Awareness & Efficiency undergoing rapid change, so it’s
1
+ Driving Brand Awareness through Purchase-Based Targeting 7.3% ad recall lift for a top lunch-meat brand 8x more efficient at driving ad recall when using Competitive Buyers’ Audience versus the Native Interest Audience Increased brand awareness and overall paid social campaign efficiency with purchase-based targeting Copyright © 2020, Oracle and/or its affiliates. All rights reserved. The state of the social landscape is undergoing rapid change, so it’s “ more imperative than ever before that our media investment evolves along with it. ODC Shopper solutions help us do that and get us closer to our category and brand buyers to make sure we’re at the forefront of that change.” Beth Stirling Associate Media Director, Merkley+Partners
Transcript of Awareness & Efficiency undergoing rapid change, so it’s
Aw
aren
ess
&Ef
ficie
ncy
+
Driving Brand Awareness through Purchase-Based Targeting
7.3% ad recall lift for a top lunch-meat brand
8x more efficient at driving ad recall when using CompetitiveBuyers’ Audience versus the Native Interest Audience
Increased brand awareness and overall paid social campaignefficiency with purchase-based targeting
Copyright © 2020, Oracle and/or its affiliates. All rights reserved.
The state of the social landscape is undergoing rapid change, so it’s “ more imperative than ever before that our media investment evolves along with it. ODC Shopper solutions help us do that and get us closer to our category and brand buyers to make sure we’re at the forefront of that change.”
Beth Stirling Associate Media Director, Merkley+Partners
