Awesome Sales & Marketing Strategies for Photographers

Developed and Presented By: Edward Zia – Marketing Mentor and Blogger

Thank You From Edward Zia!

• Marketing Mentor and I love working with Small Business Owners.

• Blogger, Business Networking Leader, on Several Boards, Mentor University Students and Educate Globally.

Educational Advice, Accreditation & IP

• As a Marketing Mentor and Certified Practising Marketer it holds myself and my business to the highest ethical and personal development standards of my industry.

• The Information Content in this Presentation is of General Advice and Education only and is not intended to constitute personal advice (for that please contact me for Personal Sales & Marketing Mentoring).

• All materials are Developed, Produced and Originally Marketed by Edward Zia of Excellence Above.

• Copyright © 2014

The Sales & Marketing Toolkit for Photographers

Personal Selling

Business Networking

Public Selling

Sales Materials

Facebook LinkedIn BloggingOnline Sales

Physical Products

Email Marketing

Referral Networks

Planning & Strategy

The Awesome Point and Learning Objectives

• Deliver you Awesome Content, Talk “Reality” and Deliver Facts!

• Teach you Profitable, Proven Sales & Marketing Strategies.

• Give you the lot without holding anything back. Integrity is critical to me and I want to prove that

Overwhelm & One Step at a Time!

• Take it slow and one step at a time!

• If you feel confused that’s great, because you are about to learn something new!

• Don’t worry about learning EVERYTHING – take away what works for you!

Successful marketers and going hard!

• Small business marketing in simple terms is all about “making your business more awesome, helping people find it, selling, looking after clients and selling more!”

• Rosie the Riveter always knows best!

The Challenges for Any Photographer

• Standing Out.

• Being Able to Market as Well as Deliver the Work.

• Having the “Reputation” & Working out what to charge.

• Reliable Income and Minimizing Feast Vs Famine.

• Technology and Easy to Use Photo Editing Software.

• What is on your mind?

The 7 Core Ideas

1. Your Unique Edge.

2. Your Reputation Score.

3. Pricing, Packages & Reputation.

4. The Right Approach.

5. Your Business & Marketing Plan.

6. Keeping Yourself on Track.

7. Making it Fun & Natural.

1. Your Unique Edge

• It’s time to question what your edge is and what makes you stand out.

• This can be something about your work, the type of market you serve, your ideas or something quite new to the industry.

• “You are just as unique as everyone else” – be wary of this and think hard about how you an stand out with a sustainable edge!

2. Your Reputation Score

• Your Reputation is in this Industry (and most) is everything.

• “Rep Score” is a mental measure of your presence in the market, how much people like you and the respect they have for your work.

• As you get more Wins, More Exposure, Higher Profile Jobs, Your Score Goes Up.

3. Pricing, Packages & Reputation

• Your Pricing and Ability to get work is quite often linked to your Reputation.

• Most photographers grossly undercharge themselves which isn’t good for anyone.

• Make sure you charge a fair rate, don’t do Post-Production for Free and create quality work that people love.

• It’s best to package your services as best as you can – as “Hourly Rates” for photographers doesn’t always play out that well.

4. The “Right” Approach

• We all have 24 hours and 7 days per week with Families & Commitments to Juggle.

• It’s important to make sure your work and tasks are well structured.

• Talking Sales & Marketing, picking the right activities are a must in this area.

5. Your Business & Marketing Plan

• We are going to fill ours in together towards the end.

• Why? So you have something powerful to walk away with that you can get results from tomorrow!

6. Keeping Yourself in Track

• I love Photographers and most naturally are Creative Free Thinkers.

• Being Creative & Process Driven can be a hard ask, and it’s great to get help if you need it.

• Accountability Friends, Hiring a Business Coach / Mentor and just “Making Yourself DO IT” are critical for all this to work.

7. Making it Fun & Natural

• It’s really important to ensure your Sales & Marketing Approach is “Fun” & “Really You”.

• If you don’t love it, you won’t do it – so it’s great to pick and choose.

Awesome Sales & Marketing Strategies

1. A Quality Website

2. Email Marketing

3. Blogging & Content

4. Facebook

5. LinkedIn

6. Business Networking

7. Referral Networks

8. A Beautiful Folio & Materials

9. Listings & Profiles

10.SEO & Google Presence

1. A Quality Website

• What is the first thing you do when you are planning on hiring someone / buying something?

• The Website we coin “Your Own Westfield” and it’s your Shop Front.

• Pay someone Awesome to do it for you if you can’t get it right – you want a beautiful, high converting lead grabbing site!

2. Email Marketing

• Mailchimp is my favourite platform which is often free for many.

• Weekly, Fortnightly or Monthly Emails are a great approach.

• You win by giving away free information and lightly selling your products.

• I get 20% + open rates each week and usually a lead each time!

3. Blogging & Content

• Don’t start me! This is one of my favourite areas that has totally expanded my profile over the last 12 months.

• Write articles of interest around what you do, share them with your community, become the “Expert” and get found on Google.

• “Web Log” = “Blog” – this is today’s “Newspaper!”

4. Facebook

• Can be brilliant for photographers!

• You can connect Personally, Create Your Business Page, Build Likes, Boosted Posts (for very generous amounts) and get sign ups to events, webinars, sell products, get leads.

• Very powerful and this alone gives me at least 2000+ views per day!

5. LinkedIn

• Outstanding for “Business Networking” Online.

• Not so much broad exposure or clicks – BUT it’s brilliant for connecting with people based on what they do, where they work and often their position in a company.

• The Premium option is great and a strong platform for many “Professional Services”. Let’s say you are targeting people in agencies – great!

6. Business Networking

• This is an old Proven Classic of being parts of Networking Groups.

• Many Small Business Owners (and photographers) do really well in this environments for picking up direct work and referrals.

• 4Networking, Chambers, Google it and Explore!

7. Referral Networks

• Having your Partners is a critical part of success in business.

• Photographers Natural Friends are Graphic Designers, Re-Touchers, Agencies, Marketing Consultants, Marriage Celebrants and Fashion Consultants to name a few.

8. A Beautiful Folio & Materials

• Having your best photos on your iPad for show is great.

• Having a Beautiful Folio to Handover / Show off is even better.

• At least 10 x Samples of a great Cross Section of your work.

• People buy with their eyes!

9. Listings & Profiles

• Quite often (especially in “Professional Services”) people will often Google ones name to *check them out*.

• Be it Facebook, LinkedIn, Flying Solo, 4Networking, Forums, Communities and the like – quite often your name may rank in these engines.

• I am lucky to have a rare name, but if you have a common name – consider a tweak, initials or a “Nickname” even to help you stand out.

• Still to this day, I am very surprised / impressed at how often people will “Google Stalk” anyone!

10. SEO & Google Presence

• “Search Engine Optimization” is the field of getting yourself found on “Google” for certain say “Phrases”.

• Say “mechanic parramatta”, “graphic designer melbourne” – it’s great that your site may come up.

• This is a whole area of itself, however great places to start is by “seeding” your site and content with the right words for which you want to be found.

Pick & Choose & Plan!

• These are only some areas of Marketing which are my personal favourites.

• The trick is to say pick a few that you like and just do them well!

To help you decide?

• You can do some research yourself or feel free to speak with me – I help many of my Private Mentoring Clients work out which tools suit them and what they are doing.

• Look at what “Feels” right and if you don’t like it, don’t do it!

Acknowledgments for The Plan!

• Tony Hart & Greg Hudson are two Awesome People that use this process who taught me.

• Tony Hart was an MD in the Clemenger Advertising Empire.

• Greg Hudson to today is one of Australia’s High-End Corporate Marketing Mentors.

• It’s Simple, Brilliant the BEST I HAVE EVER SEEN

Page 1 of 3: The Business & Marketing Plan

• Business Statement, Vision and Goal for Next Year.

• Key Factors and Areas to be Cautious Of.

• Tactical Initiatives.

Page 2 of 3: 90 Day Action

Plan

• This is for planning projects and big items.

• 30, 60 and 90 Days – a great tool for curing overwhelm.

Page 3 of 3: KPIs and Tasks

• This is not so much the “Outcomes” but the actual “Tasks” required each week to achieve the results you want 1 year later.

Edward’s Closing Remarks

1. Think it through, work out what you like and don’t like.

2. Embrace the Online Future –it’s forever changing and good to get on top of.

3. Think “Automation”, how you can make it really work for you.

Time for us to Get Planning!

• All you need to do is take ONE GREAT IDEA and do it tomorrow and it can make the massive difference.

• Awesome Results come from Awesome Action so make your first move.

Love More Awesome Sales & Marketing Assistance?

• Thank you for listening and I hope the content on the house and benefited you!

• I have worked with hundreds of Private Client and my Online Materials are consumed by thousands every month.

Taking it From Here!

• I help many clients (especially this time of year) get into their Sales & Marketing!

• The Awesome Marketing Vault by Edward ZiaTM can give you lots of great ideas.

• I am flat out, however I’d love to Squeeze you in Personally if you need me!

Free Assistance and Education!

• I have ongoing Webinars each month as well as my blog “The Edward Files”.

• It’s a great way of me helping people and promote myself.

• Feel free to use these resources to help you and I would love your help in sharing it on Social Media and spreading the word.

The Awesome Marketing Vault by Edward ZiaTM

• This is my Premium Home Study Course full of Sales & Marketing Ideas & Strategies for Small Business Owners.

• It’s full of ideas, videos, templates and you also get Premium Support in being part of our community.

• Easy Monthly Subscription or Life-Time Access.

• Visit www.excellenceabove.com.auand it’s all right there!

Private Mentoring with Edward!

• Sales & Marketing for Small Business Owners is my thing and it’s my job Mentor, Advise and Assist you in building a massive profitable Business with Awesome Strategies, Ideas & Thinking.

• Month by Month – contact me directly to learn more and you can also visit the “Mentoring” section on my website with all pricing & plans.

Thank you from Edward Zia!

• I appreciate your attention and I trust you enjoyed the materials on the house

• I would love to take things further, so feel free to join my Online Course or contact me if you would like more Assistance!

• www.excellenceabove.com.au

• edward@excellenceabove.com.au