Awra q consultancy 2015 profile edition

AwraQ ConsultancyCOMPANY PROFILE

2015 EDITION

AwraQ Economic Consultancy 2015

Discover more about AwraQ

• History

• Our Team

• Services


AwraQ In Brief

AwraQ “The 1st in Alexandria” to provide economic consultancy, financial analysis & marketing research services for the business sector in Egypt, and Gulf countries.

The company which is started in 2007 has more than 8 years of experience in the field of business consulting gained by an experienced teamwork.

AwraQ always keeps an eye on the economic situation in Egypt & Gulf territory to put their customers on the right way.

AwraQ pay an attention to the training sessions for companies & individuals with a narrow focus on the economic, financial & marketing issues in our training programs.


Vision & Mission

By the end of our first decade 2022, AwraQ aims to be the best and most powerful accredited company in the

field of Economic consulting services in Egypt and the Middle East

AwraQ committed to share its knowledge and experience with their customers through a wide range of specialized consulting services to guide our customer to the right

economic way


WHY DO BUSSINESS WITH AWRAQ

Measure The Demand Gap In Market

Keep An Eye On Your Financial Performance

Add Economic Value For Your Business

Support Your Business To Grow Up

Your Preferred Consultant For Your Business

Certified Training Consultant

MEET OUR TEAM

Ahmed Al Emam

General Manager

of AwraQ

Economic

Consultancy

Amr Mustafa

Executive

Director of AwraQ

Economic

Consultancy

Hossam El Gaish

Director of

Financial

Advisory of

AwraQ Economic

Consultancy

MEET Ahmed

General Manager

• 10 years’ experience in the field of feasibility studies and economic consulting.• Executive Director of group of import and export companies previously.• Director of research and market studies - and Deputy director of international marketing Elhelb Pesticides &

Chemicals Company previously, one of the leading companies in the field of agricultural chemicals and fertilizers.• Purchasing Manager at Elhelb Pesticides & Chemicals Company previously.• Founder and director of many small projects (Al-Allamia for computer services and internet - 2003 to 2005 - Best

Way of Computer Services from 2009 until now - some of the import and export companies for the benefit of other).

• An economic researcher and he had finished a number of various courses in feasibility studies and financial analysis and technical analysis.

• Master of Economics - Sadat Academy for Management Sciences (preparation phase).

Economic

Skill

MEET Amr

Executive Director

• 5 Years of experience in the field of market research and International Marketing.• 3 Years of experience in the field of marketing solutions and E marketing.• Marketing Research Analyst at Elhelb Pesticides & Chemicals Company previously, one of the leading

companies in the field of agricultural chemicals and fertilizers.• Export specialist at the International Coal company in Egypt previously. • Head of marketing research department at Egytrans Depot Solutions previously “one of Egytrans companies”

in Alexandria, Egypt.• Market researcher in the field of logistics and transportation.

SkillMarketing

MEET Hossam

Director of Financial

Advisory

• The Financial and economic consultant of AWRAQ Economic Consultancy. • Investment Manager at Aswaq for establishing & managing portfolios.• Banking experience at Egyptian American Bank for two years.• Economic researcher - technical and financial analyst for 9 years at the financial markets. • Import and export consultant at the World Trade Organization.• Member of the Egyptian Society of technical analysts.• Postgraduate of feasibility studies & Projects Evaluation.• Master of Economics - Sadat Academy for Management Sciences (preparation phase).

SkillFinancial


AWRAQ CONSULTING SERVICES

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ON

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•Feasibility Studies

•Restructuring Studies

•Economic Consulting

•Negotiation & Business Transaction

•Economic Reports FIN

AN

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L •Financial Analysis

•Risk Management Analysis

•Assets Evaluation

•Financial Reports

MA

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G •Marketing Research

•Marketing & Sales Planning

•Market Studies

•Global Market Studies

•Market Surveys

•Advertising Solutions


Let’s have more insights to Our Services


Economic & Financial Consultancy

Feasibility Studies

One of our area of expertise, AwraQ apply an academic approach to forecast the

possibilities of the success of any new project; an Insight analysis & evaluation will be

done to give our clients a clear insight for the proposed project to determine if it

technically feasible.

The following Infograph describes how the feasibility study be prepared

You always need an expert to guide us to the right way; AWRAQ will be your preferred

consultant to support you with financial, marketing and economic consultations services

needed for your business.

Consulting Services

Negotiating with the other business party is not always so easy, so in AWRAQ we are

working to negotiate the second party on your behalf to guarantee the financial & legal

rights of our clients, review the second party documents, and insure that the transaction

is going the right way.

Negotiation & Business Transaction

Financial AnalysisKeep an eye on your financial performance.

AwraQ provides economic & financial analysis for the business sector seeking to assess company’s

finances and operations.


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Company Restructuring

Awraq’s restructuring methodology.

1- Study the company’s current managerial Situation.

2- Define the corrections & modifications needed for the organization’s structure.

3- Redesign the company’s organization structure.

4- Determine the new departments that have to take a place in the new company’s structuring.

5- Create & design the job description guide for the new organization’s structure.

6- Develop the plan of implementation.

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Marketing Services

Marketing Research

AWRAQ will help you to understand how your consumer think and act in the market.

Our marketing research department will collect & analyze data about:

Characteristics and size of the target market.

Products or Services.

Present & potential consumers.

Consumers spending habits & locations.

Business competitors.

The industry as a whole.

AWRAQ prepares an overview study for your market, measures your current company position in the

market and the growth forecast for your business in the market. AWRAQ Analysts is going to make

an analysis of the demand for the targeted products or services and measure the gap between the

demand and supply in the market. We provides our customers SWOT analysis to figure out the

internal and external factors affecting your business. A SWOT analysis helps you:

Build on strengths (S)

Minimize weakness (W)

Utilize opportunities (O)

Avoid threats (T).

Market Studies


Marketing & Advertising Campaigns

One of AWRAQ areas of expertise is to plan and manage your marketing &

advertising campaigns. Our marketing team will set the marketing plan for your

project and find the advertising solutions tailored to your business needs.

Which foreign markets is your target market?

How can you find your target customers?

Did you explore your target market before you make your decision?

Going globally needs a deep market analysis, you can depend on AWRAQ to reach the

global markets & expand your business activities abroad.

Global Market Studies


We Can serve the following business sectors:


1- Chemicals2- Agriculture3- Industrial & Manufacturing4- logistics & Transportation5- Information Technology6- Retail & Stores7- Food Industries8- Oil & Gas9- Tourism10- Café & Restaurants11- Entrepreneurs12- Real Estate


Case Studies By AwraQ

Case 1 - Market Study of Agrochemicals Sector and Establishment of a Representative office in the Turkish market

Subject of the study

One of the chemicals companies in the Egyptian market had a strategy to expand its business & open a representative office in the

Turkish market.

Challenges

1) How to find the target customers? How to contact & negotiate them?

2) What is the Incorporation & regulatory procedures to establish the company branch in Turkey?

3) Field survey in Turkey.

4) The online information is not sufficient to take the appropriate decision.

Strategy

1) Preparing a market research study about the agrochemicals sector in Turkey with a narrow focus on the potential customers &

the top competitors in the market.

2) Studying the international trade agreements signed by Turkey with Egypt & the world.

3) Studying the employment laws and conditions, accommodation, taxes and the ownership in Turkey.

4) Studying the investment advantages and incentives in each province in Turkey to find the most suitable headquarters for the

targeted office.

Solutions

Using online market research tools including, keywords, Turkish search engines, B2B, business directories and e government

sources.

1- Using E mails & telephone calls to:

Contacting the Egyptian Commercial office in Istanbul to discuss the ways of support for the Egyptian investment in Turkey.

Contacting the consulting companies in Turkey and discuss the ways of cooperation to get more information about the market.

Contacting the targeted customers and start a business cooperation.

Coordinating meetings in Turkey between the target customers and the company representatives.

2- Participating in the specialized exhibitions in the field of agriculture to have a direct contact with the customers in Turkey.

Success Story

Reference to AwraQ marketing research reports about the field of agrochemicals, the company has opened the new branch in Turkey

and found new business opportunities.

Case 2 - A restructuring study for a condensers and evaporators factory

Subject of the study

The factory’s owner found that the final product is not a competitive product in the market Due to the emergence of new rivals from

Egyptian factories in the field of the condensers and evaporator industry and the presence of foreign competition in terms of price and

quality. Therefore, the company owner wanted to develop his factory performance.

Challenges

1) The emergence of new competitors in the targeted sector.

2) The presence of the imported products from China, which compete the final product of the factory.

3) Individual management and the centralization of the final decision.

4) The difficulty of the instant transition to the full technology and the absence of quality management.

5) Training and funding must be done in phases to suit the client’s conditions.

6) The lack of the official data about the targeted sector, and the lack of accurate information about the production volumes.

Preparing restructuring study of the factory to develop the production process and

the quality of the final product.

Strategy

Solutions

1) Researching the online-published data about the industry sector in the Egyptian market.

2) Preparing the SWOT analysis.

3) Studying the investment laws in Egypt and the available incentives in the industry field.

4) Studying employment laws, conditions, accommodation, taxes and acquisitions.

5) Researching & analyzing the similar products & the top competitors in the market.

6) Preparing a field survey and an opinion poll for the top importers of the final product.

7) Finding all types and prices of the targeted machines needed for the process of Replacement and renewal.

8) Developing quality control system to monitor the performance of the operations.

Success Story

A market study have been prepared, Stages of the restructuring was implemented gradually according to the study.

The productivity of the new machines increased by 30%, and the waste reduced to one-third of the previous cost before the

restructuring process.

Now the manufacturer is preparing to open new export markets, and to have the ISO certificate.


Discover Our ACHIEVEMENTS

Feasibility Studies

Acrylic Sheets Factory – Egypt.

Condenser & Evaporator plant in Egypt.

Tourism Agency in Egypt.

Green Plaza Project in Alexandria – “ Supporting Role “

Limited Liability Company in Turkey.

Limited Liability Company in China.

Institute for Islamic Studies in Alexandria, Egypt.

Market Studies

GRC Building

Amusement park project in Riyadh – Saudi Arabia.

Wooden craft & toys project in Damietta –Egypt.

Promoting a new brand in the Tea market in Egypt.

The agrochemicals & pesticides sector in: 1. The Turkish market.

2. The Tunisian market.

3. The Moroccan market.

4. The Brazilian market.

5. The Canadian market.

6. The Russia, and the Ukrainian markets.

Restructuring & Establishment Studies

Restructuring El Shamaa Co. for Import & Export.

Establishment & Management of Best way trading

Co. for computer services.

Establishment El Kanana Co. for import & export.


OUR TRAINING PROGRAMS


AwraQ provides a wide range of specialized economic

courses for the business sector & individuals.

Now, these training sessions are available at AwraQ:

Feasibility Studies Course

Project Startup Course

Import & Export Course

Principles of Marketing & Sales

Financial Analysis Levels 1, 2

Technical Analysis Levels 1, 2

Professional course of the financial markets

E-commerce & E-marketing

Communication skills

Human resource


Contact Us

1st floor, Kamarayet Roushdy Buildingin front of San Giovani HotelAlexandria Corniche Road,Alexandria – Egypt

002-03-541-9119 002-01222-707186

mailto:[email protected]

mailto:[email protected]

https://twitter.com/Awrakconsulting

https://twitter.com/Awrakconsulting

https://www.facebook.com/Awrakconsulting

https://www.facebook.com/Awrakconsulting

https://www.linkedin.com/company/3159241?trk=tyah&trkInfo=idx:2-2-7,tarId:1424625049196,tas:awraq

https://www.linkedin.com/company/3159241?trk=tyah&trkInfo=idx:2-2-7,tarId:1424625049196,tas:awraq

http://www.awraqconsultancy.com/

http://www.awraqconsultancy.com/

00201222707186

00201222707186


THANK YOU

Awra q consultancy 2015 profile edition

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