• Buy in minutes

• Innovate faster

• Ready-to-run on AWS

• Simplify migration to the cloud

• Leverage BYOL investments

Amazon Confidential

AWS Marketplace Listing TypesCloud based deployment options

BYOL

Carry previously purchased

licenses to AWS via AWS

Marketplace

License key required to

deploy and track

Leverage existing

investments and simplify

cloud deployment capabilities

Utility

Metered pricing available based

on variables like term, # of

users, amount of bandwidth, #

of hosts

Pay only for what you use.

Utility model eliminates large

capital investments, lowering

TCO for new and scaling

workloads

Free Trials available for many

products. Consolidated billing

with other AWS services

Open Source

Curated listings, often with no

SW cost for use of these

products, unless supported

versions are necessary

AWS infrastructure cost still

apply to open source

deployments

SaaS

Service completely managed

and fulfilled by SaaS Provider

(At least for now)

No resources required to

manage infrastructure

SaaS Contracts avail for annual

and multi-year commitments,

Free Trials available for many

products. Consolidated billing

with other AWS services

Amazon Machine Image (AMI) Deployed on AWS EC2 SaaS

AWS Marketplace Pricing OptionsFlexibility for every workload

Hourly

Pay for software and

compute capacity by the

hour, # of users, data

transferred, etc. with no

long-term commitments

Ideal for Dev/Test or

workloads with spikey

traffic

Monthly

Make a monthly payment

and receive a discount on

the monthly pricing

charge

Ideal for temporary

projects and baseline

workloads

Annual/Multi-Year

Make a one-time payment

and receive a significant

discount. Multi year options

also available.

Ideal for periodic and long-

term workloads

Free Trial

Get started on AWS

Marketplace with free

trial & no commitment

Good for initial

evaluation

Private Offers

Custom pricing

negotiated between

customer & ISV fulfilled

on AWS Marketplace

Intended for high value

transactions.

$$$

Popular Vendors by Category

Security BIStorage MediaDatabaseNetworking DevOpsOperating

Systems

Grow your Business with AWS Marketplace

Expand your

reach with AWS

Marketplace’s

global footprint

Outsource your billing,

payments and collections

process to AWS Marketplace

Get exposed to

1,000,000+ active

AWS customers

Shorten your sales cycle

– leverage free trials,

launch solutions directly

& deploy quickly

Let AWS Marketplace handle the “heavy

lifting”

• Europol needed a secure, high-traffic website to help

them in their fight against ransomware.

• Barracuda in AWS Marketplace is Europol’s

infrastructure for their website, NoMoreRansom.org

• Intel implemented the solution, did the testing &

vulnerability assessment, and made the site

available…in a few days!

• First day, had 2.6 MM visitors; AWS and Barracuda

handle the traffic, scaling up and down as needed.

This is a good example of

Corporate Social

Responsibility: These key

relationships are making

Internet better for millions.

Steven Wilson

Head of European Cybercrime Centre, Europol

”

“

The European Police Office is located in The

Hague, Netherlands

Europol, Intel, AWS, and Barracuda Join to Fight Cybercrime

Customers big and small Accelerate Redshift

Workloads with AWS Marketplace

• Recurring data Load to on-prem DW

took over 5 hours (10M Records)

• Chose MP for available hourly billing &

ability to pay via AWS bill

o Matillion ETL loads data in < 5 minutes

o Tableau Server for data visualization

• Recreates customer analyses with

fresh data every 30 minutes

• Philips Healthcare needed to load 37

million records onto Redshift for data

analysis workload

• Leveraged MP Free Trial to validate

software capabilities

• Moved all records to AWS in 90

minutes with Attunity Cloudbeam

How GE Deployed a Data Warehouse using Matillion ETL

Data Warehouse Requirements

• Needed scalability for machine and

business data

• Increasingly critical dependencies

require rock-solid platform

• Desired more intuitive and

accessible analytics

Outcomes

• 45% operating cost reduction

• 6 months from ideation to go-live

• OPEX savings, no CAPEX required SAP

32 x DC1 Nodes

Amazon Redshift Cluster

Staging DWH

Matillion ETL

M3.Large

ELT

Tableau

CDC Data Replication (HVR)

http://amzn.to/mp_ge

AWS Service Catalog- Take Control !

1

3

DevelopersOrganizations

Standardize

Control

Govern

Agility

Self-service

Time to market

Cost

Security

Value

Speed

What is AWS Service Catalog?

AWS Service Catalog is a structured service used for governance, management, maintenance and deployment of application portfolios made available to customers

AWS Service Catalog allows you to centrally manage commonly deployed AWS services and application portfolios, and helps your organization achieve consistent governance and compliance requirements, while enabling users to quickly deploy only the approved AWS services they need

Control AWS Provisioning (Cost, Security,

Governance)

Self Service Portal – One Stop Shop

Standardized Deployments

Version Control for AWS Users

Enforce Governance and Compliance

proactively

Integrate with ITSM tools

Centrally Manage IT Service Life Cycle

Organizational RequirementAgility

Ba

ckup

Corpo

rate Email

Shari

ng & Colla

boration

Virtua

l Deskt

ops

Availabili

ty Zones

Points of

Presence

Regions

Compute

VMs, Auto-scaling, & Load Balancing

Storage

Object, Blocks, Archival,

Import/Export

Databases

Relational, NoSQL, Caching,

Migration

CDN

Networkin

gVPC, DX,

DNS

Data

Backups

Integrat

ed App Deploy

ments

Direc

tConn

ect

Identity

Federation

Integrat

edResour

ce Manag

ement

Integra

ted Networ

king

Access

Control

Identity

Management

Key

Management

& Storag

e

Monitor

ing & Logs

Resour

ce & Usage

Auditing

Config

uration Compli

ance

Web

application

firewall

Assess

ment and

reporting

Rul

es Eng

ine

Reg

istry

Devic

e Shad

ows

Devic

e Gate

way

Devi

ce SDK

s

Databa

ses

Networkin

g

Securit

y

Busines

s Apps

DevOp

s Tools

Stora

ge

Busines

s Intellige

nce

Operati

ng System

s

Elas

tic Sea

rch

Mach

ine Learn

ing

Data

Warehousing

Hadoop/

SparkStreami

ng Data Analysi

s

Busines

s Intellige

nce

Streaming

Data Collection

Queui

ng & Notific

ations

Se

archE

mai

l

Work

flow

Transc

odingPush

Notifications

API

Gatewa

y

Sy

ncMobil

eAnalyt

ics

Ide

ntity

Single

Integrated Console

Resou

rce Templ

ates

One-click

App Deploym

entApplicatio

n Lifecycle

ManagementContai

ners

DevOps

Resource

Management

Trigg

ers

Security Governance Standardization

(CloudFormation)(IAM)

Cost

Security

Value

Speed

Select, Deploy and Control Software easily

Cloud Management Service

Optimization (Performance/Cost)

CI/CD

Monitoring

Validation ToolsTCO/Resource

Planning

Migration/

Integration Tools

Discovery Tools

HPE

Storm unner

HPE

Loadrunner

Service Management

SE

LE

CT

DE

PL

OY

Service

Catalog

AWS Marketplace Partner (Channel) Programs

How it works with APN Consulting Partners

• Partners buy ISV Product from AWS Marketplace and resells it to the customer

• Partner buy ISV Product from AWS Marketplace, and includes it an the Managed

Service to the customer. Can put its own margin on top, (like he would normally do for

AWS other services).

• Channel Incentive Program : Selected ISVs will incentivize AWS APN Resellers

purchases from Marketplace (% of the deal value back to the consulting partner).

New Partner programs will provide

• Private Offerings

• Opportunity Registration

• Specific ISV campaigns on APN Competencies.

Next Steps ?

1. Investigate AWS Marketplace Channel Programs – Canonero@amazon.lu

2. Evaluate and compare software choices in AWS Marketplace for your

current and new contracts: BYOL, Hourly/Annual, SaaS.

3. Trial AWS Quick Start for AWS Marketplace

http://aws.amazon.com/mp/trial/

4. Consider listing Solutions in AWS Marketplace & Learn how to

integrate multiple AWS Marketplace Solutions

https://aws.amazon.com/mp/mp_solution/

Thank You!

canonero@amazon.lu

¡Gracias!

#AWSSummit

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