Awareness Campaign
description
Transcript of Awareness Campaign
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Awareness Campaign
“Animal Endangerment”
By Tomas Roberts
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Why?• The reason I want to do this awareness campaign is that I
have a natural curiosity of the statistics of each endangered animal, the cause of the endangerment and what can be done about it.
• The topic is Animal Endangerment and focuses on the following four endangered animals: Polar Bears, Pandas, Snow Leopards . I have chosen this topic to raise awareness to people about the crisis that some animals are going through, what could happen and what we can do about it.
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Statistics
1. Snow Leopard Location: Central AsiaPopulation: 4,000-2,000Status: EndangeredCause of endangerment: Hunted for fur
2. Polar BearLocation: North Pole, Alaska, Russia and Northern CanadaPopulation: 25,000-20,000Status: VulnerableCause of Endangerment: Melting ice caps caused by global warming and hunted for fur and meat by Inuit tribes.
4. Proboscis MonkeyLocation: BorneoPopulation: 7,000Status: EndangeredCause of Endangerment: Hunting and Deforestation
3. Giant PandaLocation: Central East ChinaPopulation: 1,600Status: EndangeredCause of endangerment: Deforestation
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http://www.youtube.com/watch?v=lgaJznOSoJM
http://www.youtube.com/watch?v=sOp9l_rEy7o
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Info graphic Posters
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Advertising Technique and Method
• The technique I will be using for my poster will be informal and surreal.
• I will create an A3 poster using info graphic style.
• I will show how my poster can be advertised. E.g. bus stops, tube stations, billboards, etc.
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Target Audience
– My target audience will be primary school children ages 4-11. It is suitable because they are our future to keep the animals safe and have good support to the environment. Schools also do a lot of projects on endangered animals.
– A school in Caerphilly did a project about endangered animals.
– This project was part of the curriculum.
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My IdeasThese are the two font styles I might use for my poster.
These are the images I will use for my poster. I drew the animals with the drawing software Paint Tool SAI, by using a Wacom Bamboo tablet connected to my laptop and using a stylus to draw and the line art comes up on the screen.
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How?
I will produce my poster by using Paint Tool SAI to draw the animals, Photoshop to put in typography, and Illustrator for the info graphics.