AWS CloudSchool Introduction - December 2014
49
Welcome to Cloud School @AWScloud @AWS_UKI
-
Upload
ian-massingham -
Category
Technology
-
view
206 -
download
1
Transcript of AWS CloudSchool Introduction - December 2014
Welcome to
Cloud School
@AWScloud @AWS_UKI
Welcome to Cloud School
@IanMmmm
Ian Massingham - Technical Evangelist
12 December 2014
Feedback. It’s really important to us
Please fill out the survey that you receive after the event
#AWS
#CloudSchool
Thanks to our
Sponsors
Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
How can I learn more about AWS?
Why are organisations using AWS?
The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility
Why does agility matter?
Hotels Music StorageMagazines
Old World: Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow
A Culture of Innovation: Experiment Often & Fail Without Risk
A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth
Infrastructure Regions Availability Zones Points of Presence
Enterprise Applications Virtual Desktops Sharing & Collaboration
Core Services Storage(Object, Block and Archival)
Compute(VMs, Auto-scaling and Load Balancing)
Databases(Relational, NoSQL, Caching)
Networking(VPC, DX, DNS)
CDN
Access Control
Usage & Resource Tracking
Monitoring and Logs
Administration & Security
Key Storage & Management
Identity Management
Service Catalog
Platform Services
Deployment & Management
One-‐click web app deployment
Dev/ops resource management
Resource Templates
Push Notifications
Mobile Services
Identity
Sync
Mobile Analytics
App Services
Queuing & Notifications
Workflow
App streaming
Transcoding
Search
Analytics
Hadoop
Data warehouse
Data Pipelines
Real-‐time Streaming Data
Code Deploy
Code Pipeline
Code Commit
11 regions 28 availability zones 52 edge locations
#3: Continual Iteration and Innovation
AWS continuously upgrades infrastructure, so you don’t have to
New EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized
New EBS Volumes: Larger & Faster
Up to 16TB
10,000 IOPS
Up to 160MBps
General Purpose (SSD)
Up to 16TB
20,000 IOPS
Up to 320 MBps
Provisioned IOPS (SSD)
Introducing Amazon AuroraCommercial-grade Database Engine at Open-source Cost
MySQL compatible
Available, durable and fault tolerant
5X better performance than standard MySQL
Highly scalable and secure
Available through Amazon RDS
Introducing Amazon AuroraCommercial-grade Database Engine at Open-source Cost
λIntroducing AWS Lambda
An event-driven computing service for dynamic applications
A Focus on Functions, Data and Events
AutomaticCloud FunctionsEvents from AWS services
Trade Capex for variable expense
1
Pricing model choice to support variable & stable
workloads
On-demand
Reserved
Spot
3
Save more money as you grow bigger
Tiered pricing
Volume discounts
Custom pricing
4Economies-of-scale provide lower costs
than companies can do on their own
2
46 price reductions since 2006
#4: Cost Savings and Flexibility
AWS PRICING PHILOSOPHY
More AWS Usage
More Infrastructure
More Customers
Lower Infrastructure
Costs
Economies of Scale
Reduced Prices
EcosystemGlobal FootprintNew FeaturesNew Services
InfrastructureInnovation
46PRICE REDUCTIONS
We pass the savings along to our customers in the form of low
prices and continuous reductions
AWS Trusted Advisor: Automated Cost Optimization and Advice
2,600,000+ recommendations
$350M+ in cost reductions
To: AWS Customer From: Amazon Web
Dear Customer, We have identified $49,000 of potential savings in your current
To: AWS Customer From: Amazon Web
Dear Customer, We have identified $49,000 of potential savings in your current
To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings
Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment.
-Amazon Web Services
Who is using AWS and what are they using it for?
Startups on AWS
150,000people are hosted on any given night
Total Number of Guests
January 2013 4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014 15 Million
Up by Over 10 Million in One YearTotal Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
Why AWS?
EC2 Servers, Production
Traffic, Hive, Hadoop
RDS All Relational Databases
S3 Storage, User Generated
Content
DynamoDB Rollups, Metadata
ElastiCache Memcache
Route 53 DNS, Inventory
We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“”
Enterprises on AWS
70% reduction inoperational costs
#1: Development and Testing
Do more dev and test work, faster
Sharepoint and SAP SAP
Reduced dev and test environment costs
Oracle
#2: New Workloads
Product prototyping
Audience management & creative design
Hotel booking engine
Biological data research
Global deals engine
Video streaming
SIM card credit
News distribution
App streaming Firmware upgrades
Mobile gamesMobile musicdiscovery
#3: Supplement Existing Workloads with the Cloud
Export operational data to Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-compliant to restore all data
within 2 hours
Equipment leasing app
Operational applications
Export data to AWS for analytics processing
#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application content & data
Integration back to Samsung Data Centers for financial
transactionsExisting systems
#5: Migrating Existing Applications
Migrated 500 web properties in 5 months
1,700 web properties New product websites in 2 days
vs. 2 weeks
Migrated clinical trials simulations platform
Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS usage
APIs help govern usage and control cost
Enabling global collaboration
3,000 applications by January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a number of things…
operating data centers is not one of those things”
“We are a hospitality management organization, not
an IT services company”
2000 applications migrating to AWS in 18 months
How can I learn more about AWS?
2008 2009 2010 2011
Amazon EBSAmazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import & Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct ConnectAWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS Storage Gateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61+82
+159
+280
20132012
Since inception AWS has: • Released 1111 new services and features • Introduced over 40 major new services • Announced 45 price reductions
+454
2014
Amazon Mobile Analytics
Amazon Cognito
AWS Zocalo
AWS Directory Service
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key Management Service
AWS Service Catalog
Amazon EC2 Container Service
AWS CodePipeline
AWS CodeCommit
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
